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More paid subscribers than any other

environment website

ENDS media guide

1

2015

2media guide 2015

coNtENtS3 Foreword

4 Ends Audience

7 Why reach the Ends Audience?

8 How to reach the Ends Audience?

9 Online advertising opportunities

10 E-bulletins

11 Ends Directory online

12 Lead generation

14 Print advertising options

15 Product portfolio

22 Contacts

3media guide 2015

Print OnLinE E- BuLLEtins AWArDs sPECiAL rEPOrts LEAD GEnErAtiOn AnALytiCs

EDitorial FOrEWOrD

From being a fringe activity a generation ago environmental sustainability has become a central concern – even if there is still more talk than action in some cases.

throughout this period, EnDs has sought to provide those working in the environmental field with timely, reliable and insightful information that supports their professional roles. it is a measure of our success that EnDs remains just as trusted as an authoritative source now as then.

Our team of specialist writers provides innovative, unique and in-depth news, analysis and comment. Our independent stance, integrity and investigations are constants at EnDs and provide an essential read both online at endsreport.com, endseurope.com and monthly through the print issues.

We have a particular focus on decrypting and explaining policy developments, measuring all developments against environmental outcomes and if necessary pointing out the ways we feel the government’s or business policies or actions fall short.

We are proud of the depth and quality of our coverage. By attending to the detail, avoiding sensationalism or spin and challenging received wisdom or authority over many years we can offer vital historical insight to the problems of the present day.

EnDs not only provides the big picture that remains vital for all who work in environment-related roles. We also speak directly to specialists and support them in their day-to-day work.

Our audience is formed of leaders involved in management of energy and environmental performance for both public and private organisations. EnDs is the place that they come to stay abreast of all the news and environmental issues to help develop their career.

Follow us on Twitter: @TheENDSReport or @ENDSEurope

Join our LinkedIn group: ‘The ENDS Report’

Alison Carter, Editor EnDs report

4

ENDS aUDiENcE FACts & FiGurEs

media guide 2015


ENDS has been the leading environmental, energy and sustainability information service in the UK since 1978.

Over the last 35 years, our audience has expanded and now reaches more than 18,000 paid subscribers – more than any other environmental website or publication. the EnDs paid audience is formed of serious professionals who are involved in management of energy and environmental performance for organisations both public and private.

Our audience receives two core services:

Print – ENDS Report

Our flagship product – a monthly journal covering all aspects of uK environmental issues which reaches more than 9,000 readers.

Over 38,000* of your target audience visit ENDS on a monthly basis, you only need advertise in ENDS to reach all key decision makers who purchase environmental products, services and consultancies.

* Monthly visits to endsreport.com and endseurope.com via web stats report June 2014

Online – endsreport.com, endseurope.com & endscompliance.com

All products are updated daily and deliver news, analysis and data on environmental issues covering both uK and Europe to our audience of 18,2301 paid users.

Key statistics

Because EnDs is 100% paid-for, visitors stay on our websites for longer. Our average length of visit is 7 minutes – at least twice as long as similar websites. Our longer visits guarantee that every visitor will see and remember your advert and provide enhanced value for money.

1 EnDs subscriber Data June 2014 2 Webtrends June 2014

18,2301

paid subscribers (June 2014)

page impressions per month (June 2014)

average length of visit (June 2014)

142,0002 7 minutes2

5

ENDS aUDiENcE FACts & FiGurEs ii

media guide 2015


The ENDS paid audience represents close to 50% market share of all environmental professionals in the UK. Our 18,230 paid users are made up of:

44%Public

6,857

2%Other

287

8%Education/research

1,270

22%Private – services

3,470

24%Private – Industrial

3,686

Our audience split is 44% public sector

and 46% private sector. the subscribing

organisations – whether public or private –

represent many of the largest purchasers of

environmental consultancy and related eco-

services. these organisations often employ

teams of environmental professionals, usually

within departments, to:

» enforce and comply with environmental regulations

» understand new environment polices

» achieve environmental standards

» or reduce consumption of energy and other resources

EnDs is designed to support these organisations and their staff to achieve these goals.

6media guide 2015


ENDS aUDiENcE PrOFiLE

Main Job Function Our audience is principally concerned with managing energy and environmental performance for organisations. As managers with this responsibility, a key part of the role is working with and selecting suppliers of various environmental products and services – particular environmental consultancy.

Geography Our paid audience is predominantly uK-based although a significant number is also based in continental Europe as energy/environment management issues, contracts and regulations are increasingly handled on an Eu-wide basis by head offices.

