schema semantic markup & search
DESCRIPTION
Schema semantic markup presentation from Pubcon 2013TRANSCRIPT
SchemaSemantic Markup and Search
Carrie HillCo-Founder
IgnitorDigital.com@CarrieHill
Twitter @CarrieHill IgnitorDigital.com + [email protected]
Twitter @CarrieHill IgnitorDigital.com + [email protected]
The problems you faceProblems– Address city not the same
as nearest popular city or city you DBA in
– Competing with a large name-brand website
– A lot of competition– Everyone else has the
same style of search result– Resources and Time
Twitter @CarrieHill IgnitorDigital.com + [email protected]
Which Schema Do We Use?
There are nearly an infinite number of choices when it comes to Structured Data.
AT LEAST574 Different Options
That’s 328,902 combinations of 2 schemas
That’s 188,131,944 combinations of 3 schemas
That’s a lot of Schemas!
1) Lifts you above the pack2) Offers better descriptions of
what your page offers3) Biggest “bang for your buck”
You can only format 1 product per page, but you CAN put multiple offers on that one product. EBay is a prime example:
Twitter @CarrieHill IgnitorDigital.com + [email protected]
Offer
Twitter @CarrieHill IgnitorDigital.com + [email protected]
Video – A LOT Of OpportunityMark up your EMBEDDED videos
Twitter @CarrieHill IgnitorDigital.com + [email protected]
BONUS
These Google Spreadsheets will mark up a Restaurant or Local Business just by filling in the blanks. These
markups have a few extra items that set them apart from other markup tools
You can copy into your own Google Docs and Edit to mark up any business!
Visit http://ignitordigital.com/SchemaTreats
Twitter @CarrieHill IgnitorDigital.com + [email protected]
Thanks
Questions? Comments?
I’d love to connect – find me on:Facebook.com/carrie.hill1
Twitter.com/CarrieHillGoogle+ = [email protected]