epic leadership aligned with 21 st century skills deca-centric focus on classroom delivery
TRANSCRIPT
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EPIC LEADERSHIP• Aligned with 21st
Century Skills• DECA-centric• Focus on classroom
delivery
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EPIC CONFERENCES• Classroom Connection– National Curriculum
Standards– 21st Century Skills
• DECA Direct Online Reporting
• Advisor Professional Learning
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EPIC CAMPAIGNS• Membership• Global
Entrepreneurship Week
• Promotional• Community
Service• Advocacy
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EPIC COMMUNICATIONS
• Social Media Correspondent Program• Conference Teams
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EPIC ENTERPRISES
• Chapter Certification
• Individual Certification
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EPIC CHALLENGES
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EPIC COMPETITIVE EVENTS UPDATES
2015-2016
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Overview
• Event changes for 2015-2016• Restructuring Entrepreneurship Events• New events for 2016-2017• Industry certifications update• 2015-2016 Professional Selling and
Consulting Events topics• 2015-2016 Business Operations
Research topic
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Executive Summary
Executive summary of 30-page report can be 1-3 pages – single or
double-spaced
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Presentation Times
All prepared presentation times will be 15 minutes without
specifying specific time constraints on presentation vs.
Q&A.
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Evaluation Criteria
On prepared events, evaluation forms will be based on
performance indicators rather than judge questions.
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Restructured Entrepreneurship Events• Lean Start-up/Lean Model Canvas is
now a major trend for entrepreneurs• Most of DECA’s entrepreneurship events
will now use lean start-up terminology in the outlines– Exceptions:
• Franchising Event will use SBA terminology in the outline
• Business Growth Plan Event will use a customized outline focused on growing an existing business
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New Event Titles and Outlines
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Innovation Plan
Entrepreneurship Innovation Plan
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Innovation Plan OutlineI. EXECUTIVE SUMMARYII. PROBLEMIII. CUSTOMER SEGMENTSIV. UNIQUE VALUE PROPOSITIONV. SOLUTIONVI.CONCLUSIONVII.BIBLIOGRAPHYVIII.APPENDIX
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Start-up Business Plan
Entrepreneurship Participating (Creating an Independent
Business)
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Start-up Business Plan OutlineI. EXECUTIVE SUMMARYII. PROBLEMIII. CUSTOMER SEGMENTSIV. UNIQUE VALUE PROPOSITIONV. SOLUTIONVI. CHANNELSVII. REVENUE STREAMSVIII. COST STRUCTUREIX. KEY METRICSX. COMPETITIVE ADVANTAGEXI. CONCLUSIONXII. BIBLIOGRAPHYXIII. APPENDIX
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Independent Business Plan
Entrepreneurship Written Event
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Independent Business Plan OutlineI. EXECUTIVE SUMMARYII. PROBLEMIII. CUSTOMER SEGMENTSIV. UNIQUE VALUE PROPOSITIONV. SOLUTIONVI. CHANNELSVII. REVENUE STREAMSVIII. COST STRUCTUREIX. DETAILED FINANCIALSX. KEY METRICSXI. COMPETITIVE ADVANTAGEXII. CONCLUSION XIII. BIBLIOGRAPHYXIV. APPENDIX
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International Business Plan
International Business Plan
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International Business Plan OutlineI. EXECUTIVE SUMMARYII. ANALYSIS OF THE INTERNATIONAL BUSINESS SITUATIONIII. PROBLEMIV. CUSTOMER SEGMENTSV. UNIQUE VALUE PROPOSITIONVI. SOLUTIONVII. CHANNELSVIII. REVENUE STREAMSIX. COST STRUCTUREX. DETAILED FINANCIALSXI. KEY METRICSXII. COMPETITIVE ADVANTAGEXIII. CONCLUSIONXIV. BIBLIOGRAPHYXV. APPENDIX
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Business Growth Plan
Entrepreneurship – Growing Your
Business
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Business Growth Plan OutlineI. EXECUTIVE SUMMARYII. INTRODUCTIONIII. S.W.O.T. ANALYSISIV. FIVE YEAR PLAN TO GROW AND EXPAND
THE BUSINESSV. FINANCING PLANVI. CONCLUSIONVII. BIBLIOGRAPHYVIII. APPENDIXIX. PROOF OF OWNERSHIP APPENDIX
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Franchise Business Plan(Now 30 pages)
Entrepreneurship Participating (Creating a Franchise
Business)
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Franchise Business Plan OutlineI. EXECUTIVE SUMMARYII. BUSINESS HISTORY, BACKGROUND, AND OBJECTIVESIII. BUSINESS ENVIRONMENTIV. PRODUCTS AND/OR SERVICESV. PRESENT MARKETVI. COMPETITIONVII. MARKETING PLANVIII. MANAGEMENT AND ORGANIZATIONIX. BUSINESS RESOURCESX. FINANCIAL PLAN AND DATAXI. CONCLUSIONXII. BIBLIOGRAPHYXIII. APPENDIX
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New Events for 2016-2017
1. Entrepreneurship Individual Series
2. Entrepreneurship Team Decision Making
*New performance indicators in development specifically about
entrepreneurship.
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Industry Certifications Update
DECA Price: $20
Certified Guest Services Professional (CGSP)
Financial Literacy Certification
DECA Price: $7
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Professional Selling Event
Customer – Small business owner with a desire to reach his/her customers
Student – Salesperson with a website development firm
Task – Sell website design services to the small business owner
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Hospitality and Tourism Professional Selling EventCustomer – Group coordinator for conference with many millennial attendees
Student – Hotel Sales Manager
Task – Sell your property to the group coordinator. Prepare and present an all around package.
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Financial Consulting Event
Customer – New parent
Student – Financial Consultant
Task – Present a plan to assist the new parent with college savings options
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Business Operations Research Events TopicThe 2016 topic for each career category is the development or enhancement of an employee engagement strategy.Rationale: Gallup’s 2013 report on employee engagement implies that disengaged workers are holding back the overall economy. Gallup reports that seven out of 10 workers in are either actively disengaged or not engaged in their work.