Revamp Your Content Marketing

Strategy in 90 Days

Prepare for the Semantic Web Eric Miltsch | DealerThinkTank .com | @dealerthinktank | #dttdallas

Today’s Takeaways:

• Change your content strategy

• Change what you measure

• Change your Internet team structure

• Improve your context & relevancy

To prepare for the Semantic Web.

You’re not a one-man band

People laugh at you.

4 Stages of Accepting New Ideas.

They ignore you.

They realize you’re real & want to fight you.

Then you win!

Dealers are not watching the ball.

Let’s Bust SEO Myths.

• SEO is dead

• We don’t need keywords anymore

• Social links are the secret sauce

• Links don’t matter

Create unique context & relevance!

Find questions. Know the meaning.

Understand intent. Give answers.

Google wants to…

To create ranking authority based on identity & personas

Google wants to connect the…

Things

Places

People

90 Day Website Organization Plan

Update Page Copy – 45 Days

Edit On-Page Elements – 30 Days

Set-up Conversion Tracking – 7 Days

Add G+ Social Links – 2 Days

Add Structured Data Mark-up – 30 Days

Get rid of your duplicate content!

Google gives you content ideas

Google gives you content ideas

Use all 20 tracking spots

Build G+ Authorship Attributes

Build G+ Authorship Attributes

Highlight data items.

Now. Go. Execute.

Thank you. Google me: Eric Miltsch @emiltsch | EricMiltsch.com