ESSENTIAL SKIN CARE

GUIDEYour handbook to Avon’s Skin Care brands & innovations so

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TARGETS KEY SIGNS OF AGINGGEN ICS

LOOK 5 YEARS YOUNGER*

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People experiencing key signs of aging, including discolorations and lack of vitality and firmness. Anew Genics is designed to work with any Anew regimen to help deliver optimal results.

• Visibly reignites skin’s youth; looks dramatically smoother • Helps skin look 5 years younger • Dramatically reduces the look of fine lines and wrinkles • Provides a more radiant, brilliant look

What does Genics do?*

Anew Genics is the first with patented YouthGen™ Technology.

What is the key technology in Genics?

Who is Genics for?

*Based on a consumer-perception study on subjects 45–59 years old. † Versus Anew Genics Night Treatment Cream.††Based on a clinical study.

Anew Genics Night Treatment CreamThe ONE anti-aging treatment that everyone should use! A luxurious textured cream that leaves skin feeling silky and smooth. Use every evening after cleansing, in place of your current night moisturizer. 1 oz. net wt. $38

Anew Genics Eye TreatmentAnew Genics Eye Treatment will make your eyes look reenergized and younger.* Genics Eye Treatment is formulated with YouthGen™ Technology and helps reclaim 5 years of visible youth*. .5 oz. net wt. $36

Anew Genics Treatment ConcentrateThe latest breakthrough from Genics contains 2X the concentration of YouthGen™ Technology†. Instantly, expression lines are softened*; skin looks and feels firmer*. The serum boosts skin’s moisture by 118%††. Use after cleansing and follow with any Anew Day Cream with SPF in the morning and Genics Night Treatment Cream in the evening. 1 fl. oz. $39.99

PAULINA PORIZKOVA, SUPERMODEL, ACTRESS AND AUTHOR

4-STEP DAY & NIGHT REGIMEN

STEP 1 CLEANSECleanserGentle yet rich-textured formula removes all traces of makeup and impurities while also making skin feel moisturized. 4.2 fl. oz. $13

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EXPERIENCE A REVOLUTION IN RECONTOURING

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STEP 4 EYEEye & Lip CreamOne formula visibly reshapes the delicate areas around eyes and lips for a more youthful definition. Applicator included. .5 fl. oz. $36

Day Cream SPF 25Helps restore youthful color and radiance to skin in 3 days. 1.7 fl. oz. $38

Night CreamDrapes skin in a veil of soft plushness, instantly. Helps skin around the neck to look dramatically firmer in two weeks. 1.7 fl. oz. $38

OR

Night Tourmaline EmulsionIntensive nighttime moisturizer helps restore the look of youthful definition. Helps to reduce the look of deep-set wrinkles. 1.7 oz. net wt. $38

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Anew Platinum is the first with patented PAXILLIUM TECHNOLOGY™.

What is the key technology in Platinum?

• Targets deep wrinkles • Minimizes the look of neck sagging• Restores youthful color and radiance• Relieves extreme dryness

What does the Platinum regimen do?

People experiencing serious signs of aging, including neck sagging, deep wrinkles (on neck and between the brows), loss of color and extreme dryness.

Who is the Platinum regimen for?

Platinum Recontouring System 2-Week Kit

FULL SIZE• Eye & Lip Cream .5 fl. oz. TRY-IT SIZES • Cleanser 1.7 fl. oz. • Day Cream SPF 25 .5 fl. oz.• Night Cream .5 fl. oz.$40 the kit

Platinum Recontouring System Full-Size Kit

FULL SIZE• Cleanser 4.2 fl. oz• Day Cream SPF 25 1.7 fl. oz.• Night Cream 1.7 fl. oz.• Eye & Lip Cream .5 fl. oz. $105 the kit

STEP 2 TREAT

SerumFacial contours look reshaped for a more youthful definition. 1 fl. oz. $34.99

Apply Serum after cleansing and before moisturizing—day and night.

Use together with Night Cream to increase skin softness by over 40%.

COMBATS SERIOUS SIGNS OF AGINGPLAT INUM60+

STEP 4 EYE

STEP 1 CLEANSECleanser Helps minimize the appearance of fine lines and wrinkles. 4.2 fl. oz. $12

STEP 3 MOISTURIZEDay Cream Broad Spectrum SPF 25Instantly, skin looks more radiant and dramatically smoother. In 3 days, see natural volume return. 1.7 oz. net wt. $34

Night CreamVisibly restores cushion overnight; reduces the look of deep wrinkles over time. 1.7 oz. net wt. $34U

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FIGHT ADVANCED SIGNS OF AGING

STEP 2 TREATApply 7S Elixir after cleansing and before moisturizing—day and night.

