enigma final
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ENIGMAWomen's lifestyle and alternative lifestyle hybrid magazine.
THE BRIEF
You have been commissioned by the Northern Echo to produce a
new magazine or newspaper product. Your product could be in any style of genre but it must be
self financed through sales of advertising. You must also produce
your magazine for a specified audience segment within the 16-25
age group
“
”
WHAT DO I NEED TO DO?
Create a hybrid genre of 2 increasingly popular magazine genres. Gap in the market for a hybrid genre. Alternative lifestyle can often be too niche. Women's lifestyle is often too general. The hybrid genre creates a comfortable medium.
CLIENT
Embrace different types of articlesLocal Ethos
High quality Appeal to target audience
Educate my audience in an inviting way
Create a self funding magazine Inspire my audience to make small
changes.
WHAT ABOUT THE NORTHERN ECHO?
The Northern Echo aims to create a local ethos reinforced by its coverage of local events and ‘unity’. SUITABLE IMAGERY – no nudity/references to drugs/alcoholARTICLES – no taboo words, references to drugs/alcohol. Reinforce local events/ethosRELATIONSHIP – ‘local relationship’. Correct information to be published.
LOCAL,LOCAL,LOCAL!
WHO WILL READ ENIGMA?
GENDER 30% men/ 70% women
AGE 16-25
SOCIO-ECONOMIC STATUS A,B,C1,C2
EDUCATIONAL STATUSSixth-formers, Uni students, young
adults.
LOW DISPOSABLE INCOME
ANYONE ELSE?SECONDARY AUDIENCE
My secondary audience could be anyone who buys the northern echo or reads its other supplements. Therefore measures will be put in place to satisfy all potential readers.No inappropriate imageryNo taboo language Discourage anti social behaviour through imagery or articles. Appropriate advertisementsPromote healthy lifestyles
WHAT WILL RESTRICT ENIGMA? The PCC have a series of codes which
magazines and any other form of article must abide by. Although it is the editors responsibility for the content of the magazine members of the public and celebrities can complain to the PCC if they feel that the content is inappropriate or breaching any of the PCC codes.
MY 3 GOLDEN RULES
I must not deceive my audience by printing
misleading or inaccurate information.
I must not publish anything that is biased or may influence my target
audiences opinions or views.I must state whether
information published is either a fact or an opinion
explicitly.
WHATS ON THE MARKET ALREADY?
CONVENTIONSWHAT DO THEY DO?
Font often goes behind the image.
Goes against standard conventions
but fits conventions of alternative lifestyle
genre.text often vertical down the side of
the page – maximises space.
Image allowed to be fully viewed.Simple type writer
font, often same font used
throughout the whole magazine.
Sell lines placed central and in the lower third of the
front page. Minimalistic approach to layout, nothing overlaps. Easy to locate everything
on the page.
Text placed on it’s side.
maximising use of space
Colour scheme laced
throughout double paged spread. Even with what the
model is wearing.
image placed on it’s side. Challenging conventions. Also bleeds on to opposing
page.
White blocks placed behind black text. Allows text to be read even though its placed over an
image.
Article broken up into small
chunks. Easier to read, and appears less text on the
page.
Article indented to the right of the DPS.
CONVENTIONSWHAT DO THEY DO?
Sell lines overlapping
image, giving the layout a very busy theme.
Same font used throughout the
front page. Sans serif font. Easy to
read.
Clashing colour scheme, with accent
colours running through. IE. Accent colour pink. Main colour green/blue
Stereotypically feminine pose.Conventional
outfit e.g. high brow fashion. Studio shot
image.
simple, readable,
stylish font
exaggerated
conventions, drop
cap
image placed on one side of the double
paged spread.high quality
images.- graphic designer- makeup
artists- photo
studio
simple layout, 2 columns.
Colour scheme laced throughout
double paged spread. Even with what the model is
wearing.
WHAT DID THIS HELP ME FIND OUTFROM THIS I FOUND..
Niche topicsNon mainstream reviewsFocus on art and culture
Political and social issues Aimed at educated audience
High brow fashion Highly descriptive style articles. Often
difficult to comprehendMinimalistic approach
Both have branding strategy
HOW WILL THIS AFFECT ENIGMA?
Students in further education On a low incomeValue for money
Latest fashion on a budget Appeal to both genders
Higher educational status Have a higher quality feel
SO WHAT DID PEOPLE THINK OF ENIGMA?
“Feasible Ideas”
“simple but effective”
“article type gives unique twist”
“the name ‘Enigma’- gave an identity”
“Inspiring and different view”
“Appealing to target audience”
INITIAL FOCUS GROUPS
MOCK UPS
FOCUS GROUP FEEDBACK
“the colours are lot less harsh and are more inviting”
“It looks cleaner,
nicer, and much
easier to read”
“yeah you can see this
one in Vogue”
MOCK UP
FOCUS GROUP FEEDBACK
“Effective in
portraying message”
“the black theme
looks quite busy”
“The layout is
much more
enticing”
“You want it clear
and concise”
CONCLUSIONSHOW WILL THIS HELP ENIGMA?
