english report essay (1)

7/25/2019 English Report Essay (1)

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SCHOOL OF ARCHITECTURE, BUILDING AND DESIGN

FOUNDATION IN NATURAL BUILD ENVIRONMENT

PRESENTATION TITLE: THE COFFEE HOUSE

GROUP MEMBERS:

Names Presentation Resear!" Re#ort Ro$es%

Kok Ka Shing Leader, Interviewer, Summary,Recommendation

Kimberley Fay Bernard Lo Secretary, Preentation Slide, !itory,

"##endi$, "rtitic %over

Randall &artin 'uta( )ideo *ditor, %oncluion

%hin %heong Soon Photogra#her, %ameraman

+eong Poh Ling Interviewer, Scri#t riter

+a# %hoe !oong Secretary, %om#arative analyi

%hiang Lin chew -ecri#tion o( Buine, Re(erence

ENGLISH II ENGLISH & 'ELG ()*)+ ENG )&)+

L*%./R*R0 &r 'o#i'hantan &ylvaganam

SUBMISSION - PRESENTATION DATE: .+ /an &).*

.able o( content

1 "rtitic %over

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https://www.facebook.com/gopighantan.mylvaganam?fref=nfhttps://www.facebook.com/gopighantan.mylvaganam?fref=nf


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2 %over Page 1

3 .able o( %ontent 2

4 Summary 3

5 !itory o( %o6ee Sho# 475

8 Brie( -ecri#tion o( the Buine 879

: Similaritie and -i6erence1;712


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For thi aignment, we were aked to (orm grou# o( : #eo#le eachand thi i to enure that we can delegate the tak o( writing each

category o( the re#ort more evenly e went with a conce#t o( co6ee

ho# and a (or our theme, we went with olden and modern with ourelection o( buinee being an old co6ee ho# =%hong Kok Ko#itiam>

and a (uion co6ee houe bakery =.ou Le ?our> .he main (ocu o( thiaignment i the com#arative analyi o( two imilar buinee in two

di6erent location " tated earlier, the buinee we choe were %hongKok Ko#itiam ituated in Klang, Selangor and .ou le ?our located in

Bangar, Kuala Lum#ur " a reult, we can com#are an old co6ee houeto a newer and more modern co6ee houe e went to both location to

conduct an interview in order (or u to gather more in(ormation on each o(the buinee to write our re#ort "(ter we had com#leted both the

interview, we tabulated the data into di6erent categorie In addition, wedecided to combine with another grou# (or the interview at %hong Kok

Ko#itiam

Histor1 o2 Co3ee S"o#s

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%o6ee Sho# are retaurant that erve co6ee and other drink awell a im#le (ood Baed on it name, co6ee are it main #ur#oe%o6ee wa cultivated in "(rica a early a the 9thcentury, but it did not

reach *uro#e until the 1:th

century !owever, when it did, it wa met withmany di6erent o#inion and wa till #o#ular although there wa a (ewwho had their negative o#inion toward it .he 1


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%o6ee Sho# in &alayia wa aid to be introduced by an *nglihmilitary ocer during the #eriod o( Britih coloniation .he %o6ee culturein &alayia wa aid to be tarted with Ko#itiam which mean co6ee ho#in the !okkien dialect &alayian %o6ee or CKo#iD, in general re(er toco6ee that are made with condened milk in &alayia .hee Ko#itiam

are een erving their co6ee with im#le delicacie uch a toat CKo#iDoon entered the everyday li(e o( &alayian and became a #art o( ocialcircle It built a harmonic cene where all race gathered in a Ko#itiamtalking to each other and enEoying the ame Ko#i

owaday, the CKo#iD culture tarted to bloom and made ita##earance in city ca(e It too became the in7thing o( the youngergeneration .he new7tyle co6ee ho# are not the o#en7air ko#itiam o(old with marble7to# table and wooden chair, but etern7tyle co6eeho# that cater to young, aGuent "ian "merican chain uch aStarbuck and %o6ee Bean became the in7thing (or younger generationand are making the greatet inroad, but theyDre not having it all theirown way Studie how that many locally owned chain alo have goneinto buine and (or the recent #at year have become very muchviible in &alayia

-ue to etern culture, co6ee ho# are making their a##earance

in &alayia very (at with having a very large range in the country &odernday co6ee ho# motly conit o( many di6erent ty#e o( co6eeincluding "mericano, *#reo, Latte, %a##uccino a well a iced7co6ee called Fra##uccino "nother (orm o( modern day Ko#itiam areco6ee ho# that #ecialie in co6ee a well a the (ood they erve whichare normally bread and #atrie .hee ho# are motly co6ee ho# thatmerge with bakerie (orming a co6ee ho# H bakery retaurant

Interior o old cofee shops

Exterior o old cofee shops

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Brie2 Des!ri#tion o2 t"e B0siness

