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2015 DIGITAL ADVERTISING MEDIA KIT
EPOCH DIGITAL NETWORK
Epoch Digital Network (EDN) is an independent media group that seeks to
inform and inspire its ever growing audience through its three major digital
properties—Epoch Times, NTDTV, and Youmaker. As the leading authority
on China, we produce exclusive editorials and investigated pieces to keep
our audiences informed on issues critical to their lives. In addition, and in
no small part, we produce lifestyle oriented content on topics ranging from
finance, culture, life, economics, health, and entertainment.
TRUTH THAT MATTERS
PROPERTIES
WHY EDN
OVERVIEWEPOCH DIGITAL NETWORK
Epoch Times consists of the premier Chinese
language and the leading independent English
language news publications in print and online.
NTD (New Tang Dynasty) TV is a a leading Chi-
nese TV network in US and global, broadcast via
Satellite, Cable, Internet, and mobile.
Youmaker has now expanded to be one of the
leading Chinese video and audio sharing portals
in the Asia-Pacific region.
1. Highly affluent loyal audiences responsive to online ads.
2. Behavioral and High Impact availability.
3. Native display and digital video opportunities.
Why our Digital Properties?
800 MILLIONAD IMPRESSIONS
150 MILLION PAGE VIEWS 15 MILLION UNIQUES
OUR COVERAGE - DIGITALEPOCH DIGITAL NETWORK
Together with our partner The Global Internet Free-dom Consortium (GIF), Epoch Digital Network oper-ates the world’s largest Internet anti-censorship plat-form: Freegate and Ultrasurf, providing free access to the uncensored Internet for tens of millions of users in China (and millions in other places such as Iran, Saudi Arabia, UAE, and Syria).
80 MILLION PAGE-VIEWS
OUR COVERAGE IN MAINLAND CHINA - DIGITALEPOCH DIGITAL NETWORK
Source: *Top Cities include Beijing, Shanghai, Guangzhou, Shenzhen **Goo-gle Analytics, July 2015
UPPER CLASS TO UBER AFFLUENT MAINLANDERS
VPN CHINA AUDIENCEDongtaiwang.com (The portal page for VPN visitors)
cn.EpochTimes.comcn.NTDTV.com
• 6+ MILLION UNIQUE VISITORS/MONTH• 70+ MILLION PAGE VIEWS/MONTH
VPN
CHINA DIRECT AUDIENCEThey can access internet without censorship.• 550,000+ UNIQUE VISITORS/MONTH • 7+ MILLION PAGE VIEWS/MONTH• HIGH RANKING OFFICIALS
CHINA
BEIJING
SHANGHAI
SHENZHEN
GUANGZHOU
TOP CITIES* 35.5%
6+ MILLION UNIQUE VISITORS
TECH 3: AUDIENCE EXTENSION & RE-TARGETING(COOKIE-TECHNOLOGY) Advertisers can re-market to thetargeted audience on different sitesafter they leave our sites.
Re-Targeting Track unique audience and keep contacting them with advertisements to increase the frequency
TECH 4: FREQUENCY CONTROLFor the audiences who get enough exposure, we stop the advertisement to avoid impression waste.
TECH 1: GEO-TARGETING GEO-TARGET BY
• Country• State• City • Zip code (U.S. Only)
TECH 2: BEHAVIORAL TARGETINGTARGET SPECIFICALLY USER INTERESTS AND PURCHASE INTENTERESTS• Auto• Education• Female Fashion• Health & Beauty
• Chinese Luxury buyers• Real Estate Investors• High Income 100k+• Home & Garden
UNPARALLELED DATA & TECHNOLOGYEPOCH DIGITAL NETWORK
NATIVE ADSEPOCH DIGITAL NETWORK
“SPONSORED BY....”
WEB FILMS
PHOTO STREAMS
INTERACTIVE GRAPHICS
Sponsored content
In-feed content marketing
Brand content marketing
Native ad image or text
Desktop and Mobile
Truly native experiences, native in both display and language
Homepage Article Link
Image Article Link美國為什麼從
不搞大閱兵
Text Article Link
Source: *Google Analytics. July 2015. **Quantcast, U.S. data, July 2015. Online survey based on 2,722 samples. For more information please contact your sales representative.
DEMOGRAPHICSHHI $50-100k 30HHI $100K+ 29College & above 51Has Kids 42Professionals 50Birth Place 78 Mainland China
Comp %
Epoch Digital Network (EDN) is the web’s largest publisher of uncensored original China news. Led by two of the most respected Internet brands, EpochTimes.com and NTDTV.com, EDN offers editorial coverage and innovative advertising solutions that are second to none.
TRAFFIC
7 MILLION Unique Visitors
60 MILLIONPage Views
CHINESE EPOCHTIMESEPOCHTIMES.COM
*
*
**
AGE GENDER
AUDIENCE PROFILEEPOCH DIGITAL NETWORK
41.5%58.5%
< 3435 - 54
55+
46%39%
15%
HHI $50K-100K 30HHI $100K 29College & above 51 Has Kids 40
Comp %
DEMOGRAPHICS
For more information please contact your sales representative.
TRAFFIC
5 MILLIONUnique Visitors
50 MILLIONPage Views
CHINESE NTD TVNTDTV.COM
Epoch Digital Network (EDN) is the web’s largest publisher of uncensored original China news. Led by two of the most respected Internet brands, EpochTimes.com and NTDTV.com, EDN offers editorial coverage and innovative advertising solutions that are second to none.
