ENTERTAINMENT IDENTIFIER REGISTRY COMBINED MONTHLY UPDATE

Technical Working Group Registry Operations Update

Business and Marketing Update Implementation Update

June 17, 2014

EIDR TWG, BMWG, and Implementations Agenda

• EIDR Operations Update • EIDR Technology Update • EIDR New Member Updates • EIDR Marketing and Outreach

Registry Operations Update

0

100,000

200,000

300,000

400,000

500,000

600,000

700,000

Dec-10 Dec-11 Dec-12 Dec-13

Edits & Manifestations

Shorts

One-Time-Only TV

TV Episodes

TV Seasons

TV Series

Movies

EIDR Operations: Content database overview

EIDR Operations: Content database details

Category Today 2013 2012 2011 2010

Total records 672,781 581,798 279,900 221,146 183,915

Original/title-level content: Movies 112,744 75,800 51,496 45,774 43,573

Shorts 6,799 3,039 1,406 1,224 1,121

One-Time-Only TV 31,022 29,709 26,112 22,199 17,952

Series 14,303 13,409 9,613 8,719 7,541

Seasons 19,270 18,082 12,197 9,486 7,837

Episodes 323,151 313,328 158,371 130,284 105,891

Edits 155,923 121,513 18,293 1,855 0

Manifestations 9,494 6,866 2,046 1,621 0

EIDR Operations: Alternate ID’s overview

Category Today

Any Alternate ID 399,840

Sony 195,714

ISAN 75,509

Warner 74,920

IMDb 74,051

Flixster 67,466

Baseline 63,466

EIDR Technology Update

Development Pipeline • De-dupe updates released in Production on

June 14 • New Video Services tools developed to

support bulk Video Services registration • Registry updates planned for delivery in July:

– Improvements to Video Services – Improved Registry status monitoring

• Tools anticipated for delivery in H2: – Party Deprecation – Bulk Data Merge

Rovi Continuous Seeding Improvements

• In June, Rovi will be conducting a separate seeding effort to potentially register 45K previously omitted episodic records that were not eligible in previous rounds.

• In Q3, Rovi will also be reviewing the seeding tool to ensure all of the latest 2.0.2 benefits have been folded in.

• In Q3, will investigate how “relaxing requirements” for News programs (followed by other program types), might net more records for EIDR

EIDR/ROVI Coverage Enhancement Project

• Rovi has completed estimating the level of effort to implement features this year that will allow us to: – Match externally registered records to

programs delivered in Rovi’s EPG – Create a place in Rovi’s program database

to track and store EIDR ID information Broadcast and Cable stations are able to include on their TV schedules

Activity Updates • New Best Practice Published:

– Draft Language practices for Edits and Manifestations

– Updated practices for Radio Clips, Compilations, Composites, Edits, and Manifestations

• Tiger Team Meetings: – Extras/Bonus Materials

• Thursday June 19 • 9:00am Pacific • 1 (888) 619-1583 -- 364153#

– Next Up: • Bundled/Packaged Media • Digital Cinema

New Member Updates

New Member Announcements

• New Industry Partner – RightsTrade

• Steven Polster, CEO (steven.polster@rightstrade.com)

• 1st EIDR Service Bureau

– The Registration Bureau • Curt Mayers, CEO (curt@RegistrationBureau.com)

• Transactional title registration for non-members • Additional services for members & non-members:

• Title modification watching and notification • Title catalog matching and merging • Bulk registration and integration services • .NET integration framework and APIs

Introducing

Transactional Registrations Access to Registration Services for non- EIDR Members

• TRB will be the “Go-Daddy” for EIDR. • Individual one-off registrations are $32. Progressive discounts are

available for bulk, pre-paid registration packages. • Transactional (i.e. individual) registrations will be reviewed by TRB

personnel before submission to EIDR to help preserve data quality. • Friendly, intuitive interface

– Displays title “families” while searching and editing

– Redundant “inherited” metadata may be concealed while reviewing

– Immediate validation of list items

– Guidance (and friendly terminology) explaining fields and values

• TRB will be the registrar of records for transactional titles.

Title Management Web Application Allows the creation and update of EIDR content records

TRB Title Manager Features and technical details

• GUI easily translated to additional languages. – UI fields, terminology, and help are all in the native language

• Accommodates language variants (such as US and UK English, or Castilian and Mexican Spanish) • Initial launch is English-only • Japanese and Spanish planned for 2014

– Will expand the reach and scope of EIDR registration. • A full, synchronous copy of the EIDR registry is maintained for

speed and feature integration. • A go-forward version history of each title will be maintained

(allowing change detection and review).

Other Registration Bureau Services Title Matching, Cleansing, Integration

• TRB has developed a set of programs and APIs to: – Match two title lists against one another

• Fuzzy criteria – titles can be matched even when the actual title is substantially different (or attributes are missing, or partially incorrect) using additional metadata.

