Engaging Consumers Panel

#SGCC14

DNV GL © 2013 SAFER, SMARTER, GREENERDNV GL © 2013

DNV GLEnergy Advisory &

Sustainable UsePolicy Advisory & Research

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SAFER, SMARTER, AND GREENER

DNV GL © 2013

Highly Skilled People Across the World

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150years of operation

300+offices

100countries

16,500employees

OIL & GAS ENERGY BUSINESS

ASSURANCE

MARITIME

DNV GL © 2013

An Energy Technology Powerhouse

4

10

Laboratories include world’s largest high-power, high-voltage test lab

Largest

Independent technical adviser on renewable energy

2,500

More than 2,500 independent energy experts

90

Years experience in energy, including 30 years in energy efficiency and wind

No. 1

In high-power and high-voltage testing

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Leading certification body with more than 25 standards and guidelines published

DNV GL © 2013

Services Along the Entire Energy Value Chain

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• Energy policy and regulation

• Strategic planning

• Technology planning

• Supply chain optimization

• Risk & change management

• Alternative business model development

• Dynamic microgrids

• Distributed generation

• Renewables

• Biomass & gas generation

• Power purchase agreements

• Market design

• Competitive retail market structure and support

• Benchmarking performance

• Technology assessments

• Power systems planning and design

• Operational excellence

• Grid hardening and resiliency

• Asset management

• Renewables integration

• Energy Efficiency and Demand Response Services

• Data analytics

• Energy economics

• Behind the meter generation

• Building automation

Policy and Strategy

Production/ Power

Generation

Trading/ Wholesale Markets

Transmission and

Distribution

Use/ Customer

DNV GL © 2013

Home Energy Management Systems

Non-intrusive metering has been reborn

– Two basic technologies

– Load disaggregation using machine learning

– Wave form analysis

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DNV GL © 2013

Home Energy Management Systems

Most vendors using B2C model successfully

Customers are buying, so there must be value, but…….

is there value to the electric utility?

Technology offers real time, <1minute output at appliance level to “cloud”

applications compared to most AMI systems that can only achieve next day

retrieval @ 15 minute intervals

Utilities helping to solve B2C vendor challenges may provide synergies

– Most systems require installation of current transformers in main panel

– Wi-Fi connectivity crucial to full value realization

– How can utility help and what are the benefits?

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©2014 Comverge – Confidential and Proprietary 8

Smart Grid Consumer Collaborative

Members Meeting and Interactive Workshop

Engaging Consumers Panel

Jason Cigarran, VP Corporate Marketing & Comms

Comverge

Solutions

Comverge Overview

Utility Clients

Comverge by the Numbers

6,000,000+ energy management devices deployed

1,600,000+ residential participants enrolled into DR

programs

500+ Utility Customers

2,100+ Commercial and Industrial customers

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Solutions

Demand Response

Customer Engagement

Energy Efficiency

Products

IntelliSOURCE software platform

IntelliTEMP thermostats

IntelliPEAK control switches

Services

Program design, planning and execution

Marketing strategy & execution

Installation

Measurement and verification

10©2014 Comverge – Confidential and Proprietary

Completed Over 1.6 Million Enrollments

0

200,000

400,000

600,000

800,000

1,000,000

1,200,000

1,400,000

1,600,000

2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

Cum

ula

tive E

nro

llments

Best Practices for Program Recruitment

Compelling offer: Make sure the program incentives make sense

Analysis: Understand the target demographics.

Channels: Use an appropriate mix of communication channels: printed direct

mail, web, call center, social media, and more.

Education: Build and set appropriate expectations with customers.

Choice: Give them a choice of devices and cycling options.

Partnerships: Collaborate with regulators and stakeholders.

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Engagement

EE DR

Devices = 5%

efficiency savings

Actionable tips and

device data delivers

much deeper

customer insights

Consumers have demonstrated their desire by paying for

this convenience, comfort and control

Providing this experience helps utilities improve their brand

and creates a high-value channel to reach their consumers

DR and EE combined into one program can add

tremendously to benefit side while imposing little extra cost

High quality device

DR

Engaging experience

drives program

recruitment and

retention

The Rise of the Wi-Fi ThermostatIntegrated demand response and energy efficiency programs

How Big Data Can Help Utilities Deliver Personalized Energy Services

October 3, 2014

Marie Bahl McKenna

SVP Sales & Marketing, Tendril

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About Tendril

A leading provider of Energy Services

Management (ESM) solutions

WHO WE ARE

We partner with energy service providers

to facilitate over 5 million households’

energy and cost savings.

