Bienvenidos a la Consumer Success Platform para Media y Entretenimiento Connect With Consumers & Advertisers in a Whole New Way

José Luis Valdivielso Moreno, Media & Entertainment Account Executive

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Safe Harbor

Líder Global en la Industria de Medios Algunos Clientes del Sector Media (B2B y B2C)

 Sports and Entertainment  Publishing  Broadcasting and Film

 Business Information  Agencies and Advertising  New Media

Una rápida evolución esta sucediendo en el Desarrollo y Entrega de Contenidos en Media y Entretenimiento

Print Broadcast

Cable

Physical M&E/ Digital Infancy

Digital/OTT Revolution

Los nuevos Medios Digitales/Over The Top tienen una presencia disruptiva con respectos los Medios Tradicionales

OTT* Players

2X Higher Revenue

by 2017

50% Lower Revenue in

Last 5 Years

U.S. Newspapers

*OTT = Over The Top

OTT conducen la demanda del relacionamiento personalizado

En cualquier momento y dispositivo

Personalizado & contextual

Proactivo

Rise in Direct to Consumer

Drop in ad revenue

El Consumidor requiere de los

Medios

Y las Empresas están presionando para satisfacer esa demanda

Aumento de la relación directa con el Consumidor

Caída en los ingresos por publicidad

Más Canales de Publicidad

Empuje hacia las relaciones de Consumo

El Consumidor requiere de los

Medios

En cualquier momento y dispositivo

Personalizado & contextual

Proactivo

Las Empresas de Medios deben reeiventar el Modo en que se Relacionan con los Consumidores

Personalizar el Relacionamiento Los Consumidores demandan contenidos 1:1, experiencias personalizadas y contextulizadas

Monetizar las Relaciones con los Consumidores Los modelos de negocios dirigidos directamente al consumidor son más importantes que nunca

Innovar alrededor de los Modelos de Relacionamiento Las empresas de medios necesitan una plataforma de relacionamiento sobre la que desarrollar nuevos modelos para la entrega y consumo de contenidos

El Relacionamiento 1:1 requiere Conectar de un Nuevo Modo

Sistemas de Registro

Foco Interno

Las Empresas han invertido en Sistemas de Registro de Datos Tecnología focalizada en Procesos Internos, No en Relacionamiento

Infrastructura

Gestión Contenido

Entrega Contenido

Anticuado Rigido Caro Foco en el Back-end

Sistemas de Registro

Sistemas de Relacionamiento Mobile Cloud Social

Data

Science

Las Empresas Necesitan Sistemas de Relacionamiento que tengan al Cliente en el Centro de su Estrategía

Infrastructura

Gestión Contenido

Entrega Contenido

Anticuado Rigido Caro Foco en el Back-end

Productos

Llegar a ser una Empresa de Medios Centrada en el Cliente

Empleados

Anunciantes Partners Consumidores

Conectar con los Consumidores y Clientes de un nuevo modo

Ventas 1:1, Soluciones de Ventas en

Tiempo Real

APPS Agilidad e Innovación

Analytics Data-driven, 1:1 Engagement

Atención al Cliente 1:1 Atención en Cualquier Lugar

Marketing Proactivo, Relacionamiento 1:1

Comunidades 1:1 Conversaciones

Conectar con los Consumidores y Anunciantes de un Nuevo Modo

Soluciones de Media personalizada y dirigidas a incrementar los ingresos más rápidamente

EngageME Personalizar el contenido

en cualquier lugar

Media Subscription Management

Personalizar y simplificar el recorrido de suscripción, aumentar los ingresos

NextGen Ad Sales Super-charge

sales reps, dirigido a la venta de

anuncios

Marketing Resource Management

Dirigido a alinear la agilidad de los Negocios con la Agilidad de

IT

Consumer Success Platform for Media Cloud Mobile Social Data Science

Manchester United Scores Big with Salesforce  Build 1:1 relationships driven by 3600 fan profile, behavior, preferences

 Engage 660M fans at scale across languages & channels

 Drive sponsor ROI with 1:1, multi-channel campaigns

3.5X More Social Mentions

FT Puts the Subscriber First with Salesforce Gain single customer view with one platform across ad sales, journalists, back office and other functional areas for single customer view

Personalize the consumer journey anytime, anywhere, across devices via channel-neutral strategy for global audience of over 2 million

Drive consumer loyalty and relevance by leveraging social channels to communicate breaking news, build online communities

Pandora Fine-Tunes Advertising Sales Sell Faster with shortened approval cycles to improve business planning and forecasting

Sell Smarter by having one platform to track and manage solution requests and case histories

Sell From Anywhere by having variety of cloud services keeps operations in the cloud

FOX Manages Their Global Film Releases with Salesforce  Unlocked legacy data by integrating 72 applications & databases with Salesforce

 Drove smarter decisions by democratizing legacy data with Force.com employee application

 Executed faster with instant reporting, cross-functional release collaboration & 1 app for 97 countries, 10 languages

“Before Salesforce people were not updating their sales stages in real time. But now, it’s right in the palm of the hand.”

Sell faster with mobile daily planning, prospect revenue analysis, sample ordering on-the-go

Cross-sell in real-time with instant access to entire catalog of traditional & digital learning solutions

Reduce sales effort by eliminating three hours of at-home, at-night work for the reps

McGraw Hill Sells Faster With iPad Sales App

Doug Hughes, Chief Sales Officer, McGraw Hill Education

Activision Connects with Customers in Social Channels  Deliver fast & easy service across self-service portal, Q&A board, email, live chat channels

 Cross-sell and upsell games & merchandise via collaboration between customer service and marketing

 Listen at scale by gathering feedback from millions of gamers shared across channels

Facebook

Facebook Application Landscape

ERP

Customer Management

TaxPurchasing

HRMS

CommMgmt

Expenses

Business Intelligence

Recruiting

Empl.Devmt

Comp Admin

FP&A

RepairTicketing

Offer Review

Consigned Inventory

Mgmt

4-Clicks

Legal

TicketingData

IntegrationIdentity Mgmt

HR

Finance

Sales

Infrastructure

G&A

HR Svc Desk

CompReview

Risk

Mgmt

Other Cloud Apps

On-premise Apps

Agility and Speed with 300 developments users using Salesforce in less than 3 months

Continuous Innovation focus over home grown app

Unlock legacy data with mission-critical custom apps on Force.com for Datacenter Ops, HR, Legal / Security and Sales and Global Ops

Facebook Standardizes on Force.com for Employee Apps

Thank you