erase and rewind - rejsen med spiir
TRANSCRIPT
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On doing
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Who’s the monkey?41y, father, 3 kids, girlfriend. Lives in Odense, Office in Aarhus, Works all over dk.
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What are you?
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Passion is your engine
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Courage is your driver
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Arrogance is your friend
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Big means slow
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There is no train
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YOU
Selling Building
Processing
Organization
Talent
Idea
Business
Product
Opportunity
Change
Adaption
Feedback
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Changing personal financeSpiir is actually a set of hypothesisses. 2011: People dont spend time on PFM because its a hassle. 2015: People dont spend time on PFM because they are busy with their lives
Analytics Guru Solitary Excel Master Life companion
20112010 2016
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Changing personal financeMission #1 was to improve life quality through simple financial overviews and budgets that is fun to use
Mission #2 is to improve life quality by nudging financial literacy.
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Changing personal financeFrom numbers to feelings, from strategies to habits….
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Spiir backgroundSpiir is a consumer platform nudging financial awareness into its users. Spiir is improving life quality for more than 100.000 Danish consumers. Spiir is free, fun, informative and very liked by the users. Spiir is convenient and fetches transaction-data from all Danish banks on a secure and fully automated basis
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Say hi to your money assistant Spiirs new mobile digital assistant is targeted at digital millennials (16-35 årige) who primarily uses smartphones when online. The app is designed around habitual loops to engage users often. It turns personal finance into something fun and creative.
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Spiir mobile
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Spiir mobile
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Consumers love Spiir(sorry only Danish, but check out the starts while you wait for Google translate)
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Fintech financing trend (B$)
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Becoming the interface
Spiir
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Becoming a market platform
Offers / Lead marketing channels
Bank ProductBank Product
Bank service Bank service
Services ??
Retail Insurance
User data
Spending patterns
DK banks
DK users
users
Payment/ transfer
Account & transactions
Spiir Targeting
Engine
Campaigns
Market- insights
Targeted offers
Spending patterns
Rest of EU users
Rest of EU banks
User data
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Life companion