Growth of paid users EnDs is a rapidly-expanding paid-for information service. Overall EnDs expanded its paid subscriber base by 64% between January 2012 and June 2014. Because we are a high-growth service, long-term advertisers with annual contracts can expect to see increasing returns on their investment through the year.

75%UK

25%EU (non UK)

January 2012

11,689 paid users

June 2014

18,230 paid users

90% of the ENDS audience describe themselves as Environmental Professionals or Senior Managers3

70%

67%

of our subscribers say they have a direct influence over or are the main decision makers in relation to purchasing environmental consultancy or other eco-services3

72% have more one or more professional qualifications3

work for organisations with more than 500 staff3

1 EnDs subscriber Data June 2014 2 Webtrends June 2014 3 EnDs reader survey June 2011

7media guide 2015


why rEach tHE EnDs AuDiEnCE?

We have the largest paid subscriber base of any environment website in Europe. Because our audience is paid-for, they are usually serious, senior professionals with a responsibility for managing environmental performance.

70%

33%

have direct involvement in purchasing environmental products, consultancy or services3

Audience figures are growing at 33% a year so clients with annual contracts will see improving ROIs over the year

38,0003

monthly visits means you can reach the entire market for environment professionals in the UK*

twice as longOur visit lengths are twice as long as most sites – double the value for our advertisers

1 EnDs subscriber Data June 2014 2 Webtrends June 2014 3 EnDs reader survey June 2011

*EnDs estimates – there are approximately 30,000 qualified environmental professionals in the uK.

8media guide 2015


how to rEach tHE EnDs AuDiEnCE

Online Advertising EnDs offers a rare opportunity to advertise to a large subscription-only audience where ads are viewed twice as much on average per visit than with a free site. Also, you have the assurance of knowing that you are reaching a high-quality senior audience – rather than free traffic that often leads to poor results.

E-BulletinsE-Bulletins have the option to target specific segments of our audience through weekly and daily bulletins which are aimed at different types of environment managers. All adverts are trafficked across inventory on both EnDs sites to maximise impact.

Lead Generation Our lead generation service allows clients to create databases and lists of qualified leads that meet exact needs. We work directly with clients to produce registration-only online content. ideal if you require leads for a specific environmental product or service.

List rentalyou can also opt to rent our audience lists for your own direct marketing campaigns. We can offer you the best sources of leads in the industry for both direct mail and e-marketing campaigns for more details of the latest data counts please get in contact with us.

Print AdvertisingEnDs in print is a different way to reach our audience and is often used in combination with online to maximise your opportunity to engage.

the EnDs report is read by around two-thirds of our paid subscriber base and there are opportunities to promote environmental products and services within the publication –either through display advertising, inserts or classified listings.

Special ReportsEnDs publishes special feature articles and reports throughout the year, offering opportunities for sponsorship or advertising in both print and digital versions, including new for 2014/15 digimag versions. see the current forward features and special reports list at www.ends.co.uk/specialreports.htm

Sponsored ContentAlso new for 2014/15, it is now possible to place sponsored editorial content in online and/or print versions of EnDs publications. Delivered on the native advertising model, sponsored content is integrated into products' regular content flow. see www.ends.co.uk/advertisingguidelines.htm for more information.

http://www.ends.co.uk/specialreports.htm

http://www.ends.co.uk/advertisingguidelines.htm

http://www.ends.co.uk/advertisingguidelines.htm

9media guide 2015


oNliNE ADvErtisinG OPtiOns

LeaderboardPrime position, always

above the page fold on

every landing page.

Size(pixels) File size

728 x 90 40kb

Page Peeltotally unmissable, peel

a corner of our website

and see your message

underneath.

225 x 90 40kb

MPUA prime position that

appears in news articles

as well as the home

page, and is perfect for

videos and animation.

300 x 250 40kb

SkyscraperMaximum visibility while

the user scrolls down.

120 x 600 40kb

Endsreport.com and Endseurope.comTwo sites for the price of one

All online advertisers appear on two EnDs sites for one inclusive price. this ensures you can reach all of our 18,230 paid subscribers.

» 38,000 visits per month

» 7 minutes per visit – at least twice as long as the average website

» 142,000 page impressions per month

» Maximum rotation of three ads per position

» Higher-than average click- through rates

» Low rates available for long-term contracts

» Change advertising copy as often as you like

» receive regular reports on the performance of your advert

Available InventoryMost forms of online display advertising are available. All are sold through monthly tenancies and include regular reports throughout your campaign detailing how many people have viewed and clicked on your advert.

