#FuzzyInnovation
Erasing the “Fuzzy” from the Front End of Innovation
#FuzzyInnovation
Presenters
Kristen Jordan Fotter
Senior Innovation Consultant
Brightidea
Carrie Nauyalis
NPD Solution Evangelist
Planview
#FuzzyInnovation
Increase the success of your innovation program by balancing the
art and the science of innovation.
#FuzzyInnovation
Eight Best Practices
#FuzzyInnovation
#1 – Identify the Problem/Opportunity
Listen and have authentic dialogue with your customers or internal employees.
#FuzzyInnovation
#2 – Engagement: Attracting People
Identify and understand your audience and how they feel about innovation and collaboration.
#FuzzyInnovation
#3 – Engagement: Enticing People
Motivate people via recognition to drive long-term commitment to innovation.
#FuzzyInnovation
#4 – Idea Generation/CollectionShare ideas and allow those ideas to mix and mingle, that’s where brilliant
innovations come from.
Steven Johnson: http://bit.ly/1cRL3F9
#FuzzyInnovation
#5 – Idea Evaluation: SME Scorecarding Engage subject matter experts to answer a few questions about the ideas
so you can narrow them down.
#FuzzyInnovation
#6 – Idea Evaluation: Gate 0 CriteriaThe art is about picking which criteria you need per campaign to decide
what types of things should go through for a business case.
Financial:• NPV• Revenue• Cost• Margin• Units Sold
Strategic:• Score• Priority• Risk• Alignment• Success
Resources:• People • Skill/Role• Location• Off Shore• Mfg Line
Impact On:• Brand• Competitor• Earth• Customers• Employees
Experience:• Previous
• Technology
• Supply Chain
• Sales Channel
• Patents
#FuzzyInnovation
#7 – WorkflowThis is the critical element that ensures that your front end connects
smoothly with the back end of the innovation process.
#FuzzyInnovation
#8 – Ideation Customer ROIsTalk about what you’re trying to achieve with each campaign and
what you want that outcome to be.
#FuzzyInnovation
Dive in DeeperWatch the webcast now
Watch the webcast: http://bit.ly/fuzzy-frontend
