estero lifestyle january 2013

7/30/2019 Estero Lifestyle January 2013

1/52LIFESTYLEMAGAZINEGROUP.COM | JANUARY 2013 1LIFESTYLEMAGAZINEGROUP.COM | JANUARY2013 1

JANUARY 2013 GLASS SLIPPER BALL | SAY WHAT? | CALENDAR OF EVENTS

WGCUSRICK

JOHNSON

BIG HICKORY

HELPING KIDS

WITH CANCER

ESTERO

BUSINESS2013

JOHN PICONE


2/52


3/52LIFESTYLEMAGAZINEGROUP.COM | JANUARY 2013 3

Posh Plum expands to Naples and

the Bonita Springs showroom thrives!

At The Posh Plum we offer "Posh" furnishings

at "Plum" prices. Our showroom concept of

consign and design offers our clients two

distinct advantages: those buying will find great

style, great service and great prices; those who

are interested in selling can expect exceptional

resale value for their consignment furnishing

Its a win-win scenario for both!

And now, with our spacious showroom in

Bonita Springs AND our beautiful new stor

on Tamiami Trail in Naples, we are sure tha

you will find exciting style and real value on

designer-level furniture. Visit us today. Its

a smart and very stylish decision!

Consign and design make smart decisionsabout your furnishings.

Visit the beautifulPosh Plum

showroom inBonita Springsand

our exciting new location inNaples!

consign & design

e-mail: [email protected] www.theposhplum.com

Now Open! Naples 2840 Tamiami Trail N,

Florida 34103

Fax 239.732.1917

Phone 239.732.7674

Bonita Springs 24821 S Tamiami Trail

Florida 34134

Fax 239.498.0714

Phone 239.498.7674

SW FloridasPremier Furniture

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Highest Resale Valfor Your Items

Deep Discounts onLike-New Furnishing

and Accents

Elegant Showroom

When we wanted to updateour look, we called on the experts

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with the exciting styles they offered,

we created a new look for our home!


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6/526 JANUARY 2013 | LIFESTYLEMAGAZINEGROUP.COM

HAPPY NEW YEAR ESTERO!!

Wow! 2013!! It time to unwrap that

new calendar and to begin to enter

all of the exciting and wonderful

activities that you plan to enjoy this

New Year!! There will certainly bethose rounds of golf or tennis, art

festivals by the dozens and the trips

to the beach or out on the water.

Theres always the fun of discovering

a new restaurant or two that you

have never tried before. And our

communities swell to their peaks as

our winter residents return en mass

and our fellowship opportunities with

friends, new and old, shape our lives.

Ah yes! This is the Estero Lifestyle

that we enjoy so much!The fresh start of a New Year

always brings with it a new hope

and optimism for a better tomorrow.

It gives us all a chance to make the

needed corrections in our lives

to fulfill our hopes and dreams,

to find peace, love and happiness

for ourselves, our families and our

friends and loved ones.

One of the many joys we have

embraced in our SW Florida lifestyle

is the many opportunities we have to

become involved in our communitythrough our tireless support of the

many philanthropic activities to help

the many thousands who benefit

each year from our generosity. There

are literally dozens and dozens of

ways to enjoy sharing our success

with those who need our help in some

way. From special activities with the

Red Sox and Twins, to many needs

of the community supported thru

golf tourneys and tennis matches,

5K runs, food and music festivals of

every kind. We have the most fun

ways to give back to our community

of any place on Earth!!!

One such annual opportunity

is the Helping Kids with Cancer

Radiothon staged right here in

Estero at the Miromar Outlets later

this month. This month learn how

Barbaras Friends, the childrens

cancer fund, began and its support of

the new Golisano Childrens Hospital.

I have been personally involved with

this organization, nearly three years

as chairman, for the last 10 years.

I hope each of you will find it in

your hearts to make a contribution

this year to the greatest legacy we

will ever know. The children of SW

Florida need our help!!

Our cover story answers the

question, So, how are we doing here

in SW Florida? Read observations

from a local business, economic andreal estate perspective about the

strength of our economy. You will be

at the very least encouraged.

One of the most surprising

attributes of our area is that we

have within our midst the local PBS

broadcast locations, WGCU Public

Media, which originates her on

the campus of Florida Gulf Coast

University (FGCU). Ranking in

the Top Five list of most watched

television stations in our area, could

you be missing out?? Wait till you read

the extent of their programming.

There is definitely more than meets

the eyes and ears.

This month, as always, we have

a complete calendar of events to

help you plan your days and nights

while enjoying the Estero lifestyle.

One such plan should include a step

back in time to the Old Florida style

of dining with a trip to this months

dining feature, Big Hickory Seafood

Grille, a local favorite for more than

four decades. You wont want to miss

the high quality food served in a

relaxed, natural setting.

As we start our journey through

2013 together, I want to express my

appreciation to all of our readers

who have made us part of your

lifestyle. Keep your thoughts, ideas

and suggestions coming. And please

remember that our outstandingadvertising partners make it possible

for you to receive Estero Lifestyle

each month.

Finally, I have great hope for all

of us in the months ahead as well. I

hope that 2013 will be a little kinder

and less barbaric than the final

months and days of this past year.

For us, the promises of tomorrow look

very bright. Stay positive, dream big

and make the world a better place.

Together we can make a difference.

I wish you all a Happy, Healthy and

Prosperous New Year filled love and

good fortune.

So until next month, Enjoy the

Lifestyle!

Gary

JANUARY

2013

from the publisher


7/52

AD



PUBLISHERGary Israel

EDITOR IN CHIEFMichael Koretzky

ASSOCIATE EDITORDanielle Tarrant

CREATIVE DIRECTOR Melanie Geronemus Smit

ART DIRECTORAlexander Hernandez

MARKETING MANAGERMegan Sadaka

WRITERS

Laura Cummings, Laura Gates,

Kevin Lane, Bruce Turkel

PHOTOGRAPHERS

Laura Gates

Downtown Photo/Fort Lauderdale,

Dreamfocus Photography

ADVERTISING SALES

Gary Israel

Jill Horowitz

Rona Levenson

Sally Nicholas

Beth Tache

LIFESTYLE PUBLICATIONS, LLC

CHAIRMAN Gary Press

PRESIDENTJim Norton

3511 W. Commercial Blvd., Fort Lauderdale, Florida 333

954.377.9470 | fax 954.377.9418www.lifestylemagazinegroup.com

2012 Estero Lifestyle is published by Lifestyle

Publications, LLC, all rights reserved. Estero Lifestyle

is a monthly advertising magazine. All contents are protected

by copyright and may not be reproduced without written

consent from the publisher. The advertiser is solely

responsible for ad content and holds publisher

harmless from any error.

