enterprise 2.0 what else is it
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ENTERPRISE 2.0: what else is it?a perspective
Inevitable
Necessary
Spontaneous
People-driven
Influential
Real
Evolutionary
Different
IT’S TIME TO GET
intents:
Inevitable
Necessary
Spontaneous
People-driven
Influential
Real
Evolutionary
Different
IT’S TIME TO GET
E 2.0: what we know so far
some definitions
“… Enterprise 2.0 is the use of emergent social software platforms
within companies, or between companies and their partners or
customers. ”
Andrew McAfee
Research Scientist and Professor in Harvard University
E 2.0: what we know so far
“… strategic integration of Web 2.0 technologies into an enterprise's
intranet, extranet and business processes.
… a combination of social software and collaborative technologies
like blogs, RSS, social bookmarking, social networking and wikis. ”
Whatis.com
IT encyclopaedia
E 2.0: what we know so far
“… Enterprise 2.0 is about applications where business value is
determined through the contributions of participants”.
Bill Ives
KM & SM Consultant
E 2.0: what we know so far
”Enterprise 2.0 = Writable Intranet“.
Indus Khaitan’s
Technologist, entrepreneur & architect
E 2.0: what we know so far
some reflections
E 2.0: what we know so far
E 2.0 is NOT a technology.
E 2.0: what we know so far
It is rather:
equipped
moved by technologies
supported
E 2.0: what we know so far
…or look at it this way:
E 2.0: what we know so far
Company Culture
Social Software tools & technologies
Support Strategy
E 2.0: what we know so far
E 2.0 is NOT an object.
E 2.0: what we know so far
It is rather:
an action concept
a movement model
E 2.0: what we know so far
…and this is how it goes:
E 2.0: what we know so far
ENTERPRISE 2.0 roadmap
some facts
E 2.0: what we know so far
Social Software is not only ready for business.
E 2.0: what we know so far
It already serves business.
E 2.0: what we know so far
In 2008, companies embraced Enterprise 2.0 as a
way of doing business has doubled.Source: AIIM report
E 2.0: what we know so far
Percentage of people NOT aware of how Web 2.0 technologies such as wikis, blogs, forums, and social networks can be used to improve business collaboration and knowledge sharing.
Percentage of companies already implementing Enterprise 2.0.
Source: AIIM report
E 2.0: what we know so far
In less than five years (by 2013) Enterprise 2.0
market will have global dimensions raising at up
to $4.6 billion.
Forrester predicts that:
E 2.0: what we know so far
Source: Forrester Research
E 2.0: what we know so far
Over the next years, companies will spend money
on internal social networking, blogs, wikis, and
RSS, social networking tools that provide customer
interaction, and more.
Forrester predicts that:
E 2.0: what we know so far
Business units will drive Enterprise
2.0 adoption.
Forrester predicts that:
E 2.0: what we know so far
I. E 2.0: what we know so far
II. E 2.0: what else is it
III. Lessons to learn in advance
Inevitable
Necessary
Spontaneous
People-driven
Influential
Real
Evolutionary
Different
IT’S TIME TO GET
Necessary
Spontaneous
People-driven
Influential
Real
Evolutionary
Different
IT’S TIME TO GET Enterprise 2.0 is
I nevitable
Become a student of change.
It is the only thing that will remain constant.