10media guide 2015


E-bUllEtiNS there is an opportunity to reach a larger audience by advertising in our bulletins as we distribute a total of 8 separate email bulletins on a daily or weekly basis, to both registered and paid users. the average combined number of recipients for these bulletins is 18,000.

ENDS Report (weekly) ENDS Daily

Our bulletin options are

» Compliance (weekly)

» sustainability (weekly)

» Energy & Carbon (weekly)

» specialist/technical (weekly)

» Green Business (weekly)

» Policy (weekly)

» shale Gas (coming soon)

» EnDs report (weekly)

» EnDs report Morning Headlines (daily)

» EnDs Europe (daily)

LeaderboardPrime position, always above the

page fold on every landing page.


728 x 90 40kb

SkyscraperMaximum visibility while the user

scrolls down.


120 x 600 40kb

11media guide 2015


Through a range of advertising options, you can use the directory to make sure the products and services you offer are seen when our audience is sourcing suppliers.

ENDS DirEctory oNliNEis the place on the EnDs websites where our audience goes to search for and source new environmental consultancies, products and services. For around 70% of subscribers, purchasing is an important part of their jobs so many visit the EnDs Directory online for this purpose.

12media guide 2015


lEaD gENEratioN PArt 1

We have four services within our lead generation service for key clients. These are as follows:

» Expert Reports

» Webcasts (Pre-recorded)

» Webinars (Live)

» Audience surveys

Expert Reports Our Expert reports service provides you with leads from within your target market as well as a platform through which to engage them with your expertise.

» We work with you to develop content and topic

» the report can be written independently by EnDs editorial team or supplied by the sponsor

» We post the Expert report on both EnDs websites where it will remain for 12 months

» We market the Expert report via a variety of channels to our audience

» We then send you a regular report which shares contact details of all qualified leads who have downloaded and read the report

» We guarantee at least 100 qualified leads per Expert report

Webcasts (pre-recorded) We produce webcasts for clients who wish to present powerpoints to specific, qualified audiences.

» We work with you to produce and announce a broadcast date.

» the webcast presentation is marketed to our paid audience who sign up to attend the presentation online.

» After the presentation, we provide you with a list of the attendees with full contact information.

» the webcast is available for a 12-month period and we provide you with any further sign-ups beyond the presentation date.

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lEaD gENEratioN PArt 2

Audience Surveys Our EnDs survey offering provides you with detailed information on your target market. they also can form a great prelude to webinar packages as they provide a number of practical findings to add into the live discussion.

» We work with you to compile relevant questions on the subject of your choice that will give you insight into your audiences key concerns

» We market the survey to thousands of relevant professionals – guaranteeing you leads and brand awareness.

» We send you a full report that gives you the leads of all respondents plus a collated graph of the key findings to use in your product development & follow up

Webinars (live) Our webinar offering provides you with a unique opportunity to talk to your audience. We work with you to ensure that the content, marketing, technical delivery and follow-up delivers maximum engagement and conversions.

» We research the topic of your webinar with your target market to ensure maximum relevance.

» We market the webinar via email marketing and social media to ensure that you target the right audience to generate maximum leads.

» We manage the full technical delivery of the webinar and help get additional speakers on board where appropriate.

» We enrich the leads that you receive by including votes, questions and ratings so that your sales team can have an informed approach when contacting customers.

“We were very happy with the whole process provided by the ENDS report in researching,

preparing for and delivering our webinar. The actual delivery on the day was managed smoothly,

and we were impressed with the effectiveness of the format suggested by them to have their editor

help to mediate the session. We also had a high attendance rate out of those that signed up, which

indicated to us the effectiveness of the marketing conducted by ENDS to promote our webinar.”Michael Capper, sales & Product Development Manager (B2B Energy services)

14media guide 2015


PriNt aDvErtiSiNg oPtioNSEnDs report is a 100% paid for subscription-only online and print information service. the monthly print magazine provides you with a cost-effective way to get your branding, products and services in front of a targeted audience of environmental professionals.

False cover

the most prestigious advertising position, with

branding on the front and back cover of the magazine.

Create a huge impact on EnDs’s audience.

Gatefolds

two, three or four-page gatefolds from the inside front

cover or within the main magazine.

Custom publishing

the ideal vehicle for communicating a detailed

message, using the partnership of our editorial and

design team.

