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SCHOOL OF ARCHITECTURE, BUILDING AND DESIGN

FOUNDATION IN NATURAL BUILD ENVIRONMENT

PRESENTATION TITLE: Research Unit For Modern Architecture Studies In Southeast Asia

GROUP MEMBERS:

Names Student I.D Research Report Roles

Teo Vi Vien 0321645 Comparative analysis, Presentation Slides, Grammar Checker, Overall Report Checker

Hirendran Sivaganam 0319894 Artistic Cover, Description of Business, Video Editing, Presentation Slides, Grammar Checker

Jacquelyn Vanessa 0320021 Description of Business, Grammar checker, Key Summary, Presentation Slides

Chong Zhao Lun 0320408 Recommendation, Bibliography, Attachment, References, Presentation Slides

Teo Kuo Chien 0320195 Cover page, Table of Contents, Interview Questions, Presentation Slides

Ng Kim Wing 0319704 History of 2 Businesses, Presentation Slides

Choo Zi Zhao 0320498 Layout checker, Comparative analysis, Presentation Slides

Jonathan Lim Wei Jun 0321119 Presentation Slides, Grammar Checker

ENGLISH II / ENGLISH 2 (ELG 30605 / ENG 0205 )

LECTURER : CASSANDRA WIJESURIA

SUBMISSION & PRESENTATION DATE: 1 JUNE 2015 ( MONDAY )

CONTENT

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Key summary………………………………………………………………......4-5

History of two businesses……………………………………………………...5-6

Description of business……………………………………………………….7-11

Comparative analysis of business…………………..……………………….12-17

Recommendation…………………………………….……………………....18-20

Bibliography…………………………………………………………………….21

Appendixes…………………………………………………………………..22-24

Minute of Meeting…………………………………………………………...25-26

Interview Questions………………………………………………………….27-35

Reference…………………………………………………………………….36-37

Key Summary

1. THE BARS

Hong Kong Bar and Luna Bar are the names of the two bars our group selected that is situated in

two different states. The bar that we visited first was ‘Hong Kong Bar’, which is located in

Georgetown, Penang. Hong Kong Bar is the first and oldest bar in Penang, which was

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established in the year 1980 and was renovated in the year 2004 after it was caught in a tragic

fire accident. Whereas for Luna Bar that is located in Kuala Lumpur city, it happens to be the

first rooftop bar in Kuala Lumpur and is situated on the 34th floor of Pacific Regency Hotel.

2. THE TEAM (BARSTERS)

Our team consists of 7 people that are gifted with various skills and abilities, which makes the

completion duration of the tasks at hand shorter than expected. The whole team was present at

both of the interviews, which is excellent because that means everyone has a clear explanation

and an in-depth understanding of the interview as well as the gory details about each of the

businesses. All of the roles and tasks were divided equally in order for our teammates to have a

balanced work done as well as contribution.

History of The Business

Bar Hong Kong Bar Luna Bar

Founder Mr Tan Cho Khen and Mdm Yeoh

Sze Hoon

Mr. Lim Kwong Hing

Current

Management

Ms.Jenny Mr.Roslan

Establish Year 1980 2004

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Brief History on Hong Kong Bar

Hong Kong Bar used to be a popular bar in Penang due to the fact that it was the very first bar in

Penang back in the olden days. Initially, Mr Tan Cho Khen and Mdm Yeoh Sze Hoon who were

born and raised in Hong Kong came down to Penang. The purpose of this was because they

wanted to start a bar business. Hence, the establishment of Hong Kong Bar in the 1980s and that

was basically how Hong Kong Bar got its name. Customers who goes to Hong Kong Bar are

mostly foreigners because Penang used to be a colonial territory by the British. Unfortunately, a

tragic fate struck Hong Kong Bar one day when a fire accident happened in the middle of the

night in the year 2004. After the tragedy, Hong Kong Bar was renovated but sadly the business

went down hill and a diversity of competitors climbed above the shoulders of Hong Kong Bar.

