enterprise mobility exchange brochure

Delegate InformatIon Pack

www.enterprisemobilityexchange.com

Independent Research Partner

9-11 may 2011Hotel le Plaza, Brussels

Abadi MT Condensed Extra Bold

Equipping your field workforce with mobile technology to deliver Maximum Profit, Productivity & Customer Service Excellence

Over the past two decades, leading organisations have been investing in mobility solutions to deliver better customer service, improve efficiency, stay compliant with regulations and above all, increase profit.

Yet even as mobile technology becomes more affordable, effective implementation is a challenging process. Our research has shown that businesses implementing mobile technology are asking these key questions: How do you decide who is responsible for enterprise mobility in your organisation? How do you find the right solution for your business in a crowded vendor market? Once you have successfully implemented a mobility project, what’s next? Where are the 2nd and 3rd generation investments to be made?

Find the answers to these questions and more at the Enterprise Mobility Exchange 2011, universally recognised as the leading Director level networking event for field service organisations who are actively purchasing and implementing mobile technology for their workforce.

Don’t miss the chance to be a part of this invitation-only forum where improving workforce productivity, maximising revenue opportunities, reducing operating costs and dramatically enhancing the customer experience will be top of the agenda.

• Myron Hrycyk, CIO, Severn Trent Water• Nick Capell, CIO / IT Director, Parcelforce Worldwide• Fabio Veronese, Vice President and Head of ICT Development for Distribution, Enel Servizi• Paola Petroni, Vice President and Head of Network Technology, Enel Distribution• Maurice Daw, Executive Director - Access, Virgin Media• Matthew Berardi, Managing Director, Field Technology Operations Technology & Systems Support, Fedex Ground• Glenn Morgan, Technology & Service Partner, British Airways• Rui Pena, Organisation and Development Vice Director, EDP• Divya Mahajan, Director Architect for Enterprise Integration and SOA, Philips International• Berndt Larsson, Project Lead, Vattenfall• Nick Bond, Senior Program Manager, DHL Express• Juha Uusitorppa, System Manager, Production IT Systems, DB Schenker Finland• Simon Skeet, Retail and Logistics Manager - Groceries Online, Sainsbury’s Supermarkets• Michael Cahill, Eastern Region Operational Manager, Bord Gáis Networks Transformation Programme• Martin Binns, Transport Manager, Balfour Beatty Major Civil Engineering• Leon Richards, IT Service Manager, Northern Gas Networks• Theo Ellenbroek, Project Manager, Volker Wessels Telecom• Herman Krabbenbos, Area Manager - East, Alliander• Nicholas McQuire, Research Director, Enterprise Mobility EMEA, IDC Research• Tim Carter, Managing Director, Birdstep Technology• Mike Oliver, Manager of Mobility Marketing for EMEA, Sybase• Steve Mason, Director for West Europe, ClickSoftware• Jeremy Gould, VP Sales Europe, TomTom Business Solutions

• Vagelis Ballas, Field Sales BPL, Commercial, Coca Cola Hellenic• Nicholas McQuire, Research Director, Enterprise Mobility EMEA, IDC Research• Uwe Neumann, Professor, University of Applied Science Hamm-Lippstadt (formerly E.ON Energie)• Dr. Ahmed el Adl, Director Enterprise Mobility Solutions, PricewaterhouseCoopers• Kevin Benedict, Mobile and M2M Industry Analyst, SAP Mentor and Blogger

Expert speaker faculty includes:

Welcome to the Enterprise Mobility Exchange 2011

Advisory Board Members include:

Maximise your time and seal real resultsAn Exchange is a unique, invitation-only meeting driven by pre-scheduled business meetings, between prequalified solution providers and senior decision-makers. Thought-provoking conference sessions, executive roundtables and innovative networking opportunities round out the agenda, resulting in three days of focused, structured business development.

