A  Storytelling  Pla/orm  for  the  Automo4ve  Industry  

Specialty  equipment  manufacturers  showcase  

their  products  

Local  professionals  showcase  their  work  

Vehicle  manufacturers  showcase  the  customizability  

of  their  vehicles  

Vehicle  dealers  showcase  their  unique  vehicles  

Provides  inspira:on,  ideas  &  informa:on  to  consumers  

Vehicle  manufacturers  showcase  their  newest  

models  

America’s  Love  Affair  With  The  Automobile  ….And  Its  Customiza:on  

•  Ford  Model  T:  Improved  engines  &  suspensions  

•  1920s  through  1960s:  Hot  Rods  •  1970s:  Muscle  Cars  •  1990s:  Import  Cars  &  Supercars  •  Today:  Vibrant  AUermarket  Industry  &  Mass  Customiza:on  of  New  Vehicles  

U.S.  Automo:ve  Industry  Snapshot  

Specialty  Equipment  (SE)  Retail  Sales:  $33B  (2013)  SE  Manufacturers:  3K-­‐5K    Local  Pros  Revenue:  $4.6B  (2013)  Local  Pros:  5K-­‐10K    New  Car  Sales:  16.5M  (2014)  New  Car  Dealerships:  16.4K  (2014)    Used  Car  Dealerships:  123K  (2014)  

The  Problem  

 Fragmented  Industry  à  Fragmented  Audience  

   

A  need  for  a  placorm  that  unifies,  sorts  &  curates  the  industry’s  offerings,  and  promotes  

them  to  consumers  

The  CHARIOTZ  Solu:on  

Signs  Up  &  Creates  Profile   Uploads  Photos   Enters  Make/

Model/Year  

Adds  Tags,  Cap4ons,  

Descrip4ons  

Finds  by  Make/Model  

Selects  Mod/Resto  Categories  

Finds  by  Keyword  Finds  by  Mod/Resto  Category  

Finds  by  Loca4on  

Likes,  Shares  &  Comments  

CHARIOTZ  Pla/orm    

Accessed  through  CHARIOTZ.com  &  CHARIOTZ  

App  

BUSINESS  or  CONSUMER  

CONSUMER  

•  Content  Management  System  •  Instagram  Import  Interface  •  Loca4on  Features  •  Online-­‐to-­‐Physical  features  –  Patent  Pending  

Story  Example  Products  &  Work  Done  Are  Promoted  Through  The  Story  

Business  Lis:ngs  

First  1-­‐2  are  sponsored  lis:ngs  

SE  Manufacturers   Local  Pros  

Sec:on  Adver:sing  Paint  &  Body   Wheels  &  Tires    

For  Sale  Lis:ngs  by  Vehicle  Dealers