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BORDER REGION MENTAL HEALTH CENTER Mental Health Center PLACEHOLDLER for COVER Border Region Mental Health Center Border Region Mental Health Center Border Region Mental Health Center 4TRANSCRIPT
Border Region Mental Health Center
BORDER REGION MENTAL HEALTH CENTER
Mental Health Center
Border Region Mental Health Center
PLACEHOLDLER for COVER
Border Region Mental Health Center
Border Region Mental Health Center Border Region Mental Health Center
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Border Region Mental Health Center Border Region Mental Health Center
1.0 RESEARCHAbstract 6-7Research Paper 8-9Conclusion 10 Reference 11Target Demo. 12-13SWOT Analysis 13-14Client Brief 16-17
2.0 CREATIVE DEVELOPMENTMoodboards 20-21Toolbox 22-23Logo Sketches 24-25Final Logo 26-27Site Map 28Wireframes 29Prints Ads 30-31
STYLE GUIDE 3.0Abstract 34-35Typography 36-37Color Palette 38-39Logo Display 40Voice 41Logo Specifics 42-43Logo 44Logo Misuses 45Imagery 46Textures 47
4.0 FINAL DESIGNDigital Solution 50-51Motion 52-53Logo 54-55
TABLE OF CONTENTS
Border Region Mental Health Center
PLACEHOLDLER for DIVIDER
Border Region Mental Health Center
Border Region Mental Health Center Border Region Mental Health Center
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Research 1.0
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Border Region Mental Health Center
Border Region Mental Health Center is a state
funded agency that provides treatment services
for both adults and children from Webb, Jim
Hogg, Starr and Zapata counties. The center
strives on treating challenged clients holistically
by providing a diverse and current regimen of
psychoactive medications and therapies within
the psychological and psychosocial domains.
Since their establishment in Laredo, Texas in
1979, Border Region Mental Health Center has
undergone various transitions ranging from
name changes, new buildings, numerous state-
of-the-art treatments plans and conception of a
volunteer service council.
This project book details various techniques
for advertising services needed by Border
Region Mental Health and Retardation
Center to community members. The vital
rebranding of The Border Region Mental
Health Center will include a detailed insight
into the re-designing of current clip art logo,
awareness and distribution of funds raised
by the volunteer service council for
consumers.
ABSTRACT “The Border Region Mental Health
Center provides various support programs and services that maximize
each person’s potential.”
Border Region Mental Health Center Border Region Mental Health Center
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The Border Region Mental Health Center
vision is to “be the leader in the provision of
quality and cost effective mental health and
mental retardation services that maximizes
each person’s potential” (2007). With a staff
of over 250 employees, the center provides
consumers outstanding services in variety of
treatment plans. Maximizing each person’s
potential through a variety of services and
medication is the goal of the center while
increasing the consumer’s independence and
quality of life. The assistance that the em-
ployees provide will benefit all consumers at
all levels.
RESEARCH PAPERCOMPANY OVERVIEW EFFECTIVE SOLUTIONS
The rebranding will commence with the
name change of the Border Region Mental
Health and Mental Retardation. The overall
perception and appearance will flow with
current trends in health care services. The
community and surroundings area will be
stimulated through a variety of educational
opportunities of the mental health
information and the improved
understanding of the facilities wide variety of
treatment services. An updated and orga-
nized website will be provide the opportunity
for anonymous research to be done by the
individual seeking services and/or family
member interested in learning about services
provided.
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Research 1.0
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Border Region Mental Health Center
The re-branding of the Border Region
Mental Health Center will inaugurate with the
introduction of a redesigned logo combined
with a catchy tagline. The utilization of the
logo on billboard signage and bus stop ads
will create a much-needed buzz amongst the
community. Distribution of printed media to
inform potential consumers of the specific
programs and services offered will aid in
awareness. Providing the community with
multimedia educational seminars in all facets
of maintaining a healthy lifestyle will
enlighten the audience into any concerns
dealing with their own health or the health of
their family members.
