engaging with the web 2 0 consumer
DESCRIPTION
Presentation given at Institute of Economic Affairs Future of Consumer Finance Conference on 23 March 2010 on Engaging with the Web 2.0 Consumer.TRANSCRIPT
Socially ConnectedPlatforms
EVER BEFORE
$6.5m Twitter sales in 2009
300% increase
#1 AD OF 2009TOP 10 OF EVERYTHING, 2009
Whyso hard ?
Being a part of the conversation
Most organisations
People
People
GOING DOWN THE TOILET
What should you do to engage?