eretail trends and 7 actionable steps to maximize your revenue
TRANSCRIPT
![Page 1: eRetail trends and 7 actionable steps to maximize your revenue](https://reader036.vdocuments.site/reader036/viewer/2022062823/58742f971a28ab72188b74a3/html5/thumbnails/1.jpg)
WELCOME
David Martin 5-10-2016
eRetail trends and 7 actionable steps to maximize your revenue
Twitter: @Acapture_Global
LinkedIn:
![Page 2: eRetail trends and 7 actionable steps to maximize your revenue](https://reader036.vdocuments.site/reader036/viewer/2022062823/58742f971a28ab72188b74a3/html5/thumbnails/2.jpg)
Payvision’sglobalreach
H2
VH-KES
Development center
Acquiring banks / BIN Sponsor
Connecting the dots... Connect and grow
One-stop global payment processing platform delivering domestic acquiring withthe same quality in all regions.
Amsterdam
Berlin
Paris
London
Madrid
Tokyo
Hong KongMacau
Singapore
Auckland
New York
Toronto
Utah
San Francisco
![Page 3: eRetail trends and 7 actionable steps to maximize your revenue](https://reader036.vdocuments.site/reader036/viewer/2022062823/58742f971a28ab72188b74a3/html5/thumbnails/3.jpg)
![Page 4: eRetail trends and 7 actionable steps to maximize your revenue](https://reader036.vdocuments.site/reader036/viewer/2022062823/58742f971a28ab72188b74a3/html5/thumbnails/4.jpg)
Alterations you can make straight away to checkout and online sales
Data collected by our in-house
research team
Encourage more conversions and maximizes your
revenue
Today’s presentation
![Page 5: eRetail trends and 7 actionable steps to maximize your revenue](https://reader036.vdocuments.site/reader036/viewer/2022062823/58742f971a28ab72188b74a3/html5/thumbnails/5.jpg)
Key Business Drivers in Cross-Border Ecommerce Survey 2016
An annual survey into the key business drivers and opportunities in online retail
Merchants, merchant service providers, acquirers, payment service providers, consultants
Available at www.payvision.com/white-papers from end of October 2016
Statistics, facts, views and predictions
![Page 6: eRetail trends and 7 actionable steps to maximize your revenue](https://reader036.vdocuments.site/reader036/viewer/2022062823/58742f971a28ab72188b74a3/html5/thumbnails/6.jpg)
2016’s biggest game changers
![Page 7: eRetail trends and 7 actionable steps to maximize your revenue](https://reader036.vdocuments.site/reader036/viewer/2022062823/58742f971a28ab72188b74a3/html5/thumbnails/7.jpg)
Mobile Commerce
Smartphone the 2nd most popular device to search web
80% growth rate for UK’s biggest retailers
Conversion rates
Desktop 4.15%, Tablet 3.41%
Smartphone 1.20%
![Page 8: eRetail trends and 7 actionable steps to maximize your revenue](https://reader036.vdocuments.site/reader036/viewer/2022062823/58742f971a28ab72188b74a3/html5/thumbnails/8.jpg)
TIP ONE: Breathing space
• Tiny spaces for data input in mobile checkouts
• Switch to a top aligning form label
• Allows consumers to check information easily
• Eliminate all unnecessary form filling from your checkout
![Page 9: eRetail trends and 7 actionable steps to maximize your revenue](https://reader036.vdocuments.site/reader036/viewer/2022062823/58742f971a28ab72188b74a3/html5/thumbnails/9.jpg)
TIP TWO: Stay sensitive
• Use sensitive keyboards that switch to numbers when inputting credit card details, phone numbers, etc.