A% C"on4 5o6 5o#itiam , 5$an4%

Frontviewo

Chong Kok

Kopitiam

%hong Kok Ko#itiam i currently located at 5, ?alan Steen, Kawaan 1,

41;;; Klang, Selangor, &alayia "(ter the interview, we (ound out that itwa a (amily buine, and it till i .hi ho# wa etablihed in 194;and in the year 2;15 wa their :5thanniverary o( their buine hen itrt o#ened (ew decade ago, it wa etablihed by the owner with hi(riend ow, it i #aed down to the intervieweeD aunt to o#erate theho# which are the 3rdgeneration owner .he buine conce#t (or thiho# wa to get together with a (ew (riend to run thi buine .he main#roduct o( thi ho# i co6ee, toated bread, hal(7boiled egg and =nailemak> &ot o( the cutomer are %hinee due to the nature o( the (oodwhich i common (ood to %hinee


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Location map o Chong Kok Kopitiam

.he area where %hong Kok Ko#itiam i located com#rie o( motlyIndian -uring the interview, we could till ee cutomer o( di6erentrace e#ecially Indian, which there were @uite a (ew becaue o( themaEority o( the #o#ulation there %hong Kok Ko#itiam ha no other branchelewhere a it can only be (ound in Klang It alo ha no com#etitornearby in the area .he buine hour (or their ho# i (rom 83;am78;;#m every day, which i : day #er week without o6 day .hey do not#lan to launch new #roduct (or the coming year a well tart onadvertiing .heir (uture #lan i to o#en branche around the world

B To0s Les /o0rs Co3ee S"o# - Ba6er1, Ban4sar%

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Front view o Tos Les !ors

.ou Le ?our i currently located at 39741 ?alan .elawi 3, Bangar,Kuala Lum#ur, &alayia .hi co6ee ho# H bakery wa etablihed 3year ago in &alayia in the year 2;13.ou Le ?our did not originate(rom Pari a it i originated (rom South Korea Since it wa rtetablihed in 199:, the co6ee ho# H bakery had their (ranchie oldover to /nited State, )ietnam, %hina and &alayia .hi branch i locatedin #oibly the mot lucrative corner o( Bangar, two door down (rom Sriirwana &aEu and mack at the bottleneck ti# o( ?alan .elawiD traccongetion .he #ace i inviting and warm, with tack and roll o( bread

on low counter a well a good erving o( variou ty#e o( rich co6ee

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Location map o Tos Les !ors

It ha 4 branche in &alayia and ha over 4;; branche around theworld with a monthly revenue o( around R&2;;,;;; Furthermore, it doehave com#etitor around the area like the (amou Cbanana lea(D retaurantin that area but it only a6ect a tad bit o( their buine It i Eut located a(ew treet away (rom .our le ?our and there are ome co6ee ho#

nearby the area a well .ou Le ?our would kee# u#grading every year,(or e$am#le07 increaing the variety o( choice o( the bread, cake and aloco6ee

.he branch currently doe advertiement online on CFacebookD" (or their #lan thi year, i to o#en new branche *very day they try toim#rove on daily ale and activitie to kee# their cutomer atiedLatly, .ou Le ?our did not encounter any hard time when it rt o#enit door a it wa already a very (amou brand all acro the world and

the buine i till im#roving till thi day

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Simi$arities an7 Di3eren!es o2 C"on4 5o6 5o#itiam - To0s Les

/o0rs

DIFFERENCES

C"on4 5o6 5o#itiam Di3eren!

es

To0s Les /o0rs

.hi buine were (oundedby Khoo %hong Kok and %hai

%hoo It wa etablihedince 194;, located in (ront

o( the Klang K.& .rain

tation, and it ha beenrecogniAed (or :5 year%hong Kok Ko#itiam ioriginated (rom ve o(

!ainan #eo#le whom cameto Klang and worked

together to etablih %hongKok Ko#itiam .hi buine

tarted o6 a a (amilybuine and now it i the

(ourth generation .heoriginal building andenvironment are till ke#t to

enure the e$#erience o(what it wa like :5 year

back then

Founderand

!itory

.hi buine wa (oundedby %? 'rou# %? come (rom

C%heil ?edangD .J/S le?J/RS i a French7"ian

Bakery, meaning o(

C*)*R+-"+D It waetablihed in 199:, it hamore than 4;; branche inthe world and there are 4branche in &alayia .ou

Le ?our i a French in#iredKorean bakery erving a

uni@ue election o( bakerygood and beverage made

with the highet @uality

ingredient (rom SouthKorea .he rt tore o( .ouLe ?our o#ened in KualaLum#ur on ?une 23, 2;13

5, ?alan Steen, Kawaan 1,41;;; Klang, Selangor,

&alayia

Location ?alan .elawi 3, Bangar,Kuala Lum#ur

one in their buine areadue to di6erent #roduct old

umber o(%om#etito

r

" bakery in their buinearea and alo a co6ee ho#nearby, but .ou Le ?our i

the bet

.oated Bread

Boiled *gg

Black %o6ee

.y#e o(main

#roductold

Bread

%ake

%o6ee

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Sandwich

15 worker *m#loyee

13 worker

-aily, 83;am to 8#m Buine!our

&onday to .hurday

:;;am 11;;#m

Friday, eekend H Public!oliday

:;;am 1;;am

"##ro$imately R&:5;k "nnualRevenue

"##ro$imately R&24 mil

&ore than 1;; cutomer#er day &ot o( the

cutomer are %hinee dueto %hinee %a(

umber o(%utomer

&ore than 2;; cutomer#er day %utomer come(rom di6erent age and

race

.hey are #lanning to o#en a

branch but are lack o(worker

Future

Plan

Planning a new branch thi

year M2;18

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SIMILARITIES

%hong Kok Ko#itiam Similaritie .ou Le ?our

Reaonable anda6ordable Price Reaonable and a6ordable

"dvertied via Facebook "dvertiing&edia

"dvertied via Facebook

Local and .ourit .argeted&arket

Local and .ourit

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Com#arati8e Ana$1sis 9eteen C"on4 5o6 5o#itiam an7 To0s Les /o0rs

