erasing the “fuzzy” from the from the front end of innovation
DESCRIPTION
Many people believe that innovation is a form of art, and solely occurs in creativity sessions among Post-it notes, squishy toys, and beanbag chairs. While this may be true in the ideation process, innovation successes are in fact driven by structure, metrics and methodology. An effective innovation program combines the art and the science, which can sometimes make understanding the front end of the process… a little fuzzy. Learn how you can take your innovation program to the next level by leveraging best practices from leading global companies that have successfully balanced art and science when it comes to innovation.TRANSCRIPT
#FuzzyInnovation
Erasing the “Fuzzy” from the Front End of Innovation
#FuzzyInnovation
Presenters
Kristen Jordan Fotter
Senior Innovation Consultant
Brightidea
Carrie Nauyalis
NPD Solution Evangelist
Planview
#FuzzyInnovation
Increase the success of your innovation program by balancing the
art and the science of innovation.
#FuzzyInnovation
Eight Best Practices
#FuzzyInnovation
#1 – Identify the Problem/Opportunity
Listen and have authentic dialogue with your customers or internal employees.
#FuzzyInnovation
#2 – Engagement: Attracting People
Identify and understand your audience and how they feel about innovation and collaboration.
#FuzzyInnovation
#3 – Engagement: Enticing People
Motivate people via recognition to drive long-term commitment to innovation.
#FuzzyInnovation
#4 – Idea Generation/CollectionShare ideas and allow those ideas to mix and mingle, that’s where brilliant
innovations come from.
Steven Johnson: http://bit.ly/1cRL3F9
#FuzzyInnovation
#5 – Idea Evaluation: SME Scorecarding Engage subject matter experts to answer a few questions about the ideas
so you can narrow them down.
#FuzzyInnovation
#6 – Idea Evaluation: Gate 0 CriteriaThe art is about picking which criteria you need per campaign to decide
what types of things should go through for a business case.
Financial:• NPV• Revenue• Cost• Margin• Units Sold
Strategic:• Score• Priority• Risk• Alignment• Success
Resources:• People • Skill/Role• Location• Off Shore• Mfg Line
Impact On:• Brand• Competitor• Earth• Customers• Employees
Experience:• Previous
• Technology
• Supply Chain
• Sales Channel
• Patents
#FuzzyInnovation
#7 – WorkflowThis is the critical element that ensures that your front end connects
smoothly with the back end of the innovation process.
#FuzzyInnovation
#8 – Ideation Customer ROIsTalk about what you’re trying to achieve with each campaign and
what you want that outcome to be.
#FuzzyInnovation
Dive in DeeperWatch the webcast now
Watch the webcast: http://bit.ly/fuzzy-frontend