enterprise social networking v1.2
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TRANSCRIPT
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What is Social Network?
Wikipedia Definition (simplified):
A social network is a social structure made up of individuals which are tied by one or more specific types of common interest or attribute.
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What is Enterprise Social Software?
Enterprise Social Software is essentially putting consumer facing technology behind the firewall.
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Why Social vs. Existing Tools?
• Because traditional corporate communication tools: – Exclude as a primary mission – Ignore business systems – Always seem to be “a step behind”
• A better model would be to:
– Share ideas and experiences more readily – Leverage existing applications – Empower users to get things done NOW
• If Twitter can help free a student from a 3rd world
prison… • Why does it take 2 weeks to get a team working on a
project?
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Adoption Patterns
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Social Technologies Are Taking Hold
• The public world has voted
• 661 million users (4/1/11)
• 150 million mobile users
• Average user spends 13.3 hours per month on the site
• Over 175 million registered users
• 65 million tweets per day (750 per second)
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Communication Evolves Over Time
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Why Would Social Software Fail?
• It’s rarely a technology problem
• Depending on user profiles, changes in behavior take time
• Early on, use cases are critical
• You will have doubters internally – “It’s fluffware” – “We’re not ready for people to talk like that” – “Who cares where you went to lunch?”
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Making the Social Leap
• Wrap a consumer experience in a business suit
• Your leaders create a wake
• Tighter security than public tools
• Integration with existing business systems
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Data is Cheap, Context is King
• Where are the stock quotes?
• Data is everywhere, but its meaning is elusive
• Context is scattered in emails, conference calls, not-shared conversations
• People will pay attention to context, not raw data
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Systems + Social = Mythical “Business Value”
• Use your social platform to unlock system data and business events – “Deal X has closed for $50,000” (SFA application)
– “Valve XR-47 failure” (Field Maintenance app)
• Allow users to put that data into context – “We won it by using…“
– “We will have it fixed by…”
• Real-time knowledge and wisdom in one place
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Social Software Combines Data With Context
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Systems + Social = Safe Starting Point
• Users might be nervous about posting “the wrong thing”
• Creates a business event conversation (no embarrassments)
• Makes everyone smarter about the business
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Social Tools Players
• Yammer
• Newsgator
• Chatter
• Jive
• Neudesic Pulse
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Things to Look For
• Multiple delivery models
• Security
• Mobile platforms
• System integration capability
• Platform
• Architecture
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Futures
• Deeper linkage with compliance tools
• B2B Federation
• Consumer space will drive features
– Geo-location
– Crowd Sourcing
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Open Discussion
Q&A