ElixirErases years from the look of skin. Formulated with 2X THE CONCENTRATION OF PRO SIRTUIN TX TECHNOLOGY AND REMODELING PROTEIN BOOSTER.* 1 fl. oz. $34.99*Compared with Ultimate 7S Night Cream

Who is the Ultimate 7S regimen for?

People experiencing advanced signs of aging, including loss of elasticity, volume and cushion, as well as deep wrinkles and age spots.

• Restores cushion and bounce • Reduces the look of wrinkles and age spots• Visibly restores a youthful vitality to skin

What does the Ultimate 7S regimen do?

Formulated with PRO 7 SIRTUIN TECHNOLOGY.

What is the key technology in Ultimate 7S?

Ultimate 7S Full-Size Kit

FULL SIZE• Cleanser 4.2 fl. oz. • Day Cream Broad Spectrum

SPF 25 1.7 oz. net wt.• Night Cream 1.7 oz. net wt.• Eye System

Cream, .5 oz. net wt. Elixir, .09 oz. net wt.

$95 the kit

Eye SystemAids in visibly reducing under-eye bags and deep wrinkles over time. Helps visibly restore elasticity and firmness instantly.Cream, .5 oz. net wt. Elixir, .09 oz. net wt. $32

Ultimate 7S 2-Week Kit

FULL SIZE• Eye System

Cream, .5 oz. net wt. Elixir, .09 oz. net wt.

TRY-IT SIZES • Cleanser 1.7 fl. oz. • Day Cream Broad Spectrum

SPF 25 .5 oz. net wt.• Night Cream .5 oz. net wt.$38 the kit 7

DEFIES ADVANCED SIGNS OF AGINGULT IMATE 7S50+

4-STEP DAY & NIGHT REGIMEN

STEP 1 CLEANSERenewal Foaming CleanserCleanses gently without stripping skin of vital moisture. 4.2 fl. oz. $11

Illuminating Eye System Instantly helps reduce the look of dark circles and fine lines. Veil, .09 oz. net wt. Cream, .5 fl. oz. $30

*Than Reversalist Night Renewal Cream.

Day Renewal Cream SPF 25 Makes skin look and feel reborn. Protects against UVA/UVB damage. 1.7 fl. oz. $32

Night Renewal CreamReduces the look of fine wrinkles and discolorations, leaving skin feeling dramatically tighter. 1.7 fl. oz. $32

OR

Night Sterling EmulsionNourishing gel formula helps skin look tighter. Use in place of Night Renewal Cream for extra-dry skin. 1.7 oz. net wt. $32

Renewal Serum5X MORE ACTIVINOL TECHNOLOGY.* Improves the look of discolorations by 60%. 1 fl. oz. $34.99

STEP 2 TREATApply Renewal Serum after cleansing and before moisturizing—day and night

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Reversalist Renewal System 2-Week Kit

FULL SIZE• Illuminating Eye System

Veil, .09 oz. net wt. Cream, .5 fl. oz. TRY-IT SIZES • Foaming Cleanser 1.7 fl. oz. • Day Cream SPF 25 .5 fl. oz.• Night Cream .5 fl. oz.$36 the kit

Reversalist Renewal System Full-Size Kit

FULL SIZE• Foaming Cleanser 4.2 fl. oz. • Day Cream SPF 25

1.7 fl. oz.• Night Cream 1.7 fl. oz.• Illuminating Eye System

Veil, .09 oz. net wt. Cream, .5 fl. oz. $90 the kit

• Reduces the look of fine wrinkles• Helps reduce the look of blotchy discolorations • Visibly brightens and evens skin tone• Makes skin feel tighter

People experiencing moderate signs of aging, including wrinkles and discolorations.

Who is the Reversalist regimen for?

What does the Reversalist regimen do?

Formulated with ACTIVINOL TECHNOLOGY, the regimen recreates fresh new skin and dramatically reverses the look of fine wrinkles.

What is the key technology in Reversalist?

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FIGHTS MODERATE SIGNS OF AGINGREVERSAL IST40+

REDUCES THE APPEARANCE OF FINE LINES & WRINKLES IN JUST 3 DAYS!

• MINI-EXTRACTION TECHNOLOGY • EXFO-SMOOTHING COMPLEX • REVITAFRESH TECHNOLOGY

People experiencing the first signs of aging, including fine lines, uneven skin tone, dullness, rough texture and visible pores.

Who is the Rejuvenate regimen for?

• Smoothes skin texture • Skin tone appears more even • Visibly refines the look of pores

What does the Rejuvenate regimen do?