EsteroLifestyle


9/52

sisting Buyers, Sellers,ors & International Clients

www.EsteroHomeSales.com21105 Design Parc Lane, Suite 3, Estero, FL 33928

Its about a desired convention a convention meant tcapture the luxury and bliss of the Southwest Florida lifestyleIf youre dreaming of beautiful white sand beaches and pristgolf courses in natural preserve settings, youve come to the

rightplace.

In our world,SURF&TURFisnt about cuisine.

Welcometo theLifestyle.Our featured communities include:

Miromar tWest Bay tGrandezza tThe Brooks tWildcat Run

Judi Gietzen

Cell: [email protected]

2013 BEAR Executive Secretary2013 WCR District 5 Vice President

2012 President, WCR Bonita Springs-Estero2012 Board of Director Bonita Springs-Estero Board of Directors

2012 Estero Chamber of Commerce Membership Chairman2012, 2011, 2010, 2008-2006 Top Producer Award

2012 WCR Realtor Member of the Year Award recipient2012 WCR Entrepreneur of Year Award recipient

Assisting Buyers, Sellers,Investors & International Clients

Alana Consolo

Cell: [email protected]

2013 WCR Bonita-Estero VP of Membership2012 WCR Bonita Springs - Estero Community Outreach

2012 WCR Rising Star Award recipient

Owner/Broker Realtor


10/5210 JANUARY 2013

12 SAY WHAT?

STYLE

16 New Year, New You

20 Travel Style:The Worlds BestSwingers Clubs

22 WELLNESS

COVER STORY

24 Estero Business

Outlook 2013

HAPPENINGS

28 Helping Kids

With Cancer

30 WGCUs Rick Johnson

DINING REVIEW

36 Big HickorySeafood Grill

40 CALENDAR OF EVENTS

SCENE ON SITE

44 Empty Bowls andPottery Sale at FGCU

46 Night at the Nest

48 Fourth Annual

Glass Slipper Ball

50 AND ANOTHER THING

contentsJANUARY2013

36

42

30

28

22

20


12/5212 JANUARY 2013

say what?

Dr. Dre is known for his music

and now for his headphones. Beats

Solo HD headphones are made to

be a lighter and less expensive on-

ear version of Studios Dres more

expensive headphone product.

Compact enough to fit in your

purse, Beats Solo HD headphones

carry the powerful signature sound

Beats by Dr. Dre products are known

to produce. Solo headphones are the

only Beats product that comes with

two speakers inside each can for

better sounding highs and lows, and

you can easily switch between music

and incoming calls you never have

to take off your headphones.

Noted designers BCBG MAX AZRIA GROUP with

a store at Sawgrass Mills is set to announce their

winter collection. Inspired by Rive Gauche and a sense

of creativity and sophistication, this new collection

will feature colors such as hot pink and turquoise;

neon floral and paisley prints; cheetah in fuchsia and

camel worn with white and a splash of black.

Key silhouettes include stylish and chic Bowie

jackets, skinny relaxed printed pants, Rhianna trouser

pants, halter tops and high-low tops. Fabrics for the

winter season mix an array of textures and looks:

crepes, ultra suedes, and silk blends.Accessories to make this collection pop even more

include gold and silver jewelry, clutches in colors such

as fuchsia, oversized sunglasses, and colored and

metallic shoes.

The master designers behind the

BCBGMAXAZRIAGROUPs new collection feel that

this collection is different from others because its

colorful but more sophisticated and can be worn at

the resort with whites or at more elegant evenings

with darks.

B BBEATS SOLO

HD HEADPHONES

BCBGS WINTERCOLLECTION

Booze-infused ice pops sound delicious

and fun, right? Thats what Eddie Masjedi

thought when, one night at home, he tried

to create a special dessert for his wife. So

he mixed different flavors of alcohol into

his ice cream and SnBar was born.

SnBars two types of ice-pops,

Margarita and Cosmopolitan, replicate the

flavor and experience of the traditional

cocktails. The Margarita ice-pop is made

with premium tequila, lime and triple sec.

The Cosmopolitan ice-pop is made with

premium vodka, triple sec and cranberry.

But Eddie didnt stop there. He also

decided to create delicious ice creams

such as Grasshopper, Pink Squirrel, and

Brandy Alexander Chocolate Chip. With

a pure alcohol content range of 3.59 to

6.41 percent (8.22 to 14.67 alc/vol), each

serving of SnBar ice-pops and ice cream

has the equivalent alcohol percentage of a

full cocktail.

Here are some of the place where you

can find them locally

Hilton Fort Lauderdale Beach Resort,

505 Fort Lauderdale Beach Blvd.

Marriott Harbor Beach, 3030 Holiday

Drive, Fort Lauderdale

ABC Fine Wine #50, 2611 N.W. 124th

Ave., Sunrise

Cellars Wine and Spirits, 1739 E. Sunrise

Blvd, Fort Lauderdale

SSNBAR ICE POPS =

BYBRIANBIENKOWSKI



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we are asking for your help to accomplish this by completing this short survey.

This survey is conducted by a third party professional

research firm. All data and information is strictly

confidential and reported only in the aggregate.

Lifestyle Magazines does not have access to the data

or individuals responses, and will receive only an

overall summary report of the findings.

In return for your valuable time, you will be entered into a drawing for prizes

including complimentary dinners at local restaurants, shopping sprees at

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TheWorlds Best

Swingers Clubs

3

1 2

WITH OVER 100 MILLION GOLF PLAYERS GLOBALLY, there

are so many different types of golf resorts and/or golf courses

to choose from worldwide. There are various things you need to

consider when choosing the golf vacation best suited for you.

According to Lisa Crawford at SitInMySeats VIP Tickets, Travel &

Concierge Services, one of the main things you need to consider

before booking any golf experience is what type of vacation you

want to have. Do you want a relaxing round of golf or would you

prefer an extremely challenging course? Do you want to combine

an amazing trip to an exotic place? Or are you looking for the best

of both worlds?

Weve compiled our own list based on our clients experiences an

our teams research. Left off the list is the infamous St. Andrew

because, quite frankly, there is hardly any course that could stan

the chance against the Home of Golf. So here is our list of

TOP 5 EXOTIC INTERNATIONAL GOLF DESTINATIONS

5 THE PENINSULA HOTEL AND THE THAI COUNTRY CLUB

This golf & lodging destination located in Bangkok could b

classified as a destination on the most exotic level. Designed wit


21/52

4

5everyday use members in mind, this world-class

golfing destination hosted the Asian Honda Classic

won by Tiger Woods in 1997.

