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Essential toolkit for sustaining innovation based on new product design techniques

Dr. Salvador Gonzalez Garciasgg@itesm.mx

ITESM Campus Morelia (México)

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Introduction

• Sometimes it happens that teams start a project very confident of their knowledge, minimizing the importance of the method (decreasing the probability of success).

• Organizations usually introduce the culture of innovation forming small groups or committees (not to the whole organization).

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Innovation proposal (1/2)• Based on some relaxations to the formalism of

some industrial engineering methods, such as QFD, the morph matrix, FMEA,…we obtain 4 essential matrices, as follows:

What is obtained? The (most important)Technical aspects

What is desired?

How is it going to be solved? OPTIONS

How is it going to be

solved?

What is obtained? Different alternatives for the MVP (yellow, orange, green)

Matrix 1: What vs How

Matrix 2:Options

Concept 1

Concept 2

Concept 3

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Methods (2/2)

• Once that different proposals are obtained for the MVP, the winning concept is selected. It must avoid the potential failures during design…

What is obtained? The “winning concept” for the MVP

What is obtained? The actions that must be taken to avoid failures

EvaluationWhat is desired?

Alternatives for the MVP

Matrix 3:Decision

Matrix 4: Avoid the Potential Failure for the MVP

3rd 2nd 1st

PotentialFailures

EFFECTs

OCU

RRENCE

DETECTION

RISK

NU

M.

Actions,responsibles

and dates

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Concluding remarks• These tools can be taught* to any person, with

daily life examples in a very short period of time.• We had some successful workshops using the

innovation matrices with elementary school teachers, children and parents.

• These techniques were also applied in some innovation projects reducing the amount of design time.

sgg@itesm.mx

* For its use in sequence or stand-alone.