Insertsinsert your marketing material into the magazine to

raise your company’s profile and generate awareness.

Prices on requestQuotes for advertising are provided on request.

Email your campaign needs to neil.johnston@

haymarket.com or call +44 (0) 208 267 4232

Each print edition includes separate dedicated sections for advertising appointments in combination with EnDs's online recruitment portal endsjobsearch.co.uk, all kinds of environmental Services, and academic and training courses. there are additional display advertising opportunities around print versions of EnDs Special reports (see page 15 for more information).

Display advertisingAdvertisement sizes

Print display

Advert OPTION Size (mm)

Double-page spread (full bleed) 286 x 426

Double-page spread 280 x 420

1/1 page (full bleed) 286 x 216

1/1 page 280 x 210

1/2 page horizontal 125 x 186

1/2 page vertical 254 x 91

1/4 page horizontal 60 x 186

1/4 page vertical 125 x 91

Something differentBelly-bands

A high-impact device, particularly when tipped on to

a double-page spread, as readers have to turn to your

advertisement first before they can read the rest of

the magazine.

mailto:[email protected]


15

ProDUct Portfolio16 Ends report

17 Ends Europe

18 Ends Directory

19 Ends Awards

20 Ends Analytics

21 Ends Waste & Bioenergy

22 Contacts

media guide 2015

16media guide 2015


ENDS rEPortEnDs report has been at the forefront of the environmental, carbon and sustainability agenda since its early beginnings in 1978.

ENDS is….Impartial

We’re an independent news and

intelligence provider and we offer an

accurate and balanced perspective in

all our reporting

Expert

With more than 35 years of expertise

we ask the right people the right

questions leading us to the exclusive

angles and in-depth coverage that our

readers value

Accessible

We put complex information into

context clearly and concisely, avoiding

the use of confusing jargon and

clarifying it when required

Agenda-setting

Our expert reporting team uses its

expertise to focus on issues today

that the environmental industry will be

talking about tomorrow

Trustworthy

All content is subjected to rigorous

scrutiny, analysis and fact-checking,

a dedication to accuracy that our

reputation was built on.

Timely

We report what’s important when it

matters to ensure our readers have the

right information when they need it

ENDS will always…

Seek to take an independent and

objective view, challenging received

wisdom

Do the hard intellectual graft to make

complex issues accessible to all our

subscribers

Use the knowledge accumulated over

35 years to assist in making informed

judgements

Speak for the environment but

recognise our subscribers work in the

real world

Focus on environmental problems

and solutions using rigorous,

impartial and in-depth analysis

Seek to satisfy the wide-ranging

demands of our audience through the

provision of high-quality products

Provide timely and perceptive

analysis of what really matters

“Great for its breadth of coverage, providing a one-stop shop for technological commercial, policy, economic, political and legal developments”

Professor of Environmental Law, reader survey

17media guide 2015


ENDS EUroPEOver 9,800 unique users per month and 42,000 page impressions make EnDs Europe the Eu’s leading source on eco-policy, business and markets

The professionals’ choice for Europe’s environmental

news and information ENDS Europe brings you the

latest European environmental news and a wide

range of services including analyses, interviews,

opinion pieces and updates on national and EU laws,

as well as additional reports on topical issues.

Reliable, accurate, conciseEnDs Europe reports the news that matters -

accurately and independently, written by our editorial

team in Brussels and London.

The latest news directly to your inboxAs well as constantly posting new articles on our

website, we also send the news directly to you,

wherever you are. An update is published every

business day and delivered straight to your e-mail

address. receive what you want, when you want it:

» Choose news content and delivery frequency by

clicking on the Personalise tab.

» receive daily or weekly updates

» Choose full articles or just headlines with links to

the web

18media guide 2015


ENDS DirEctorynow in its 27th year, the EnDs Directory has become the most trusted and comprehensive service guide for the uK’s energy & environment sector. it represents a unique opportunity for environment consultancies to promote their services to new and existing clients.

The print version of the directory is distributed annually to the subscribers of ENDS Report, but also widely requested by non-subscribers. Further copies of the Directory are also distributed at key events throughout the year.

19media guide 2015


ENDS awarDSnow in its 6th year the Green Economy Awards are the leading event to identify, highlight and celebrate great environmental achievements.

since their launch in 2008 the Green Economy

Awards have been at the forefront of recognising

and awarding excellence of leading environmental

solutions providers. EnDs has created best-in-class

entry and judging procedures, leading to accreditation

for the scheme by the royal society of Arts and our

highly qualified independent judging panel includes

well known corporate environmental leaders,

consultants and environmentalists.

the awards event, which take place in november each

year, recognises and celebrates the winners of these

prestigious Awards whilst allowing the audience to

learn about best practice and to network with peers

within a diverse and multi-sector event.

