equator presentation
TRANSCRIPT
AND PASSIONATE ABOUT INNOVATION
AND OPENING IN LONDON - 2013
IN-HOUSE DIGITAL EXPERTS
UK INDEPENDENT DIGITAL AGENCY ON PERFORMANCE
SHORTLISTED IN SUNDAY TIMES BEST COMPANIES AWARD
Marketing Director
Stirling alumnus
20 years online
Been social networking online since 1992
Built my first website in 1994
Thesis on Marketing on the Internet in 1996
Never looked back!
Been doing internet marketing and spending
too much time online ever since
Digital strategist
Strathclyde alumnus
Worked at Stirling a few years back…
Late adopter (compared to some digital folk)
Early adopter (compared to the rest of the
world)
I do remember life before the internet
THE STUFF YOU HAVE TO DO
Doing it properly is a time-intensive process
You need to tune your efforts to your potential audience
LinkedIn – durrr
» Connect Four (email, facebook, twitter, google)
Twitter? ….Facebook? ……..Pinterest? ………..Tumblr? ……..Reddit?
But that’s just the start of it
Do what you want to do - live what you want to be – be on brand all the time
Sculpt your personality to your aspirations
Don’t be vague – be intentional
Show you know it – share relevancy but stay on topic
It’s good to be opinionated
Bring your interests to life
You complete me
Keywords count – optimise for volume
Ensure you’re public and shareable
Keep it fresh
Keep communicating
Avoid sycophancy – aim for objectivity
LinkedIn does a fine job of bringing your CV into the internet age
• But it’s not the greatest content platform
You need a place where you can share your content in a professional, stylish way
You need a place where you can easily manage and share relevant third-party content
You need a platform that is easily searchable and recognises the value of your content
You need Google Plus
Google Plus is not complete – it’s on a long journey
But it’s already being recognised as an immensely powerful and flexible content management platform
Authorship is the key here
But it’s what Google has yet to do that will make the difference
And what you do to stand out…
HOW TO STAND OUT
http://www.tame-geek.co.uk/mark-match/
http://daretocomment.com/introduction-my-story/
http://victorpetit.fr/QR-CODE-Talking-Resume
http://deadlinejedi.tumblr.com/post/47548958579/i-found-a-job-i-am-now-a-project-manager-for-the
Be creative
Use social networking to network (don’t just rely on people checking you out once you’ve sent them a CV)
Be shareable
Paid vs earned media
Be targeted
Check out my sexy time
It’s happy hour again
Mother funking bar steward
It’s out their
You’re not from round here
I invented the internet