Our core expertise:

• Software development

• Big data analytics

• Consumer engagement

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From Airlines to Home Entertainment

BIG DATA IS TRANSFORMING INDUSTRIES

Co

mm

erc

e

Airline

Home Entertainment

CR

M

Personal

Banking

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ENERGY

EFFICIENCY

CFL

PROGRAM

DEMAND

RESPONSE

Siloed Programs

UTILITY PROGRAMS TODAY

SOLAR

PROGRAM

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The New Customer-Centric Paradigm

WHERE WE NEED TO GO

HOME

ENERGY

AUDIT

DEMAND

RESPONSE

LED

PROGRAM

BEHAVIORAL

ENERGY

EFFICIENCY

ENERGY

EFFICIENT

APPLIANCES

HVAC

TUNE-UP

Recycling

ENERGY

CONSULTING

SOLAR

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TARIFF DATA

METER DATA

BILL DATA

WEATHER

DATA

DEMOGRAPHIC

DATA

USER DATA

• Flexible

• Personalized

• Multi-channel

• Single Source

GETTING THE MOST OUT OF YOUR DATA

Energy Services Management

ESM PLATFORM

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The New Customer-Centric Paradigm

BENEFITS

UTILITYCUSTOMER

Beyond compliance

New revenue streams

Increase satisfaction

Lower costs

Increase adoption

Save money

Increase loyalty

Energy conscious

Engaged

Personalized Info

2014 SGCC Member Meeting & Interactive Workshop

is like Throwing a Party

Proprietary & Confidential

Why Customer Engagement

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Proprietary & Confidential21

If you build

it…

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Proprietary & Confidential22

The invitation

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The benefits of

mastering the invitation?

Proprietary & Confidential23

Throw a good party and you also• lower the barrier to getting guests at your next shingdig (retention)• increase your audience through tag-along guests (advocacy)

Guests at your party!

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Thanks!

Proprietary & Confidential24

Director of Consumer Marketingjulia@simpleenergy.com

Julia Johnson

SMART GRID CONSUMER COLLABORATIVE :

SMART GRID INITIATIVE

PRESENTED BY: RAIFORD SMITH

VICE PRES IDENT, CORPORATE DEVELOPMENT & PLANNING

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CPS ENERGY OVERVIEW

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• Largest municipally-owned natural gas and electric utility.

• Acquired in 1942 by San Antonio and currently serves over 741k electric and

331k natural gas customers.

• Vertically-integrated across its 1,514-square-mile service area in ERCOT.

• Rates and bills among lowest among the nation’s 20 largest cities.

• Diverse generation (largest renewables portfolio in Texas, #6 nation wide)

– Natural gas = 42% of our generation capacity

– Coal = 28%

– Nuclear = 14%

– Wind = 13.5%

– Energy efficiency programs, solar, and landfill gas = 3%

Smart Grid: Transformation of the electrical grid through the use of digital information and

communications technology

SMART GRID DEFINED

Smart Grid enhances electric grid operations

(outage restoration, billing, and more) by improving

how we effectively and efficiently serve customers.

Additionally, the Smart Grid provides a platform for

future innovative customer solutions and choices.

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CUSTOMER BENEFITS• Faster outage restoration (automatic notification vs call-dependent)

• Automatic reads (no estimations, lower cost of service, minimal access

req’d on customer premise)

• Immediate connects/disconnects for move-ins/outs (lower cost, too)

• Platform for new energy management tools for customers

• New pricing and payment plans (time-of-use rates, pre-pay plans, critical

peak pricing)

• Integration of new energy economy solutions: home area networks, rooftop

solar, electric vehicles

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UTILITY BENEFITS

• Operational improvement such as reduced truck rolls, enhanced

trouble diagnosis and dispatch, and better voltage mgmt

• Financial savings, including reduced meter reading costs, lower

move-in/out costs, reduced fuel costs

• Improved safety and reliability of grid operations

• Enhanced customer satisfaction through new products and

services

• Lower emissions: fewer vehicles on our roads

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SMART GRID BENEFITS

• Community Benefits:

– Economic growth

– Enhanced reliability

– Maintain competitive rates

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Four components of a smart grid:1. Advanced Metering Infrastructure (AMI)2. Grid Automation3. Enhanced Networking / Telecommunications4. New Information Technology

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ADVANCED METERING INFRASTRUCTURE

(AMI) FOR ELECTRIC & GAS

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Electric

• Over 740K AMI meters will be installed

• Data available at 15 minute intervals /

transmitted 6x per day

• Meters communicate with mesh network

Gas

• Over 340K Interface Management Units

(IMUs) to be installed on existing meters

• Modules are battery powered with an

expected lifespan of 20 years

• Reads done every hour/transmitted

once daily to preserve battery life

• IMU’s communicate to mesh network

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PROGRAM TIMELINE

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Initial smart grid deployment is covered under existing rates, will continue for several years, and should enhance San Antonio’s electric grid to provide a platform for growth and development.

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INITIAL DEPLOYMENT AREAS

COMMUNICATION PLAN

• Key Stakeholders (May)90 days

• Community Groups/HOAs (June)60 days

• Direct Mail to Customers (July)30 days

• Phone Calls to Customers (Aug)7 days

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CUSTOMER AMI “OPT OUT”

OPTION

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Notification Upfront Charge to

Exchange Meter

Monthly Charge for

Meter reading

Customer notifies

CPS Energy

prior to install

$0 $20 per month

Customer notifies

CPS Energy

after install

$175 for 1 meter

$250 for 2 meters

$20 per month

For qualified low-income customers: Meter Exchange charge $35 for 1 meter, $50 for 2 meters; Monthly charge $10.

Fees will be applied through the Miscellaneous Charge Tariff

COMMUNITY AWARENESS

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LESSONS LEARNED SO

FAR…

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