Formulated to replicate the 3 steps of a professional anti-aging facial with a breakthrough fusion of pioneering technologies:

What is the key technology in Rejuvenate?

4-STEP DAY & NIGHT REGIMEN

STEP 2 TREAT

STEP 3 MOISTURIZE

Revitalizing 2-in-1 Gel Cleanser Deep cleanses and tones. Leaves skin looking fresher and younger over time. 4.2 fl. oz. $10

STEP 1 CLEANSE

STEP 4 EYE24 Hour Eye Moisturizer SPF 25 Dual AM/PM formulas. Visibly reduces puffiness, brightens shadows and smoothes fine lines. .66 total fl. oz. $28

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Day Revitalizing Cream SPF 25 Over time, 27% improvement in texture, clarity and tone. Protects against UVA/UVB damage. 1.7 fl. oz. $30

Night Revitalizing CreamIn just 7 days, smoothes texture and reduces the look of fine lines and pore size. 1.7 fl. oz. $30

OR

Night Sapphire EmulsionNourishing gel formula shrinks the appearance of pores. Use in place of Night Revitalizing Cream for extra moisturization. 1.7 oz. net wt. $30

Mineral Facial Rinse-Off Treatment Dramatically refines pores and skin texture. 1.7 fl. oz. $25

Rejuvenate Revitalizing System 2-Week Kit

FULL SIZE• 24 Hour Eye Moisturizer SPF 25

.66 total fl. oz. TRY-IT SIZES • 2-in-1 Gel Cleanser 1.7 fl. oz. • Day Cream SPF 25 .5 fl. oz.• Night Cream .5 fl. oz.$34 the kit

Rejuvenate Revitalizing System Full-Size Kit

FULL SIZE• 2-in-1 Gel Cleanser 4.2 fl. oz. • Day Cream SPF 25 1.7 fl. oz.• Night Cream 1.7 fl. oz.• 24 Hour Eye Moisturizer SPF 25

.66 total fl. oz. $85 the kit

ADDRESSES EARLY SIGNS OF AGINGREJUVENATE30+

ABSOLUTE EVEN MULTI-TONE SKIN CORRECTOR

✓�DRAMATICALLY REDUCES THE LOOK OF 7 TYPES OF DISCOLORATIONS*:

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**In 6 of 8 attributes tested over a 7-week period.

Advanced Retexturizing Peel

30 pads. $25

Results superior to

a 35% glycolic peel**

Dramatically retexturizes skin to reveal the look

of youthful radiance

ThermaFirm Face Lifting

Cream 1 fl. oz.

$32

Visibly tightens and

firms skin in just 3 days

Eye Lift Pro Dual

Eye System.66 total fl. oz.

$30

Visibly lifts both the upper and

lower eye areas

Advanced Wrinkle Corrector

1.7 fl. oz. $32

Improves the look of deep wrinkles by 28%

Use with any Anew regimen. Apply Clinical treatments immediately after cleansing and before moisturizing, and prior to Anew serum or elixir treatments.

Pro Line Eraser Eye Treatment

.5 oz. net wt. $34.99

See deep wrinkling around eyes

reduced in 3 days

Targets fine and deep

wrinkles

Instantly, skin looks tightened

and lifted

Lift & Firm Pro Serum1 fl. oz. $39.99

Resurfacing Expert

Smoothing Fluid 1 oz. net wt.

$38

Pro Line Eraser Treatment

1 fl. oz. $39.99

1 dark spots 2 uneven skin tone 3 post-acne marks 4 brown patches5 blotchy red patches 6 freckles 7 sallowness (yellowish skin tone)

Absolute Even Multi-Tone Skin CorrectorClinically tested to be mild and gentle. Use AM and PM before moisturizing. 1 oz. net wt. 39.99

COMING IN C-11!Spot Correcting Hand Cream SPF 15Improves texture, tone and clarity of hands for remarkably younger-looking skin. 2.6 fl. oz. 14.99

now...for hands, too!

CLINICAL

✓�CAN BE INCORPORATED INTO ANY ANEW REGIMEN AS THE TREAT STEP

1 CLEANSE

3 MOISTURIZE

4 EYE

2 TREAT

IMPROVES THE LOOK OF DARK SPOTS ON HANDS

✓�9 OUT OF 10 WOMEN SAW DRAMATIC IMPROVEMENT IN SKIN TONE FOR FLAWLESS, YOUNGER-LOOKING SKIN**

✓�EFFECTIVE FOR WOMEN OF ALL SKIN TONES*

*Based on a consumer-perception study **Based on those who expressed an opinion in a consumer-perception study. †Based on a dermatologist-supervised clinical study after 4 weeks.

