Transcript
![Page 1: Engaging through stories (Rainmaking Summit 2017)](https://reader036.vdocuments.site/reader036/viewer/2022082904/58a44df71a28ab55068b4c0d/html5/thumbnails/1.jpg)
Engaging through stories
Rainmaking Summit 1st February 2017
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●Why are we hearing this
●People became characters
●Included jeopardy or conflict
●Patterns - yet focus
●Transporation
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VUCA
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Volatile Uncertainty ComplexAmbiguous
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Storytelling in different Organisational Cultures
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●Blueprint●Prototype●Involve●Go have fun
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"You can have the best technology, you can have the best business model, but if the storytelling isn't amazing, it won't matter. Nobody will watch."
Bonus slide
Jeff Bezos
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Thank you!AMA @kev_mcdougall