4 THE GOLDEN BEAR LODGE & SPA - Cap Cana, Dominican

Republic With its sugar-white sand beaches, sunshine, and tropical

blue Caribbean waters, there is an intimacy that only a resort like

this can offer.

3 THE LEGEND GOLF & SAFARI RESORT (ENTABENI SAFARI

CONSERVANCY IN SOUTH AFRICAS LIMPOPO PROVINCE)

South Africa has its own allure, and few places can match its beauty.

Pair an exotic vacation destination with one of the most unique and

inspiring course layouts in the world and youll find yourself at The

Extreme 19th Hole accessible only by helicopter.

2 THE LODGE AT KAURI CLIFF (MATAURI BAY,

NEW ZEALAND) Combines two sister properties

to create an exotic experience that encompasses theentire country of New Zealand. Many say that you have

not golfed until you have golfed in New Zealand.

1 OLD HEAD GOLF LINKS (SOUTHWEST COAST OF IRELAND

IN COUNTY CORK) A 220-acre diamond-shaped piece of land that

extends more than two miles into the Atlantic Ocean. No wonder

its one of the most recognized and sought-after golf experiences

anywhere on Earth.

Need more information on planning your fantasy golf trip close to

home or far away? The team at SIMS is here to help. Please contact

us at 954-456-0419/ 866-798-7328 or you can email Lisa at lisa@

sitinmyseats.com.

LIFESTYLEMAGAZINEGROUP.COM | DECEMBER 2012 21



In my 15 years experience in

owning and operating my own

gym, the Rolodex of reasons why

people fail to achieve success

seems to keep growing. Its no

wonder the fitness industry

is a $65 billion business with a

95 percent failure rate. Ive put

together the top reasons in my

experience why people continueto struggle with losing weight and

achieving better overall health

1PEOPLE DONT LIKE TO EXERCISEThis cant be overstated. Sure, a fraction of the population

enjoys exercise, myself included. But even we dont enjoy

the actual work. Its the payoff that we crave: looking and

feeling better. I associate it with an actual job: You punch

the clock, suffer through your work week, and collect your

check on Friday.

So clients come up with all kinds of creative ways to

cancel a session (that is, skipping out on work). My favorite:

The women who come to the gym after doing their hair

and tell me, I will work out but I cant sweat right now.

2SETTING UNREALISTIC GOALSA common consultation question is, What do you be-

lieve to be your ideal weight? A 170-pound middle-aged

woman will answerme, 120 pounds.

My next question is, Have you ever weighed that in

your adult life? The answerNO! Guess what? Thats

an unrealistic goal. People spend years destroying the

shape of their bodies. Then they make one small two-

times-a-week commitment to exercise, not even chang-

ing their eating habits and they expect drastic results

within six weeks. When they dont see it, they give up!

3DIETING INSTEAD OF CHANGINGYOUR LIFESTYLE

The third reason is the dreaded diet! Being on a diet

implies that at some point youll go off a diet. Where will thatleave you? The same place you started, looking for some

quick fix. I had a client that tried every other fad diet and

then spent $100 on a patch to speed your metabolism. The

last page of the instructions said, This patch will only work

if you exercise regularly and eat a sensible diet. Really?

If I could do that, I wouldnt need this ridiculous patch.

4CONFRONTING YOUR PSYCHOLOGYI can put you on a food plan and train you and youll

have temporary success. But whats going on in your

personal life is causing your destructive behavior. Let us

figure that out before true success is achieved. I have a

client who was 100 pounds overweight. He lost a good

portion of it, in the proper way, but he didnt begin to

touch the reasons how he got to this weight in the first

place. It was no accident, people just arent that hungry.

In fact, for many people, hunger is way down on the list

of reasons to eat. He lost 80 pounds and slowly gained

back 120. People generally do what they have always done

unless they discover why they do it and make some real

changes in their life!

Please contact me with any questions or comments

at [email protected] or call me at 954-649-3283.

Weight Loss Resolutions4 Reasons You Fail Every YearBY DAVID SHERMAN



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CAUTIOUSLY OPTIMISTIC MIGHT BE THE BEST WAY TO DESCRIBE THE

MOOD OF BUSINESS EXECUTIVES IN SOUTHWEST FLORIDA. WHILE

ECONOMIC INDICATORS APPEAR TO MOVING IN A POSITIVE DIRECTION,

RECOVERY HAS BEEN SLOW AND MANY REGULATORY UNCERTAINTIES

LINGER.

A recent survey of Lee County executives found most believe

economic conditions will improve this year. The Executive Business

Climate Survey, conducted by Florida Gulf Coast Universitys Regional

Economic Research Institute (RERI) in partnership with the Horizon

Council, showed local executives feel optimistic, but there remains

uncertainty about the speed of economic

recovery, said Dr. Gary Jackson, the Research

Institutes director.

The survey of more than 100 senior executivesrepresenting a broad range of industries set

the Lee County Business Climate Index at 66,

with anything above 50 indicating an improving

economy. Seventy-three percent of executives

expect economic conditions for their industry

to improve in 2013, and a little more than half

expect to increase employment and investments

this year.

I do see improvement, Jackson said. We

are in recovery.

However, those businesses which have

survived the worst economic recession since

the Great Depression are still in a cautious

mode when it comes to expansion.

Businesses, after we go through a recession

like this, are very careful about hiring, Jackson said. Theres still

some uncertainty out there in terms of health care regulation and

issues in Europe. The ones who have survived are very careful about

spending.

To determine the pulse of the economic outlook in Estero, Estero

Lifestyle Magazine asked some local executives to share how they

feel about our regional economy heading into 2013.

ESTERO BUSINESSOUTLOOK 2013BY JEFF ZBAR

Businesses, after

we go through a

recession like this, are

very careful about

hiring. Theres still

some uncertainty

out there in terms

of health care

regulation and issues

in Europe. The ones

who have survived

are very careful aboutspending.

AL ODONNELL/ODONNELL

LANDSCAPES

As a sector of the construction

industry, local landscaping

businesses have experienced

lean times after the housing

bubble burst. Al ODonnell, owner

of ODonnell Landscapes, said

AL

ODONNELL



2013 looks to be stronger compared to

2012, which he considered a mediocre

year for commercial and residentialdevelopment.

My industry is tied directly to new

construction, and suffers or thrives

accordingly, he said, noting several new

developments coming online in Estero

this year. 2013 looks to be improving

from the past few years. We are bidding

the type of landscape jobs in new and

expanding communities that have not

been seen in three years.