IMPROVEMENTin SKIN CLARITY†

of women showed an

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Deep Pore Cleansing Scrub 4.2 fl. oz.

Daily Correcting Lotion 2 fl. oz.

Clarifying Toner Pads 45 pads.

FULL-SIZE KIT INCLUDES:

Fights all phases of the acne cycle—before, during & after a breakout.

For chronic acne.

SKIN LOOKS CLEARER IN JUST 3 DAYS

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ACNE TREATMENT SYSTEM $32 the kit

AVAILABLE INDIVIDUALLY

*Helps prevent against UVA/UVB rays; not for the prevention of acne.

Deep Pore Cleansing Scrub 4.2 fl. oz. $12

Clarifying Toner Pads 45 pads. $12

Daily Correcting Lotion 2 fl. oz. $16

Oil Free Lotion SPF 15* 2.5 fl. oz. $16

Invisible Blemish Treatment .5 fl. oz. $12

Clear Pore Thermal Mask 2.5 fl. oz. $12

Includes convenient 7-day trial sizes: Deep Pore Cleansing Scrub 1.3 fl. oz.Clarifying Toner Pads 14 pads.Daily Correcting Lotion .5 fl. oz.$15 the trial-size kit

AVAILABLE IN A MINI KIT

“Clearskin® Professional is a simple, effective and affordable solution for anyone struggling with acne.”

— Dr. Cheryl Karcher Board-certified dermatologist and nationally recognized expert in aesthetic medicine; professional consultant for Avon.

Acne Mark Treatment1.7 fl. oz. $12

EASY- TO-USE ROLLER BALL!

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start-to-finish anti-acne routines

1. Daily Cleanser4.2 fl. oz. $5.49

2. Daily Astringent8.4 fl. oz. $4.49

3. Deep Treatment Mask 2.5 fl. oz. $5.49

4. Dual-Ended Blackhead Remover 5" L. $5.00

blackhead eliminating

tough on blemishes, not your skin

1716

blemish clearing

For blackheads1

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pore penetrating*

1. Gel Cleanser4.2 fl. oz. $6.49

2. Invigorating Scrub 2.5 fl. oz. $6.49

COMING IN C-12! Pore Penetrating Cooling Astringent8.4 fl. oz.$5.49

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1. 2-in-1 Treatment & Hydrator 1 fl. oz. $5.99

2. Foaming Cleanser4.2 fl. oz. $5.49

3. Acne Pads30 pads. $4.49

4. Blemish Clearing Acne Body Wash 8.4 fl. oz. $7.99

Back Scrub Brush10" L. $7.99

1. Intensive Spot Treatment.5 fl. oz. $6.99

2. IntensiveCreamCleanser2.5 fl. oz. $6.49

3. Intensive TreatmentPack of 10. $9.99

clear emergency

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* The Gel Cleanser and Invigorating Scrub are designed for cleansing and not anti-acne.

total radiance NORMAL SKIN

Thermal Cleanser ➜ 3.4 fl. oz. $8

Eye Gel .5 fl. oz. $12.50

Night Cream ➜ 1.7 fl. oz. $13

��Cleanser Foaming gel. 5 fl. oz. $8

Day Lotion SPF 15 4 fl. oz. $13

visibly

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visibly younger-looking

skin

problem solvers

Adds much-needed moisture to dry skinNurtura Replenishing Cream 1.7 fl. oz. $8.50

Skin tone looks improved in 2 weeksBanishing Cream Skin Discoloration Improver2.5 fl. oz. $8.50

Visibly smoothes & firms skin in 2 weeksDramatic Firming Cream1.7 fl. oz. $8.50

Night Cream1.7 fl. oz. $15

Day Cream SPF 15 ➜ 1.7 fl. oz. $15

ageless results AGING SKIN

Cleanser Exfoliating gel. 5 fl. oz. $9

Eye Cream ➜.5 fl. oz. $14.50

1918

To order, contact your Avon Independent Sales Representative:

Phone E-mail

D. Moisture Replenish Daily Hydrating Cream SPF 156.7 fl. oz. $5.99

E. Soothing CreamCold Cream Cleanser 3.4 fl. oz. $3.99

F. Rich Moisture Comforting Nourishing Cream 6.7 fl. oz. $5.99

A. Care Deeply Lip Balm .15 oz. net wt. 99¢

B. Silicone Glove Protective Hand Cream3.4 fl. oz. $5.00

C. 3-in-1 Cleansing Lotion 3.4 fl. oz. $3.99

taking good care of your everyday needs

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G. Comforting Moisture Multi-Purpose Cream 13.5 fl. oz. $6.99

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