Essential EverydayCare for Skin

MODULE 2. A.

Three Steps to Beautiful Skin

1. Cleanse• Ready to accept the steps• Toning is common• pH balance is in every

Anew Cleanser… no toner required!

Three Steps to Beautiful Skin

2. Treat• Undereye area: SPF and delicate application

Targeted Treatments• Other areas of concern on the face & body• Many of us experience sagging, fine lines &

wrinkles, dark spots, etc.

Tip!• These products are “in between” products, meaning they’re to be

used in between cleansing and moisturizing

Three Steps to Beautiful Skin

3. Moisturize• Seals the surface and

helps retain treatments• Prevents moisture loss• SPF 15 or more

Tip!• Use a mini spatula

Anew Regimens: Q & A

Q: What is an anti-aging skincare regimen?– Daily routine to keep skin in good health– Three basic steps

Q: Why is it important to use a skincare regimen?– Provides best results

Q: What are our core anti-aging regimens?– Anew Rejuvenate, Reversalist, Ultimate, Platinum

Anew Regimens: Q & A

• Where doesAnew Clinical fit in?

• What’s importantfor you to know about these regimens?

Anew Rejuvenate

Anew RejuvenateWho is it for and what are skin’s needs: • Customers (between teens and thirties)

with fundamental signs of aging:• Face: Enlarged pores,

rough texture, fine linesand dullness

• Eyes: Tired-looking withfine lines and slight puffiness

What it does:• Reduces the appearance of fine line/wrinkles• Smoothes skin texture• Skin tone appears more even• Visibly reduces the look of pores• Replicates the three steps of a professional anti-

aging facial: exfoliation, extraction and massage

• 2-in1 Eye product helps eye area look younger in just 24 hours

Anew Rejuvenate

More About Technology

Exfo-Smoothing Complex: • Resurfaces for fresher-looking skin

Mini-Extraction Technology: • Deep cleans, shrinks look of pores

Revitafresh Technology:• Reinforces cell bonds, skin looks seamless

The Line Up

• Revitalizing 2-in-1 Gel Cleanser• Day Revitalizing Cream SPF 25• Night Revitalizing Cream• Night Rejuvenate

Sapphire Emulsion• For Eyes, 24 Hour Eye

Moisturizer SPF 25

Rejuvenate’s Targeted Treatments

• Flash Facial Revitalizing Concentrate

• Mineral Facial Rinse-Off Treatment

• Anew Rejuvenate Glycolic Facial Treatment

Anew Reversalist

Anew Reversalist

Who is it for and what are skin’s needs: • Customers with moderate signs

of aging where firmnessis an issue.

• Face: Wrinkles aremore apparent anddiscolourations area real concern

• Eyes: Dark circles and wrinklesare more pronounced aroundthe eyes

ReversalistWhat it does:• Reactivates skin’s repair process using

Activinol Technology, to help reverse wrinkles and reduce skin discolourations, leaving skin brighter, more even-looking

For Eyes:• Fade dark circles as it smoothes wrinkles

More About Technology

Q: What is Activinol Technology?• Wrinkles are micro-injuries• How does skin repair itself?• Discovered how to activate Activin,

skin’s repair molecule• Recreated in Anew’s Activinol Technology

– Reactivates skin’s repair process to produce new, fresh skin to help reverse wrinkles

The Line Up

• Renewal Foaming Cleanser• Renewal Serum• Illuminating Eye System• Day Renewal Cream

SPF 25• Night Renewal Cream• Reversalist

Sterling Emulsion

Anew Ultimate

Anew Ultimate

Who is it for and what are skin’s needs: • Customers with advanced

signs of aging • Face: Loss of volume, cushion

or bounce, deep wrinklesand dark age spots.

• Eyes: Loss of youthful eye shapeand definition. Bags aroundthe eyes.

UltimateWhat it does:

For Face

• Restores cushion and bounce• Reduces the look of deep wrinkles• Visibly restores a youthful vitality• Reduces the look of deep lines and dark age spots• Restores volume to thinning skin

For Eyes

• Lessens the look of undereye bags

More About Technology

• Natural occurring proteins • Sirtuin Youth Proteins, contribute to how fast our

skin ages• Pro-Sirtuin TX Technology designed by Avon

researchers• Formulated to stimulate Sirtuin Youth Proteins • Healthier youth cells, activate remodeling

proteins to help restructure and strengthen skin

The Line Up

• Age Repair Cream Cleanser• Contouring Eye System• Elixir Premium• Age Repair Day

Cream SPF 25• Age Defying

Night Cream • Night Gold Emulsion

Anew Platinum

Who is it for and what are skin’s needs: • Designed for women 60+

who want to addressthe most serious signsof aging: – neck sagging

deep wrinkles – loss of color/brightness – extreme dryness

Anew Platinum

Jaqueline Bisset

What it does:

• As we age cell shape collapses, resulting in loss of youthful contours

• Avon’s first-ever patented Paxillium Technology isformulated to boost the production of Paxillin by 60%.*

• This key protein helps retain the full expanded shape of youthful skin cells

• Reduces the lool of deep lines in neck area, lifts and firms the look of sagging skin under neck & chin

• Dramatically reshapes skin for a more youthful-looking profile

*Based on in vitro testing of Paxillium Technology on 3-D reconstructed skin.

Anew Platinum

The Line Up

• Night Cream and Serum• Full line to come in

early 2011

1 Anew has the answers

2 The price is right

3 Ground-breaking technology

4 Benefits are unmatched in the marketplace

5 Beautiful skin is in every product

6 Age is just a number!

7 Cleanse, Treat, Moisturize… live by it

8 Be consistent and persistent with any skincare routine

9 Educate yourself for earnings

10 Try them, love them, sell them!