The most recent Estero Development

Report, produced by the Estero Councilof Community Leaders, shows new

housing starts, single family home sales

and commercial permits increased

slightly in 2012, while numbers remain

weak when compared with pre-recession

figures.

Year-to-date commercial permits

issued in Estero as of October 2012 were

11.7 million, up 5 percent from 2011,

yet far from the 152.47 million issued in

2007. New housing starts were at 273, up

from 165 in 2011, with most of the new

homes being built in Bella Terra, TheReserve of Estero and Belle Lago. As we

head into 2013, an increasing number of

homes are expected to be constructed

in The Preserve at Corkscrew, which

opened in 2012.

Large commercial projects for 2012

included a $2 million remodeling project

at the Hyatt Regency Coconut Point

Resort, clubhouse remodels at Spring

Run and Shadow Wood country clubs and

construction of a new Goodwill store on

Corkscrew Road. Wal-Mart is expected

to begin construction on a new store at

the corner of US 41 and Estero Parkway

this summer.

This area is heavily structured as

a resort and retirement destination,

ODonnell noted. That is our natural

strength, and a great advantage. However,

this strength is cyclical.

This downturn has been tough.

Development and construction industry

firms have gone out of business or

reduced to half or one-quarter in size to

try and hang on. Those of us still here will have a better outlook in 2013 and forward.

DENIS NOAH AND DON THOMSON, HENDERSON FRANKLIN ATTORNEYS

Specializing in commercial real estate transactions, Managing Partner Denis Noah

finds reason to be cautiously optimistic about the local economy in 2013.

Our view is Southwest Florida has had its own problems, in some ways different

than the rest of the country, and we feel we are starting to come out of it, he said.

A lot of times, were first into recession and the first out. A lot of that is because we

do have a heavy tourism component to our economy and a residential component

to our economy. At the same time, weve got the sunshine down here the northern

states do not enjoy year round.

DON THOMPSON

DENNIS NOAH



While the foreclosure industry has

been strong in the last four years, Noah

sees the number of distressed properties

decreasing.

The residential foreclosures are

definitely trending down, he said.

There was stated to be a large number

of commercial foreclosures predicted,but I dont thing it ever came to the level

expected.

While the looming fiscal cliff

could scare of northern investors and

temporarily slow the economy again,

Noah says the natural resources of

Southwest Florida will help our local

economy pull through.

In general, we just have to stay the

course at this point, he said.

Fellow attorney Don Thomson agrees.

Specializing in business planning,Thomson is active on several economic

councils in Lee County, focusing his

practice in the Bonita Springs-Estero

area.

There seems to be a lot happening

which seems to indicate things will be

getting better in 2013, he said, pointing

to new ownership and renovations at The

Promenade, new residential developments

and a new child development center on

Old 41 -- a success story for the newly

formed Bonita Springs-Estero Economic

Development Council.The new economic development

council is just a great thing for the area

because theyre letting residents and

businesses who want to move here know

that Bonita Springs, and all of the South

Lee County area, is open for business,

Thomson said.

With the lingering recession came

great opportunity to evaluate our regions

heavy reliance on tourism, hospitality

and construction related industries, he

noted. While those industries will remain

important to economic recovery, local

leaders are attempting to diversify

the economy by courting high tech,

scientific and medical businesses for a

research diamond area including FGCU,

the international airport and biotech

company Algenol Biofuels.

The Southwest Florida Regional

Education Summit in October brought

local educators and business leaders

to discuss ways to improve the ability

and education of our local workforce.

Its something on the minds of executives looking to grow their business.

According to the RERIs Business Climate Survey, lack of qualified

employees was a key factor limiting business expansion in Lee County.

JOHN PICONE/PICONE FINANCIAL PARTNERS

Although the stock market has seen major fluctuations throughout the

recession, as economic outlooks and moods tend to sway easily, financial

planner John Picone recommends taking the long-term approach to

investing in 2013 and beyond.

Constantly reacting to the ever changing current events is not a sound

investment strategy, he said.

Like other local executives, Picone sees reasons for optimism in the year

ahead. He predicts more slow growth as the local economy continues

to rebound.

We have found over the last three decades it pays to be optimistic, he

said. Many people underestimate the strength and size of our economy

and the businesses that help create the U.S. economy. We seem to find a

way to bounce back from the economic downturns which are inevitable.

JOHNPICONE



18

When Frank and Betty

Haskell founded

Barbaras Friends,

the Childrens

Hospital Cancer Fund in 1995

as a way to honor the memory of

their daughter, they set a goal of

raising $100,000 to help local kids

with cancer.

Almost 18 years later, the fund

has raised more than $13 million

and is still going strong. The couple

also founded the Boston Red Sox

Childrens Hospital Celebrity Golf

Classic, an annual event that has

raised more than $6 million for the

Childrens Hospital of Southwest

Florida.

Our community is fortunateto have people like Frank and

Betty Haskell who are passionate

about helping kids with cancer,

said Jim Nathan, president of Lee

Memorial Health System. They

are passionate and tireless, which

is a formidable combination when

raising money for a good cause.

Fortunately for children diagnosed

with cancer in Southwest Florida,

they just wont take no for an

answer.

On Jan. 18, Barbaras Friends

largest annual fundraiser will

take place at Miromar Outlets.

Broadcast live on Cat Country

107.1-FM, the 11th Annual

Helping Kids with Cancer

Radiothon runs from 6 a.m. to 6 p.m. on Jan. 18.

While Barbaras Friends enjoys support from numerous

fundraisers each year, the Radiothon typically brings

in $200,000 to $250,000. Barbaras Friends currently is

working toward a goal of raising $10 million for the new

Childrens Hospital to be built on the Health Park campus.

The eight-story facility will have 148 to 160 beds (up

from 98 currently) and house a dedicated pharmacy,

pediatric counseling center, medical resource library,

several playrooms, and diagnostic suites with state-of-

the-art equipment. The Childrens Hospital currently has

Helping Kids With CancerBarbaras Friends Founders Frank And Betty HaskellBY LAURA J. CUMMINGS

happenings

january

FRANK HASKELL

BARBARAS FRIENDSMIROMAR OUTLETS



5,000 inpatient admissions each year. Outpatient visits are

expected to grow to 60,000 in 2013.

Fundraising efforts for the project have been given a

huge boost by a pledge from philanthropist B. Thomas

Golisano to match dollar-for-dollar all Childrens Hospital

of Southwest Florida Capital Campaign contributions upto $20 million.

