engaging the academic community: library as storytelling platform
DESCRIPTION
Social media engagement with your academic community can be more than just 'likes.' The “My #HuntLibrary photo project encourages visitors to publicize the Hunt Library through the photo-sharing platform Instagram, helping to foster a sense of community ownership of the new building. Images from this crowdsourced documentation effort will be selected to become part of our permanent digital collections.TRANSCRIPT
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Engaging the Academic Community: Library as Storytelling Platform
Mike Nutt, Digital Media Librarian
Jason Casden, Lead Librarian, Digital Services Development
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Photo credit: © Jeff Goldberg - ESTO
2012: WHAT’S OUR SOCIAL MEDIA STRATEGY?
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#DHHILL on Instagram
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CommunityVoices
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1175+ photographers
2900+ images
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Battle
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Social
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Popularity Algorithm
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RESPONSIVE DESIGN
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Blending Online/Offline Community
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ARCHIVING REACTIONS
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USAGE OVER 10 MONTHS
2900+ images7560+ "likes"
70,000+ "battles"34,000+ visits
221,000+ pageviews1000+ donor agreements
2 objections
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For other Instagram users to see my picture: 83%
To contribute a picture to the NC State archives: 75%
I wanted to win the iPad Mini: 58%
To see my picture on a public display in the Hunt Library or D. H. Hill Library: 50%
Other: 25%
WHY DID PEOPLE PARTICIPATE?
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https://github.com/NCSU-Libraries/lentil
OPEN SOURCE Code: lentil
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go.ncsu.edu/myhuntMike Nutt | [email protected] | @splendidmike
Jason Casden | [email protected] | @cazzerson