Engaging through stories

Rainmaking Summit 1st February 2017

●Why are we hearing this

●People became characters

●Included jeopardy or conflict

●Patterns - yet focus

●Transporation

VUCA

Volatile Uncertainty ComplexAmbiguous

Storytelling in different Organisational Cultures

●Blueprint●Prototype●Involve●Go have fun

"You can have the best technology, you can have the best business model, but if the storytelling isn't amazing, it won't matter. Nobody will watch."

Bonus slide

Jeff Bezos

Thank you!AMA @kev_mcdougall