ENGLISH 8: ADVERTISING

CAMPAIGNMASS COMMUNICATION

ORMASS INDOCTRINATION

DEFINE: INDOCTRINATION

ENGLISH 8: ADVERTISING

CAMPAIGNSubliminal Messages in Company Logos

In the world of advertising, logo design & branding is one of the key pillars of a company’s identity. The amount of thought and work that goes behind the seemingly simplest of logos would boggle the mind of any advertising outsider. Below we will review some clever logos that have hidden symbolism you may have not noticed before. Some are obvious, others are subtle, but all of them are interesting to examine.

Enjoy!

Identify the ‘hidden logo’ and explain the subliminal message

Identify the ‘hidden logo’ and explain the subliminal message

Identify the ‘hidden logo’ and explain the subliminal message

Identify the ‘hidden logo’ and explain the subliminal message

Identify the ‘hidden logo’ and explain the subliminal message

Identify the ‘hidden logo’ and explain the subliminal message

Did you know? Advertising is NOT a medium.

Advertisers use the various media to put across their messages.

Without the revenue generated by advertising, commercial television would not exist; newspapers and magazines would be far too expensive for most people to buy.

Interesting Facts In the USA, spending on advertising

rose from $15 million in 1870 to $39 million in 1880, then to $71 million in 1890. By 1908, spending had reached over $140 million. What do you think is the amount spent in 2012 on advertising in the USA?

Identify the ‘hidden logo’ and explain the subliminal message

Identify the ‘hidden logo’ and explain the dual symbolism and subliminal message

Identify the ‘hidden logo’ and explain the subliminal message

Identify the ‘hidden logo’ and explain the subliminal message (London Symphony Orchestra)

Identify the ‘hidden logo’ and explain the subliminal message

Identify the ‘hidden logo’ and explain the subliminal message

Identify the ‘hidden logo’ and explain the subliminal message

Review: Remember we talked about how KFC has been re-branded? Here’s the evidence.

http://worldsbestlogos.blogspot.com/2007_07_01_archive.html

Emotive AppealsAdvertisements that achieve their purpose by stimulating one's emotions.Emotional appeals attempt to appeal to the consumer's psychological, social, or emotional needs. The copy and images can arouse fear, love, hate, greed, sexual desire, or humor, or otherwise create psychological tension that can best be resolved by purchase of the product or service.

Did you know? Even before the end of the 19th

century, publishers had begun to organize audiences into clearly identifiable target groups such as

- Sports fans- Theatergoers- Women interested in fashion- Women interested in cooking

Identify the ‘hidden logo’ and explain the subliminal message

Identify the ‘hidden logo’ and explain the subliminal message

Identify the ‘hidden logo’ and explain the subliminal message

Identify the ‘hidden logo’ and explain the subliminal message

Identify the ‘hidden logo’ and explain the subliminal message

Identify the ‘hidden logo’ and explain the subliminal message

Did you know that Adidas has tweaked its logo for specific purposes?

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Another example of a logo that has been rebrandedTaylorMade-adidas Golf officially

joined the adidas Group in 1997. The first Taylor Made logo was implemented in 1979. It shows the script “Taylor”

and “Made” off to the side. The Taylor Made "T" logo made

its debut in the mid 1980s. The updated copper “T” logo was used starting around late 1998.

The current Taylor Made logo was implemented in September 2000.

Look at how the SWOOSH has been tweaked

Northwest Airlines

Sun Microsystems

Sources"20 Clever Logos with Hidden Symbolism." TwistedSifter. Web. 20 Apr. 2012. <http://twistedsifter.com/2011/08/20- clever- logos-with-hidden- symbolism/>."25 Logos with Hidden Messages Amazing Graphic Designing Tricks! « Graphic Design Blog An Ultimate Resource for Graphic Designers." Graphic Design. Web. 20 Apr. 2012. <http://www.graphicdesignblog.org/hidden- logos-in-graphic-designing/>."30 More Hidden Logos to Treat Your Eyes -The Sequel!! « Graphic Design Blog â An Ultimate Resource for �� Graphic Designers." Graphic Design. Web. 20 Apr. 2012. <http://www.graphicdesignblog.org/more- hidden- logos-sequel/>."BEST LOGOS - WORLDS BEST LOGOS and BRANDS." World's Best Logos. Web. 20 Apr. 2012. <http://worldsbestlogos.blogspot.com/2007_07_01_archi ve.html>.Petley, Julian. "Advertising, and How It Works." Media: The Impact on Our Lives. Austin, TX: Raintree Steck-Vaughn, 2001. 34-39. Print.