Anthony J. D'Angelo
I. E 2.0: what we know so far
II. E 2.0: what else is it
in advance
I. E 2.0: what we know so far
II. E 2.0: what else is it
in advance
…resting in peace
dial-up internet typing machine
floppy diskVCR
personal cassette player
pagercrt monitor
land-net phone
I. E 2.0: what we know so far
II. E 2.0: what else is it
in advance
…born
notebook
iPhone
wireless internetcell phone mp3
GPS 3D displays usb
I. E 2.0: what we know so far
II. E 2.0: what else is it
in advance
…maturing
…emerging
Enterprise 2.0
I. E 2.0: what we know so far
II. E 2.0: what else is it
in advance
IT’S TIME TO GET Enterprise 2.0 is Inevitable
Spontaneous
People-driven
Influential
Real
Evolutionary
Different
N ecessary
I. E 2.0: what we know so far
II. E 2.0: what else is it
in advance
Look around:
The world is not a globe anymore
I. E 2.0: what we know so far
II. E 2.0: what else is it
in advance
but a flat platform:
I. E 2.0: what we know so far
II. E 2.0: what else is it
in advance
I. E 2.0: what we know so far
II. E 2.0: what else is it
in advance
Flat-world survival code:
Think global
Adapt quickly
Get social
The New Age of Creativity (the fall of the Berlin Wall)
The New Age of Connectivity (the rise of the Web)
Work Flow Software (enabling “more people in more places to design, display,
manage, and collaborate…across companies and continents faster than ever”)
Uploading (open online collaboration and communities)
Outsourcing, Off-shoring, Supply-chaining, In-sourcing
In-forming (giving “all the world’s knowledge, or even just a big chunk of it… to
anyone and everyone, anytime, anywhere”)
The Steriods (computers, the Internet, wireless, and personalization)
Thomas L. Friedman: The World is Flat: A Brief History of the Twenty-first Century
I. E 2.0: what we know so far
II. E 2.0: what else is it
in advance
The Forces that Flattened the World:
I. E 2.0: what we know so far
II. E 2.0: what else is it
in advance
the webciety was born
I. E 2.0: what we know so far
II. E 2.0: what else is it
in advance
I. E 2.0: what we know so far
II. E 2.0: what else is it
in advance
before
perform bottom-up
share and participate
collaborate spontaneously
involve and get involved
be fast and agile
perform top-down
assimilate and implement
collaborate only on demand
participate by request
be strict and organized
nowadays’ shift
IT’S TIME TO GET Enterprise 2.0 is Inevitable
Necessary
People-driven
Influential
Real
Evolutionary
Different
S pontaneous
You can’t impose it!
I. E 2.0: what we know so far
II. E 2.0: what else is it
in advance
You will write in the corporate blog, contribute to our company’s wiki and be creative and motivated!
As you say, boss!
I. E 2.0: what we know so far
II. E 2.0: what else is it
in advance
But you can encourage it.
I. E 2.0: what we know so far
II. E 2.0: what else is it
in advance
encouraging strategy example:
I. E 2.0: what we know so far
II. E 2.0: what else is it
in advance
1. There might be evangelists in your company. Find them.
I. E 2.0: what we know so far
II. E 2.0: what else is it
in advance
WEB 2.0 passionate
Active blog surfer
Wiki contributor
Probably generation Y member
Group/team leader
May be anyone from your team,
doesn’t matter the position!
encouraging strategy example:
1. There might be evangelists in your company. Find them.
2. Make E 2.0 tools available for them behind the firewall.
I. E 2.0: what we know so far
II. E 2.0: what else is it
in advance
I. E 2.0: what we know so far
II. E 2.0: what else is it
in advance
encouraging strategy example:
I. E 2.0: what we know so far
II. E 2.0: what else is it
in advance
1. There might be evangelists in your company. Find them.
2. Make E 2.0 tools available for them behind the firewall.3. Ask them to provide some initial training for the rest of
team.
I. E 2.0: what we know so far
II. E 2.0: what else is it
in advance
Collaboration is the key!
Let me show you how to use it!
encouraging strategy example:
I. E 2.0: what we know so far
II. E 2.0: what else is it
in advance
1. There might be evangelists in your company. Find them.
2. Make E 2.0 tools available for them behind the firewall.3. Ask them for a shoulder to provide some initial training
for the rest of team. 4. Support them to start an E 2.0 promotion campaign
within your company.
I. E 2.0: what we know so far
II. E 2.0: what else is it
in advance
Long live innovation!
Social Software works!
No
more
spam!
Open shared space!
Get connected!
Let us contribute!
encouraging strategy example:
I. E 2.0: what we know so far
II. E 2.0: what else is it
in advance
1. There might be evangelists in your company. Find them.
2. Make E 2.0 tools available for them behind the firewall.3. Ask them for a shoulder to provide some initial training
for the rest of team. 4. Support them to start a promoting E 2.0 campaign
within your company.5. Pay particular attention to all non-tech savvy team-
members!