Until this day, their bar menu still remains the same. Also, to give the bar a historical and

nostalgic touch, the owners of the bar collected military training badges given by a group of

soldiers that came to Malaysia for training every six months since the year Hong Kong Bar got

established. The owners also snap and collect photos of every customers who goes to Hong Kong

Bar since the day they started their business, and keeps it in over a hundred albums for

remembrance. Currently, the bar is handled by the Lim Family.

History Brief for Luna Bar

Luna Bar is one of the well-known bar in Kuala Lumpur since the year it was established, which

was the year 2004. Luna Bar is Kuala Lumpur’s very first rooftop bar that is located above the

Pacific Regency Hotel in Kuala Lumpur on the 34th floor. Luna Bar is founded by Mr. Lim

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Kwong Hing. On this present day, the bar has been in the business industry for 11 years.

Initially, the Pacific Regency Hotel was built without Luna Bar. But due to the fact that the hotel

customer statistics rapidly increased, the founder of Pacific Regency Hotel decided to establish

Luna Bar to add entertainment in the hotel. Years later, the bar grew better financially and so the

management decided to add a restaurant next to the bar for additional profit. The signature

feature of the bar is the magnificent view of the Petronas Twin Tower.

Description of Business1. The Hong Kong Bar, Penang

The Hong Kong Bar is located off Chulia Street in George Town, Penang. It’s a small but

homely bar that serves a wide variety of alcoholic beverages as well as non-alcoholic beverages.

It has a very classic rustic ambiance with some old interesting decorations and it is perfect for

tourist who are looking to grab a drink and just relax. The Hong Kong Bar is ran by the Tan

siblings, Mr. Peter Tan and Ms Jenny Tan with the help of a part time employee occasionally.

The business was originally founded in the 1980s by their parents Mr Tan Cho Khen and Madam

Yeoh Sze Hoon. They bought over the business from a previous owner and turned it around to

cater for the local and foreign customers. They have a wide variety of customers, mainly

foreigners from different countries like Australia, United Kingdom, United States of America,

and New Zealand.

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It is quite clear that The Hong Kong Bar is not doing too well for itself compared to the other

bars around the area. When asked about the stiff competition in the bars and pubs industry, Ms

Jenny simply states that, it is very competitive especially with bars along the same road.

However, The Hong Kong Bar has the benefit of legacy and old reputation to bring in customers.

Mr Peter and Ms Jenny try to attract customers with old family charm and entertainment. They

give their customers personal attention to make them feel more welcomed and comfortable. Ms

Jenny will serve regular customers with whatever she has cooked for the day or whatever treats

she has. She wants their customers to receive an honest, simple to goodness, Penang homely

treatment. One of their strategies to stand out from other bars is their Autograph Book. Mr Tan

Cho Khen was started the Autograph book and Photo Album in the 1980s and until today it is

still being carried on by Mr Peter and Ms Jenny. Every guest that visits the bar, gets to sign the

autograph book and have their picture taken for the photo album. Some even have their pictures

on the wall. Overall, The Hong Kong Bar is a good hangout spot to meet locals and foreigners,

share stories, experiences and also enjoy refreshing beverages.

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2. Luna Bar, Kuala Lumpur

Luna Bar is an open-air entertainment place that is

specially for those who are fueled with the

eagerness to loosen up and drink, or to have a

wide and clear view of Kuala Lumpur city. It is

situated on the rooftop of Pacific Regency Hotel,

specifically on the 34th floor. Luna Bar’s opening

hours from Sunday to Thursday is from 10a.m. until 1a.m. the following morning. As for

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Fridays, Saturdays and the eve of a public holiday, opening hours is from 10a.m. to 3a.m. The

bar has a swimming pool that is most of the time filled with floating balloons and also a DJ room

for invited DJs to work their magic on the turntable to amplify good music through the speakers.

The bar is also filled with cushioned seats with a satin covering, to correspond with the

comfortableness of the guests. During the night, minimal amount of light can be seen

surrounding the whole bar to give that eccentric nightlife feel, and only a faint amount of blue,

purple and yellow lights are illuminated throughout the bar. The bar itself also has an indoor

fine-dining restaurant called Cristallo di Luna that opens only from 6:30p.m. to 10p.m.

