Ericsson InnovationKonstantinos TzingakisHead of Innovations and Partnering

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More than 90 percent of new

growth will be in emerging

markets.

Ericsson Vision: 50 billion

connections by 2020

Innovation Centre in RSSA

Driven customer requirements

and internal Innovation. Core

team and development based in

SA. Agile methodology based

processes

A focus on creating solutions

relevant to Africa and other

emerging markets. Meeting

the needs of poor and middle

and upper market arenas.

By Africa for Africa From Africa to the WORLD

Focus on new technologies,

solutions and business ideas

and models looking towards

general telecoms, health,

education, agriculture,

infrastructure & business.

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in the footer areaInnovation through CSR

Real needs, real solutions

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CSR Projects

Millennium VillagesAddresses the needs of Healthcare, Education, Agriculture, Infrastructure,

Finance and Enterprise development across 79 villages are grouped into 12 village

clusters in Africa: Ethiopia, Ghana, Kenya, Malawi, Mali, Nigeria, Rwanda,

Senegal, Tanzania, and Uganda.

Weather For AllAims to help increase the number of weather collection sites and support weather

products reduce weather and climate related risks and contribute to improved

decision making

Refugees UnitedAssist refugees to find displaced friends and family across the globe using mobile

and IT technologies across multiple bearers such as SMS and WAP. System needs

to be secure and ensure unlimited access.

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CSR Projects

Red CrossUse mobile technologies to improve the communitations between assist volutneer

workers and assist them to comabt the affects of natual disasters through providing

the mobile tools that support all their needs as well provide pre-disaster

management options.

UNICEFSolutions focusing on gathering data as well assisting to bridge the gap for woman

and children to receive medical treatment, support and education. Project focuses

on social workers as well as individual beneficiary needs.

Connect to LearnA project that focuses on addressing the various issues of need across African

schools through a true partnership program of private and public sectors. Telecoms

technologies will be used to address all needs including learning, safety, facilities,

equipment and feeding requirements.

Innovative GoalsSolutions for Africa

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From past to future

DDS - Increased Calls, Increased Savings, Increased Revenues

EVN - One Phone, Many Numbers, Infinite Possibilities

MST - Any Survey, Any Bearer, Any Time

UMG - Connect Anything

Still to come:

ECP – Power for All

MVM – Mobile

Markets

…

ECC - True Call Sharing, True Communication

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m-Health Mobilising healthcare To save lives

Mobile/remote Diagnosis

› Real time diagnosis

› File sharing

› Automated prescriptions

Medical Collaboration

› Social/Health care

workers

› Patient Support Groups

› Online/Self Diagnosis

› Research and learning

› Patient tracking

› History & Referrals

› Online Records

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m-LearningBuilding a mobile and educated generation

Virtual Schools

› Distance Learning, Curriculum Sharing

› Online Teachers, Real time Q&A

Online & Remote Collaboration

› Teacher to Teacher

› Pupil to Teacher, Pupil to Pupil

› Assistance & File Sharing

Global Classrooms

Drawing on expertise and knowledge from around the World

Bridging the gap by networking schools

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AgricultureEmpowering and uniting farming

Collaboration and Sharing

› Agricultural forums

› Professional advice and mentoring

› Education and research

› Weather updates & warnings

› Mobile market

– Linking produce buyers to sellers

– Up to date market pricing

– Auctions and bidding

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BusinessGrowing Economies by enabling businesses

MOBILE MARKET

› Connecting mobile buyers

› Advertising and referrals

› Rating and evaluation

Micro Financing &

Venture Capital

› Connecting Entrepreneurs

to investors

› Finance tracking

› Global Expert Advise and

consulting

› Micro transfers and

payments

› Mobile advertising and call

sponsoring to the right

people based on social profile

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Mobile Virtual MarketCommerce for all

› Advertise, buy, sell or auction goods and services

› Matches buyers and sellers based on products, trust rating,

demand, location, price and personal preference

› Controlled and anonymous automated bids

› Dynamically calculate market related prices based

› Make and receive payments using mobile handset

› Collaboration, share information and pool sales

› Apply for micro-financing directly via the mobile phone

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Community and InfrastructureEmpowering and uniting communities

Renewable and

Sustainable Energy

› Charge mobile phones

› Pump Water

› Refrigeration and Clinics

› Entertainment and Education

› Street and House Lights

Controlled and

Affordable Access

› Charged to Mobile Accounts

› Dynamic Prices cater for

demand vs. availability

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Solution overviewWhat could it look like?

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The game of innovationBringing it all together

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Innovation over Broadbandan end to end approach

1 2 3 4 5 6 n…

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PHASE 1 PHASE 2 PHASE 3

Phased ApproachStart Small, Grow Big

Specific

Services

Traditional

Consumer

Services

New

Vertical

Services

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Ericsson InterventionExample Telecoms interventions

› Sustainable Feeding

– Food Distribution & Tracking

› Security

– Mobile Surveillance and Early Warning

› Building Infrastructure

– Mobile Telemetry & Maintenance

› Training of Educators

– Mobile Learning & Training

› Equipment

– Telecoms Infrastructure and Connectivity

Different Partners - Different Interventions

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Sustainable developmenttransforming SA one Community at a Time

C2L

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Enterprise

Development

Community

Development

› C2L starts smalls, but allows for national and global multiplication

› C2L allows each partner to address all the needs of our schools in a sustainable and complete way according to their core business focus

› C2L turns schools into national assets, allowing for true enterprise and community transformation

› Addressing 5% of SA potential school base could release significant return of investment back towards the investing partners on an annual basis.

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Conclusionmoving towards innovation

Innovation doesn’t always mean new

Meet a need and get involved (CSR)

Think global, start local and REUSE

Launch Quickly and evolve

Don’t be afraid to partner

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