I% N0m9er o2 Com#etitors

%hong Kok Ko#itiam located in Klang, Selangor currently do not have anycom#etitor within their area due to the elling o( di6erent #roduct " (or

.ou Le ?our, they have 3 main com#etitor in their area which are, Sri

irwana &aEu Retaurant, RaED Banana Lea( Reataurant and JEo %o6eeSho#

II% Brie2 Des!ri#tion o2 Com#etitors

a C"on4 5o6 5o#itiam "as ) Com#etitors%

9 To0s Les /o0rs To# ( Com#etitors

.% Sri Nirana Ma;0 Resta0rant

Sriirwana &aEu Retaurant i a retaurant that #ecialie in Banana Lea(

Rice which are vaguely #o#ular in the area and it i currently the mot(amou Banana Lea( Rice there -uring #eak hour long line will be

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(ormed outide the retaurant a cutomerD line u# to have a tate o( the(amou Banana Lea( Rice that they o6er "lthough the #roduct old aredi6erent (rom .ou Le ?our, but due to it #o#ularity, it omehow act aa com#etitive nature in the indutry

&% Ra;


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Baed on it name, JEo %o6ee !oue #ecialie in making rich co6ee a

well a erving (ew baked bread and #atrie -ue to thi reaon, theyare a #art o( the to# com#etitor (or .ou Le ?our mainly becaue o( the#roduct old are imilar and hence (orm a com#etitive threat towardthem

III% Com#etition Strate4ies

C"on4 5o6 5o#itiam Name o2 S"o# To0s Les /o0rs 'TL/

Price and @uality aremaintained to kee# the

cutomer atied,merely to maintain theirregular buine

ProductD variant areke#t minimal andconitent a theyem#haiAe on the @ualityo( the (ood

&anagement kill irened and it i neededto maintain the wel(are o(the long o#eratedbuine

Ho 7o t"e

90sinesses

!om#ete it"t"eir

!om#etitors=

.he ho# i well (urnihedto #rovide an aethetic

look a it i im#ortant (orthe geogra#hical locationo( the ho# which i very#retigiou

Banner are alo #ut u#(or advertiing #ur#oe

Nuality o( the (ood ienured "lo, #oitiveattitude i #ut into#ractice and howntoward cutomer tokee# the cutomercontent and etablih atable relationhi# withcutomer .hi can alohel# to advertie through

word (or goodrecommendation

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IV% O9sta!$es Fa!e7 91 Ne Firms


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It i located in an outkirtarea and any new

buinee would only bedicovered and

recogniAed by the localreident taying nearby

Jther than that, it doenot have much obtaclea the buineD owner

already tated that therei no neceity and

intention to com#ete withother

O9sta!$es 2a!e7

91 ne

90sinesses "o

is" to enter

t"eir mar6ets

to7a1= Are t"e1

eas1 or 7i>!0$t to

o8er!ome=

Since .L? ha beeno#erating (or year with

recognition, newbuinee would have

diculty to gainrecognition It would

#rogreively take time togain more cutomer and

revenue

.he rental e$#ene inBangar i relatively high

and that would be aetback a the revenue i

low initially and that wouldcaue them #roblem interm o( gaining #rot

Parking alo caue acrucial #roblem (or thelocation It i normally

#acked during o#eratinghour throughout the dayand #arking area i alway

(ull

V% Nat0re o2 t"e Mar6et

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)ery mono#olitic due tothe (ood ty#e old *ven

though there are not

many variety o( (ood, a(ew hot elling (ood ucha their co6ee and toat

would be enough todominate the market in

that #articular area

.he #ro$imity o( thelocal Mmainly the enior

citiAen to the ho#

#lay an im#ortant role toregulate their routine

there a a hang7out andtea7time #ot

" (or the (oreigncutomer, it i veryde#endent on the

cutomerD tate andcraving to make an

e6ort to travel to a ruralarea (or the (ood

?"at is t"e

nat0re o2 t"e

mar6et=

Per(ectly com#etitive athe location ugget that

there are many ho#

elling (ood and beveragearound .he #rice do not

a6ect much in uch#retigiou location (or

nearby reident who arewell7(unded

.he demand o( thecutomer are looked into,(or e$am#le0 7 trend and

#o#ularity, aethetic valueo( #roduct, environment

#rovided and healthconciou #roduct Mnot

only (ood

VI% Com#arati8e Ana$1sis S0mmar1 Ta9$e

Com#etiti8e Traits C"on4 5o6 5o#itiam To0s Les /o0rs

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.% N0m9er o2

Com#etitors

; within the area 3 within the area

&% Barrier to

Entr1 'NeFirms

eak barrier to entry

Barrier to entry i weakbecaue a tated

be(ore buine ownerdo not have anyintention to build

com#etition

Strong barrier to entry

"rea i already known withmany imilar buine thathave already been in thearea longer hence gaining

new cutomer will betough

Start7u# ca#ital i high duethe area, Bangar, having

high rental e$#ene

-iculty in obtaining alicene

(% Di3erentiate

7 or

Stan7ar7ise7Pro70!ts

-i6erentiated Product

Sel(7#roduct are olduch a co6ee mug et

-i6erentiated Product

Provide good cutomerervice

Strategic Location

@% Pri!in4 Poer Price .aker

Fi$ed #rice according tothe market #rice thatare determined by theu##lie and demand

Price .aker

Sho# doe not $ high#rice on their #roduct to

avoid their cutomer(rom witching to other

co6ee ho#

Fi$ed #rice according tothe market #rice that are

determined by the

u##lie and demandRe!ommen7ation

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. C"on4 5o6 5o#itiam

.hi :8 year old co6ee houe can be conidered a very ucce(ul co6eehoue a it ha lated o long .hey o6er ome very rich (rehly brewedco6ee and (reh bread toat a well Becaue o( thi, it attracted manycutomer to thi co6ee houe over the year !owever, im#rovementcould be made to thi :8 year old ho# and here are omerecommendation on how to im#rove it

a F0$$1 0ti$ise t"e 7i4ita$ !as"ierin4 s1stem

Cashier conter at Chong Kok Kopitiam

.he current owner i currently not (ully utiliing the digital cahieringytem and intead i uing the manual way o( managing all the bill Byuing the digital cahiering ytem, they could reduce the waiting time o(

cutomer waiting to #ay

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9 Re7e!orate an7 re#aint t"e interior an7 eterior

Kitchen area that needs toch ps

.hey could do ome u#grade to the #aint Eob o( the entire ho# a it i@uite old and the #aint on the wall are alo Oaking Beide that, theycould alo decorate the interior o( the ho# to make it more attractive andin return thi could hel# them attract more cutomer

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& To0s Les /o0rs

.hi co6ee houe tarted it buine in 199: in South Korea and intodayD time it ha grown into a well know co6ee houe around the world

.hey took the conce#t o( a French bakery and combined it with a co6eehoue to create the modern co6ee houe .hey o6er a variety o( (rehlybaked #atry and bread and alo (rehly brewed co6ee "lthough it i a

(airly new ho# and a nice one too, ome im#rovement could be made toim#rove the ho# and it buine

a E#an7 t"e s"o#

Indoor dining

area at Tos Les !ors

.he current ho# i a little mall and thi caue a #roblem when the ho#i at it #eak hour like lunch and dinner time a there i not enough#ace to #lace a (ew more e$tra table (or the cutomer So bye$#anding the ho#, they could #lace more table and in return be able toerve more cutomer

9 Ha8e more a78ertisements an7 #romotions

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.hey currently only doe their advertiement online which i only at theirFacebook #age .hey hould have more advertiement to rake in a biggercrowd to their ho# ot only could that, having a #romotion once in awhile #otentially increae their #rot a more #eo#le would be attractedby their #romotion

Con!$0sion

"ccording to the com#arative eay, .ou Le ?our which i located

in Bangar )illage i more commercially ucce(ul a com#ared to %hong

Kok Ko#itiam located in Klang %ritical analyi, Eutication, reearch and

the a##lication o( economic #rinci#le have u##orted thi tatement

Firt o( all, they have a very large variety o( #roduct within their

arenal (or .ou Le ?our com#ared to %hong Kok Ko#itiam .ou Le ?ouri conidered a wetern com#any baed on the #roduct and ervice they

#rovide a they have wetern method in #re#aring their drink and (ood

wherea %hong Kok Ko#itiam i a very traditional tyle retaurant erving

#eo#le with drink and (ood we normally nd in a &alayian originated

retaurant .he di6erence between the #remie make them #er(orm

very di6erently in term o( revenue and #rot gain #er annum .he

(actor contributing to thi are in (act that the #ricing o( #roduct and alo

the variety o( #roduct old #lay a big role in di6erentiating both

#remie .ou Le ?our ha a vat inventory o( yield (or cutomer toindulge in uch a di6erent ty#e o( co6ee, baked good and alo avoury

meal (or break(at and lunche Jn the other hand, %hong Kok Ko#itiam

ha a very im#le menu (or cutomer to re(er to and erve the very uual

menu you ee around &alayian ko#itiam retaurant

.he location o( the #remie alo #lay a tremendou role when it

come to bringing in cutomer .ou Le ?our, located in Bangar )illage,

i a very trategic location a it i ituated within a denely #o#ulated

area .hi enable nearby reident to acce the (ollowing ho# with

eae .hough the #arking within the area i limited due to it malltreet, the number o( cutomer viiting i till im#reive %utomer age

range (rom teen to enior and thi wide age grou# em#ower the

abundant Oow o( cutomer to thi #remie For %hong Kok Ko#itiam, the

location i till noticeably trategic a it i located within the buy treet

o( Klang But due to thi #remie being very (ar (rom the main city area, a

contant Oow o( new cutomer are not in their gra# .heir cutomer are

com#oed by motly enior or old #eo#le inhabiting nearby reidence

.here(ore, a large amount in Oow o( cutomer will e@uate to large um

o( revenue and thi could be aid (or .ou Le ?our

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Latly would be the uni@uene o( the #remie a there arenDt a lot