In the year 2004, one of the key founders, which was Mr. Lim Kwong Hing decided that Kuala

Lumpur needed a thrill and that he wanted to try something new and so he decided to enter this

rooftop bar business - Luna Bar. He wanted a bar that not only offer drinks, but also serves food

and snacks as well as a fine-dining restaurant. Basically, that is what Luna Bar serves until this

day. What most people do not know about Luna Bar is that it is the very first rooftop bar located

in Kuala Lumpur where it still remain in operation. Unfortunately in this modern and

competitive generation, competition gets higher and higher each year. Now, the amount of

rooftop bars in Kuala Lumpur have increased and Luna Bar’s major competitors are Marini’s on

57, Skybar in Traders Hotel as well as View @ G Tower. To handle the competition’s business,

Luna Bar create more promotions and advertises their bar, as well as come up with new products

every month to satisfy the needs of their customers.

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Luna Bar has no branches, and so the customers who goes to Luna Bar are mostly foreigners

who stays in the hotel that is located below the rooftop bar, as it is convenient for them. The

amount of customers that visits Luna Bar varies according to the events held in the bar or during

festive seasons. The busiest hour, also known as the peak hour is around midnight to 2 in the

morning, which most of the time is filled with drunkards or guests who are slightly more

intoxicated than they should be.

Comparative Analysis of the

Businesses’ Competitive Traits

Hong Kong Bar & Luna Bar

1) Nowadays, “bar” themed businesses are very prevalent and popular amongst the younger

generation. Both Hong Kong Bar and Luna Bar face a lot of competitors in their respective

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geographical markets. Hong Kong Bar is an old-fashioned bar that promotes a friendly

atmosphere and friendly customer service. Not only that, neighbouring shops have converted

their previous businesses to a similar theme as Hong Kong Bar such as The Press Bar, Gwen

Houze Bar, Long Bar Penang, and many more. On the other hand, Luna Bar is a modern-themed

bar. Luna Bar promote their business by offering discounts and an enjoyable atmosphere. Some

competitors that Luna Bar faces are bars such as Olive Lounge bar, Metropol Gourmet Bar,

Atmosphere Bar and so on.

2) The top competitors for Hong Kong Bar is Reggae Bar which is just few blocks away from

Hong Kong Bar. The Gwen Houze bar and Coco Island Pub are also top competitors because

they provide more entertainment compared to Hong Kong Bar.

Reggae Bar is a bar located just behind Hong Kong Bar, and are not just popular for their drinks

but also for their food. They hired a famous chef to serve their customers with exquisite gourmet

food while amplifying soothing dinner music to entertain their patrons. Not only that, Coco

Island is a pub that provides music and a dance floor for the use of their customers. Coco Island

Pub is popular among the younger generation, however Hong Kong Bar has a more classic

environment that suits the older generation better. Besides that, the Gwen Houze Bar is a

luxurious bar that serves customers who are seeking for a high-class atmosphere, hence the price

in the Gwen Houze Bar is slightly pricey.

Furthermore, Luna Bar has also been threaten by their own competitors such as Marini’s on 57,

located at the Mandarin Oriental Hotel, Sky Bar that is located at the Traders Hotel and Mai Bar,

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located at the Aloft Hotel. Marini’s on 57 bar is insanely famous due to the fact that they have

hosted a number of events that included celebrities such as Tiger Woods, Formula One drivers -

Lewis Hamilton and Nico Rosberg, former English footballer and manager - Glenn Hoddle,

LPGA stars - Paula Creamer and Michelle Wie. That somehow promoted the image and name of

the bar through photos on their social media pages and also news articles. Other than that, Sky

Bar is a glamorous cocktail lounge on the 33rd floor of Traders Hotel, Kuala Lumpur. Its

centrepiece is a pool bordered by cabanas on one side, and a bar on the other. They would have

resident DJs spinning techno music at Sky Bar most of the time to fuel the adrenaline of the

customers. But for Mai Bar that is situated on the 30th floor of Aloft Kuala Lumpur Sentral, it

has a spacious rooftop and poolside bar that offers a wide array of alcohol and unique cocktails

with resident and guest DJs playing cutting edge music. A great place to unwind and watch the

sunset in Kuala Lumpur. Guests can also enjoy happy hour promos from 5p.m. until 9p.m.