“ A variety of educational workshops to enlighten community
of the facilities wide variety of treatment services.”
OBJECTIVES AND GOALS
Technological improvements will be provided
to consumers, through the use of updated user
friendly website along with quick links of
current mental health information occurring at
the center. The color schemes that will enhance
the at center. The color schemes that will
enhance the attentiveness of the Border
Region Mental Health Center will include calm-
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CONCLUSIONThe Border Region Mental Health Center
provides top-notch mental health care services
providing various treatment services. It’s
long-standing tradition of providing safe,
confidential and compassionate care to chil-
dren and adults, facing mental health concerns.
Located in the South Texas city of Laredo, Texas
consumers locally as well as from surrounding
areas are provided treatment plans to meet
their specific need.
With rising cost of healthcare services the
consumer is provided state funded services at
minimal to no out of pocket cost. The consumer
is given opportunity to grasp every aspect of
the treatment options with the concern of
payment. The delivery of consumer services
provides peace-of-mind to family members as
well as a step in the right direction for the
consumer.
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Research 1.0
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Border Region Mental Health Center
Giurleo, S. (2011). 5 Ways Social Media Will Change Mental Health Care. Social Media for Therapist. Retrieved on Octo-
ber 7, 2011 from http://socialmediafortherapists.com/social-media-will-change-mental-health-care/
Kim, S. (2011). Mental Disorders Patients Lack Services Worldwide. Boomer Health and Lifestyle. Retrieved on October
6, 2011 from http://www.thirdage.com/news/mental-disorder-patients-lack-services-worldwide_10-09-2011
Smith, Morgan. (2011). Retarded Likely to be Struck from Texas Statues. The Texas Tribune. Retrieved on October 15,
2011 from http://www.texastribune.org/texas-state-agencies/health-and-human-services-commission/retarded-like-
ly-to-be-struck-from-texas-statutes/
Strauss, Steve. (2010). The Importance of Business Signage. Small Business Connect. Retrieved October 15, 2011 from
http://www.alerussbc.com/resources/sales-marketing/planning/The-Importance-of-Business-Signage
2007. Border Region Mental Health and Mental Retardation. Retrieved on October 6 from http://www.borderregion.
org/adultmental.htm
2011. Font Personality. Purdue Online Writing Lab. Retrieved on October 14, 2011 from http://owl.english.purdue.
edu/owl/resource/705/03/
2011. Fonts.com. Graphic Design Lesson. Retrieved on October 22 from http://www.artyfactory.com/graphic_design/
typography/the_art_of_typography.htm
REFERENCES
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TARGET DEMOGRAPHICSThe target audience for the Border Region Mental Health Center include South Texas residents as young as 5 years of
age. The average consumer’s income is $30,000, single status and limited education. Pripority is given to adults with
no health insurance and children with Medicaid under medical doctor’s direct supervision.
TRIBES* Local community social center for individuals with mental health
* Local high schools mental health programs and services
*Continued psychological treat-ments
MARKET* Income ranges from noincome to $50,000
* Individuals in need of mental health assistance
* Individuals with a record of substance abuse
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Research 1.0
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Border Region Mental Health Center
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SWOT ANALYSISSWOT Analysis is a strategic planning
method used to evaluate the Strengths,
Weaknesses, Opportunities, and Threats
involved in a project or in a business
venture. Border Region Mental Health
Center focus is to increase productivity
upon established practice.
S: characteristics that give advantage
W: characteristics that are at disadvantage
O: chances to improve performance
T : elements in the environment that could cause trouble for the business.
