entry for best community engagement

Entry for Best Community Engagement

The XMA Cross Media Awards 2012


How STOMP engages its community:

• Citizen Journalism• Social networking


Citizen journalismContribution:Through the use of mobile devices, members of the public send in first-hand stories, photos and videos of things happenings on the streets

Online publication: These contributions are published in STOMP

Discussion:Readers take part in robust discussions with one another by commenting on the stories and sharing their opinions

Mainstream media: STOMP’s deep engagement extends to non-readers as well, when our photos, videos and reports are picked up by mainstream media


Captures news ahead of mainstream media

Motorcyclist’s leg severed in accident

With over 4 million citizen journalists on the ground 24 hours every day, STOMP is able to capture news ahead of professional journalists

CLICK HERE OR IMAGE TO READ FULL ARTICLE


Citizen journalists report news as it unfolds

Ferrari driver fights with group of men at Orchard Towers

What's impressive about STOMP is that members of the public think about us first when they come across something interesting on the streets

STOMP's citizen journalists take pride in being part of the news-making process



Breaking news contributed by STOMP’s citizen journalists

SMRT breakdown

Peak hour MRT commuters hit by blackouts on North-South line

Within minutes, we received many photos, videos and reports from affected passengers




SMRT breakdown

Desperate passengers stuck in tunnel smash MRT window for ventilation




SMRT breakdown

Commuters evacuate train stuck in tunnel by walking on tracks

STOMP gets photos and videos that professional reporters are not able to get




Flash floods hits Liat Towers

Flash floods hit Liat Towers on Orchard Rd and other parts of S'pore

The photos and videos we get are raw, unedited and impactful



STOMP readers get the authorities to react

Feedback from STOMP readers enables the authorites to address public concerns

The authorities and external agencies monitor STOMP regularly and react to concerns raised by members of the public

STOMP effects change



STOMP also engages non-readers when its stories are picked up by mainstream media

The Straits Times, Dec 24, 2011 My Paper, Dec 16, 2011


We get daily requests from print journalists for news leads

The New Paper, Dec 16, 2011

The Straits Times, Dec 16, 2011


Year

The Straits Times

The New Paper

My Paper(English)

My Paper(Chinese)

LianheZaoBao

LianheWanbao

Shin Min Daily

Others(Eg. Berita

Harian, Business Times)

2006 106 - - - - - - -

2007 153 12 - - - - - 2

2008 33 12 54 - - - - -

2009 24 31 50 2 1 181 253 1

2010 38 90 54 2 19 257 351 10

2011 73 98 45 6 27 400 427 9

2012 42 60 33 9 12 112 148 4

Sub-Total 469 303 237 19 59 950 1179 26

Total 3,250

STOMP stories picked up by Print


STOMP connects with its users through online and offline activities

ONLINE We get our readers to participate in many contests in STOMP every year

OFFLINEWe hold yearly events to connect with our community of readers and bring them together

Social-networking


Singapore Love Story Contest

Every year before Valentine’s Day, we ask readers to share their love stories

As love is a universal language, the contest is a hit with readers who shared photos, videos and the most touching love stories




1st Prize: “He helps me fight my cancer by telling

me he loves me every day”CLICK HERE OR IMAGE TO READ FULL ARTICLE



2nd Prize: “My family refused to accept her at first

as she is a divorcee with a child”CLICK HERE OR IMAGE TO READ FULL ARTICLE



3rd Prize: “I promised to send her ‘sweet nothings’

at midnight every day for a year”CLICK HERE OR IMAGE TO READ FULL ARTICLE


MMSing Talent Awards

We ask readers to send in videos of themselves performing a song

Finalists are chose based on public voting and scoring by a panel of judges

They will then perform live on stage at the MMSING Talent Awards



Mar 18, 2012

MMSing Talent Awards


• ShareReaders can share and contribute reports, photos and videos with both iPhone and Android apps

• Read All citizen journalism content is accessible on the go

• Comment Readers can interact with others

Mobile social media strategy


• 80,000Facebook fans

• 25,000 Twitter followers

• Daily synchronous update of content on Facebook and Twitter

Social network strategy


• Growing from strength to strength, STOMP achieved an all-time high of 110 million page views in Jan 2012.

• STOMP is Asia’s leading citizen journalism and social networking website.

• Set up by The Straits Times to engage its readers both online and offline, it has set new benchmarks for user-generated content and interaction with readers.

• The website is actively involved in national campaigns, partnering various agencies such as the Speak Good English Movement.

• For more information, please visit www.stomp.com.sg

About STOMP

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