3)Hong kong bar survived in this field about 65 years ago. Hong kong bar is a historical bar and

be honor as the friendly bar ever. Hong kong bar was located heart of the city, a shop where most

of the visitor will passed by. Wall is fully hanging with metal badges and the historical of Hong

kong Bar. Mostly of the soldiers who been dispatched to penang will come to this bar to have a

drink. Every time when they finished their duty and ready to go back their motherland, they will

spend their last night at Hong Kong bar and give their badge to owner as memorizes. All the

visitors will be serve with friendly and passion by owner. The owner will seeking the comments

from the visitor and it will be written on book.

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Luna bar is a high class rooftop bar that has been running for 11 years. Luna bar is known as the

first rooftop bar in Kuala Lumpur. The stylish and trendy setting of the bar is popular amongst

the younger generation. With a good drink, enjoyable music and stunning view, this place has

been voted as one of the best rooftop bars in Kuala Lumpur by various blogs. Besides that, Luna

bar is located at the rooftop of Pacific Regency hotel where hotel guests can enjoy a few drinks

during their visit to the hotel. A fusion concept fine dining restaurant, Cristallo di Luna, is

located just next to the open air bar for customers to dine-in. Luna Bar also invites DJs to spin,

especially on weekends when the place is packed with people. Another main feature of the bar is

the swimming pool located in the middle of the bar. Luna bar also hosted some events such as

gold party, white - bikini party and so on.

4)It is relatively hard to be recognised in this industry for beginners where they have to start

from scratch. There are many obstacles they have to face when starting a bar. For instance a

beginner has to fork out a huge sum of money to start this business. From renting a space at a

strategic location to the bar equipment. Besides that, a bar has to be unique and extraordinary so

that it can attract customers. Secondly, the location of the bar is crucial. Most of the popular

locations have been fully rented or sold out. Without a good location, it is very hard to start a bar

due to its high maintenance and extensive choice of alcohol. Lastly, the environment of the bar is

one of the key criteria to consider when setting up a bar. Customers expect a comfortable yet

trendy ambience when they step into a bar especially when they are paying a good sum of money

for a couple of drinks.

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5)The nature of market of both bars are monopolistic competitive. Monopolistic Competition is a

market structure where many businesses sell products that are similar but not identical, for

example, bookshops, restaurants and CD stores. The characteristics of a monopolistic

competitive firm include many producers and many consumers in the market where no business

has total control over the market price, few barriers of entry and exit, no interaction between

firms, producers have a degree of control over the price of products or services and firms trying

to bind customers to their respective firms. Both Luna bar and Hong Kong Bar share the same

characteristics as mentioned above. Both of the bars have control over the prices of the beverages

sold where both businesses face a downward-slopping demand curve, which means the price of

the product or service and demand in the market moves in opposite direction, the higher the

price, the lower the demand and vise versa. Every monopolistic competitive firm follows the

monopolist’s rule of maximizing profit. Both the bars set the prices of their products based on

the demand curve to ensure that customers will continue purchasing their products with the

amount priced by the firms. Due to the mark up strategy both of the bars use major advertising

such as promotions and events so that their brand is known to the public. Besides that, having a

uniqueness to the setting or product attracts customers to make frequent visits. �

6) Similarities

Location Heart of the city

Target Customers Foreigners

Motives Provide a comfortable setting for customers to enjoy a drink

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Transportation Travel by car

Type of beverage alcoholic and non-alcoholic drinks

Differences

Differences Hong Kong Bar Luna Bar

Food services Only provides alcoholic and non-alcoholic drinks

Provide fine-dining food, snacks, alcoholic and non-alcoholic drinks

Music system Does not have a music system installed in the bar

Have a good music system installed in the bar. (Also has a DJ booth for invited DJs to spin on the turntable.)