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Research 1.0
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Border Region Mental Health Center
STRENGTHS:• Excellent customer services
• Mental Illness assistance
• Crisis hotline 24 hours 7 days
OPPORTUNITIES:• Increasing community awareness
• Montaly educational workshops
• Renaming and rebranding
WEAKNESSES:• Clip art logo for signage
• Lack of awareness in the community
• Limited counseling providers
THREATS:• Misunderstanding of services
• Cuts to budget state funding
• Incomplete treatment programs
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CLIENT BRIEF
LoyalEffectiveCaring
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Border Region Mental Health Center
DELIVERABLES
CAMPAIGN FOCUSThe vital rebranding of The Border Region Mental Health and Mental Retardation Center will include a detailed
insight into the re-designing of current clip art logo, implementation of educational workshops provided
monthly to enlighten community members on different characteristics of mental health and the services
provided by the center, awareness and distribution of funds raised by the volunteer service council for
consumers on items that the state cannot provide, community involvement activities, an awareness through
social media as well as an informative functional website.
* The re-branding of the Border Region Mental Health and Mental Retardation Center with creating
recognizable logo and tagline.
* Development of a user-friendly website. The website provides detailed information on frequently
asked questions, crisis hotline, and a link to social media forums
* Creation of informational print material. A series of pamphlets will be developed designed to
present a variety of mental health issues and disorders
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PLACEHOLDLER for DIVIDER
Creative D
evelop
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MOODBOARDS
The use of warm comforting col-
ors are aligned with the tenets of
warm, comforting and helping.
Viewers will feel a sense of com-
fort and stability upon viewing
the images and colors utilized
throughout he Border Region
Mental Health Center and all
print and media design.
Creative D
evelop
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TOOLBOXCOLOR OPTIONS:
Pantone 5493C: 48 R: 112M: 4 G: 174Y: 16 B: 185K:15
Pantone 331 C: 27 R: 184M: 0 G: 226Y: 14 B: 222K: 0
Pantone 4635C: 12 R: 136M: 61 G: 226Y: 80 B: 222K:45
Pantone 716C: 0 R: 244M: 63 G: 125Y: 99 B: 34K: 0
Pantone 716C: 0 R: 244M: 63 G: 125Y: 99 B: 34K: 0
Pantone 3155C: 100 R: 0M: 10 G: 99Y: 28 B: 115K: 47
Font Choices:
Headline OptionBig Caslon Medium
Tagline OptionCambria Regular
Body Text OptionFootlight MT Light
Border Region Mental Health CenterFor A Brighter Tomorrow
Adult and child services provided
Mental Health Center
LOGOS
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evelop
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LOGO SKETCHES
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evelop
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Mental Health CentBor
Mental Health Center
Mental Health Center Border Region
The evolution of the logo inspired by vari-
ous aspects associated with the mind. The
initial design used bold colors that are
sticking, but contradictory to the warm
comforting colors chosen for final logo.
After experimenting with various colors
and effects, the final logo chosen for the
rebranding campaign of the Border Re-
gion Mental Health Center. Portrait image
with halo effect that is complemented
by the name and tagline only require the
placement of images and font for the
finalization of the logo.
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WEB CONCEPTSInital Wireframes Sketches
Information will be divided for
user-friendly navigation throughout
Border Region Mental Health
Center’s website. Images, information
and links will project a whole-hearted
attention by detail allowing for the
viewer to partake in many the many
resoruces.
Creative D
evelop
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Border Region Mental Health Center
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MOTION GRAPHICSInitial Storyboard Sketches
Creating a public service announcement for the Border Region Mental Health Center featuring the programs and services provided to
community members. The major decision was to feature the center facilities or individual case scenarios for the subject of the pubic
service announcement. The featuring an individual case in the public service announcement allows for viewers to fully understand on a
personal level the intensive treatment services. Drawing in the viewers to the individual struggle and success story will entice individuals
with similar problems to seek assistance.
Creative D
evelop
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PRINT ADVERTISMENT
Mental Health Center
For A Brighter TomorrowFor more information on programs and services
www.borderregion.com
WE CAN HELP YOU FIND ANSWERS.
Creative D
evelop
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For A Brighter TomorrowFor more information on programs and services
www.borderregion.com
Mental Health Center
Feeling sad?
Feeling lonely?
Feeling lost?
Feeling hopeless ?
