engaging today's consumer: make commerce beautiful
DESCRIPTION
Acquia presentation by Ray Grady, SVP Commerce at LUSH, Acquia and iKOS eventTRANSCRIPT
![Page 1: Engaging Today's Consumer: Make Commerce Beautiful](https://reader033.vdocuments.site/reader033/viewer/2022060119/558e79d21a28ab5d2c8b45ba/html5/thumbnails/1.jpg)
Engaging Today’s Consumer through Beautiful Commerce
![Page 2: Engaging Today's Consumer: Make Commerce Beautiful](https://reader033.vdocuments.site/reader033/viewer/2022060119/558e79d21a28ab5d2c8b45ba/html5/thumbnails/2.jpg)
Commerce is being Disrupted
![Page 3: Engaging Today's Consumer: Make Commerce Beautiful](https://reader033.vdocuments.site/reader033/viewer/2022060119/558e79d21a28ab5d2c8b45ba/html5/thumbnails/3.jpg)
What does this mean to Brands? Commoditizing the Market Disrupting the Market
![Page 4: Engaging Today's Consumer: Make Commerce Beautiful](https://reader033.vdocuments.site/reader033/viewer/2022060119/558e79d21a28ab5d2c8b45ba/html5/thumbnails/4.jpg)
The “Two-Site Syndrome”
![Page 5: Engaging Today's Consumer: Make Commerce Beautiful](https://reader033.vdocuments.site/reader033/viewer/2022060119/558e79d21a28ab5d2c8b45ba/html5/thumbnails/5.jpg)
Declare an End to the “Two-Site Syndrome”
of organizations reported that commerce and 60%
Marketing teams function in silos
![Page 6: Engaging Today's Consumer: Make Commerce Beautiful](https://reader033.vdocuments.site/reader033/viewer/2022060119/558e79d21a28ab5d2c8b45ba/html5/thumbnails/6.jpg)
Content is the Future of Commerce
“As a content and commerce marketer, The North Face has a strategic
imperative to stimulate emotional connections and maximize customer value.”
~R. Shay Miles*
“Consumers are no longer looking for shopping experiences
that are distinctly separate. Today, consumers are looking to
shop within content.” ~Rachel Tipograph**
*http://www.cmswire.com/cms/digital-‐marketing/discussion-‐point-‐can-‐one-‐8irm-‐provide-‐complete-‐digital-‐experience-‐026277.php **http://digiday.com/brands/sociomantic-‐retailers-‐as-‐publishers/
![Page 7: Engaging Today's Consumer: Make Commerce Beautiful](https://reader033.vdocuments.site/reader033/viewer/2022060119/558e79d21a28ab5d2c8b45ba/html5/thumbnails/7.jpg)
But the reality is not quite as simple
![Page 8: Engaging Today's Consumer: Make Commerce Beautiful](https://reader033.vdocuments.site/reader033/viewer/2022060119/558e79d21a28ab5d2c8b45ba/html5/thumbnails/8.jpg)
Challenge: IT Dependencies
IT
Page Layouts
Landing Pages &
Experiences
New Templates
Content Updates
Optimize Experiences
Update Social Media
3rd Party Integrations
Code Deployments
IT
Page Layouts
Landing Pages &
Experiences
New Templates
Content Updates
Optimize Experiences
Update Social Media
3rd Party Integrations
Code Deployments
![Page 9: Engaging Today's Consumer: Make Commerce Beautiful](https://reader033.vdocuments.site/reader033/viewer/2022060119/558e79d21a28ab5d2c8b45ba/html5/thumbnails/9.jpg)
Challenge: Content & Translation Workflows
![Page 10: Engaging Today's Consumer: Make Commerce Beautiful](https://reader033.vdocuments.site/reader033/viewer/2022060119/558e79d21a28ab5d2c8b45ba/html5/thumbnails/10.jpg)
Challenge: Create Brand Differentiation
Brand A
Brand B
Brand C
Brand D
![Page 11: Engaging Today's Consumer: Make Commerce Beautiful](https://reader033.vdocuments.site/reader033/viewer/2022060119/558e79d21a28ab5d2c8b45ba/html5/thumbnails/11.jpg)
Challenge: Create Brand Differentiation
Brand A
Brand B
Brand C
![Page 12: Engaging Today's Consumer: Make Commerce Beautiful](https://reader033.vdocuments.site/reader033/viewer/2022060119/558e79d21a28ab5d2c8b45ba/html5/thumbnails/12.jpg)
Challenge: Create Brand Differentiation
![Page 13: Engaging Today's Consumer: Make Commerce Beautiful](https://reader033.vdocuments.site/reader033/viewer/2022060119/558e79d21a28ab5d2c8b45ba/html5/thumbnails/13.jpg)
Challenge: Managing Non-Product Content
![Page 14: Engaging Today's Consumer: Make Commerce Beautiful](https://reader033.vdocuments.site/reader033/viewer/2022060119/558e79d21a28ab5d2c8b45ba/html5/thumbnails/14.jpg)
Challenge: Reacting Quickly
![Page 15: Engaging Today's Consumer: Make Commerce Beautiful](https://reader033.vdocuments.site/reader033/viewer/2022060119/558e79d21a28ab5d2c8b45ba/html5/thumbnails/15.jpg)
UK Brand Site
Challenge: Complex Global Ecosystems
UK Commerce
Site
EMEA Brand Site
LATAM Brand Site
APAC Brand Site
EMEA Commerce
Site
APAC Commerce
Site
Micro Site
Micro Site
Micro Site
Micro Site
Micro Site
Micro Site
Micro Site
![Page 16: Engaging Today's Consumer: Make Commerce Beautiful](https://reader033.vdocuments.site/reader033/viewer/2022060119/558e79d21a28ab5d2c8b45ba/html5/thumbnails/16.jpg)
What if Commerce Could be Beautiful?