Unlike traditional conferences or tradeshows, the primary focus and benefit of the Exchange is for new relationships to be forged and existing partnerships to be enhanced. Exchange only invites executives with the highest credentials and solution providers with the most cutting edge capabilities to ensure a true peer-to-peer learning and networking forum. Don’t this opportunity to:

• Share and exchange knowledge, ideas and concepts with your global counterparts in a frank behind-closed-doors environment• Benchmark your current strategies and initiatives with other leading corporations in our exclusive Think Tank discussions• Meet the market leading service and solution providers relevant to your business needs, in focused one-on-one business meetings• Take part in a broad range of focused conference and discussion sessions led by peer-level presenters, sharing innovative case-studies, best practice and lessons learned

The networking opportunities at the exchange were excellent. The connectivity solution for our mobile devices is based on contacts made at the Exchangeleader of Service group in operation/Head of metering, RheinEnergieAG

“The number of mobile workers accessing enterprise systems worldwide will top the 1 billion mark in 2010 on the way to 1.2 billion by 2013, or more than a third of the world’s workforce”‘mobile Worker trends report’, IDC Research

[email protected] (0) 207 368 9484www.enterprisemobilityexchange.com


9-11 may 2011, Hotel le Plaza, Brussels

Nicholas McQuire, Research Director, Enterprise Mobility EMEA, IDC Research

Vagelis Ballas, Field Sales BPL, Commercial, Coca Cola Hellenic

Nicholas McQuire, Research Director, Enterprise Mobility EMEA, IDC Research

Uwe Neumann, Professor, University of Applied Science Hamm-Lippstadt(formerly E.ON Energie)



enterPrISe moBIlIty: caSe StuDIeS anD market trenDS

DeVeloPIng tHe rIgHt moBIlIty Strategy

Divya Mahajan, Director Architect for Enterprise Integration and SOA, Philips International

Myron Hrycyk, CIO, Severn Trent Water

Nick Capell, CIO / IT Director, Parcelforce Worldwide

Glenn Morgan, Technology & Service Partner, British Airways

Taking an enterprise wide approach to business mobility: Philips International Case Study• Taking mobility out of the field: Developing mobile applications for service and non-service users in an enterprise• Developing a robust change management strategy to ensure employee buy-in and successful project roll out• Bring on the smart phone: To which parts of the business is this technology most suited?• Successfully integrating new investments in mobile technology with legacy systems• Gaining insights into Philips’ future investments for business mobility

KEyNOTE ADDRESSPutting together an integrated mobility strategy for your organisation: Who is your mobile warrior?• Overcoming the challenge of creating, coordinating and managing a coherent mobility road map for your organisation• Upfront investment vs. ROI: Striking the right balance• Ensuring employee buy-in at all levels of the business to guarantee project success• Lessons learned from implementation of existing projects and how to sidestep potential pitfalls for future investments

KEyNOTE ADDRESSDelivering the goods: Using mobile technology to provide a better quality of service for your customers• Developing your mobility road map to ensure successful project development and roll out: Who needs to be involved? • Empowering the mobile workforce by improving access to data on site• Utilising GPS functionality to enhance existing investments• What’s next? Investing in the right mobile technology to improve customer service

KEyNOTE ADDRESSCharting the impact of consumerisation on field service operations at British Airways• Find out how enterprise mobility fits in with other areas of British Airways’ corporate IT strategy• Develop a clear understanding of how investments in mobile technology have enabled British Airways workers be more productive• Examine lessons learned and best practice to ensure success for future investments

Global outlook: The rise of mobile technology and the growing demand for enterprise mobility solutions• Sector by sector analysis of global uptake of mobile technology: Which are the most popular products on the market and why?• Raising the bar: How smart phone technology has influenced ruggedised device product development and vice versa• Examining the consumerisation of mobile technology and how this will make mobile technology more accessible to enterprises in the long term• How are systems integrators positioning themselves in the mobility space? Is this message being successfully communicated to the market?

PANEL DISCUSSIONEnterprise Mobility Advisory Board: What’s next in enterprise mobility?Members of the Enterprise Mobility Exchange Advisory Board will lead an interactive discussion based on the key issues that have arisen over the course outlined below. At the end of this exciting debate, gain the opportunity to put your questions to this panel of mobility experts:

• State of the market review: How will recent changes in the enterprise mobility vendor market affect customer appetite for, and take up of, enterprise mobility solutions?• What can smart phone technology bring to the field service sector?• Charting customer demand for, and availability of, managed services and end-to-end solutions• Looking ahead: What does the future hold for enterprise mobility?

