enterprise europe network | pod profile writing | emma sommerville
TRANSCRIPT
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POD Profile Writing
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Agenda• Introduction by Sonja; form groups• Writing a good profile• Group work, activity 1: profile writing based on sample cases• Insights from the external review side by Carlos• Group work, activity 2: rate your neighbours’ profile• Group work, activity 3: defend your profile and your rating of the profile you
reviewed• Discussion: thoughts on the process, difficulties of writing and rating, strategic
profile writing approaches …• End of Session
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My Background• BA in Applied Languages (Translation and Interpreting) 1993
• 5 years in translation agency/multilingual companies
• 11 years in localisation
• Since 2010 in the SFG and the Enterprise Europe Network
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Some basics to consider before writing• Are there similar profiles already in the POD?
• Is the organsiation really committed?
• Can the company communicate well in English?
• Never write a client’s profile for them!
• Think about whether the profile is really necessary; could other Network
services address the client’s need?
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Dos and Don’ts• Do consult the Guidelines• Do use short sentences• Do look for an arc in your profile• Do write with a lay person in mind. Even if you are writing something highly
technical, the profile should be easy to understand (these are the profiles that will challenge you most)
• Don’t forget to send the keywords for selection early in the process• Don’t write in the 1st person – often clients will and you need to change this• Don’t include anything in the profile which identifies the client, e.g. Trademark,
graphic name, visible logo in a graphic etc.• Don’t forget to spell out abbreviations, except really obvious ones like IT or DNA
etc.• Do enjoy a job that allows you a huge amount of variety
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Checklists
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A good profile is the sum of its parts
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Activity 1: Group work; profile writing based on sample cases
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• Make groups of two with someone who picked the same colour card as you
• Based on the sample case provided, use the empty template to write your profile
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Activity 2: Group work; rate your neighbours’ profile
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• Stay with your profile writing partner, but this time you will be acting as reviewers
• Swap profiles with another group making sure they have a different card colour
• Using the rating as explained by Carlos, rate the profile as an external reviewer would
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Activity 3: Group work; defend your profile and your rating
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• Return the reviewed profiles to their authors
• Analyse the evaluation you received from your neighbour and discuss
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Open discussion
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• Profile writing is labour intensive• The idea of customers earning profiles• There are too many BOs in the POD• Circumventing the system when necessary• EASME review comments
