engaging users through mobile - ecv international · engaging users through mobile ezra leung...
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App Annie Helps Build A Better App Business
ACTIONABLE INSIGHTS
DiscoverOpportunities
Develop Winning Strategies
Optimize UserAcquisition
Drive DeeperEngagement
AccelerateRevenue
Most Trusted Partner in the App Economy
5
Over half of Google Play and iOS
revenue combined is generated by App Annie customers.*
www.appannie.com/intelligence | © 2016 App Annie
EAT & DRINK
DATE
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NEWS
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CREATE
TRAVEL
BANK
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SPORTS
Apps Cover Every Aspect of Our Daily Lives
Confidential l Property of App Annie l Do Not Disclose l © App Annie 2016
2 Hours a Day Spent Using Apps 40 Apps Used per Month
© App Annie 2016
• Globally, younger users spend the most time in apps
• This is most evident in Europe – in Germany and the UK, those aged 13-24 spent more than double the time in apps each day compared to those over 45
• However, all age groups are using apps regularly
Younger Users Spend the Most Time in Apps
App Downloads’ Continued Momentum
Worldwide App Store Downloads
Dow
nloa
ds (B
illio
ns)
Google Play
iOS App Store
Rev
enue
(Bill
ions
USD
)
*Android phone total time, excluding China
Worldwide Total Time Spent in Apps*
Tota
l Hou
rs (B
illio
ns)
Time Spent in Apps Up 100% in 2 Years
Time Spent In All Categories Increasing
*Android phone total time, excluding China
Worldwide Total Time Spent in Apps*
Revenue Surging 40% YOY
Worldwide App Store Revenue
Rev
enue
(Bill
ions
USD
)
Google Play
iOS App Store
Rev
enue
(B
illio
ns U
SD)
Major Brands Turning to Apps
Sector Companies Sales and Marketing
Product/Service Usage
Customer Service
Consumer Packaged Goods (CPG)
— —
Consumer Devices
Transport
Retail
Media
Financial Services —
Mature App Usage
Emerging App Usage
New Frontier for Brick-And-Mortar Retailers
#1 Advertiser by Share of Ads#32 Advertiser by Share of Ads
Aug 01 Aug 07 Aug 14 Aug 21
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Download Rank HistoryUnited States - Aug 1, 2016 - Aug 27, 2016
Android Pay adds Walgreens loyalty card
Item customization
Reordering made easy
Fewer steps To order
Mobile Ordering
Apple Pay, Wechat Pay, Alipay and more
Check split
Auto top-up
Mobile PaymentProduct Display
Visual appeal
Catchy descriptions
Promote upsell
Best-in-Class QSR App Experience to Enhance the Customer Journey
Emojis Increase Push Notification Engagement rate by 85%
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• App Annie and Leanplum conducted a research in 2016 showed that push notifications with Emojis in it had an open rate that is double than those without.
• Notifications with emojis also led to higher conversion rates, engagement metrics and ultimately revenue.
So Why are Emojis so Effective?
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• Millennials are the biggest consumers of mobile apps, ranging from 70% to 110% more than the older generation.
• Millennials are receptive and accustomed to using emojis to express themselves
• Scientifically proven to engage with the part that engages with emotions in the brain.
Tips for Embedding Emojis
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• Personalize content with emojis
• Leverage on user behavior
• Choose the right timing
Top performing emojis that can increase notification engagement and conversion rates
Asia: Largest App Market Globally
112.4149.3
288.4
*Gross revenue = Consumer spend on apps (not net to publisher)
$41.8$51.8
$102.5