es3 capabilities presentation
TRANSCRIPT
PARTNERS IN PERFORMANCE
IMPROVEMENT
WHO WE ARE
WHO WE AREMISSION
“To be the best at developing powerful,
measurable performance improvement and
business communication solutions based on an
in-depth understanding of our automotive
clients’ business objectives, products, services
and marketplace.”
WHO WE AREIN-HOUSE EXPERTISE
Subject-matter expertiseand facilitation
Instructional design
Creative
Media Production
Event operationsand logistics
Digital Solutions
Accountmanagement
CLIENT LIST
WHO WE SERVE
WHAT WE DO
WHAT WE DO
• Dealership Selling
Tools & Reference Materials
• Events/Live Workshops
• Trainer & Consultant Programs
• Digital Solutions
• Multimedia
PERFORMANCE IMPROVEMENT &
TRAINING
WHAT WE DODEALERSHIP SELLING TOOLS & REFERENCE
MATERIALS
WHAT WE DODEALERSHIP SELLING TOOLS & REFERENCE
MATERIALS
WHAT WE DODEALERSHIP SELLING TOOLS & REFERENCE
MATERIALS
WHAT WE DOPERFORMANCE IMPROVEMENT &
TRAININGDealership Selling Tools & Reference Materials
• Sales Consultant Product
Reference Guides
• Quick Reference Pocket Guides
• Vehicle Launch Kits
• “Transparent” Dual-Audience
Retail/Customer Materials
• Monthly Newsletters
• Vehicle Walkaround Tools
(Magnets, Clings, Guides)
• Augmented Reality Centers
• Internet Lead
Communications Tools
• POS Materials & Showroom Displays
• Glove Box Materials
WHAT WE DOEVENTS, WORKSHOPS & CONSULTING PROGRAMS
DEVELOPMENT
WHAT WE DOEVENTS, WORKSHOPS & CONSULTING PROGRAMS
DEVELOPMENT
WHAT WE DOEVENTS, WORKSHOPS & CONSULTING PROGRAMS
DEVELOPMENT
WHAT WE DOEVENTS, WORKSHOPS & CONSULTING PROGRAMS
DEVELOPMENT
Delivery (2011)
WHAT WE DOPERFORMANCE IMPROVEMENT &
TRAININGEvents/Live Workshops
• Product Launch Events
• Ride and Drives
• In-dealership Events
• Regional Training
• Workshops
(in-dealership and off-site)
• Skills
• Product Knowledge
• Operations and Processes
• Meetings and Events
• Product Immersions
• Regional and Corporate Meetings
• Walkaround Competitions
WHAT WE DOPERFORMANCE IMPROVEMENT &
TRAININGTrainer & Consulting Programs
• Trainer Recruitment, Development,
Management, Coaching & Scheduling
• Train-the-Trainer (T3) Programs
• Expert, Specialized Facilitation
• Product
• Skills
• Dealership Operations
• Performance Improvement
• Coaching Services — Porter to Principal
WHAT WE DODIGITAL SOLUTIONS – BY THE NUMBERS
WHAT WE DODIGITAL SOLUTIONS – BY THE NUMBERS
WHAT WE DODIGITAL SOLUTIONS – BY THE NUMBERS
WHAT WE DODIGITAL SOLUTIONS – BY THE NUMBERS
WHAT WE DO
• eLearning / mLearning
– Game-Based Learning
– Scenario-Based
Learning/Testing
• Mobile Apps
– Consumer-facing
marketing apps
– Internal training apps
• Blended Learning
– Webinars
– Remote Coaching
• Web Solutions
– Program web sites and
sustainment
– Learning 2.0
(forums, online communities)
• Proprietary System Development
– LMS consultation,
development, integration
– Registration system
– StreaMail 2.0
• Interactive Feature Guides
– QR code-based systems
– Video
PERFORMANCE IMPROVEMENT &
TRAININGDigital
WHAT WE DOTECHNOLOGY EXAMPLE
Kia Optima iPad Application
• Rich, Single-Product Focus
• Dual Resource —
Sales Consultant & Consumer
• Interactive Feature Experiences
• Native App Features
& Functionality
WHAT WE DOTECHNOLOGY EXAMPLE
Chrysler ARRIVE iPad Application
• “Virtual Facilitator” Launch Training
• Top Features to Explore
• Product Highlights for 3 Vehicles
• Comp Comp Visual Comparisons
• “Rate It!” Driving Impressions
WHAT WE DOTECHNOLOGY EXAMPLE
Kia Mobile Product Reference Guide
• Industry-First Mobile PRG
• Multi-Platform WebApp
• Redesign/New Functionality Next Year:
– Customized Tablet Version
– Specialized Delivery Apps
– Walkaround Highlights
• Search, Bookmark, Customize
• Sales Consultant authentication
WHAT WE DOTECHNOLOGY EXAMPLE
Lexus Foundations — GS WBT
• Essential Product Stories
• Innovative, iPad-like Interface
• Multi-Use/Multi-Audience Design
WHAT WE DOMULTIMEDIA – BY THE NUMBERS
WHAT WE DOMULTIMEDIA – BY THE NUMBERS
WHAT WE DOMULTIMEDIA – BY THE NUMBERS
WHAT WE DOPERFORMANCE IMPROVEMENT & TRAINING
Multimedia
• Vehicle Technology Animations
• “Made Easy” Video Treatments
• Corporate Engineer/Designer
Interviews
• Reality-Style
Customer Interviews
• New Product Reveals
• “How To” Feature Demonstrations
• Innovative Vehicle Walkarounds
• Guerilla Mystery Shopping
• Event Documentation/Highlights
Videos
• Photography
• Voice-Over
WHAT WE DOPETER SHREYER
WHAT WE DOMAZDA MADE EASY
TOYOTA & ES3
TOYOTA & ES3A HISTORY OF OUR PARTNERSHIP
TOYOTA & ES3A HISTORY OF OUR PARTNERSHIP
TOYOTA & ES3A HISTORY OF OUR PARTNERSHIP
TOYOTA & ES3A HISTORY OF OUR PARTNERSHIP
TOYOTA & ES3A HISTORY OF OUR PARTNERSHIP
TOYOTA & ES3A HISTORY OF OUR PARTNERSHIP
TOYOTA & ES3A HISTORY OF OUR PARTNERSHIP
TOYOTA & ES3A HISTORY OF OUR PARTNERSHIP
TOYOTA & ES3SUMMIT TAKEAWAYS
Target Results
TOYOTA & ES3FUTURE POSSIBILITIES
IPAD REGIONAL KITS
• Innovative Training & Reference Tools
• Interactive Guided Discovery
A “Summit Results” Inspired Solution
TOYOTA & ES3FUTURE POSSIBILITIES
DELIVERY APPS
• Integrates Glovebox Materials
• DTO Feature Walk-Through
• Owner Updates & Services:
– Maintenance Reminders
– Schedule Service
A “Summit Results” Inspired Solution
TOYOTA & ES3FUTURE POSSIBILITIES
SUSTAINMENT OPTIONS
• D2D Challenges
– Trivia or Mini Games
– Incentivized Competition
• SMS/Text Services
• Knowledge-On-Demand
A “Summit Results” Inspired Solution
TOYOTA & ES3
Collaboration Tools
FUTURE POSSIBILITIES
COLLABORATION TOOLS
• Forums and/or Wiki-Style Pages
• Peer Learning
(e.g., Sales Consultants & Colleagues)
• Best-Practice Sharing Activities
• Great for Sustainment
A “Summit Results” Inspired Solution
THANK YOU!