• Score-based approach. • By experience, about 20 – 25% of titles can be accurately matched

entirely automatically. • Fast, simple UI allows “edge cases” to be quickly and accurately reviewed

by hand, averaging 7 – 9 seconds per title. • Missing and incorrect metadata can be edited on the fly, before re-

integrating with the master list. • Data issues can be noted as encountered, for later correction.

The TRB Title Matcher Screen Shot – EIDR : Flixster matching

Other Registration Bureau Services Title Cleansing, Watching, Lookup & Integration

– Validate cross-list references in a title catalog • Retrieves metadata from title lists with available Web interfaces. • Highlights common metadata fields in both lists • Allows quick verification of cross-references

– Quickly look up titles, title families, and metadata (API) • Easy JSON interface • Catalog maintained in sync with Registry • Can query for titles changed after a particular date • API available by subscription

– Title change watching and notification service • Notification of title edits for titles of interest (or their descendants) • Titles of interest can be individually or categorically specified (e.g. by

producer, registrant, or ACL party). • Notifications can be instant (the moment an update takes place), or in

weekly or monthly digests • Notifications can be via text or CSV emails.

2360 Corporate Circle, Suite 400 Henderson, NV 89074 (702) 518-2148

2991 Grace Lane, Suite 1C Costa Mesa, CA 92626 (949) 274-8915

Other Registration Bureau Services Custom title management & integration development

– Custom development services • Provided in concert with partner company, Mind Applications • LA area based • Has been working with EIDR since 2012

The Registration Agency will go live on July 1, 2014 Beta testers (and suggestions) are welcome. Send email to beta-test@RegistrationBureau.com.

www.RegistrationBureau.com www.MindApplications.com

EIDR Marketing & Outreach

Marketing Activity

• IBC Technical Paper – Presentation in Progress with Red Bee

• Invitation to Submit to M&E Journal – seeking EIDR member company partners. Topics: – Industry Research – Consumer, M&E Market,

Technologies and Global Market Trends – Enabling Technologies, Platforms and

Applications, Next Generation Internet, Digital Technologies and Crowdsourcing

– Transformative Services in the Digital Supply Chain – Social Media, Big Data, Metadata and Advanced

Analytics

European Outreach • European Trip: week of June 23rd, 2014

– Member support activities • Viaccess-Orca (Paris, France) • Swisscom (Zurich, Switzerland)

– Membership development • SKY (London, UK) • iTV (London, UK) • Canal+ (Paris, France) • TF1 (Paris, France)

– Courtesy visit to National Archives • CNC (Paris, France)

– Maybe follow-up meetings re. identifier interoperability • ISAN, CISAC, AGICOA

• IBC: 11-16 September 2014 – Call for Member participation – Technical Paper

Selected Implementation Updates

BFI • Match and register BFI catalog with EIDR

– Status: • 1500 BFI records with BFI IDs in EIDR

– Mix of matching and registrations – Resulted in some improvements to BFI database and to existing EIDR records

• Two data specialists learning the EIDR XML toolset, data practices, etc. • To start, each has ~1200 UK films from the 1980s-1990s

• Continuing Mission: – Keep working through UK filmography by collection (Hitchcock, Bond,

Kubrick, Hammer Horror, etc.) and by decade – Use as impetus to improve BFI metadata as needed – Eventually, include link back to EIDR from BFI searches

• Use EIDR ID as part of existing BFI processes – EIDR ID for new BFI-funded films – EIDR ID for films digitized through Film Heritage Unlocked program – Status

• Projects approved, in planning stages • Use EIDR in National TV Archive

– In planning stages

ESPN • Purpose

– Develop policies and procedures for ESPN to register its works for EIDR Content IDs.

– Register ESPN’s back catalog of works. – Develop best practices and guidelines that EIDR will publish for

all sports entertainment programming.

• Partners – T3 Media and Red Bee Media

• Status – Use Case Identification: In Process – Data Model Alignment: Pending – SDK Integration: Pending – Catalog Registration: Pending

Orchestra Networks

• Purpose – To add direct EIDR support into the Orchestra

Networks MDM solution for the media and entertainment industry (search, match, create, and modify).

• Partners – Paramount will be the pilot customer

• Status – Data Model Alignment: Complete – SDK Integration: In Process

Veronica Publishing • Purpose

– Onboarding of European data-feed records by Veronica • Current:

– Last iteration of data mapping and quality process for Movies – Using XML tools in sandbox for testing – 22,000 AltIDs already matched and added in production

registry – 10,000 records to match/register. In final validation on sandbox

before moving to production. • Planning stage:

– Episodic registrations – Decision on API integration vs continuing bulk registrations

Prospective Member Activity

Canal+ • Purpose

– Bring forth EIDR ID in StudioCanal avails management system for own productions and acquisition of US titles • Studio support in adding EIDR ID use for International distribution

would be great – Bring EIDR ID in broadcast operations & title management

• Partners – Canal+ has announced deal with Technicolor

• Status – Manual test: complete – Technical validation with StudioCanal: complete – Internal canal+ discussions with broadcast operations: on-

going