Women's lifestyle theme was enjoyed my by target audience
Layout fits conventions of women's lifestyle magazines
Content could be seen in a alternative lifestyle magazine
Women's lifestyle layout was more appealing.
Met conventions
WHY ENIGMA?
BRANDING
ARTICLES – all in the same type writer style fontLAYOUT – non cluttered, image always on one side, article on the other.HEADLINES – either placed towards the bottom or vertical. COLOURS – always black and white with a splash of colour 3 palette colour scheme.
OVERVIEW
PAGES – 16 pages
FRONT COVER – minimalistic, non cluttered, easy to locate, STYLISH.
CONTENTS – unconventional, easy to locate information, limited colour scheme
DPS 1 – Peace Of Mind – holistic lifestyle article
DPS 2 – Wonder Women – pro women article
DPS 3 – 10 English Pounds – money saving fashion article
FRONT COVER
NARRATIVE VOICESimple, to the point, effective, creative.
LAYOUT – minimalistic, metaphorical imagery, aesthetically pleasing, image heavy. Headlines placed towards the bottom of the front page. Other articles placed vertically.
COLOUR – vibrant, clashing, red = passion. Contrasting with sleek and plain fonts.
FONTS – readable, sans serif, bold, contrasting with imagery.
CONTENTS
FONT – block style, easy to locate, minimalistic, stylish.Indented to the top of the page, similar to dazed and confused. Names of articles in same font as the title in magazine. Creating links.
COLOURS – minimalistic 3 colours, black white, grey.
LAYOUT – geometric, equal, easy to locate, simplistic, clean modern
ARTICLE 1MAIN AIMS
Health benefitsDifferent types of exerciseAlternatives to pain killersSmall changes to improve life
Peace of Mind
Edwardian script
AND WHAT WILL IT LOOK AND SOUND LIKE?
2ND PERSON – more direct
ANECDOTE INTRO –audience to visualise/relate
LAYOUT – simplistic, images on one side, article on other.
COLOURS – earthy 3 colour palette. Blue, brown and orange.
FONTS – title, swirly feminine, connotation of relaxation.
IMAGERY – model age 17, posing yoga position
Peace of Mind
FLAT PLAN
ARTICLE 2MAIN AIMS
pro women articlewomen in a men's world of workbusiness tips alikeappealing to male audienceworking with your friends
MADAME KLARA
WHAT WILL IT LOOK AND SOUND LIKE?
ARTICLE – interview style, lively.INTRO – quote introduction, connotations of power, placed in 2/3 of the DPS.LAYOUT – title, image on first page, article 2 columns on opposing page.COLOURS – black, white, yellow, blue, red. Wonder woman themed.
ARTICLE 3
OSTRICH SANS AND FINE STYLE
Unconventional articleHistory of fashionFashion on a budgetAppeals to my target audienceLOW DISPOSABLE INCOME
WHAT WILL IT LOOK AND SOUND LIKE?
LAYOUT – explosive layout, images and blocks of text ‘scattered’ over double paged spreadCOLOURS – focusing on textures, denim blue, tartan red etc. Link to fashionARTICLE TYPE and INTRO – informative article and intro. Break out box.IMAGERY – male and female model posing in outfits.
WHAT ABOUT THE MONEY?MY STRATEGY
HIGH RANGE MAGAZINE STRATEGY
HIGH QUALITY/ MIX OF QUALITY PAPERSAVERAGE PRICE £4.00
3RD ADVERTISINGSUBSTANCE AND STYLE
A4 magazinePages including cover -
16Cover Finish – glossy
finish, gloss art paper 250gsm
Inner pages – Matte3rd of Magazine Advertisements
Self fundedWholesaler and
Distributor
FINAL CONCLUSIONS BEFORE PRINTNG
PERSONELLE RATES
PROFFESION PER HOUR
JOURNALIST £10.00
PHOTOGRAPHERS £15.00
MODELS £10.00
SUB-EDITORS £6.00
RESEARCHERS £12.00
LIGHTING ASSITANT £30.00
MAKE-UP ARTIST £10.00GRAPHIC
DESIGNERS £10.00
PERSONELL EXPENDITURE
Jour-nal-ist, £250
Photographers, £255
Mod-els; £80
Subeditors, £108 Researchers, £120
Lighting as-sis-tant; £510
Make up as-sis-tant£60
Graphic Designers, £170
TOTAL
£1553
EQUIPMENT HOURS
Studio space rental:29%
Camera:55%
QE indemnity insurance:
16%
Hours needed
INCOME FROM ADVERTIISING
FROM MY BIBLE I HAVE FOUND THESE FIGURES FOR THE ADVERTISING INCOME.
BACK COVER£650
INSIDE FRONT£750
INSIDE BACK£750
FULL PAGE 15%£1500
FULL PAGE%£900
HALF PAGE£650
ADVERTISING INCOME
NET PROFIT£2236.14
DISTRIBUTORS- %25WHOLESALERS- %25
PROFIT £1118.07
MY AIMS WERE TO
Embrace Local Ethos
High quality Appeal
Educate Self funding
Inspire
THANK YOUANY QUESTIONS?