Presented by:

Name Student ID

How Lee Jing 0315669

Eunice Chan Yu Ming 0315729

Amanda Ng Wei Xuan 0316130

Egbert Chin Haw Hong 0315115

Ooi Kai Yang 0315663

Liew Jee Ying 0317174

ENGLISH RESEARCH ASSIGNMENT

Key Summary To show an analysis that compare and contrast

two different businesses. Type of businesses is about beverage. Purple cane and Moustaches houze was choosen. Purple Cane, main product are tea. Moustaches Houze, main product is about the

coffee

• Purple Cane, more commercial successful comparatively to the

moustache houze.

Due to Purple cane having more establishment and connection than

moustaches houze.

Description of the history trend

Tea, a famous beverage that has been part of Malaysian culture for centuries.

Hailing from the land of China Popular among the various culture. Start booming from the early 1900’s Established a tea plantation at

Cameron Highland by J.A. Russell His behavior change the economy of

Malaysia.

Coffee

A berry plant mainly found in South America

Locate in Africa

Brought into Malaysia by British Officer

During British colonial era

Coffee known as ‘Kopi’ in Chinese culture

Another unique aspect is the way the beans are roasted with sugar and butter to giving more avid flavor and quality in Malaysia.

Purple Cane

Background

The company’s first tea house is established in a shop lot located in established in a shop lot located in Sultan Street, Kuala Lumpur, Malaysia on the year 1987

Originating from Taiwan

The Founder of Purple Cane

Lim Hock Lam alongside many of his friends

In the following two years, they open new outlets in both Petaling Jaya and Ipoh

25 branches spread out all around Malaysia

How they start their business

The idea of a teahouse was popular

This led to booming business that has allowed the company to grow

with an increasing number of investors and banks willing to lend a loan

Since then, it has grown out of the traditional teahouse mentality and has expanded to include the retail of tea related goods :

- Teapots

- China cups

- Held workshops

- Charity events (Dream Factory and Mystartr.com)

The Slogan “Tea Brings Feelings to Life”

Represents the work culture of the company and its employees

• With its rich heritage and high operating standards, Purple Cane has become famous among specific circles

Competitive Traits : Purple Cane

Size and Diversity

A large company that encompasses a large sphere of influence.

Large range of products that are tea-related.

Competitors

Nearly any shop that serves ormarkets tea as their primary product.

Prime examples: (古意斋 ) Legend of Tea and (万年青 ) Evergreen

How do they handle the situation?

• By providing much better services.

• A much larger range of products while still specializing tea. Much larger, diverse market.

How do they handle the situation?

• By providing much better services.

• A much larger range of products while still specializing tea. Much larger, diverse market.

MOUSTACHE HOUZE

• Helmed by two pretty ladies• Catherine Yeo and Christine

Ooi• 27th June 2013

• Campbell Street, Penang

• Very cozy and homely ambiance

• Funky interior design• Mural paint painted

on the wall of their cafe

• Became one of the landmarks of the cafe.

• Moustache themed cafe

• Only serve coffee and cakes

• Renovated from pre-existing shop

• Founder’s brother in law

• Originally planned to be a boutique

Moustache Houze Competitive Traits

Small, private company run only by two individuals with not much financial support.

it is based in a very competitive environment, particularly in the tourist area of Penang

ObstaclesAll café’s in that area which sells cake as well

are competitors of Moustache, which makes it a very tough market.

They don’t have much capital to offer lower prices or promotions, thus making it hard for them to compete.

Strengths Uniqueness, their creativity and

signature cakes.

On the other hand, they insist on staying out of the food business, making them lose out in that sector, as many other cafés do sell food in that area.

Moustache focuses on cakes and coffee, making it more specialized in that field.

Between the two companies, it is easy to agree thatPurple Cane is the most successful, due to the large amount of branches,

its product diversity as well as marketing strategies, while Moustache is not at that level yet, as it is just starting out. Conclusion

RECOMENDATIONS

Recommendation

Moustache HouzeCoffee shop

Expand the shop:

The coffee shop that we had interview is not a problem in advertisement and promote, but the only thing that can be recommend for this shop is expand the shop bigger so that is it more visible for customer and more spaces for them to move in between tables, and also more comfortable for the employees to work.

Maintain services:

Other than that, they should maintain their customer services so their reputation will be increase since it is good enough as the customer is feeling happy and comfort when the employees serve them with their coffees and desserts. 

Purple CaneTea shop  

Workers performance:There are too many similar competitive so that the tea shops should pay more attention on their workers performance for sure that the workers perform well when serving the customers.  Analysis the product: As the tea shop have many type of product, they should analysis the product so that they could avoid of wasting time and place the most famous product in the main point of the shop.

THANK YOU