• Consider disabling autocorrect for fields that may present language confusion
![Page 10: eRetail trends and 7 actionable steps to maximize your revenue](https://reader036.vdocuments.site/reader036/viewer/2022062823/58742f971a28ab72188b74a3/html5/thumbnails/10.jpg)
The global eRetail market
![Page 11: eRetail trends and 7 actionable steps to maximize your revenue](https://reader036.vdocuments.site/reader036/viewer/2022062823/58742f971a28ab72188b74a3/html5/thumbnails/11.jpg)
The international market• 74% of world’s retail is online• Ecommerce value up 25% to
USD1.67 trillion• 24% of world’s population
bought a digital product in 2015
![Page 12: eRetail trends and 7 actionable steps to maximize your revenue](https://reader036.vdocuments.site/reader036/viewer/2022062823/58742f971a28ab72188b74a3/html5/thumbnails/12.jpg)
The international market• Massive payment variation from
region-to-region• Increasing levels of fraud and
data breaches• Full localization is essential
![Page 13: eRetail trends and 7 actionable steps to maximize your revenue](https://reader036.vdocuments.site/reader036/viewer/2022062823/58742f971a28ab72188b74a3/html5/thumbnails/13.jpg)
TIP THREE: Let your customer know they can pay the way they want
• Put the logos of every available payment methods on your homepage
• Get backup payment methods in case of unavailability
![Page 14: eRetail trends and 7 actionable steps to maximize your revenue](https://reader036.vdocuments.site/reader036/viewer/2022062823/58742f971a28ab72188b74a3/html5/thumbnails/14.jpg)
User interaction
• 21% of merchants cite User Experience as a major pain point
• Retailers lose USD18 billion annually due to cart abandonment
• 21% of merchants cite User Experience as a major pain point
• Retailers lose USD18 billion annually due to cart abandonment
![Page 15: eRetail trends and 7 actionable steps to maximize your revenue](https://reader036.vdocuments.site/reader036/viewer/2022062823/58742f971a28ab72188b74a3/html5/thumbnails/15.jpg)
TIP FOUR: Let it fail before it fails
• Give each field it’s own validation check
• User must be alerted right away if they have input data incorrectly
![Page 16: eRetail trends and 7 actionable steps to maximize your revenue](https://reader036.vdocuments.site/reader036/viewer/2022062823/58742f971a28ab72188b74a3/html5/thumbnails/16.jpg)
TIP FIVE: Fill… check… proceed
• Do not allow the user to move to the next field until this error has been addressed
![Page 17: eRetail trends and 7 actionable steps to maximize your revenue](https://reader036.vdocuments.site/reader036/viewer/2022062823/58742f971a28ab72188b74a3/html5/thumbnails/17.jpg)
TIP SIX: Say it clearly
• Avoid cryptic messages and generalisms
• Auto-focus the message
• Give a clear explanation
![Page 18: eRetail trends and 7 actionable steps to maximize your revenue](https://reader036.vdocuments.site/reader036/viewer/2022062823/58742f971a28ab72188b74a3/html5/thumbnails/18.jpg)
Asia Pacific USD525.2
billion
Marketplace domination
North America
USD482.6 billion
Still room for the smaller,
niche merchant
Looking forward
What’s the future of online retail?
![Page 19: eRetail trends and 7 actionable steps to maximize your revenue](https://reader036.vdocuments.site/reader036/viewer/2022062823/58742f971a28ab72188b74a3/html5/thumbnails/19.jpg)
Data science and payments
Security and authorization rates
Break down the patterns and
motivations of consumers
Concrete advice on how to
prevent fraud and improve
authorization
![Page 20: eRetail trends and 7 actionable steps to maximize your revenue](https://reader036.vdocuments.site/reader036/viewer/2022062823/58742f971a28ab72188b74a3/html5/thumbnails/20.jpg)
TIP SEVEN: Demand response code and BIN analysis
Ask your PSP for a BIN analysis
This will tell you why rejections have occurred
The most sure-fire way to maximize conversion rates
![Page 21: eRetail trends and 7 actionable steps to maximize your revenue](https://reader036.vdocuments.site/reader036/viewer/2022062823/58742f971a28ab72188b74a3/html5/thumbnails/21.jpg)
THANK YOU FOR YOUR TIME
Get more insight from the Payvision Group:
http://www.acapture.com/white-papers/
http://www.acapture.com/infographics/
http://www.payvision.com/white-papers
Or get in touch: