enrollment management institute peralta community colleges goals, objectives and expected outcomes
TRANSCRIPT
Enrollment Management Institute
Peralta Community Colleges
Goals, Objectives and Expected Outcomes
Definition:
Enrollment management is a systematic, holistic, and integrated approach to achieving enrollment goals by exerting more control over those institutional factors that shape the size and characteristics of the student body. It includes activities associated with attracting and retaining students including marketing, recruitment, financial aid, orientation, advising, and instruction. It also involves examining institutional mission, program and service offerings, organizational structure, and resource allocation. The process relies heavily on the use of pertinent data and information for informed decision making.
The Enrollment Management Paradigm
1. To achieve the institution's desired enrollment state (numbers and characteristics)
2. To improve the quality of the institution's educational programs, services and student life and learning; and
3. To assist individual students to accomplish their educational/career goals.
Goals of an Enrollment Management Program
Goals:Short-term: Implement enrollment
management strategies to increase enrollment for summer and fall 2015
Long-range: Develop a comprehensive plan that is integrated with the educational, facilities and IT strategic plans of the district and colleges.
Goals of the Enrollment Management Institute
Objectives: Short-term Enrollment management fundamentals – analytical
assessment Review, revise and focus enrollment management
implementation plans (outreach, marketing and retention) that are aligned with best practices.
Presentation of enrollment management plans from each campus (summer, fall 2015, spring 2016).
District enrollment management plans Revising and strengthening our policies and practices
Delineate and align roles and responsibilities (district-wide and campus-specific)
Objectives
Objective: Develop a comprehensive plan that includes:
Establishing FTES Targets (resident, non-resident, special populations)
Revisit Budget Allocation Model Address facility needs: (deferred maintenance, new facilities,
housing) IT needs (prioritizing projects with a focus on SSSP) Alternative modes of instruction (DE, on-site) Assessment of policies and procedures (CCC apply, matriculation
hold, assessment, student payment plans) Leveraging and integrating SSSP, CPT, Equity programs and
Peralta Scholars to meet enrollment and completion targets Instructional strategies that facilitate retention and success
Long-term: Growth vs. Stability
Train participants in the fundamentals of enrollment management
Identify, explicate and incorporate best practices Establish realistic measurable goals Creating action plans that can be implemented
immediately Establish a mechanism to coordinate enrollment
management efforts Identify and recommend the allocation of resources Codify the data elements to be captured, monitored
and evaluated Build a cohesive team
Institute Expected Outcomes
Proposed Format
Frequency
Half-Day session at the August Summit – short term enrollment management plans, implementing the EMI
Four to six half day sessions throughout the academic year.
Topics/Themes
Building Institutional Capacity
Developing a Budget Model that plans for growth
Strengthening Retention through Integration and Collaboration
Disciplined Appraisal of Academic and Student Services Programs
Leadership Capacity Building
Leveraging Community Partnerships
1. Enrollment Management Coordinating Committee – College Presidents and District Personnel: Policy, planning, implementation of short-term plans and evaluation
2. Enrollment Management Institute Steering Committee – Campus and district staff, faculty and students: Plan and implement the year-long Enrollment Management Institute
Coordinating Structures