ERPNext Open DayJuly 2013

Rushabh Mehta

Months Highlights • Big Release Day

• 1200 Site Visitors

• 100s of Issues

• Dozens of Email Replies!

5th Year Anniversary

• Product Focus

• Tons of Features

• Refinement of Culture

• Revenues not too great!

Products+

ServicesERPNext

Only product!

Got Compared to OpenERPThanks Tom!

Growth HackingWho, where is the customer?

What are they looking for?

Do they get it?

Customer

Who is the customer?

Fragmented Audience - worldwide!

Which countries do they come from?

Who is the customer?How do they come?

Search

Word of mouth

Ads (?)

What are they looking for?

Brand!

what are the keywords?

Open Source

What are they looking for?80,000 people want to see a demo!

Observations• Users come from all over the world.

• Most users quickly want to evaluate the product by looking at a demo.

• ERPNext is slowly building a brand following (blogs + newsletters).

• Open Source is attracting thousands of visitors (users, developer, partners)

Plan

• Improve the demo make it the highlight of the home page.

• Localize the product even more.

• More tools for partners / developers.

• Digital Products (Virtual Images, PDF docs)

Thanks!