Kevin Benedict, Mobile and M2M Industry Analyst, SAP Mentor and Blogger

Make sure that you don’t miss out on the opportunity to be part of this unique forum - to apply for an invitation please contact the Exchange team by telephone: +44 (0) 207 368 9484, online: www.EnterpriseMobilityExchange.com or email [email protected]

Michael Cahill, Eastern Region Operational Manager, Bord Gáis Networks Transformation Programme

Bord Gáis Case Study: Highlighting the key challenges and opportunities of rolling out a mobility project • Assessing and identifying the key stakeholders in developing a coordinated mobility strategy• ‘Training the trainer’ and change management strategies to ensure employee buy-in and overall project success• Overcoming the challenges of moving from paper based processes to a fully automated system



DelIVerIng unParalleleD cuStomer SerVIce

neW InVeStmentS In moBIle tecHnology

Steve Mason, Director for West Europe, ClickSoftware

Choosing the right mobility solution for your workforce to achieve your business objectives• Using applications to manage a range of deliverables, from simple tasks to complex, multiple stage projects• Developing the right training for your workforce to ensure successful project delivery: What are the key barriers to overcome?• Using data flow to provide valuable insight into service delivery and to target areas for improvement• Narrowing appointment windows and empowering the consumer through investment in workforce management and service optimisation solutions

Maurice Daw, Executive Director - Access, Virgin Media

Power to the people: How Virgin Media have dramatically improved their customer experience through the lens of the engineer• Assessing the impact of customer experience measurement on choice of mobile technology for the field workforce• Ensuring that your engineers have all the tools for the job - from technology to behavioural skills support - to deliver excellent customer service• Examine effective approaches for back office support including automated scheduling and routing

emPoWerIng tHe moBIle Workforce The ultimate step in optimising workforce management: Automation and connection from the beginning to the end of each and every task • Increasing workforce productivity using the right workforce management tools• Keeping in touch: Ensure mobile connectivity in every phase of field activities • Improving workforce management with dynamic and automated task assignment• Guaranteeing total integration of all kinds of field activities: Task assignment, field force management as well as front and back end systems

Deploying a large scale field solution: EDP Case Study• Developing an integrated strategy for mobilising operations and achieving internal buy-in• Improving workforce efficiency through adoption of the right mobile technology • Challenges to overcome: Change management, internal workforce and contractors’ input

Fabio Veronese, Vice President and Head of ICT Development for Distribution, Enel Servizi

Paola Petroni, Vice President and Head of Network Technology, Enel Distribution

Rui Pena, Organisation and Development Vice Director, EDP Distribution

Does one size fit all? Developing a standardised workforce management solution • Linking enterprise mobility with your broader IT strategy • Moving towards automation: Overcoming key challenges during this transition period • Developing the right training for your workforce to ensure successful project delivery• How to source and implement the right devices for each part of your workforce

Berndt Larsson, Project Lead, Vattenfall

Thinking smart, keeping it simple, staying secure: How to make the right investments in enterprise mobility for your business • Capturing and managing data more effectively to drive down costs• What can businesses do to enhance existing investments in enterprise mobility?• Developing a strong partner network to deliver an extensive product offering to the market

Mike Oliver, Manager of Mobility Marketing for EMEA, Sybase

Tim Carter, Managing Director, Birdstep Technology

Maximising mobile worker productivity and reducing data costs through optimised connectivity• How to ensure seamless roaming between WLAN and 3G networks for cost-effective, hassle-free connectivity• Reducing helpdesk calls through more reliable communications• How to integrate smart phone devices into a secure mobile infrastructure• Improving the mobile user experience to maximise ROI and increase the chances of a successful mobile deployment



IncreaSIng aSSet VISIBIlIty

Martin Binns, Transport Manager, Balfour Beatty Major Civil Engineering

Simon Skeet, Retail and Logistics Manager - Groceries Online, Sainsbury’s Supermarkets