I. E 2.0: what we know so far
II. E 2.0: what else is it
in advance
Forget about all this technology stuff, lets just climb over it!
Collaborative platform
IT’S TIME TO GET Enterprise 2.0 is Inevitable
Necessary
Spontaneous
Influential
Real
Evolutionary
Different
P eople-driven
I. E 2.0: what we know so far
II. E 2.0: what else is it
in advance
Generation Y: Workforce of Tomorrow… almost of Today, right?
2008 Technographics Benchmark survey
I. E 2.0: what we know so far
II. E 2.0: what else is it
in advance
I. E 2.0: what we know so far
II. E 2.0: what else is it
in advance
WEB 2.0 is Generation Y natural habitat
I. E 2.0: what we know so far
II. E 2.0: what else is it
in advance
Wouldn’t they then welcome
inside the Enterprise?
IT’S TIME TO GET
Enterprise 2.0 is
Inevitable
Necessary
Spontaneous
People-driven
Influential
Evolutionary
Different
R eal
I. E 2.0: what we know so far
II. E 2.0: what else is it
in advance
IT’S TIME TO GET
Enterprise 2.0 is
Inevitable
Necessary
Spontaneous
People-driven
Influential
Real
Different
E volutionary
I. E 2.0: what we know so far
II. E 2.0: what else is it
in advance
In the past, information was passive.
I. E 2.0: what we know so far
II. E 2.0: what else is it
in advance
traditional mediaone-way flowinformation consumersjust the baby boomers:
I. E 2.0: what we know so far
II. E 2.0: what else is it
in advance
At present, Information is the hubof a global “factory”.
I. E 2.0: what we know so far
II. E 2.0: what else is it
in advance
contributors & recipients
contributors & recipientsco
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utor
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pien
tscontributors &
recipients
I. E 2.0: what we know so far
II. E 2.0: what else is it
in advance
contributors & recipients
contributors & recipientsco
ntrib
utor
s &
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pien
tscontributors &
recipientssocial media
social media
soci
al m
edia
social media
discussion spacefactory of ideas
knowledge depositary
contributors & recipients
contributors & recipientsco
ntrib
utor
s &
reci
pien
ts
I. E 2.0: what we know so far
II. E 2.0: what else is it
in advance
contributors & recipients
social media
social media
soci
al m
ediasocial m
edia
I. E 2.0: what we know so far
II. E 2.0: what else is it
in advance
We navigate information.
I. E 2.0: what we know so far
II. E 2.0: what else is it
in advance
I. E 2.0: what we know so far
II. E 2.0: what else is it
in advance
And we all shape it.
I. E 2.0: what we know so far
II. E 2.0: what else is it
in advance
I. E 2.0: what we know so far
II. E 2.0: what else is it
in advance
Web 2.0 communication is
freely
exchanged
open
fast
distance-
independent
dynamic
addictable ;)
I. E 2.0: what we know so far
II. E 2.0: what else is it
in advance
and the world of business just gets that for free.
I. E 2.0: what we know so far
II. E 2.0: what else is it
III. Lessons to learn in advance
Inevitable
Necessary
Spontaneous
People-driven
Influential
Real
Evolutionary
Different
IT’S TIME TO GET
I. E 2.0: what we know so far
II. E 2.0: what else is it
III. Lessons to learn in advance
Whether you realize it , or not, Enterprise 2.0
is happening all around .
Enterprise 2.0 is just the next evolutional level
of our business mind.
I. E 2.0: what we know so far
II. E 2.0: what else is it
III. Lessons to learn in advance
It is not a matter of IF you will embrace it
but of WHEN and HOW ADEQUATELY.
I. E 2.0: what we know so far
II. E 2.0: what else is it
III. Lessons to learn in advance
and it is not the time to forget:
I. E 2.0: what we know so far
II. E 2.0: what else is it
III. Lessons to learn in advance
The early bird gets the worm.
I. E 2.0: what we know so far
II. E 2.0: what else is it
III. Lessons to learn in advance
It’s time to get inspired!
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