o( ho# imilar to .ou Le ?our a they are a FrenchKorean (ued tyle

bakery, ca( and lunch area that add more to it #o#ularity thu #ulling

more cutomer .hi couldnDt be the ame (or %hong Kok Ko#itiam

becaue there are a lot o( ko#itiam tore nearby it current locationIntead o( #ulling new cutomer, they rely on loyal cutomer to the

retaurant In concluion, both #remie are uni@ue in their own way and

#rovide cutomer di6erent e$#erience whether to e$#erience the

wetern cuiine or more o( a local tyle cuiine

"##endice

0estions an7 Ansers 2rom t"e Inter8ie

Brie2 Des!ri#tion o2 t"e B0siness C"on4 5o6 5o#itiam, 5$an4%

I% Name

%hong Kok Ko#itiam

II Lo!ation

Klang, Selangor

III% N0m9er o2 9ran!"es an7 em#$o1ees

o branche and ha 15 em#loyee

IV% Main #ro70!ts #ro8i7e7

%o6ee, .oat Bread and *gg

V% ?"en 7i7 t"e 90siness starte7=

194;

VI% ?"o are t"e 2o0n7ers o2 t"e 90siness=

Khoo %hong Kok and %hai %hoo

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VII% ?"at as t"eir moti8e's 2or startin4 t"e 90siness=

.o work together a a grou# o( (riend to etablih a buinetogether that could lat (or a long #eriod o( time

VIII% T"eir re!ent 7e8e$o#ment

'i%e% ?"at "as t"e 90siness a!!om#$is"e7 an7 "at are t"e!"an4es t"at "as o!!0rre7 2or t"e #ast 1ears

%hong Kok Ko#itiamD buine ha bloomed into one o( the betknown co6ee ho# in the neighbourhood "chieving :5 year in thebuine, they had gained many regular cutomer whom arecontantly u##orting them (or the #at : Q decade " (or theirrecent develo#ment, the ho# had intalled a %%.) controlledytem located inide the ho#

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Com#arati8e Ana$1sis o2 t"e B0siness

.% N0m9er o2 !om#etitors in t"eir res#e!ti8e 4eo4ra#"i!a$

mar6ets

; %om#etitor

&% Besi7es 90siness !om#etitors, "at are t"e ot"er !"a$$en4es

2a!e7=

.o enure new cutomer will come back and contantly viit theirho#, %hong Kok Ko#itiam (ace a challenge to enure their @ualityo( (ood and ervice are alway in the bet @uality (or the #at :5

year

(% Brie2 9io o2 ea!" 90siness< to# ( !om#etitors 'E%4% ?"o are

t"e1= ?"at are t"eir #ro70!ts= et!%

o bio (or buineD to# 3 com#etitor due to having no com#etitorat their area

@% Ho 7o t"e 90siness !om#ete it" t"eir !om#etitors= ?"at

strate4ies ereare 0se7 an7 "o s0!!ess20$ are t"e1=

o com#etitor are (ound that would harm their buine in theirarea "lo, trategie that are ued in their buine are alwayenuring the #roduct and ervice are in the bet (rehne and inhigh @uality (or their cutomer Furthermore, em#loyee are all(riendly and alway #ut their cutomer a their rt #riority givingthem a welcoming (eel whenever they would viit their ho# .hetrategie ued by their buine are reaon why their buine aretill running a(ter :5 year, in addition with the good image thatthey would alway #ortray

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+% Ne 90siness< "o is" to enter t"eir mar6et, 2a!es "at

6in7 o2 o9sta!$es= Is it eas1 or 7i>!0$t= ?"1=ewcomer to the market hould be mentally and #hyically#re#ared a long hour are needed to be in the #roce .hi ibecaue ho# owner are re#onible (or the a(e kee#ing o( their

ho# a well a their em#loyee hence, they mut alway be #reentin the ho# Furthermore, they would need to build goodrelationhi# with the u##lier (or their material they would needto enure they would receive the one that are bet @uality "lo,oberving the market #rice and the #rice et by the com#etitor ian im#ortant te# to ee how and what #ricing are uitable (or theirbuine Latly, thi ty#e o( buine i motly uitable (orindividual who are intereted and have knowledge in the (ood Hbeverage market a it will be a dicult and mundane tak

APPENDI II: List o2 Inter8ie 0estions%

.% Can 1o0 intro70!e 1o0rse$2=I am the 4thgeneration owner o( %hong Kok Ko#itiam and I am a

tudent who work #art time in my (amily buine

&% ?"en as 1o0r 90siness 2o0n7e7=It wa (ound in the year 194; and lat year M2;15 we celebrated

our :5thanniverary

(% Can 1o0 4i8e a 9rie2 "istor1 o2 1o0r 90siness=&y great7great grand(ather o#ened thi buine with hi (riend

back then and now it i o#erated by my aunt

@% ?"at as t"e !on!e#t 9e"in7 t"e 90siness=.he conce#t wa Eut a bunch o( (riend who wanted to o#en a

Ko#itiam buine

+% Ho man1 o>!e 9ran!"es stores 7o 1o0 "a8e=

o branch currently

*% Ho man1 or6ers are t"ere !0rrent$1=15 worker

% ?"at are 1o0r main #ro70!ts or ser8i!es=Jur main #roduct are co6ee, toat bread and kam#ong egg

% ?"o are 1o0r !0stomers=Jur cutomer are mainly %hinee who are o( middle7aged to enior

citiAen

% ?"at is 1o0r 90siness ann0a$ re8en0e 40re=Jur revenue i over R& 5;,;;; without 'S.

