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EngageFrontTM

SELF-SERVE PLATFORM

ABOUT ADDICTIVE MOBILITY

TARGETING

OUR DIFFERENTIATORS

� Geo targeting

� Gender & age targeting

� Audience behaviour profiling

Enhanced In-App Targeting Methodologies

BUSINESSINTELLIGENCE

� Comprehensive real time reporting dashboard

� Measures user engagement beyond CTR metrics

� Uses data visualization tools to provide campaign insights

Transforming 'Mobile Data' into Relevant Data based on KPIs

CREATIVE� Create innovative mobile rich media ads ensuring engagement

� Able to deliver in all mobile ad creative formats

� Provide creative analytics & advice for mobile first execution

Transitioning Brands to a 'Mobile First' Creative Execution

Proprietary State of the

Art Technology Platform

Works with 250+ of the

Fortune 500 Brands

Access to Global In-App

Premium Inventory

Specialization in Mobile

In-App Advertising

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A SELF SERVE PLATFORM WITH FULL SERVICE FEATURES

OPTIMIZED FOR CPC AND CPM CAMPAIGNS

• Custom Data Aggregation

• Full Transparency into Stats

• Advanced Targeting Capabilities

• Personal Tech Support

ENGAGEFRONT™

• Real-Time Reporting Capabilities

• Campaign Dashboard

• Open API

• Preview and Test Ads

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MOBILE-OPTIMIZED CREATIVES

Video InterstitialsStandard Banners Native Ads

SELF SERVE CO-MANAGED

* Value-added service

SUPPORT POST-CLICK ENGAGEMENT TRACKING

Rich Media

DIY CREATIVE BUILDER CREATIVE GALLERY

SELF SERVE PLATFORM – MOBILE OPTIMIZED CREATIVES

EngageFront offer templates for creating

mobile optimized creatives. From standard

banners, to video interstitials, to native ads,

you will be able to build creative optimized for

mobile. Our creative templates support post-

click engagement tracking.

With our simulator, you are able to test your

ad before it goes live to ensure that it is

appearing correctly and goes to the correct

site or page upon click.

If you are looking for Rich Media Formats, our

team of experts can work with you to create

dynamic and engaging creatives.

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TARGETING CAPABILITIES

SELF SERVE PLATFORM - TARGETING CAPABILITIES

EngageFront runs on Constellation™, our mobile data management platform. We use over 5TB

of daily data to train our mDMP to filter out unresponsive customers and apps with poor brand

safety. Our targeting algorithms were built exclusively for mobile in-app advertising and are

able to track users in the post-cookie world, based on device ID, a unique identifier that tracks

users across apps. During your campaign, Constellation™ is working to continuously to

improve your results so reach your optimal target customer.

• Impressions

• Clicks

• Customizable Max Bid

• Gender

• Age Group

• Language

• Country

• Region

• City

• Longitude & Latitude

• OS

• Carrier

• Time Zone

• Dayparting

• Weekparting

• DailyUSER FREQUENCY

TIME RESTRICTIONS

DEVICE

GEOTARGETING

DEMOGRAPHICS

BUDGET CONTROL

PACING

AUDIENCE PROFILES • 26 IAB Profiles

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DATA

REPORTING CAPABILITIES

AGE⎹ GENDER⎹ LOCATION

Real Time Delivery Report

Processing time: 5 min

Full In-Depth Analysis

Impressions

Clicks

CTR

SELF SERVE PLATFORM - FULL TRANSPARENCY INTO STATS

ADDICTIVE MOBILITY

Key Metrics

- Impressions, Clicks, CTR

- Spend, eCPM, eCPC

- Post-click engagement

Dimensions

- Date, time

- Time zone

- Country, region

- Device

The second that your campaign goes live, EngageFront gives you real

time reports on impressions, clicks and CTR so you can adjust your

targeting as needed.

Every five minutes, the data from your campaign is processed and

updated to deliver full in-depth analysis. Our complete data set means

you can make meaningful and insightful conclusions about your

campaign and audience. You are able to choose which metrics, such

as gender vs age or time vs geo-location, and generate summaries

and reports based on the goals of your campaign. Our data

visualization tools means you can truly see what happened. Plus we

filter out bots and malicious traffic protecting you and guaranteeing

the stats you see are real.

EngageFront also tracks post-click engagement; tracking beyond the

initial banner expand to identify how many actions were taken such as

taps on video play buttons, social buttons, and game plays.

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DASHBOARD

Our dashboard features an easy to use interface across devices. This means you can check on your campaign no matter

where you are. You are able to view a full history of all current, pending and past campaigns.

SELF SERVE PLATFORM - DASHBOARD

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ONLINEinfo@addictivemobility.com

http://addictivemobility.com

72 Fraser Avenue,

Suite 201 (Liberty Village),

Toronto, ON M6K 3J7

1199 West Hastings Street,

Suite 800

Vancouver, BC, V6E 3T5

T (+0) 20 3701 0370

M (+0) 20 3701 0372

DUBAI

@AddictiveAdTech

OUR CONTACT INFO

48 Charlotte Street,

London W1T 2NS UK

T (+971) 4 454 2608T(+1) 604 629 8987T(+1) 416 535 0706

F(+1) 416 535 0709

UK

1406, JBC3, Cluster Y

Jumeriah Lake Towers,

Dubai, UAE

VANCOUVERTORONTO

VISIT OUR

WEBSITE TO

REQUEST A DEMO

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