Border Region Mental Health Center 34 Border Region Mental Health Center Border Region Mental Health Center
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PLACEHOLDLER for DIVIDER
Style Gu
ide 3.0
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Border Region Mental Health Center
Border Region Mental Health Center Border Region Mental Health Center
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The Border Region Mental Health Center is a state funded agency that
provides treatment services for both adults and children with mental
illness or mental retardation from Webb, Jim Hogg, Starr and Zapata
counties. The center strives on treating mentally challenged clients
holistically by providing a diverse and current medication regimen of
psychoactive medications and therapies within the psychological and
psychosocial domains. Since their establishment in Laredo, Texas in 1979
Border Region Mental Health and Mental Retardation Center has undergone
various transitions ranging from name changes, new buildings, numerous
state-of-the-art treatments plans and conception of a volunteer service
council. The Border Region Mental Health and Mental Retardation Center
provides various support programs and services that maximize each person’s
potential.
INTRODUCTIONBorder Region Mental Health Center
Style Gu
ide 3.0
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Border Region Mental Health Center
The Border Region Mental Health Center at present time requires a more
significant presence among community members and a greater awareness
of services provided to the public. Defining the principles associated with
rebranding of an effective programs with a loyal and caring staff.
The Style Guide examines the various techniques for advertising services
needed to effectively rebrand the Border Region Mental Health Center. The
vital rebranding of The Border Region Mental Health Center will include a
detailed insight into the re-designing of current clip art logo, print ads, an
informative functional website. Detailed information will include the color
palette used in campaign, typography for all print and digital and
imagery and textures associated with the rebranding of the image
of Border Region Mental Health Center.
Rebranding of Border Region Mental Health Center
Border Region Mental Health Center Border Region Mental Health Center
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Border Region Mental Health Center is a state
funded agency that provides treatment services
for both adults and children from Webb, Jim
Hogg, Starr and Zapata counties. The center
strives on treating challenged clients holistically
by providing a diverse and current regimen of
psychoactive medications and therapies within
the psychological and psychosocial domains.
Since their establishment in Laredo, Texas in
1979, Border Region Mental Health Center has
undergone various transitions ranging from
name changes, new buildings, numerous state-
of-the-art treatments plans and conception of a
volunteer service council.
TYPOGRAPHY
Big Caslon
CambriaABCDEFGHIJKLMNOPQURSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890
ABCDEFGHIJKLMNOPQURSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890
Myriad Web ProABCDEFGHIJKLMNOPQURSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890
Style Gu
ide 3.0
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Border Region Mental Health Center
Body Adult and Child Mental Health Services
TitleBorder Region Mental Health Center
SubtitleFor a Brighter Tomorrow
Border Region Mental Health Center Border Region Mental Health Center
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COLOR PALETTE
Style Gu
ide 3.0
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Border Region Mental Health Center
C : 100 M : 10 Y : 28 K : 47
C : 48 M : 4 Y : 16 K : 15
C : 27 M : 0 Y : 14 K : 0
C : 0 M : 63 Y : 99 K : 0
C : 0 M : 63 Y : 99 K : 0
R : 0 G: 99 B : 115
R : 112 G: 174 B : 185
R : 184 G: 226 B : 222
R : 244 G: 125 B : 34
R : 244 G: 125 B : 34
Pantone 3155
Pantone 5493
Pantone 331
Pantone 716
Pantone 3155
Border Region Mental Health Center Border Region Mental Health Center
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LOGO DISPLAY
PLAY
PUBLIC SERVICE ANNOUNCMENT
PRINT ADVERTISMENT FOR MAGAZINES
UPDATED INTERNET WEBSITE
Mental Health Center
www.borderregion.com 956-723-HELP
For A Brighter TomorrowFor more information on programs and services
Mental Health Center
For A Brighter TomorrowFor more information on programs and services
www.borderregion.com956-723-HELP
Website is created as an easy to follow direct link to basic information of
premium programs and services. Print ads for utilization in magazines
publications, monthly newsletters and newspapers. Size specifications
vary according to medium of publication. Magazine and newspaper ads
will be 4” X 6”. Newspaper ads can be 4” X 6” or 8” X 10”.
