eric valley: ticket sales director, cirque du soleil
TRANSCRIPT
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Eric Valley: Ticket Sales Director, Cirque du SoleilMichelle Harris: Director of Client Relations, Ticket PhiladelphiaCarrie J Farina: Director of Patron Service, Ticket Philadelphia
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OVERVIEW: GUEST SATISFACTION
Definition
Destination
Achieve
Metrics
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What? Measure of products and services supplied by a company that meet
or surpass expectations
How does it translate? Engagement by the customer in a variety of formats and interactions
Why is this necessary? Long term customer loyalty and cultivation
DEFINITION: GUEST SATISFACTION
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DESTINATION: GUEST SATISFACTION
How can we achieve guest satisfaction?
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ACHIEVE: GUEST SATISFACTION
Relationship between producer and service provider
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ACHIEVE: GUEST SATISFACTION
Relationship: Advantages
Industry Collaboration
Shared Cost in Investments
Focus on Core Business
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ACHIEVE: GUEST SATISFACTION
Relationship: Perceived Obstacles
Lack of Control
Removed Connection to Customer or Product
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ACHIEVE: GUEST SATISFACTION
Relationships: Building
Invest in the partnership Create synergy Develop trustCommit resourcesCommunicate
Set Expectations and GoalsMutually agreed upon KPIs Develop Best Practices
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Best Practices
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BEST PRACTICES
Customer Focused IVR Customization Geo targeted messaging and queue
managementProactive Customer OutreachMultiple touch points: Concert Reminders,
Thank You Emails, In Venue messaging (pop-up)
Flex-it ProgramEmpowered frontline to solve in moment
100% satisfaction
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BEST PRACTICES
Solid InfrastructureHigh level productProduct education programsTraining programs Incentive programs Defining policies Targeted upsell strategies
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BEST PRACTICES
Internal Communication
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Unique Experiences
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UNIQUE EXPERIENCES
LiveNote Nights is funded in part by the generous support of the RaynierInstitute & Foundation. The LiveNote app is funded by the John S. and James L. Knight Foundation with additional support from the National Endowment for the Arts.
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UNIQUE EXPERIENCES
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TOOLS & TECHNOLOGY
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METRICS
Customer Loyalty Programs
Patron Complaints and Surveys
Sales Trends
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METRICS
Quality Assurance Program
Unique Program
Dedicated Staff
Specific Scoring Standards
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METRICS
Secret Shopper Program
All frontline employees
Supplement for quality assurance standards
Unstructured customer interactions
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TAKE AWAYS
Relationships are key to any success, both with partners and with customer
Set clear expectations from both producer and service provider
Be open to adjustments to processes and procedures based upon customer feedback
Take chances on new technology and experiences
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Questions?