When you add up the numbers, its about the same figure

the Haskells have been a part of raising for the Childrens

Hospital and its pediatric cancer operations through their

tireless fundraising efforts over the last two decades.

Although everyone isnt able to donate such a large

figure, smaller donations add up, said Frank Haskell, sitting

in a cozy corner of Cypress Cove on the day before his 60th

wedding anniversary. He and Betty recently moved to the

upscale retirement community, which sits within walking

distance of the hospital theyve so generously supported.

At a certain time each afternoon, sunlight strikes the

fountain outside their window just right, never failing

to create a lovely rainbow and reminding them of their

precious daughter, Barbara, who died at age 36 after

a four-year battle with breast cancer. She was a huge

Wizard of Oz fan, who particularly loved hearing Judy

Garland sing, Somewhere Over the Rainbow.

The sun shines on that fountain and theres the most

beautiful rainbow you can ever imagine, Frank said. We

just love that time of day because we know shes with us.

The Haskells designed the Barbaras Friends logo as a

rainbow with a heart at the end. The day the Barbaras

Friends Pediatric Hematology and Oncology Center

was opened in November 1999, a huge rainbow arched

above it.

My wife and I just cried, Frank recalled. When

you lose a child of your own, its

devastating. A lot of people never

get over it. We decided we wanted

to keep her memory alive and

celebrate her life, and this has

helped tremendously.As Barb ara went th rough

chemotherapy and radiation

treatments, she often marveled at

the bravery of the children who

were enduring similar treatments.

Thanks to the fund established in

her memory, local children with

cancer no longer need to travel to

Miami or Tampa for quality care.

Under the direction of Dr. Emad

Salman, the Pediatric Hematology

and Oncology Center now treats

more than 100 children a week,

giving them access to the same

treatment protocols used by large

pediatric cancer hospitals like St.

Jude and allowing families to stay close to home.

In establishing Barbaras Friends, the Haskells have

made a deep impact on the care provided through our

pediatric oncology outpatient center, not only for children

needing medical care, but also in providing support for

their parents and siblings, Nathan said.

On his 80th birthday, Frank, who is now 83, was

honored by the Boston Red Sox during a home game at

Fenway Park, standing in the same spot where baseballgreats like Ted Williams and Joe DiMaggio once stood.

It was the biggest thrill of my life, said Haskell, a

former salesman who has run the control room for the Red

Sox in Fort Myers for the last two decades. I attended

360 ballgames. I didnt miss a game for 20 years.

While the largest donation ever received by Barbaras

Friends was $1 million from the Yawkey Foundation

(in 2003, after Tom Yawkey sold the Red Sox), another

donation equally stands out in Frank Haskells memory. He

once received a donation of $2.50, from a lady who sent

the nicest note saying she wished she could send more.

No matter how big the contribution, Haskell wants

all donors to know 100 percent of donations stay in

Southwest Florida and are use directly for the care and

treatment of seriously ill children and financial assistance

for their families.

He encourages area residents to become Barbaras

Friends Guardian Angels, by pledging $25 a month or

giving an annual donation of $300. Donations may be

mailed to: Barbaras Friends Capital Fund, P.O. Box 218,

Fort Myers, FL 33902.

Pledges for Radiothon may be made by calling

(866)609-KIDS (5437).

In establishing

Barbaras Friends, the

Haskells have made

a deep impact on the

care provided through

our pediatric oncology

outpatient center,

not only for children

needing medical care,

but also in providing

support for their

parents and siblings.



people

rick

johnson



This year, WGCU Public Media marks its 30th year of

educating, entertaining, and enlightening Southwest

Florida. While funding for public broadcasting

continues to be debated in Washington and

Tallahassee, WGCU General Manager Rick Johnson

says public media is an invaluable resource.

I believe with all my heart that public broadcasting makes a

positive difference in peoples lives, he said. People feel good

about the time spent watching a show because you learned

something.

Americans and Southwest Floridians overwhelmingly agree.

Federal funding for public television and radio amounts to about

$1.35 per person, and most folks think thats quite a bargain,

Johnson said. A national poll by Hart Research Associates

found Americans trust PBS more than any other media or

government sources of information, and they overwhelmingly

oppose elimination of funding.

The first time funding was threatened for public television

was during the Nixon administration its been on and off since

then, said Johnson, who has been in public broadcasting for

most of his career and has weathered challenges for decades,

including Gov. Rick Scotts veto of state funding two years ago,

a first in Floridas history that cost WGCU $522,000 (a portion

of which has since been restored).Support from the federal government accounts for about one-

sixth of WGCUs overall operating budget. Its not a huge part

of our budget, Johnson said, but its a very important part.

WGCU was fortunate to secure one of the last Department

of Commerce grants before the program ended in December.

Added to funds from other sources, the station was able to

make $800,000 worth of upgrades to its equipment in 2011.

Johnson said he finds Southwest Florida to be extremely

public broadcasting-friendly. Our cumulative audience has

continued to grow, making fundraising more efficient, he said.

Its a very supportive community.

WGCU has been chartered by Florida Gulf Coast University

since 1996, having previously operated as WSFP and licensed

under the University of South Florida. The public broadcasting

station occupied the first building on the FGCU campus,

Johnson noted.

In the local market, WGCU typically makes the Top Five

list of most watched television stations each week. While PBS

Kids programming is popular during the day, its the Antiques

Roadshow which consistently captures the No. 1 spot for ratings

here. Other popular shows include Masterpieces Downton

Abbey series and newsmagazine Frontline Johnsons cant

live without program that produces thought-provoking

documentaries.

WGCU also produces many of its own documentaries,

highlighting local people and their roles in shaping the history

and culture of Southwest Florida. One of the most significant

initiatives currently in production is Makers: Women Who

Make Southwest Florida, inspired by the PBS national project

Makers: Women Who Make America.

WGCU received more than 200 nominations and enlisted

a team of community leaders to select 21 influential women

from seven areas: Arts, Business, Education, Environment,

Healthcare, Politics, and Social Justice. Video and audioportraits will air on WGCU TV, WGCU FM and online at wgcu.

org. The effort culminates in February with a community

premiere of a documentary showing how these 21 women have

impacted our region.

While most local residents are familiar with WGCUs primary

channel (Comcast Channel 3) and its NPR radio station at 90.1

FM, Johnson wishes more people knew about the stations three

other channels and its newest radio platform.

After Johnson moved from Jacksonville in late 2008 to become

general manager at WGCU, one of his first tasks was successfully

launching four-station TV service. The lesser known channels

include WGCU World, with 24 hours of nonfiction programming

including documentaries, news, and talking heads. WGCU

Create features lifestyle and how-to programming, while

The Florida Channel is what Johnson calls Florida C-SPAN.