Juha Uusitorppa, System Manager, Production IT Systems, DB Schenker Finland

Jeremy Gould, VP Sales Europe, TomTom Business Solutions

Keeping track of your assets: Using in-vehicle mobile technology to achieve better worker visibility and improve fleet management• Overcoming the challenge of integrating new technologies with multiple existing legacy systems• Enhancing existing investments in mobile technology to monitor workforce performance • Using data flow to track fuel consumption and improve your carbon footprint

Case study: How Sainsbury’s Online home delivery service is using mobile technology to improve efficiency• Using telematics to optimise route planning and improve workforce performance• Utilising data flow to pinpoint and narrow delivery windows and keep customers happy• Staying cool under pressure: Using vehicle tracking tools to maintain in-vehicle temperature• Staying compliant with health and safety regulations and protecting the mobile worker

Big wheels keep on turning: Using in-vehicle mobile technology to cut costs and improve efficiency• Overcoming the challenges of sourcing and implementing a standardised solution for your mobile workforce and fleet• Choosing the right devices for your fleet: Which functionalities are most important and why?• What’s next? Optimising current investments in mobile technology to achieve even better results

Keeping it green: Enhancing your green credentials today, not tomorrow• How can making the right investment in mobile technology make your workforce more productive, lower costs and reduce your carbon footprint?• Introducing a three-fold approach to a greener fleet and workforce that reduces your environmental impact from day one• Gaining a real-time view on your fleets performance in terms of fuel efficiency and carbon emissions• Avoiding the headaches: How can you ensure implementation of mobile technology works for, and not against, you and your business?

DeVIce SelectIon anD enterPrISe moBIlIty

Matthew Berardi, Managing Director, Field Technology Operations Technology & Systems Support, Fedex Ground

Leon Richards, IT Service Manager, Northern Gas Networks

PANEL DISCUSSIONChoosing the right devices for your workforceThis panel includes decision makers from leading enterprises who will go ‘head to head’ with key representatives from the vendor market in a lively debate (delete ‘with’) on this exciting and thought provoking topic.

Panellists will discuss and debate following issues:

• What can smart phone technology bring to the field services sector?• Which particular device functionalities are critical for field services implementation: Vendor and customer perspectives• In-vehicle technology vs. mobile PDAs, or a combination of both: Which is best for your mobile workforce?• How can vendors capitalise on the commercial popularity of smart phone technology while simultaneously delivering industrial functionality?

Nick Bond, Senior Program Manager, Operations Programs Global, DHL Express

DHL Express Case Study: Meeting the challenge of delivering an end-to-end mobility solution• Developing an integrated business case for a mobility programme to achieve the necessary internal buy-in • Delivering a successful project through careful vendor selection and correct choice of hardware and software• Meeting the challenge of delivering a global end-to-end solution whilst being sensitive to country specific issues

Theo Ellenbroek, Project Manager, VolkerWessels Telecom

Herman Krabbenbos, Area Manager - East, Alliander

PANEL DISCUSSIONStandardising data warehousing and planning across the Netherlands to improve workforce productivityPanellists will discuss the key challenges faced in developing a standardised system with XML for all utilities companies across the Netherlands. Audience members will have the opportunity to put their questions to the panel and to engage in a lively debate based on the points outlined below:• Enhancing digital and mobile data transport using a standardised ERP system• Engaging and coordinating countrywide partnerships to drive the project forward• How can you successfully integrate different types of devices, applications and other software with a standardised ERP system?

Additional panellists to be confirmed

Executives in attendance will include:

From the following industries:

• CIO

• COO

• IT Director

• Head of Field Service Mobility

• Field Force Manager

• Head of Mobile Workforce

Management

• Head of Technical Services

• Head of Operations

• Operations Director

• Head of Logistics

• Head of Asset Management

Who you will meet

To ensure the Exchange offers the highest degree of relevancy for attendees, only senior decision makers who are responsible for purchasing and implementing mobile technology will qualify for attendance. This exclusive format allows you to connect with those peers whose insights you respect most – through exceptional networking, business meetings and strategic information sharing sessions.