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.)% Are t"ere an1 7i>!0$ties t"at 1o0 are 2a!in4 noa7a1s= I2

so, "at are t"e1=Lack o( management kill

..% ?"o are 1o0r to# ( !om#etitors in t"is 90siness=.here are no nearby com#etitor a the ho# in the area are all o(

di6erent #roduct old

.&% ?"at time 7oes 1o0r 90siness starts o#eratin4 an7 "en

7oes it !$ose=*very day (rom 803;am780;;#m

.(% Does t"e s0rro0n7in4 !om#etitors a3e!t 1o0r #ri!in4=o com#etitor are (ound o the #ricing i not a6ected

.@% Do 1o0 7o an1 6in7 o2 a78ertisin4 in or7er to #romote 1o0r

90siness=o advertiing i done to #romote our buine

.+% Are 1o0 #$annin4 to $a0n!" an1 ne #ro70!ts=o we would like to tay conitent o( what we are right now

.*% ?"at are t"e 20t0re #$ans 1o0 "a8e 2or 1o0r 90siness=e had a #lan to o#en a new branch but due to lack o( worker it

wa not done

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Brie2 Des!ri#tion o2 t"e B0siness To0s Les /o0rs, Ban4sar

I% Name

.ou Le ?our

II% C0rrent Lo!ation

Bangar, Kuala Lum#ur

III% N0m9er o2 9ran!"es an7 em#$o1ees

4 branche within &alayia and over 4;; branche around theworld %onit o( 13 worker

IV% Main #ro70!ts #ro8i7e7

%o6ee, Bread, %ake and other andwiche

V% ?"en 7i7 t"e 90siness starte7=

.hi branch o#ened 3 year ago M2;13 but the (ranchie tartedin 19 year ago M199:

VI% ?"o are t"e 2o0n7ers=

Korean com#any, %? 'rou#

VII% ?"at as t"eir moti8e's 2or startin4 t"e 90siness=

.o bring about French7"ian baked (ood a well erving weterntyle co6ee to citiAen o( South Korea

VIII% T"e re!ent 7e8e$o#ments

'i%e% ?"at "as t"e 90siness a!!om#$is"e7 an7 "at aret"e !"an4es t"at "as o!!0rre7 2or t"e #ast 1ears

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.ou Le ?our ha been u# and running (or the #at 3 year nowand ha received many com#liment (rom their cutomer!ence, they have been contantly doing better every day (or thebetter o( their cutomer and thi wa the bigget

accom#lihment "longide, with only a recent tart7u# they areha##y that their buine are going well till thi day

Com#arati8e Ana$1sis o2 t"e B0siness< Com#etiti8e Traits

.% N0m9er o2 !om#etitors in t"eir res#e!ti8e 4eo4ra#"i!a$

mar6ets

3 com#etitor

&% Besi7es 90siness !om#etitors, "at are t"e ot"er !"a$$en4es

2a!e7=

.o enure newcomer who viited their ho# will return andcontantly viit their ho#, .ou Le ?our undergoe the challengeo( #roviding (reh baked good a well (rehly brewed and high@uality co6ee to the cutomer Jther than that, coming u# withnew idea (or the deign o( their #ackaging are alo a challenge acutomer will tend to #urchae with #ackage that are more

#reentable

(% Brie2 9io o2 ea!" 90siness< to# ( !om#etitors 'E%4% ?"o are

t"e1= ?"at are t"eir #ro70!ts= et!%

a JEo %o6ee Sho# %o6ee are their main #roduct a well aerving (ew bread and #atrie

b RaED Banana Lea( Retaurant S#ecialie in elling banana lea(rice

c Sri irwana &aEu Retaurant &ot #o#ular banana lea(retaurant in the area

@% Ho 7o t"e 90siness !om#ete it" t"eir !om#etitors= ?"at

strate4ies ereare 0se7 an7 "o s0!!ess20$ are t"e1=

For the #at 3 year a(ter o#ening their branch, the buine habeen doing well mainly becaue it i a (amou brand that gettingcutomer were @uite eay although there were time when in the

early month o( o#ening that it wa dicult becaue their (ranchiewa not o #o#ular in the area Furthermore, .ou Le ?our alway

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#rovide a warm and welcoming ervice to their cutomer Latly,the ue o( advertiing through the internet in Facebook are one o(the way they became more known and ucce(ul