In August of last year, the station made another significant

change. It stopped broadcasting classical music on its HD-2 radio

signal and switched to an eclectic mix of blues, rock, world,

folk, and alternative country music known as XPoNential Radio.

While the move angered some listeners, it has brought in

a younger demographic for WGCU, Johnson said. The new

platform also will allow the station to showcase some of the

local talent in our region, he added. Live streaming is available

on wgcu.org.

WGCUs Rick JohnsonWhy Public Broadcasting Matters to Southwest FloridaBY LAURA J. CUMMINGS



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33/52

The Children of Southwest Florida

Thank You, Mr. Golisano!

J O I N M R . G O L I S A N O A N D

G I V E T O D A Y .

All gifts to the Golisano Childrens Hospital of

Southwest Florida are matched by Mr. Golisano

and support the construction of a new, state-of-the-art,

128-bed comprehensive pediatric health care facility

Americas Newest Childrens Hospital.

To make a gift or learn more about giving

opportunities available, contact the Lee Memorial

Health System Foundation at 239-343-6950 or visit

www.ChildrensHospitalGoal.org.

B. Thomas Golisano Steps Forward as Generous Benefactor

A resident of Naples and noted philanthropist, B. Thomas Golisano is the generousbenefactor who pledged to match dollar-for-dollar all childrens hospital capital campaign

contributions up to $20 million. Because of his commitment and generosity, the hospital

has been renamed in his honor as Golisano Childrens Hospital of Southwest Florida.

Mr. Golisano is committed to philanthropy. In addition to his pledge to the Golisano

Childrens Hospital of Southwest Florida, his generous gifts include the Golisano ChildrensHospital in Rochester, N.Y.; Upstate Golisano Childrens Hospital in Syracuse, N.Y.; the

Golisano Childrens Museum of Naples and the Tom Golisano Field House at Ave MariaUniversity.

B. Thomas Golisano

Thank you, Mr. Golisano, not only for your generosity, but also for your

trust in our vision and our talented, caring team.


35/52

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Come by land or sea to

the Big Hickory Seafood

Grille to experience

a bit of Old Floridacharm while enjoying

quality fresh from the

sea entrees. Herons and

pelicans may be your

dinner companions as

you relax by the waters

of Estero Bay in a place

where time seems to

slow from its modern

frenetic pace.

Tucked between

Bonita Beach and Fort

Myers Beach, just southof the Big Hickory Pass

Bridge, this waterfront gem is far removed

from corporate dining options and well worth

the drive for those seeking a more authentic

Florida experience. Opened as a fish camp in

1969, Big Hickory has been a local favorite for

decades, with most of its clientele coming by

boat in the early days.

We just want to create a nice feeling for

people to come in and relax and enjoy a little

bit of Old Florida, said Lorna Shrigley, who

purchased the Big Hickory Marina and its

accompanying restaurant with husband Mike

in 2008.Our neighbors from The Meadows of Estero,

the Shrigleys have made improvements

every year since, advancing the restaurants

reputation for high quality seafood in a

relaxed, natural setting.

Its a very beautiful dining experience,

said Mike, pointing to the tiered al fresco

dining area, ensuring every guest enjoys a

lovely view of the water. The Shrigleys also

have added a cozy side patio with attractive,

flame-encased heaters for those breezy nights

by the bay.

During lunch hours, guests may be

fortunate enough to enjoy the company of Big

Hickorys mascot, Emerald. Hes an elegant

white heron with emerald green eyes. He

usually waits for our fishing charter to come

in, Mike said.

Although the calm bay, the unpretentious

building and the hammocks draped from the

dining room ceiling beckon guests to come

on in and stay awhile, the caliber of food

would be fit for any white linen establishment.

Just because the server is in shorts and a

T-shirt, dont make the mistake of thinking

Big Hickory is only a place to get a good

grouper sandwich. While the restaurant

does serve outstanding seafood sandwiches(and amazing mahi tacos), the diverse and

attractively plated dinner selections would

surely please the most discriminating of

palates.

We started with a trio of mouthwatering

appetizers: conch fritters, fried a lovely

golden brown and served with raspberry

chipotle sauce; cooked-to-order tuna tataki

served with ponzu sauce, sambal chili, wasabi

and pickled ginger; and spicy krab rolls with a

zippy mayo and teriyaki glaze. These egg roll-

inspired creations offered a complex flavor,

throwing a subtle kick of heat at the end.

Next, we moved on to the soup and salad

diningstyle

WE JUST WANT TO CREATE

A NICE FEELING FOR PEOPLE TO

COME IN AND RELAX AND ENJOY A

LITTLE BIT OF OLD FLORIDA.

Big Hickory Seafood GrilleFor Sea Salts and LandlubbersBY LAURA J. CUMMINGS



course, immensely enjoying the calypso lobster salad,

with its amply sized chunks of meat. A tomato crown

stuffed with artichokes began the illusion of a lobsters

shape, completed with wafer claws jutting off the

plate.

Our party also enjoyed three fabulous soups. While

the lobster bisque was amazing and the seafood gumbo

quite flavorful (arriving topped with a mussel), it was

the New England clam chowder, which really blew us

away. Topped with bacon and chives, this creamy soup

was hearty and comforting with a smooth, rich flavorto rival any chowder served in the Northeastern states.

I wouldve been content to stop right there, leaving

with a chowder-induced euphoria...but then I would

have missed out on the amazing seafood yet to come.

While landlubbers will be happy to know prime rib

is served every Monday night, we had come for fish.

Selecting an entree from Big Hickorys Signature

Dishes proved a daunting task.

Our party opted for diversity, providing plenty of

options for sampling! One ordered the classic, fried

seafood platter (Gulf grouper, jumbo shrimp, scallops

and oysters), while another feasted on skewers of

cusabi shrimp and scallops.

Our other dishes came infused with fruity sweetness.The apple mango grouper featured pan-seared fish

served over Island Rice with a passion fruit drizzle, all

topped with mango salsa. Flavors fuzed nicely with the

sweet chutney packing a crunch from the apples.

Perhaps our favorite dish was the mahi mahi coco

loco, featuring Key West mahi-mahi encrusted with

coconut and panko bread crumbs. The sauce of sauteed

pineapple, finished with coconut rum and pineapple

beurre blanc, created a sweet and creamy topping for

this pia colada inspired dish.

Although we probably shouldnt have, we couldnt

resist finishing our meal on a sweet note. The rich and

creamy, yet soft-flavored Tiramisu and the lovely panna

cotta (Italian pudding) adorned with mint sprig andberries were a perfect ending to our cozy evening by

the bay.

