era ® g old s tar p roperty open more doors. close more deals
TRANSCRIPT
ERA® GOLD STAR PROPERTY
Open More Doors.
Close More Deals.
• What You Will Learn:1. Program Overview
2. Market Advantage
3. What’s New
4. Marketing Collateral
5. Program Resources
6. Implementation and Training
ERA® GOLD STAR PROPERTY
Program Overview
Maximizes a property's sales appeal
Sets the stage for a higher selling price and a faster sale
Transforms properties into homes that buyers can see as their own
ERA® GOLD STAR PROPERTY
Market Advantage #1: Property is ready to Market
When the home is ready to sell: Properties show better Capture buyer attention Give buyers a clear vision of how the house can feel
when occupied Sells in a shorter period of time and for more money
ERA® GOLD STAR PROPERTY
Market Advantage #2:Stand-out from the Crowd
Spend less days of the market Creates a sense of urgency REALTORS® are more enthusiastic to show Sellers are more receptive to preparing the home for sale
ERA® GOLD STAR PROPERTY
Market Advantage #3:Buyers Want to See Them
Recognized as properties ready to sell Recognized by buyers as the best properties to see Free of minor repairs Offers peace of mind
ERA® GOLD STAR PROPERTY
Program Components
ERA Home Protection Plan®
Seller’s Disclosure Pre-listing Inspection* Home Staging*
*Highly recommended, but suggested as per your particular market and client.
ERA® GOLD STAR PROPERTY
Property Requirements
List price within 5% of broker CMA Listing period of at least 180 days Seller-approved Open Houses scheduled Yard signs, lock-box per community practices Minimum of six photos on ERA.com
ERA® GOLD STAR PROPERTY
Marketing Collateral:Buyer Flyer
ERA® GOLD STAR PROPERTY
Marketing Collateral:Seller Brochure
ERA® GOLD STAR PROPERTY
Marketing Collateral:Print-on-Demand
ERA® GOLD STAR PROPERTY
Marketing Collateral:Support Materials
ERA® GOLD STAR PROPERTY
Comprehensive guide Proven strategies and techniques Maximizing buyer appeal Seller buy-in Budgeting templates Charts – ROI
Marketing Collateral:Staging Guide
ERA® GOLD STAR PROPERTY
Newspaper Flyer Magazine Poster Billboard
*May be customizable for your listings!
ERA® GOLD STAR PROPERTY
Marketing Collateral:Advertising Templates
Forms
ERA® GOLD STAR PROPERTY
Resources
ERA® GOLD STAR PROPERTY
Animated Banner
ERA® GOLD STAR PROPERTY
Training
1. Free eCampus Training: “GSP, Maximizing the Salability of Your Listings”
Program overview Effective communication Market Strategies Staging Tips and Tactics
2. Accredited Staging Professional™ designation
Two-day course on staging tips and tactics Use of the ASP™ designation www.StagedHomes.com/ERA
ERA® GOLD STAR PROPERTY
Marketing Resource Center
Need Marketing Help? Find the tools here!TeamERA.com
ERA® GOLD STAR PROPERTY
Questions??