THINK AHEAD.
![Page 17: Engaging Today's Consumer: Make Commerce Beautiful](https://reader033.vdocuments.site/reader033/viewer/2022060119/558e79d21a28ab5d2c8b45ba/html5/thumbnails/17.jpg)
How we help companies transform�Acquia helps organizations unite their business and technical teams as they transform to digital-first.
The Acquia Platform provides the software necessary to build and deliver extraordinary digital experiences faster.
The Acquia Platform! The Acquia Experience!
The Acquia Experience is the intersection of the Acquia Platform and our commitment to Customer Success.
We’ll educate you, map success, and ensure it on an ongoing basis.
Come for the platform, stay for the experience.
![Page 18: Engaging Today's Consumer: Make Commerce Beautiful](https://reader033.vdocuments.site/reader033/viewer/2022060119/558e79d21a28ab5d2c8b45ba/html5/thumbnails/18.jpg)
The Acquia Platform�Freedom to Accelerate"
→ For Marketers & Merchandisers Acquia puts you in control of delivering personalized experiences and driving conversions.!
→ For Brand & Content Managers Acquia helps you deliver unified brand, social, and commerce experiences across devices & borders.
→ For Developers & Technical LeadersAcquia helps developers create high quality"applications faster, and gives technical leaders the security, reliability, and scalability they need.!
![Page 19: Engaging Today's Consumer: Make Commerce Beautiful](https://reader033.vdocuments.site/reader033/viewer/2022060119/558e79d21a28ab5d2c8b45ba/html5/thumbnails/19.jpg)
Acquia Commerce Solutions The Base Requirements:
• In Context Editing
• Content Creation
• Commerce & Content Integration
• Robust Workflows
• Scalability & Security
• Flexibility in Presentation Layer
![Page 20: Engaging Today's Consumer: Make Commerce Beautiful](https://reader033.vdocuments.site/reader033/viewer/2022060119/558e79d21a28ab5d2c8b45ba/html5/thumbnails/20.jpg)
Omni-channel Integration!
Acquia Commerce Solutions - Lift
Testing!!
Targeting!
Content Recommendations! Offers!
Shared Visitor Profiles & Segments!Lift
Web
Contextual Database!
Target
Recommend
ContextDB
Native Drupal!
Cross-CMS!
Add –On To Target OR Recommend!New
![Page 21: Engaging Today's Consumer: Make Commerce Beautiful](https://reader033.vdocuments.site/reader033/viewer/2022060119/558e79d21a28ab5d2c8b45ba/html5/thumbnails/21.jpg)
Lift ContextDB Capabilities
Data warehouse of Visitor Profiles
(known & anonymous)
Segment Manager
Integrate with email, marketing automation, CRM
JS, REST and batch file APIs Common visitor profile used across Lift family of products
Track the visitor journey regardless of the channel WEB
MOBILE
SOCIAL
COMMERCE
CALL CENTER
OTHER CHANNELS
![Page 22: Engaging Today's Consumer: Make Commerce Beautiful](https://reader033.vdocuments.site/reader033/viewer/2022060119/558e79d21a28ab5d2c8b45ba/html5/thumbnails/22.jpg)
Benefit to Brands • No more dependencies on IT for simple content requests
• Customized content and translation flows that work the way you do
• Differentiate your brand and stand out
• Easily manage non-product content
• Solutions to meet your organizational structures
![Page 23: Engaging Today's Consumer: Make Commerce Beautiful](https://reader033.vdocuments.site/reader033/viewer/2022060119/558e79d21a28ab5d2c8b45ba/html5/thumbnails/23.jpg)
![Page 24: Engaging Today's Consumer: Make Commerce Beautiful](https://reader033.vdocuments.site/reader033/viewer/2022060119/558e79d21a28ab5d2c8b45ba/html5/thumbnails/24.jpg)
PUMA
![Page 25: Engaging Today's Consumer: Make Commerce Beautiful](https://reader033.vdocuments.site/reader033/viewer/2022060119/558e79d21a28ab5d2c8b45ba/html5/thumbnails/25.jpg)
Thank You