Big Hickory also is home to an award-winning key

lime pie, acclaimed for its rich and dense fudge-like

texture and tanginess by food critic Jean Le Boeuf. The

bayside establishment also has been voted Bonitas

Best Waterfront Restaurant and awarded honors for

best seafood and best grouper sandwich.

Big Hickory Seafood Grille is located at 26107

Hickory Boulevard, two miles north of Bonita Beach

Road. Reservations are not required but may be helpful,

especially during season, by calling (239)992-0991.



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ARTS & ENTERTAINMENT

JAN 1-6SISTER ACT

Naples Philharmonic Centerfor the Arts(239) 597-1900 orwww.thephil.org

CATCH ME IF YOU CAN

Barbara B. Mann PerformingArts Hall(239) 481-4849 orwww.bbmannpah.com

JAN 1-27

SPEAK EASY OF MURDER

Seminole Gulf Railway(239) 275-8487 orwww.semgulf.com

JAN 1-FEB. 16

FIDDLER ON THE ROOF

Broadway Palm DinnerTheatre(239) 278-4422 orwww.broadwaypalm.com

JAN 3-6

RINGLING BROS/BARNUM

& BAILEY CIRCUS

Germain Arena, Estero(239) 948-7825 orwww.germainarena.com

JAN 5-7

ESTERO FINE ART SHOW

Miromar Outlets, Estero10am-5pmwww.hotworks.org/

esterofineartshow

JAN 8-11

FORBIDDEN BROADWAY

Naples PhilharmonicCenter for the Arts(239) 597-1900 orwww.thephil.org

JAN 9

GLORIA GAYNOR/VILLAGE

PEOPLE


JAN 9-FEB 2

BAREFOOT IN THE PARKSugden Community Theatre,Naples Fifth Avenue S.(239) 263-7990 orwww.naplesplayers.org

JAN 10

ULTIMATE DOO-WOP

SHOW


JAN 11-FEB 16

MONTY PYTHONS

SPAMALOT

Big Arts Theater, 2000Periwinkle Way, Sanibel(239) 395-0900 orwww.bigarts.org

JAN 12

WHOOPI GOLDBERG


NEAPOLITAN OPRY

CLUSTER PICKIN

Norris Community Center,755 8th Ave. S., Naples

(239) 213-3049 orwww.naplesgov.com

JAN 12-13

BONITA SPRINGS

NATIONAL ART FESTIVAL

Promenade at Bonita Bay,Bonita Springs(239) 495-8989 orwww.artcenterbonita.org

JAN 13

BONITA SPRINGS

CONCERT BAND

Riverside Park, BonitaSprings(239) 405-3320 orwww.bonitaspringsconcertband.com

JAN 15

JOFFREY BALLETNaples PhilharmonicCenter for the Arts(239) 597-1900 orwww.thephil.org

JAN 15-20

MARY POPPINS

Barbara B. MannPerforming Arts Hall(239) 481-4849 orwww.bbmannpah.com

JAN 17-MARCH 9

DIXIE SWIM CLUB

Off Broadway PalmTheatre(239) 278-4422 orwww.broadwaypalm.com

JAN 18

OFF THE WALLS!

COCKTAIL RECEPTION

Center for the Arts ofBonita Springs(Advanced tickets required)(239) 495-8989 orwww.artcenterbonita.org

HELPING KIDS WITH

CANCER RADIOTHON

Miromar Outlets, Estero6am-6pm

Cat Country 107.1(239) 343-6950 orwww.miromaroutlets.com

JAN 18-19

MELISSA MANCHESTER


JAN 19

AMERICAN HEROES AIR

SHOW

Jet Blue Stadium Park, Fort Myerswww.heroes-airshow.com/fortmyers

HAVE AN EVENT COMING UP?

Email us at [email protected]

ESTERO EVENTSD E C E M B E R 2 0 1 2

calendarofevents



WEST COAST MUSCLE CAR

CLUB CAR/TRUCK SHOW


HUNGER WALK

Miromar Outlets, Fort Myers(239) 334-7007 orwww.harrychapinfoodbank.org

JAN 20

IMPROVISEDSHAKESPEARE COMPANY


JAN 21

MLK JR. PARADE &

CELEBRATION

Cambier Park, Naples 11am-3pmwww.naplesgov.com

JAN 25

LUKE BRYAN


JAN 25-26

GHOST WALK 2013

Koreshan State HistoricSite, Estero(239) 992-0311 orwww.floridastateparks.org

JAN 26-27

NAPLES INVITATIONAL

ART FEST

Fleischmann Park, Naples(239) 992-4680 orwww.naplesgov.com

JAN 27EVENING WITH ROBIN

WILLIAMS

Barbara B. Mann PerformingArts Hall(239) 481-4849 orwww.bbmannpah.com

LONESOME RIVER BAND


JAN 28

DISCOVERY CONCERT AT

SHELL POINT

Village Church at Shell Point(239) 418-1500 orwww.swflso.org

JAN 29-FEB 1

MUSIC OF BILLY JOEL


JAN 31

WILLIE NELSON & FAMILY


SPORTS & RECREATION

JAN 5

FGCU SWIMMING/DIVING

VS. LIBERTY/GEORGIA

SOUTHERN

FGCU Aquatics Centerwww.fgcuathletics.com

FGCU BASKETBALL VS.

JACKSONVILLE

Alico Arena; Men at 2pm/Women at 4:15pmwww.fgcuathletics.com

JAN 7

FGCU SWIMMING/DIVINGVS. RADFORD

FGCU Aquatics Centerwww.fgcuathletics.com

FGCU W. BASKETBALL

VS. UNF

Alico Arena, 5:15pmwww.fgcuathletics.com

FGCU M. BASKETBALL

VS. N. FLORIDA


ESTERO HIGH

BASKETBALL VS. NAPLES

Estero High School(239) 947-9400 orwww.est.leeschools.net

JAN 9, 11, 12

FL EVERBLADES VS.

TOLEDO WALLEYE

Germain Arena(239) 948-7825 orwww.floridaeverblades.com

JAN 12-13

FGCU SPRING M. TENNIS

INVITATIONAL

FGCU Tennis Complexwww.fgcuathletics.com

JAN 14ESTERO HIGH BASKETBALL

VS. CYPRESS LAKE


JAN 17

FGCU M. BASKETBALL

VS. LIPSCOMB


JAN 19

FGCU BASKETBALL

VS. N. KENTUCKY

Alico Arena:Men at 5:15pmWomen at 7:30pmwww.fgcuathletics.com

JAN 19-21

FGCU SPRING W. TENNIS

INVITATIONAL

FGCU Tennis Complexwww.fgcuathletics.com

JAN 21

FGCU W. BASKETBALL VS.