+% Ne 90siness< "o is" to enter t"eir mar6et, 2a!es "at

6in7 o2 o9sta!$es= Is it eas1 or 7i>!0$t= ?"1=

BuineD who do wih to enter their market will (ace many kindDobtacle &any o( which are being el(7#re#ared in the work load

that they will (ace in the (uture .hi i becaue every new buinere@uire a lot o( mental and #hyical #re#aration a long hour areto be endured Furthermore, develo#ing key relationhi# withu##lier i a tak a they would need to make the ingredient theyreceive are o( it highet @uality Jther than that, a huge amount o(ca#ital i needed to o#en u# a co6ee ho# and co6ee bean are notchea# Latly, going (or thi eld o( market ha it own level o(diculty de#ending on the interet and dedication the individual iready to (ace

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APPENDI II: List o2 Inter8ie 0estions%

.% Can 1o0 intro70!e 1o0rse$2=

&y name i 'ino and I am working a a Barita here I have beenworking here (or two year now

&% ?"en as 1o0r 90siness 2o0n7e7=

It wa develo#ed in &alayia 3 year ago

(% Do 1o0 nee7 an1 s#e!i! 6no$e74e in or7er to start t"is

90siness=

*m#loyee are re@uired to know how to do everything that are

re@uired to kee# the ho# in it bet @uality Jnly #ro(eional areallowed to be in the kitchen and baking area

@% Can 1o0 4i8e a 9rie2 "istor1 o2 1o0r 90siness=

.ou Le ?our i a Korean com#any but took u# French word (ortheir name It wa rt (ound and etablihed in th year 199: inSouth Korea

+% Ho man1 9ran!"es stores 7o 1o0 "a8e=

In &alayia, there are only 4 .here are over 4;; in the world

*% ?"at are 1o0r main #ro70!ts or ser8i!es=

Jur main #roduct are bread, cake, co6ee and variou other(ood

% ?"o are 1o0r !0stomers=

%utomer conit mainly o( mother, young #ro(eional and

individual o( late 2;D and above

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% ?"at is 1o0r 90siness ann0a$ re8en0e 40re=

.he revenue i about R&2;;,;;; #er month

% ?"o are 1o0r to# ( !om#etitors in t"is 90siness=

.he to# 3 com#etitor are 2 banana lea( ho# nearby and JEo%o6ee Sho# which i the main com#etitor

.)% Do 1o0 7o an1 6in7 o2 a78ertisin4 in or7er to #romote

1o0r 90siness=

So (ar we only do advertiing through Facebook

..% ?"at 7oes t"e 20t0re "o$7 2or 1o0r 90siness=

!o#e(ully by thi year, we can ucce(ully o#en a new branch

.&% ?"at 7i>!0$ties 1o0 2a!e7 "en 1o0 starte7 0# 1o0r

90siness an7 a2ter 1o0 starte7 0# 1o0r 90siness=

Starting u# the buine, getting cutomer wa not that hard .hebigget diculty wa that thi (ranchie tarted un#o#ular "t rt itwa hard but we are doing better every day

.(% ?"at are 1o0r re!ent 7e8e$o#ments or

a!!om#$is"ments 1o0 "a7 in 1o0r 90siness=

-oing better day by day and (ullling the cutomerD need are thebigget accom#lihment that we achieve contantly

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APPENDI

.hi a##endi$ include a com#ilation o( interview document and #hotoo( the two co6ee ho# howing the contrat between the olden day andmodern day co6ee ho# It alo include in(ormation o( their re#ectivecom#etitor that were recorded in the #roce o( invetigating, analyingand com#aring both buinee

a C"on4 5o6 5o#itiam, 5$an4, Se$an4or

Front view o

the shop

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Inside view

o the shop

Interviewers together with the "thgeneration owner

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#orker making $teh%

9 To0s Les /o0rs, Ban4sar, 50a$a L0m#0r

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Men at Tos Les !ors

&ispla' o assorted cake sold there

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The (aking area o Tos Les !ors

)tside *iew ) the shop

4;


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Min0tes o2 Meetin4 .

Date: 5th

?anuary 2;18Time: 20;;#m 303;#mVen0e: %ollaboration Room 1, .aylor /niverity

Library

Atten7ees:

Name o2 Gro0#

Mem9ers

T0toria$ Gro0# Ro$e

Kok Ka Shing Friday 20;;740;;#m LeaderKimberley Fay Bernard

Lo

Friday 20;;740;;#m "

+eong Poh Ling Friday 20;;740;;#m "%hiang Lin %hew Friday 20;;740;;#m "+a# %hoe !oong Friday 20;;740;;#m "

Randall &artin 'uta( Friday 20;;740;;#m "%hin %heong Soon Friday 20;;740;;#m "

Min0tes:

No% A!ti8it1 A!tions Ta6en

B1

Detai$s

.% Introduction Kok Ka Shing Brie(ed on theaignment and takneed to be done (or

the ubmiionre@uirement

&% Reearch "ll &ember *ach reearched onbuine that are

bet ued to (ocu on(% -icuion "ll &ember "ll member gave

their #oint ando#inion and on what

ty#e o( buine to(ocu on

@% )oting Seion "ll &ember .o# 3 choice were#icked out and eachmember gave their

vote on whichbuine i uitable

+% %oncluion Kok Ka Shing %oncluded alldicuion and made

the nal deciionbaed on the number

o( vote

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%onrmed ne$tmeeting eion

*% *nd "ll &ember &eeting adEourned

Min0tes o2 Meetin4 &

Date: :th?anuary 2;18Time: 20;;#m 30;;#m

Ven0e: %ollaboration Room 1, .aylor /niverityLibrary

Atten7ees:

Name o2 Gro0#

Mem9ers

T0toria$ Gro0# Ro$e


LoFriday 20;;740;;#m "

+eong Poh Ling Friday 20;;740;;#m "%hiang Lin %hew Friday 20;;740;;#m "

+a# %hoe !oong Friday 20;;740;;#m "Randall &artin 'uta( Friday 20;;740;;#m "%hin %heong Soon Friday 20;;740;;#m "

Min0tes:


B1

Detai$s

1 Introduction Kok Ka Shing Brie(ed on themeeting to#ic andaigned work to

each member2 Reearch "ll &ember Reearched (or

common interview@uetion and how%o6ee Sho# areconducted

3 -icuion "ll &ember -icued andnalie the interview@uetion

Set the interview

date

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'ave out work (orthe interviewer toeach memebr

4 Setting the"##ointment

Kok Ka Shing Shing madea##ointment to

meet with theinterviewee on the9tho( ?anuary 2;18 inthe a(ternoon

5 Planning theItinerary

"ll &ember *veryone #lannedthe itinerary (or theinterview

8 -elegation o(ork

Kok Ka Shing -elegated individualEob to eachmember evenly toenure mooth

eion in theinterview

: %oncluion Kok Ka Shing Reca# on everythingthat ha beendicued


44/47

Min0tes o2 Meetin4 (

Date: 9th?anuary 2;18Time: 10;;#m 30;;#m

Ven0e: %hong Kok Ko#itiam, Klang, Selangor

Atten7ees:

Name o2 Gro0#

Mem9ers

T0toria$ Gro0# Ro$e


LoFriday 20;;740;;#m "

+eong Poh Ling Friday 20;;740;;#m "%hiang Lin %hew Friday 20;;740;;#m "+a# %hoe !oong Friday 20;;740;;#m "

Randall &artin 'uta( Friday 20;;740;;#m "%hin %heong Soon Friday 20;;740;;#m "

Min0tes:


B1

Detai$s

1 Introduction Kok Ka Shing Short brieng on theaigned work

2 -icuion "ll &ember Revied on thein(ormation that wa

gathered

"nalye and

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46/47

1 Introduction Kok Ka Shing Short brieng on theaigned work

2 -icuion "ll &ember Revied on thein(ormation that wa

gathered

"nalye andinter#ret the

in(ormation gathered3 Reearch "ll &ember *$tra reearch wa

conducted to u##ortin(ormation that wa

gathered (or theinterview

4 "nnouncement Kok Ka Shing .here wa a changedin #lan, original

interviewee wabuy at the momentand oon changed to

interviewing thebarita

5 %oncluion Kok Ka Shing Reca# on alldicued matter

8 *nd "ll &ember &eeting adEourned

Re(erence

%hong Kok Ko#itiam -ocumentary &arch 2;14 M2 "#ril 2;14 ?utine *ehtt#0wwwyoutubecomwatchvTa4JBdh+rr/I

-anial RadAmi M2;14 Retrieved Form ebite0htt#0wwwbuineinidermythe7growing7market7o(7mall7co6ee7ho#7in7aiaUy5eFeJEE@d$(m"k9:

*dward RaEendra M12 -ecember 2;15 1; #lace to viit in Klang .he StarJnline Retrieved Form ebite

htt#0tlEcommy

Khuhbu ShahM3; -ecember 2;15 Paterie born in France, raied in SouthKorea *".*R Retrieved From ebite

&arkman *lli M2;;4 .he %o6ee !oue /nited Kingdom0 Jrion Publihing Firt*dition edition

&ichael Backman M2;;8 Retrieved Form ebite0

htt#0wwwtheglobalitcomaia7co6ee7ho#7revolution

48
http://www.businessinsider.my/the-growing-market-of-small-coffee-shops-in-asia/#y5eFeOjWjqdxfmAk.97http://www.businessinsider.my/the-growing-market-of-small-coffee-shops-in-asia/#y5eFeOjWjqdxfmAk.97http://tlj.com.my/http://www.eater.com/authors/khushbu-shahhttp://www.theglobalist.com/asias-coffee-shop-revolution/http://www.businessinsider.my/the-growing-market-of-small-coffee-shops-in-asia/#y5eFeOjWjqdxfmAk.97http://www.businessinsider.my/the-growing-market-of-small-coffee-shops-in-asia/#y5eFeOjWjqdxfmAk.97http://tlj.com.my/http://www.eater.com/authors/khushbu-shahhttp://www.theglobalist.com/asias-coffee-shop-revolution/


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Ste(anie S#encer M2;;9 Retrieved From ebite0 htt#0ineedco6eecomthe7co6ee7houe7a7hitory

illiam !/ker M2;12 "ll "bout %o6ee /nited State0 "dam &edia "bridgededition

/lla !eie M199: %o6ee and co6eehoue /nited State0 Schi6er Publihing
http://ineedcoffee.com/the-coffee-house-a-history/http://ineedcoffee.com/the-coffee-house-a-history/http://ineedcoffee.com/the-coffee-house-a-history/http://ineedcoffee.com/the-coffee-house-a-history/

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