Interior design Has a rustic interior design with faded coloured walls

Has a modern interior design filled with classy equipment and fancy furnitures

Entertainment Does not provide any entertainment for guests

Provides a swimming pool for guests, as well as a stage and DJ booth that will be used during events by performers

Space Very cramped with tables and chairs

Very spacious and there is a wide walkway for guests to walk through

Number of staff Only have 1 to 2 staff members, which are the owners of the bar

Have more than 20 staff members that are divided into different jobs and responsibilities

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Price Cheap Expensive

7)After thorough research on both of the bars, Luna bar is definitely much more commercialised

and successful compared to Hong Kong bar. First and foremost, the number of customers per day

has a vast difference where Hong Kong bar only relies on Militaries from Britain and Australia

as their main income to sustain the bar whereas Luna bar cater events for up to hundreds of guest

and the place is usually crowded during the weekends even when there are no events going on.

Besides that, the space in the bar has a drastic difference where Luna bar has a swimming pool,

DJ turntable, platform stage, an extensive bar counter and sofa seats whereas Hong Kong bar

only has a bar counter and a few seats. Last but not least, Luna bar is much more popular and

earns a higher revenue compared to Hong Kong bar where the profit gained is just to sustain the

place.

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Recommendations

Based on our research and analysis from these two bars, which is Luna Bar and Hong Kong Bar,

we came up with a few recommendations to improve their businesses for the satisfaction of

customers in general.

A. Luna Bar

Current Area of Improvement Recommendations

Lack of available spaces for customers The bar needs to extend their space for customers to

roam around easily without feeling claustrophobic.

The outdoor swimming pool should be replaced with

just an empty space for more seats and tables. They

can also change the indoor restaurant to become a

bar too, so that the people will not have trouble

when it rains as it is situated outdoors.

Poor sound system quality The bar should invest on a new, good and long-

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lasting sound system, due to the fact that the

speakers are lacking of bass. Whenever the music

volume is high, crackling sound can be detected and

it’s definitely an ear sore for customers.

Drinks in the bar are too pricey The bar should reduce the price of the drinks to a

more reasonable price. The drinks in Luna Bar are

double the price compared to the drinks from other

bars in Kuala Lumpur.

B. Hong Kong Bar

Current Area of Improvement Recommendations

Hot environment in the bar The bar should have more air-conditioners. A

comfortable environment is important for customers.

Mostly people drink alcohol, they will need place

that have air-cond. It will be better if provide a

comfortable surrounding for customers.

Need to upgrade from current look The bar should renovate the interior and exterior to

make it more modern. Nowadays, a bar’s interior

mostly would look high-class and modern. They

don’t have to renovate the whole bar, but they can

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identify the eye-sore areas whilst remaining

historical objects. For example: the military badges

to keep it as a memory. It makes the bar look modern

without losing its historical touch.

Regularity of drink available in the

menu

The bars should add more drinks in the menu for

customers to have more options to choose from.

They also can come up with “cocktail of the month”,

which is a new drink to attract the customers.

Lack of staff in the bar They should hire more staffs in the bar in order for

customers to not wait for their drinks too long. This

is to reduce the chance of having complains from the

customers as well as to not decrease the image of the

bar.

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Bibliography

1. Student.unsw.edu.au,. (2015). Report Writing Support | UNSW Current Students.

Retrieved from https://student.unsw.edu.au/report-writing-support

2. skills.you.need, (. (2015). Report Writing | SkillsYouNeed. Skillsyouneed.com. Retrieved

31 May 2015, from http://www.skillsyouneed.com/write/report-writing.html

3. Burgin, K. (2012). 10 tips to upskill as a bar manager. Hospitality Magazine.

4. Egerton-Thomas, C. (1994). How to manage a successful bar. New York: Wiley.

5. Alonzo, R. (2007). The Upstart guide to owning and managing a restaurant. New York:

Kaplan Pub.