Style Gu
ide 3.0
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Border Region Mental Health Center
VOICE
“ The Border Region Mental Health
Center strives on treating challenged
clients holistically by providing a di-
verse and current regimen of pschoac-
tive medications and therapies within
the psychological and psychosocial
domains”.
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Border Region Mental Health Center
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Mental Health Center
STANDARD LOGO
LOGO SPECIFICS
BLACK/WHITE
Mental Health CenterDARK BACKGROUND
Mental Health Center
Border Region Mental Health Centers’ logo
symbolizes the focus on the mental health
solutions for individuals. The logo is set
on a white background to focus on gradi-
ent around head image. Displaying of logo
should include hallow and tagline with a
layers. Black and White version can be used
for economical print requirements.
Style Gu
ide 3.0
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Mental Health Center
.25 X.25 X
.25 X .25 X
Border Region Mental Health Center logo must be displayed with minimum of .25 X clear space to
uphold the integrity of design. The logo represents the potential of the Border Region Mental Health
Center rebranding campaign. Revised logo will be applied to various print and digital mediums.
Clear Space
Border Region Mental Health Center Border Region Mental Health Center
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LOGOMisapplication for Publication
Border Region Mental Health Center logo must be used exactly as specified in Logo Specifics. The arrangement
of all elements associated with the logo including image, color and layers combine to project the vision for the
rebranding.
Refrain from the following:
• Removing any layers from the logo font in title and subtitle
• Removing any layers from images
• Removing halo behind profile image
• Displaying logo without tagline
• Making any alterations to color
• Manipulating logo by stretching from sides
• Layering on top of colors not associated with color palette
• Resize any single element of logo
Style Gu
ide 3.0
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Border Region Mental Health Center
Mental Health Center
Do not remove layers on font
Mental Health Center
Do not remove layers on images
Mental Health Center Do Not Remove Tagline
Mental Health Center
Do not adjust colors
Misuses
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Words can communicate a message to
viewer but photos can communicate
quicker and in different ways than text.
Vivid images used in combination with
the right words can be incredibly
powerful. These images do more than
just play a mere complementary role in
the design.
IMAGERY
Style Gu
ide 3.0
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Border Region Mental Health Center
TEXTURES
The many images and textures can be
utilized for the Border Region Mental
Health Center rebranding campaign. The
warm and comforting colors appeal to
the viewers will radiate a sense of calm.
The images portray a sense of safety and
assurance in the quality of care attained
through the programs and services.
Border Region Mental Health Center Border Region Mental Health Center
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PLACEHOLDLER for DIVIDER
Final D
esign
4.0
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Border Region Mental Health Center
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DIGITAL SOLUTIONS
The creation of an Internet website for the Border Region
Mental Health Center provided community members
searching for information a unlimted amount of resources
for all thier mental health care needs.
Providing a multi-technological platform allows for the
website to be viewed through various mediums without
any limitations on file size.
Technological Support
Final D
esign
4.0
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MOTION GRAPHICS
The public service announcement for the Border Region Mental Health
Center will be incorporating in at various times on public access channel
and cable stations. The use of the PSA will aid in the awareness of the
various services including Psychiatric Services, Addiction Services and
Children’s Services.
Clips from Public Service Announcment
Final D
esign
4.0
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For A Brighter Tomorrow Call Today
1-800-723-5392
PSA
Border Region Mental Health Center Border Region Mental Health Center
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PRINT ADS
Mental Health Center
For A Brighter TomorrowFor more information on programs and services
www.borderregion.com
WE CAN HELP YOU FIND ANSWERS.
Final D
esign
4.0
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Border Region Mental Health Center
For A Brighter TomorrowFor more information on programs and services
www.borderregion.com
Mental Health Center
Feeling sad?
Feeling lonely?
Feeling lost?
Feeling hopeless ?
Explanation