July 2016

The #1 Mobile Learning Platform in Africa

Size of Market

2

2016 2017 2018 20190

20

40

60

80

100

120

Mill

ions

of

Peop

le

ENEZA User Growth

Adults in English-speaking Africa don’t finish high

school

4 out of 5

Total Market

Smartphones in Market

Eneza Users

Eneza?

Eneza?

Our Conviction & Passion

Let’s get Serious

Eneza?

The Problem

Why we created Eneza?

A DIY Diploma for the “BAM” Generation

Social first

Crave success & attention

Spend money on education(minimum of $300/year for every high school student)

Device is everything(20% of adult

income)

Live in urban areas

Building Blocks

1. Individual - Personalized data2. Relevant Content – Locally aligned Lessons3. Curated Measurement - Assessments4. Socialization - Chat (Ask-a-Teacher & -Peers)5. Discovery - Wikipedia

Product

8

Courses + Chat ClassroomsNow+ Easy, habit-forming,

immediate+ Full Local Curriculum + Live teacher + peer access+ Instant feedback

Additional Screenshots

Educational course platform2016-2020 & beyond

+ Education publishers’ “last mile” service+ Education and achievement repository+ Qualifications wallet+ Personalized, mobile-first marketplace

What traction have we achieved?

9

Clients & Partners

Targeted Markets

2012 2013 2014 2015 20160

100

200

300

400

500

600

700

800

900

1000

Peop

le in

Tho

usan

ds

Super Users

Unique Users

User Data

Mar-15

Apr-1

5

May-15

Jun-15

Jul-15

Aug-1

5

Sep-1

5

Oct-15

Nov-15

Dec-15

Jan-16

Feb-1

6

Mar-16

Apr-1

630000

35000

40000

45000

50000

55000

60000

65000

70000 Monthly Subscribers

Ask A Teacher (2014 vs 2015)

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec0

10000

20000

30000

40000

50000

60000 AAT Comparison

2014 2015

User Overall Performance(2012-2016)

 Total No. Of

SubjectsLessons

CompletedQuestions Completed

Average Performance in

all SubjectsPrimary KE 12 1,987,236 9,936,180 59.31%Primary GH 10 3,107 15,535 60.82%Secondary KE 6 452,031 2,260,155 41.97%

Secondary-TZ 9 77,846 389,230 52.69%

Teacher 5 76,257 228,771 69.21%Adult 6 59,376 178,128 68.31%

User Overall Performance(2012-2016)

 

Best Performing

SubjectAverage

PerformanceWorst

Performing Subject

Average Performance

Primary KE Kiswahili 68.4% Mathematics 59.67%

Primary GH Religious Moral Education 69.48% TWI 53.88%

Secondary KE English 45.47% Mathematics 33.34%

Secondary-TZ Kiswahili 56.25% Geography 45.04%

TeacherGeneral School

systems management

76.73% Classroom Management

63.28%

Adult Finance 76.04% Educate parent 62.13%

Messages Exchanged(2015)

39,000,000 USSD/SMSMessages Exchanged

Messages Exchanged(To Date)

80,000,000 USSD/SMSMessages Exchanged

Revenue Streams

16

B2B + +

+B2C + =

=Corporate &

Govt. Agencies partnership

2 Week Free Trials for their users

Individuals pay for themselves

Parents Teacher/adult learners

14-25 year old learners

So how much does the product cost?

Local Currency US Dollars

Kenya

KES40/Month $0.40

Tanzania

TSH2000/Month $0.9

Ghana

2Cedi/Month $0.52

Go-to-Strategy

And finally, How we run Marketing…

What we tried (and failed at)

1.Government Connections2.NGO Customizations3.School-to-school

What has worked!

1.Simple Billing System2.Association Partnerships3.Corporate Partnerships4.FREE TRIALS

The Future

1. Collaboration into Solutions2. Providers of Nano Degrees3. 13 year old entrepreneurs

/EnezaEducation @EnezaEducation

July 2016