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MINUTES OF THE MEETING:

DATE: 30 MAY 2015

TIME: 10:30 AM

VENUE: E4-10 TAYLOR UNIVERSITY LAKESIDE CAMPUS

ATTENDEES:

NAMES OF GROUP MEMBERS TUTORIAL GROUP ROLE

TEO VI VIEN FRIDAY MORNING 8-10AM

Leader, Comparative analysis, Presentation Slides, Overall Report Checker

HIRENDRAN SIVAGANAM FRIDAY AFTERNOON

12-2PM

Artistic Cover, Description of Business, Presentation Slides, Edit Video, Grammar Checker

JACQUELYN VANESSA FRIDAY AFTERNOON

12-2PM

Description of Business, Grammar checker, Key Summary, Presentation Slides

CHONG ZHAO LUN THURSDAY MORNING

8-10AM

Recommendation,

Bibliography,

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Attachment,

References,

Presentation Slides

TEO KUO CHIEN FRIDAY MORNING

8-10AM

NG KIM WING FRIDAY MORNING8-10AM

History of 2 Businesses, Presentation Slides

CHOO ZI ZHAO FRIDAY AFTERNOON12-2PM

Layout checker, Comparative analysis, Presentation Slides

JONATHAN LIM - Presentation Slides, Grammar Checker

MINUTES:

NO. ACTIVITY ACTION TAKEN BY

1. Finish the report

All group members are completing their own part of the report.

2. Start the presentation slide

After done the report, we start to do our presentation slides.

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MINUTES OF THE MEETING:

DATE: 31 MAY 2015

TIME: 3.00 PM

VENUE: E 4.14 TAYLOR UNIVERSITY

LAKESIDE CAMPUS

ATTENDEES:

NAMES OF GROUP MEMBERS TUTORIAL GROUP ROLE

TEO VI VIEN FRIDAY MORNING 8-

10AM

Leader, Comparative

analysis, Presentation

Slides, Overall Report

Checker

HIRENDRAN SIVAGANAM FRIDAY

AFTERNOON

12-2PM

Artistic Cover,

Description of

Business,

Presentation Slides,

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Edit Video, Grammar

Checker

JACQUELYN VANESSA FRIDAY

AFTERNOON

12-2PM

Description of

Business, Grammar

checker, Key

Summary,

Presentation Slides

CHONG ZHAO LUN THURSDAY

MORNING

8-10AM

Recommendation,

Bibliography,

Attachment,

References,

Presentation Slides

TEO KUO CHIEN FRIDAY MORNING

8-10AM

Cover page, Table of

Contents, Interview

Questions,

Presentation Slides

NG KIM WING FRIDAY MORNING8-10AM

History of 2 Businesses, Presentation Slides

CHOO ZI ZHAO FRIDAY AFTERNOON

Layout checker, Comparative analysis,

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12-2PM Presentation Slides

JONATHAN LIM - Presentation Slides, Grammar Checker

MINUTES:

NO. ACTIVITY ACTION TAKEN BY

1. Finish up

presentation

slides

Everyone finished up their own section of the

presentation slides based on the topic they are

presenting. Those who are done and finishing up

on the final edits on fonts and pictures in the

report.

2. Practice to

present

We timed one another’s presenting time so that

we are more familiarized with the transition and

keep track of time during the presentation itself.

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APPENDICES

Interview Questions

Penang : Hong Kong Bar (HKB)

Family bar to cater to mainly British, Australian military (air, sea, land) who were passing

through or on assignment for the term.

1) When was the business founded?

1950s

2) Who are the key founders?

Mr Tan Cho Khen and Mdm Yeoh Sze Hoon

3) What prompted the founders to start this business?

They bought over the business from a previous owner and turned it around from catering to

locals to foreigners

4) What does your business offer besides beverages?