Celebrating excellence in green practice, strategy and

products; the awards seek out and scrutinize the most

innovative, ambitious and effective initiatives by uK

business for achieving environmental sustainability,

and implementing smart business practice. they are

the uK’s most comprehensive awards on the subject.

the Department for Energy and Climate Change

(DECC) will be sponsoring three energy efficiency

related awards categories; our innovative

commitment regarding the quantity and quality

of entrants has provided DECC with confidence

that winners really will have demonstrated thought

leadership. Government engagement here also has

substantial positive impact on the awards profile.

By becoming a partner or sponsor in these

inspirational Awards your company will play a key role

in highlighting strong leadership in the specialist area

you choose to align yourself with as well as overall the

green agenda.

you will be encouraging a growing band of companies

to spend time and effort in marrying business goals

with environmental aims. All major business sectors

are represented in the Awards, which are designed to

acknowledge the year’s best efforts and achievement

in each area. the Awards offer companies a unique

context for affirming their own commitment to the

sector.

Awards Categories Each year we review our award categories to keep

up with evolving priorities. there is therefore ample

scope to discuss categories that would best meet

your aims within the overall mission of the awards.

» Sustainability

» Compliance

» Specialist

» Business

» Energy

» Politics

20media guide 2015


ENDS aNalyticS EsG Benchmarking & Advisory service

About the serviceEnDs Analytics helps companies understand and

improve their environmental, social and governance

(EsG) performance, with benefits extending from

reputation to employee motivation to share price.

Detailed performance information » Overall ranking analysis: How your company ranks

in its sector (eg. global banks), country (e.g. uK )

and custom peer group.

» thematic rankings: How your company ranks for

each EsG theme (eg. environmental management,

climate change, corporate governance).

» top threes: Highlighting where your company is in

the top 3 in any ranking or area (eg. top German

retailer for environmental management), for use in

communication to stakeholders.

» reputation risk flagging: Highlighting where your

company is in the bottom quartile in any area.

Benchmarking information » Custom peer group: EnDs Analytics will work

with subscribers to select a custom peer group

of up to 20 companies against which to compare

their performance in detail. For this group they will

be able to benchmark their performance overall

and at more detailed theme levels. this will allow

subscribers to understand their strengths and

weaknesses compared with competitors of their

choice in each area.

» index, industry and geographic peer groups:

subscribers will also be able to benchmark their

performance against the average of the entire

assessed universe (3000 of the world’s largest

listed companies), their global sector, regional

sector and national brands.

Action recommendations and forecasts » Action plan: EnDs Analytics provides

each subscriber with a list of customised

recommendations for actions that they can

take to improve their EsG performance. these

recommendations will be tailored to each

subscriber’s current performance.

» Difficulty of implementation: Our

recommendations take account of the difficulty of

execution based on data about which actions are

the most widely implemented by competitors.

» rankings impact forecasting: EnDs Analytics

offers subscribers the ability to forecast the

likely impact of particular actions on rankings

performance, enabling companies to identify the

improvements that will be the most effective.

» Best practice examples: EnDs Analytics gives

clients valuable insight into how other companies

have achieved the recommended action points.

We will provide best practice examples for the top

3 recommended indicators.

21

ENDS waStE & bioENErgy

media guide 2015


Key statistics

ENDS Waste and Bioenergy.com provides latest news and analysis on waste and bioenergy markets, technologies, facilities and government policies affecting energy-from-waste, anaerobic digestion and biomass energy.

» Available Inventory – Most forms of online display advertising are available. All are sold through monthly tenancies and include regular reports throughout your campaign detailing how many people have viewed and clicked your advert.

» Maximum rotation of three ads per position

» Low rates available for long-term contracts

» Change copy as often as you like.

3,800subscribers monthly page

impressions

going out to

recipients monthly

14,000 4 bulletins

1,450

22media guide 2015

coNtactS

PublishingNick Rowcliffe

Publisher

tel: + 44 (0)20 8267 8112

[email protected]

Commercial/AdvertisingNeil Johnston

Commercial Director

tel: +44 (0)20 8267 4232

[email protected]

EditorialAlison Carter

Editor the EnDs report

tel: + 44 (0)20 8267 4724

[email protected]




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