erik deckers basics of social media
TRANSCRIPT
Basics ofSocial Media
Erik Deckers
77%‣active number of Internet users who read blogs
3,000,000
‣number of Twitter messages per day
30,000,000
‣Twitter is 30th in world population
It’s about sharing who you are and what you think. . .
. . . and adding value to other people’s lives
Los Angeles Fire Department
LA Fire Department TALK
LAFD Photos
Social media lets you make connections
And see who knows whom
The social media landscape can be a little intimidating
But patterns start to emerge
And you can focus on a few
•Short for “web log”
•Started out as hand-coded html
•Short for “web log”
•Started out as hand-coded html
Why blog?
To develop trust with existing clients and prospect for new business.
to gatherand refinemy thoughts
Self expression. It’s no different than scribbling on a cave wall. We’re sharing stories with the “tribe.”
Build community, share ideas and best practices on personal growth/development
Because I want to Get News Out About My Community
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Create a knowledge base of things I encounter at work & share that knowledge w/ a community that gives me so much
it giv
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y th
ou
gh
ts a
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To write about mistakes I see our clients make. It's great "venting" and educating at the same time.
I blog for search, to increase my audience for my business message.
I write about small biz marketing, social media, lots of PR tips, biz planning, along with the occasional rambling, and samples of our work
I enjoy sharing things I find with other people
Blogging has made the bathroom stall bigger. Not only can we say ”For a good time, call Lori," we can now explain why.
Who blogs?
Small Business
Corporations
Newspapers
Citizen Journalists
Government
Personal Journal
Fuel a Passion
Share Stories
Why are blogs important?
Search, not Surf
Source: Pew Internet & American Life Project
As many as 90% of all web interactions start with search
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Audio/V
ideo
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ant M
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* Social
Networ
king
People Are Talking About You
They’re Searching For You
But Will They Find You?
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What ShouldYou blogabout?
Blog about. . .•Your job•Your department•Your field•Industry trends
•Special topics•Upcoming events•Press Releases•Public Information
Blog about. . .
And then promote it
Measure your Clicks
Monitor discussions
Create & Follow Groups
Follow Topics
Create Pages For YourOrganization or Topic
Gather Fans & Communicate
Just make sure you use it
Thank you!
Read meErikDeckers.comDeckersMarketing.com
Tweet meTwitter.com/edeckers
Find meSmallerIndiana.com
Any questions?
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