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Good hangout place to meet people from their own and other countries, share stories, experience

and also check the names of family and friends who sign their auto-graphs in the Autograph

Book and take pictures of all visitors in the Photo Album.

I believe Mr Tan Cho Khen was the one who set the Autograph book and Photo Album trend

since the 1960s

Family run an honest, simple to goodness, Penang homely treatment

Jenny will serve (regular) customers with whatever she has cooked for the day or whatever treats

she has

They return to HKB (as it is fondly known) like their 2nd home

5) Who are your customers? Locals or foreigners? Female or Male? Race?

Mainly foreigners from all over the world (Australians, British, Americans, Kiwis, etc) Mixture

of males and females

6) Do you have any other branches?

No.

7) Can you provide us a brief history of your business and its most recent developments in

business? (How many generations).

Handed down from father to son, currently run from brother and sister, Peter Tan and Jenny Tan.

Shop was burned down to ashes in 2004 and both Peter and Jenny built it up again from scratch

of whatever that could be salvaged.

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Unique selling point at that time was the Autograph book and photo albums of those who have

visited the place

8) Do you have many competitors? (Who are your top 3 competitors?)

Neighbouring shops have converted their previous businesses to similar theme as HKB

9) Is the business constantly facing strong competition from other competitors? What strategies

have they used to compete with you?

They have used the same casual hangout place concept.

They’d try to call and draw passers-by in

They’d sell food as well

10) How much capital is required to start this business? What, if any, specialized field of

knowledge do you need to run this business?

In 1950s probably around RM30k to RM50k

In 2004 after the fire, they had to rebuild and there was some fund collected by the Australians to

help bring back the old glory

Business and accounting knowledge

Bartending knowledge of alcohols and liquers

Public Relations

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11) How many staff do you have in your bar?

2+1 part time help

12) Generally, do you feel it is easy or hard to enter this market? Why?

Its very competitive esp along the same road.

However, HKB has some legacy and old reputation to bring customers back

13) What was the hardest struggle you’ve faced in this business?

Restarting the business after the fire

14) How do you compete with your competitors i.e. what strategies do you employ to divert

customers away from your competitors?

Old family charm and entertainment

15) How often do you release a new product?

Not often enough and Peter and Jenny are finding it hard to innovate from their old style

management. Now relying on reputation and a lot of goodwill built over the years

16) Are your pricing decisions strongly affected by your competitors?

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Its mark up pricing

17) if you don’t mind us asking, what is the business’ annual revenue figure?

NA

18) Lastly, what do you think makes your bar stand out more than the rest?

Strong history and legacy

Listed as #25 out of 77 places to visit in Penang by TripAdvisor

Links to stories:

https://thriftytraveller.wordpress.com/2012/03/29/hong-kong-bar-chulia-street-penang/

http://www.tripadvisor.com/Attraction_Review-g298303-d3664945-Reviews-Hong_Kong_Bar-

George_Town_Penang_Island_Penang.html

http://www.penangtalk.com/photos/showphoto.php?photo=1018

Important: You must provide the contact details (name, job position, and office phone

number/email address) of your interviewee in the report.

Luna Bar, Kuala Lumpur

1) When was the business founded?

2004.

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2) Who are the key founders of Luna Bar?

M.r Lim Kwong Hing

3) Do you know why the founders started this business?

The founders own and sold properties in the past. They decided to build a hotel where

they wanted to try something new. After surveying the market and close study of the area, they

decided to start a new trend of a rooftop bar. Luna bar is actually the first rooftop bar in Kuala

Lumpur.

4) What does your business offer beside drinks?

Beside drinks, we also serve food and snacks for our customers to have a bite while

enjoying a glass of drink and taking in the view of KL.We also have a restaurant just next to our

bar with top notch chefs to provide for customers who prefer a more luxurious ambience.

5) Are your customers usually locals or foreigners?

Most of them are foreigners, especially Koreans, we even hired staffs who speak korean

just to provide them with a more comfortable area to chill.

6) Do you have any other branches?

No.

7) So do you have many competitors and can you name your top 3 competitors?

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