enterprise mobility
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enterprise mobility in socio-technical perspective
a presentation by Sidneyeve Matrix
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2009image: Steve Rhodes
was hailed as year of the smartphone.
was also hailed as year of the smartphone.2010and then
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smartphones will outnumber feature phones.
2011We haven't hit the tipping point yet but analysts* say by the 3rd quarter of
* source: Forrester and Nielsen
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BlackBerrysmartphone market 36%
Q2 2010
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current market share 21% iPhone
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smartphone market28% android
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getting work done while on the roadnetbook replacement
10M units sold in 2010 thus far. forecast 28M in 2011
and now, the iPad.
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In short, all those smartphones and iPadsadd up to an enterprise headache...or, an opportunity.
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disruptive technologytransformative impact of mobile
changing how we work, the type of work we do, and the workplace itself.
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what drives mobile enterprise?connected lifestyles and workstyles.
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placeshifting.we are in an era of mobile workstyleshome, cafe, airport...productivity enroute.
what drives mobile enterprise?
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the
of enterprise ITconsumerization
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what drives mobile enterprise?
New pressures on CIO to support and secure multiple platforms, devices, and apps.New compliance issues not seen with laptops.
Employees bring a variety of personal devices to work and connect to enterprise infrastructure.
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work-ready mobilewhat does
entail?
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by j.cliss
emailapps & datamultimedia filesremote desktop& real-time updates.
from an employee perspective:
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From a CIO’s perspective,it̓ s complicated.
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what holds mobile enterprise back?security concerns.lack of expertise.costs.
An integrated, coherent mobile enterprise strategy involving all business units.
talent recruitment marketing sales force product research & development fleet management
customer service client & business intelligence
The objective is:
agilityresponsiveness in real-time
a mobile enterprise solution that delivers
increase credibility and outpace the competition
visibilitywhich of your operations could benefit from increased transparency?
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a mobile enterprise solution that delivers
georelevanceenhance business performanceby adding locational specificity
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Objective:
a mobile enterprise solution that delivers
greena mobile enterprise solution that is
automate and mobilize paper-based processes and increase sustainability
(bonus: improve accuracy in reportage)
the speed of connected culture & the velocity of business networks
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Today, considering
enterprise mobile solutions must be in sync with consumer mobile tech trends.
about the authorSidneyeve Matrix, PhD.
Queen's University. SidneyeveMatrix.com
ThankyoutoMichaelKeefeandBiancaFreedmanfortheinvitation&inspiration.
ContentsofthispresentationincludingimageshaveCreativeCommonsAttribution‐Noncommercial‐ShareAlike3.0Licenses.
ThisresearchwaspresentedatMobileInnovationWeekToronto2010,partoftheMobileThinkTankseries.
@sidneyeve