Establishing a Social Media Recruiting Strategy

Establishing a Social Media Recruiting Strategy

Considering Social Media

Setting Appropriate Foundation

Tool Consideration

Execution Framework

Establishing a Social Media Recruiting Strategy

Considering Social Media

Setting Appropriate Foundation

Tool Consideration

Execution Framework

Considering Social MediaCultural Communication Realignment

Considering Social MediaTwo Critical Factors

Mobility Platform

Considering Social MediaTwo Critical Factors

Mobility

Considering Social MediaTwo Critical Factors

Mobility

Considering Social MediaTwo Critical Factors

Platform

Networked

Long Form & Search

Visual

Considering Social MediaTwo Critical Factors

Platform

• Broadcast

• Personal

• Communal

• Conversationa

l

Considering Social MediaTwo Critical Factors

Platform

• Professional

• Associations

• Current

• Perspective

Considering Social MediaTwo Critical Factors

Platform

• Visual

• Intimate

• Personal

• Engaging

Considering Social MediaTwo Critical Factors

Platform

Search Integrated• SEO

• Representative

• Digital

Footprint

• Brand

Extentsion

Considering Social MediaPlatform and Tool Landscape

Establishing a Social Media Recruiting Strategy

Considering Social Media

Setting Appropriate Foundation

Tool Consideration

Execution Framework

Setting Appropriate Foundation

EMPLOYMENT BRAND

Beyond Look and Feel

Representation of employment experience

Used as guide for digital conversation

Setting Appropriate Foundation

DETERMINE REACH

Accept Necessity of Engagement

Estimate of Effort Willing to Make (x1.2)

ID Content Required by Selected Outreach

Setting Appropriate Foundation

CANIDATE MARKETPLACE

Talent Profiles

Persona Development

Career Mareket-tecture

Setting Appropriate Foundation

INITIAL DEPLOYMENT

Define engagement preferences

Reconcile estimated effort

What does success look like?

Setting Appropriate Foundation

Tool prioritization

Candidate marketplace destination?

What matches effort level?

Level of technical wherewithal?

Organizational support

Establishing a Social Media Recruiting Strategy

Considering Social Media

Setting Appropriate Foundation

Tool Consideration

Execution Framework

Execution Framework

EMPLOYMENT NARRATIVE

Beyond brand.

Narrates history and story of employment

life cycle

Drives content production

Initiates engagement Chapters• General assessment and

shared goals of the targeted talent community at large

• Active candidates• Passive candidates• Employee on-boarding• Employee orientation• Succession planning• Employee alumni

Execution Framework

CONTENT DEVELOPMENT

Engagement requires content

Schedule and Prioritize

Categorize for passive & active

Recommendations• Monthly content topics &

themes• Guide internal employees

sharing • Long-form content plan • Inject Variety• Response contingency

plans

Execution Framework

TALENT COMMUNITY

Create

Participate

Navigate

Direct

Recommendations• Shared skill sets, interests,

attributes that impact career progression

• Increase membership• Monitor social feeds• Prioritize engagement

platforms

Execution Framework

CANDIDATE MARKETING

Beyond job board tactics

Consistent use of narrative

Reinforced in conversation

Active and responsiveCategories• Talent community

nurturing• Passive candidate

nurturing• Active candidate nurturing• Employee engagement• Alumni relations • Ecosystem outreach

Establishing a Social Media Recruiting Strategy

Considering Social Media

Setting Appropriate Foundation

Tool Consideration

Execution Framework

4 Steps for Considering Use of Tools

Employment Narrative

Candidate Marketing

Content Development

Talent Community

1 2 3 4Identify

CommunityShare

PerspectiveEngage

Establish Presence

Tool Consideration

Widest Broadcast

Broad Open Use

Sets and Drives Trends

Easily Searched

Winning Teens

Networked – Long Form – Visual

1 Establish

Presence

Tool Consideration SocialBro

• Robust user profile search• Supports swift multi add• Network reach• List management / insight• Follower analysis

2 IdentifyCommunity

Tool ConsiderationPostpost.com

2 IdentifyCommunity

Tool Consideration - Buffer

Facilitates quick, easy, and well timed tweets

3 Share Perspective

Tool Consideration - Buffer

3 Share Perspective

Tool Consideration LinkedIn Today

3 Share Perspective

Tool Consideration:Twitter Chat Schedule

4 Engage

4 Engage

Tool Consideration:tweetchat.com

4 Steps for Considering Use of Tools

Employment Narrative

Candidate Marketing

Content Development

Talent Community

1 2 3 4Identify

CommunityShare

PerspectiveEngage

Establish Presence

Question & Answer

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@RPYoh@SeamlessWkfce@Joelcapperella@RPOAssociation

FB: YohJobsLinkedIn: Yoh, a Day and Zimmerman Company

Establishing a Social Media Recruiting Strategy