**
*
Source: *Google Analytics. July 2015. **Quantcast, U.S. data, July 2015.
**
AUDIENCE PROFILEEPOCH DIGITAL NETWORK
AGE GENDER
41.1%58.9%
< 3435 - 54
55+
51%35%
13%
APAC >95TAIWAN 85.97 HONG KONG 3.97JAPAN 3.35MALAYSIA 1.06
Comp %
DEMOGRAPHICS
For more information please contact your sales representative.
2 MILLIONUnique Visitors
50 MILLIONPage Views
2.7 MILLIONRegistered Users
YOUMAKERYOUMAKER.COM
One of the first Chinese video-sharing and videolibrary websites, Youmaker has now expanded tobe one of the premier Chinese video and audiosharing portals in the Asia-Pacific region. Part of theEpoch Digital Network, Youmaker offers innovativeadvertising solutions that are second to none.
**
TRAFFIC*
Source: *Google Analytics. July 2015. **Quantcast July 2015.
**
AUDIENCE PROFILEEPOCH DIGITAL NETWORK
AGE GENDER
55.7% 44.3%< 34
35 - 5455+
78%
18%
4%
300x100
A1: 728 x 90 or SKIN
A6: 728 x 90
B1: 728 x 90
A3: 300 x 100
A4: 300 x 250
B2: 300 x 250
B3: 300 x 250
B4: 300 x 250
GROUP HOMEPAGE A - Headline News HOMEPAGE B - Fashion Life & Culture ARTICLE PAGE F - News Articles
ABOVE THE FOLD(ATF)
BELOW THE FOLD(BTF)
AD LOCATION
A5: 300 x 250
SPONSORED ARTICLE LINK
SKINSKIN
F1: 728 x 90or 970 x 250
F6: 300 x 250
F7: 300 x 250
CHINESE EPOCHTIMES.COMEPOCH DIGITAL NETWORK
F5: 300 x 250
or300 x 600
F4: 300 x 250
NATIVE AD
BELOW THE ARTICLE(BTA)
ABOVE THE FOLD(ATF)
BELOW THE FOLD(BTF)
AD LOCATION728 x 90 or SKIN
300 x 250
300 x 250
300 x 600
300 x 600
SKINSKIN
728 x 90or 970 x 250
300 x 250
728 x 90
300 x 250
300 x 250
BELOW THE ARTICLE(BTA)
PREROLL
NTDTV.COMEPOCH DIGITAL NETWORK
NATIVE AD
ABOVE THE FOLD(ATF)
BELOW THE FOLD(BTF)
AD LOCATION 728 x 90
300 x 250
300 x 250
300 x 250
300 x 250
or 300 x 600
728 x 90
300 x 250
728 x 90 728 x 90
300 x 250
300 x 250
300 x 250
300 x 250
300 x 250or
300 x 600
300 x 250
PREROLL
YOUMAKER.COMEPOCH DIGITAL NETWORK
Works Across EDN Properties
HIGH IMPACT AD PRODUCTSEPOCH DIGITAL NETWORK
Computer and Tablet (600 x 400)Mobile (300 x 250)
ROAD BLOCK
IMPACTFUL WAY TO DISPLAY YOUR BRAND
*NOT AVAILABLE ON TABLET AND MOBILE
SKIN
PORTRAIT
BILLBOARD
FILMSTRIP
FILM STRIP300 x 600
(300x3000)100Kb Max File Size
Gif, JPG, layered PSD Top Placement
PORTRAIT(300 x 1050)
(970 x 250)
HIGH IMPACT AD PRODUCTSEPOCH DIGITAL NETWORK
Works Across EDN Properties
*NOT AVAILABLE ON MOBILE
*NOT AVAILABLE ON TABLET & MOBILE
On NTDTV.com and YouMaker.com with Audience and Reach Extension
PRE-ROLL(less than 30”)
IN BANNER VIDEOAvaliable Across All EDN Properties
HIGH IMPACT AD PRODUCTSEPOCH DIGITAL NETWORK
Videos*AVAILABLE ON COMPUTER, TABLET AND MOBILE
MOBILE ADSEPOCH DIGITAL NETWORK
300 x 250
ROAD BLOCK/INTERSTITIAL
300 x 250BANNER
320 x 50
WIDE BANNERANCHOR
PAGE TAKEOVER(ALL UNITS ON THE PAGE)
ANCHOR
1
1
2
2
*BELOW THE ARTICLE (BTA) is priced equivalent toABOVE THE FOLD (ATF) Behavior Targeting CPM+$5
**For other special requests, please contact your sales representative.
RATE CARDEPOCH DIGITAL NETWORK
Type W x H(Pixels) Position CPM
RegularBanner
728 x 90300 x 250160 x 600
ATF $25
BTF $20
300 x 600970 x 90
ATF $30
BTF $25
VideoPre-roll
400 x 300
Under 15” $35
Under 30” $45
In banner video Under 30” $30
High Impact
Billboard 970 x 250 ATF $35
Road Block (600 x 400) ----- $60
Skin ROS $60
Skin + leader board Home Page $80
Page Takeover ----- $100
Native Ads(Desktop & Mobile)
Image Article ATF $30
Text Article LinkDongtaiwang $2/CPC
Home Page Flat Rate**
Type W x H(Pixels) CPM
Mobile Ads
Wide Banner 320 x 50 $20
Anchor 320 x 50 $25
300 x 250 $25
300 x 600 $30
Road Block/interstitial 300 x 250 $50
Page Takeover $65