Another success. Lots of new vendors and again, the right mix of industries

Strategy Development Manager, Scottish Water

Great networking and meetings with providers

ICT Project Leader, Fluxys

Exchange Solution Providers Solution Providers are invited based on the requirements of attending delegates. The solution providers at the Enterprise Mobility Exchange specialise in the following areas:

ENTERPRISE-WIDE SOLUTIONS• Data Management• Document Management• Content Management• Knowledge Management• Enterprise Resource Planning (ERP)• Middleware Technology• Mobile & Enterprise Security• Mobile Applications• Mobile Connectivity• Mobile Devices• Mobile Network Providers• Smart Metering• Systems Integrators• Change Management

FIELD FORCE SOLUTIONS• Field Service Automation• Sales Force Automation• Fleet Management• Workforce / Field Force Management

ASSET SPECIFIC• Asset Management• Asset Tracking/RFID• Remote Device Monitoring• GIS• GPS• Service Scheduling• Forecasting & Planning

CUSTOMER SERVICE• Automated Meter Reading (AMR)• Customer Relationship Management (CRM)




your Time is Valuable, Which is Why you’re in the Driving Seat

• Customise your itinerary to reflect your current initiatives, priorities and future strategic objectives• your itinerary will consists of conference sessions, one-to-one business meetings and interactive discussions

Conference Sessions

The highly crafted conference sessions reflect the strategic issues that senior executives have identified as priorities during our lengthy research process. You will choose from a selection of plenary and concurrent sessions covering a myriad of issues that will create the foundation of your agenda. Session formats include: Co-presented Case Studies, Panel Discussions, Case Reviews, Roundtable Discussions and Interactive Debates.

One-to-One Business Meetings

An integral part of your agenda is the one-on-one business meetings with leading solution providers. When you register for the Enterprise Mobility Exchange, you will be asked to identify the solutions and services you are currently considering, so we can invite leading experts to the Exchange who will fit your business needs.

Prior to the Exchange, you will be able to assess the solution providers who will be attending and select 6-8 who offer products and services that match your initiatives and priorities.

Your selections are then incorporated into your customised agenda. These private 30 minute one-on-one meetings give you the opportunity to hear from leading specialists, whose industry knowledge and experience enable them to make a valuable contribution to the requirements of your business. They offer objective, flexible and relevant strategies for success.

This unique aspect of the Enterprise Mobility Exchange serves to simplify the process for sourcing new solutions, enabling you to discover strategies that are working for others and offering you early previews of emerging technologies.

New! Enterprise Mobility Strategic Surgery Sessions -

Hosted by

This year you will have the opportunity to schedule a one-to-one meeting with Nicholas McQuire, Research Director, Enterprise Mobility EMEA, IDC Research to discuss the pressing challenges you are facing in implementing your mobility projects.

IDC provide a vendor agnostic view of the market, and can offer guidance on new technologies and solutions in the business mobility space, sharing best practice and experiences from other enterprises they are working with. These consultative one-to-one meetings will give you an uninterrupted opportunity to gain a fresh perspective on your most pressing challenges, helping drive your mobility project to new heights. With limited availability, make sure you register your place early to secure your appointment!

Utilities 40%

Telecoms 20%

Distribution / logistics / transportation 20%

Facilities Management and Construction 10%

Public sector / Government 5%

Other - retail, healthcare, education etc 5%

What your Participation Includes:

This exclusive event is strictly for Enterprise Mobility Executives. If you haven’t received an invitation to this event and would like to know if you qualify to attend please call +44 (0) 207 368 9484, email [email protected] or fill in an invitation application online at www.EnterpriseMobilityExchange.com

Two-day Exchange Pricing

The registration fee is ONLY payable by credit card (VISA, AMEX or MasterCard)All prices are exclusive of Belgium VAT at 21%. VAT Registration #: BE 081 7979

to apply for an invitation, please contact the exchange team:Telephone: +44 (0)20 7368 9484 Online: www.EnterpriseMobilityExchange.com Email: [email protected]

Participation for qualifying delegates includes:

• 2 nights accommodation at the venue*

• Access to the secure pre-event website to customise your schedule for the Exchange