LIPSCOMB


JAN 24ESTERO HIGH BASKETBALL

VS. RIVERDALE


JAN 25

FGCU M. BASKETBALL

VS. STETSON


JAN 26-27

FL EVERBLADES VS.

GREENVILLE ROAD

WARRIORSGermain Arena(239) 948-7825 or ]www.floridaeverblades.com

JAN 30

FL EVERBLADES VS.

TRENTON TITANS

Germain Arena (239) 948-7825www.floridaeverblades.com

JAN 31

ESTERO HIGH

BASKETBALL VS. MARINER

Estero High Schoolwww.est.leeschools.net


42/5242 JANUARY 2013 | LIFESTYLEMAGAZINEGROUP.COM42 JANUARY 2013 | LIFESTYLEMAGAZINEGROUP.COM

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scene on site

Do na Va que & Chrisi ti e ust i ge & Kevin Wa kinso

ch Sma lwo Mike Mc

D u & en ifer Ma bet

The Florida Gulf Coast University Art Program

hosted its Sixth Annual Empty Bowls Soup Lunch

and 12th Annual Pottery Sale Nov. 30 to raise

funds for two local charities. The pottery salefeatures work from potters across the Southwest

Florida region and benefits the United Arts Council

of Collier County, which conducts art education

programs in Immokalee. Empty Bowls is part of

a national phenomenon which unites potters,

students, restaurants and food banks to address

the needs of the hungry.

Noe i reaga n berg

Vi ria Pimi ent l, ri ia Fay & noe l Blakl e J li a i

Empty Bowls andPottery Sale at FGCU



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scene on site

Melissa Da i r n rian Re ni ,k, Am l , . m v es ick

a yn Rasnick & Tonya o str n

aso & ll yK r d & ii elll r C r l & no y ccia

t ,,, Rile ,, th rr EnnisiiCas y Cole an, Wil shaw, ary Israel, Jo Anna a , Chris Sale

FGCU EaglesAthletics Night at

the Nest GalaFGCU Eagles Athletics Night at the NestGala. December 2, 2012 at Alico Arena to

benefit the FGCU Athletics programs.

Guest speaker FGCU Eagle and White Sox

ACE Chris Sale.


47/52

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Tel (239) 948-4886www.bonitaesterodental.com



scene on site

ennifer Benton, 2012 o f the Year

Barry Nichols & S sie Biircheno h

aC d c y Berry i , a a y Fla ck s ll acagnina

Zonta Club of Bonita Springs presented its FourthAnnual Glass Slipper Ball Nov. 10 at the Hyatt

Regency Coconut Point Resort and Spa. The gala

featured a Best of the Chefs competition, with 20

local chefs serving their finest appetizers, entrees,

drinks and desserts. Zonta also honored its Woman

of the Year, Jennifer Benton, chief executive

officer for the Abuse Counseling Treatment

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initiatives to advance the status of women both

locally and globally.

i l ak & Ann Musselma

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BY BRUCE TURKEL

ANDanother thing...

WHAT DO HORESHOES AND CURSIVE HAVE IN COMMON?

LP

Your kids cant tell time. Dont believe me? Wait until

youre in a room with an analog clock and a teenager

or twenty-something. Tell them they cant look at their

phones and then ask the time. Point to the analog clock

dial if you have to. They can probably figure it out by

counting out where the little and big hands are, but

they cant just glance at the clock and know the time

like you and I can.

Your kids cant read or write cursive handwriting,

either. A few years ago, I left a note for my kids and

they ignored it. When I asked why, it turned out thatthey couldnt read it. Seems they never learned script

in school.

And its not going to change anytime soon. Did you

know that 45 states are considering incorporating a

national educational curriculum for 2014 that doesnt

include teaching cursive handwriting at all? Indiana,

Illinois, and Hawaii are leaving it optional for their

school districts to decide. Utah is still debating the

issue. Only California, Georgia, and Massachusetts have

legislated mandatory cursive writing instruction.

You know what else your kids cant do? They cant

sew. Their idea of darning socks would be tossing

ripped hose in the trash and saying darn! Except they

probably dont know what the word darn means.Your kids cant talk on the phone, either. Give a kid a

phone without buttons to text on and they hardly know

what to do with it.

Its not like this hasnt happened before, by the

way. How many older people do you know who still

shoe horses? How many still know how to can their

own fruits and vegetables? How many can knit? How

many can crochet? These, too, are activities that were

once commonplace but have been superseded by the

relentless march of technology.

Whether the loss of these skills is ultimately negative

is a bigger conversation than we have time to discuss

here. But its worth considering the unintended

consequences of the cost of technology especially ifyoure in the business of selling goods or services to

groups who are soon going to be comprised of these

new consumers.

In a recent Smithsonian article, Talking Heads

frontman David Byrne writes about these consequences:

Paleontologist Stephen Jay Gould and biologist

Richard Lewontin wrote a paper in 1979 claiming that

some of our skills and abilities might be like spandrels

the architectural negative spaces above the curve of

the arches of buildings details that werent originally

designed as autonomous entities, but that came into

being as a result of other, more practical elements

around them.

So lets talk marketing and branding. How do you

intend to sell products to these spandrels, these people

who think differently than you and I? Not printing your

headlines in a script typeface is an obvious answer but

much more remedial than Im thinking.

What if you were a watch manufacturer? How are

you going to sell timepieces to people who cant tell

time or who are perfectly happy checking the time on

the smartphone that never leaves their hands? Howabout if you were a pen maker? How are you going to

sell a pen to someone who doesnt know how to write?

These unintended consequences are outcome

agnostic they create both assets and liabilities. The

trick is to try and spot them early and then look for

the opportunities they provide. Whether its writing

games for Facebook users, building charging stations

for electric vehicle drivers or becoming a privacy and

security consultant for Internet users, the spandrels

that technological advances will continue to create are

the future. Even if they cant tell what time it is.

Bruce is a branding expert who makes his

clients brand experiences more valuable.

Hes worked with great organizations including

Discovery Channel, Baptist Health, MetCare,

and Miami. Hes spoken at MIT, Harvard, and

hundreds of conferences. Hes been on NPR and

CNN and featured in The New York Times and

Fast Company Magazine. He has published three

books on advertising including Building Brand

Value.

You can reach Bruce at [email protected]


52/52

estero lifestyle january 2013

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