• Selection of interactive discussions, keynote presentations and conference sessions

• Selection of one-on-one business meetings with solution providers

• Breakfast, lunch and refreshment

• Networking Dinner

(* There is a limited amount of free accommodation, so once this has been allocated, the rate of 1149 excluding accommodation will apply. Please

register early to avoid disappointment.) the VenueHotel Le Plaza is only a few steps away from the famous Théâtre de la Monnaie and the Stock Exchange in the heart of Brussels. The architect, Michel Polak, used “the Four Seasons - Georges V Hotel” in Paris as his inspiration: French facades in ‘pierres de France’, high ceilings and extensive spaces contributed to create the refined elegance of this exclusive luxury hotel. Following a break of 20 years due to major urban redevelopment, Hotel Le Plaza was reborn in 1996 at the instigation of its proprietor, the Baron van Gysel de Meise, who was committed to restoring the luxury hotel while conserving its original features. 10 years after its reopening, Hotel Le Plaza is now one of the finest private luxury hotels in Europe.

This venue has been carefully selected to provide the backdrop and ambience needed to help create and support the Exchange format. By tying in rich traditions, historic significance and unsurpassed quality at stunning locations across Europe, these venues present the perfect setting to conduct business and meet a peer group of senior strategists. The hotels provide a peaceful and productive retreat, ensuring that you are able to focus on your priorities for participating in this Exchange.


Monday 9th May, 2011

15:00 Registration15:50 Chairman’s Welcome16:00 Keynote Address16:40 Keynote Address17:20 Business Meeting 17:50 Think Tank18:20 Cocktail Reception19:30 Gala Dinner

Tuesday 10th May, 2011

09:00 Chairman’s Recap09:15 Keynote Address09:55 Session10:40 Think Tank11:10 Session11:55 Business Meeting 12:25 Business Meeting12:55 Lunch13:55 Think Tank 14:25 Business Meeting 15:00 Session15:40 Think Tank16:15 Session16:55 Chairman’s Close17:10 Free Time19:00 Cocktail Reception Wednesday 11th May, 2011

08:30 Chairman’s Recap08:40 Keynote Address 09:20 Session10:00 Think Tank10:30 Session11:10 Session11:50 Business Meeting 12:20 Think Tank12:50 Lunch13:50 Business Meeting 14:20 Business Meeting14:50 Session15:30 Chairman’s Close15:45 Exchange Adjourns

Exchange Itinerary



Book and Pay Beforefriday 10th December

€949+ Vat*

Standard rate*

€1149+ Vat*

more Value for your time out of the officeThe Enterprise Mobility Exchange offers a variety of unique learning styles and sessions, from which you can select from to build a customised itinerary that reflects your current initiatives, priorities and future strategic objectives. Your itinerary will consist of conference sessions, one-to-one business meetings and our signature Think Tank discussions.

As part of the Exchange you will create your own three day agenda to ensure it meets your current business needs, and it will end up looking something like this on the day:


Energy IQ, a division of IQPC, is dedicated to providing practical, detailed information through conferences, training courses, webinars and our monthly newsletter. By providing accurate, objective and up-to-date developments and trends in various industries, Energy IQ enables organizations to remain competitive and profitable.

to find out more about sponsorship opportunities contact the exchange team directly at [email protected] or by calling +44(0) 207 368 9500.

International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. IDC helps IT professionals, business executives, and the investment community make fact-based decisions on technology purchases and business strategy. More than 1000 IDC analysts provide global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries worldwide. For more than 46 years, IDC has provided strategic insights to help our clients achieve their key business objectives. IDC is a subsidiary of IDG, the world’s leading technology media, research, and events company. You can learn more about IDC by visiting www.idc.com.



Sponsors Already Confirmed for 2011 Include

Media and Research Partners

If you would like to find out about becoming a media partner, have specific media requests or would like to arrange interviews on site at the exchange, please contact: Andrew Wilson, marketing manger, IQPc exchange, Tel: +44(0) 207 368 9300 Email: [email protected]

CMYK50m 100y

CMYK100c 72m 18k

CMYK 70k

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