ending final

8/11/2019 Ending Final

1/63

ASummer Training Report

OnVarious Services Provided By HDFC Bank

Submitted to: Submitted by:

Mr.Akhilesh Mishra Aastha JindalMBA 13374

DEPARTMENT OF MANAGEMENT STUDIES

PANIPAT INSTITUTE OF ENGINEERING AND TECHNOLOGY

SAMALKHA, HARYANA (INDIA) 132101

AFFILIATED TO KURUKSHETRA UNIVERSITY, KURUKSHETRA


2/63

DeclarationI, Ms. Aastha Jindal hereby declare that the Summer Trainng Report entitled VariousServies Provided By HDFC Bank is a bonafide work carried out by me. To the best ofmy knowledge and belief, the matter embodied in this report has not been submittedearlier for award of any degree or diploma.

Signature of Project Incharge: Signature of Candidate:

Mr. Akhilesh Mishra Aastha Jindal

Mrs. Priyanka Sehgal

(H.O.D of Management Studies)

Dr. K.K Paliwal

(Director)

PIET, Panipat


3/63

3

DeclarationI, Ms. Aastha Jindal hereby declare that the Summer Trainng Report entitled VariousServies Provided By HDFC Bank is a bonafide work carried out by me. To the best ofmy knowledge and belief, the matter embodied in this report has not been submittedearlier for award of any degree or diploma.


4/63

4

ACKNOWLEDGEMENT

As I look back after the completion of my project I feel it would not have been possiblewithout the guidance. I am very grateful to all the people who have lent their precious

time and advice for rendering this project successful. I take this opportunity to thank

them all.

First of all I would like to thank to my HOD MRS. PRIYANKA SEHGAL, Department

of Management studies of PANIPAT INSTITUTE OF ENGINEERING AND

TECHNOLOGY, for extending his support and ensuring that all necessary procedures

were completed well before time.

Secondly, I am grateful to HDFC for giving me an opportunity to undertake this

project in their organization.

I heartily thankful to all the executives of the company for their valuable guidance and

for sharing their experience in completing this project successfully,

I would like to thank my institute guide Mr. Akhilesh Mishra for having given me this

opportunity and for her valuable ever-patient guidance ever endeavoring support, timely

help and constant encouragement and also I am thankful to all faculty members of my

institute for their valuable guidance in completing this project successfully.

I also express thanks to my parents, my family members, and all my friends for their

valuable support in completion of this project successfully.

Last but not least I am thankful to all those people who helped me directly and indirectly.


5/63

5

Preface

Bank is an institution that deals in money and its substitutes and provides crucialfinancial services. The principal type of baking in the modern industrial world iscommercial banking & central banking. The Housing Development Finance CorporationLimited (HDFC) was amongst the first to receive an in principle approval from theReserve Bank of India (RBI) to set up a bank in the private sector, as part of the RBIsliberalization of the Indian Banking Industry in 1994. The bank was incorporated inAugust 1994 in the name of HDFC Bank Limited, with its registered office in Mumbai,India. HDFC Bank commenced operations as a Scheduled Commercial Bank in January1995. HDFC Bank is headquartered in Mumbai. The Bank at present has an enviablenetwork of over 684 branches spread over 315 cities across the country. All branches arelinked on an online real-time basis. Customers in 80 locations are also serviced throughPhone Banking. The Bank's expansion plans take into account the need to have a

presence in all major industrial and commercial centres where its corporate customers arelocated as well as the need to build a strong retail customer base for both deposits andloan products. Being a clearing/settlement bank to various leading stock exchanges, theBank has branches in the centers where the NSE/BSE have a strong and active member

base. The bank also has a network of over 1605 networked ATM's across these cities.Moreover, all domestic and international Visa/MasterCard, Visa Electron/Maestro,Plus/Cirrus and American Express Credit/Charge cardholders can access HDFC Bank'sATM network.


6/63

6

ii

List of Graph no.

Graph no. Particulars

4.1 What factor plays an important role while opening an account?

4.2 Which product does you use the most?

4.3 Which type of FDR is most popular?

4.4 Are you able to maintain AQB of Rs. 10000 in saving account?

4.5 Which of the following Direct Banking Channels (DBC) you availthe most?

4.6 What are the causes for not using any of the Direct BankingChannels?

4.7 How will you rate performance of director banking channels you areusing?

4.8 How would you rate performance of HDFC Bank?

4.9 Did you face any problems while maintaining your account in bank?

4.10 Why do you prefer HDFC Bank?

iii


7/63

7

Contents

CertificatesAcknowledgementsPrefaceList of Tables/Graphs/AbbreviationsCh-1 IntroductionCh-2 Companys Profile Ch-3 Research MethodologyCh-4 Data Analysis and InterpretationCh-5 Findings & Suggestions

Bibliography/ReferencesAnnexure

(i) Questionnaire


8/63

8

PROBLEM STATEMENT

The first step in research is formulating a research problem. A poorly defined

problem will not yield any useful result. It is rightly said that a problem well defined ifhalf solved.

In order to identify the research problem three categories of symptomatic situationnamely overt difficulties, latent difficulties and unnoticed opportunities should bestudied.

1. Overt difficulties are those, which are quite apparent, and which manifestthemselves for example if a firm has been witnessing a decline in sale for sametime this could be called on overt difficulty.

2. Latent difficulties on the other hand are those, which are not so apparent and Iwhich if not checked, would soon become evident for ex. Decline sales may indue course demoralize the sale staff.

3. Unnoticed Opportunities indicate the potential for growth in a certain area ofmarketing. Such opportunities are not clearly seen and some effort is required toexplore them.

As such no problem was given to me while doing my summer training project but

I found the following problems in the organization.

Complicated terms and Conditions

The terms and conditions of every product was so much complicated that it is noteasily understandable by the customers.

Strict Rules and High Targets

Rules and regulation for the employee of the organization were so much tight some time

they feel very hectic. Moreover the targets given to them are also very high


9/63

9

INTRODUCTION TO BANKING

MEANING AND DEFINITION:

By Findla SherasBank is an institution that deals in money and its substitutes and provides crucialfinancial services. The principal type of baking in the modern industrial world iscommercial banking & central banking.

Banking means Accepting Deposits for the purpose of lending or investment ofdeposits of money from the public, repayable on demand or otherwise and withdraw bycheque, draft or otherwise. Banking Companies (Regulation) Act, 1949

The concise oxford dictionary has defined a bank as Establishment for custodyof money which it pays out on customers order. Infact this is the function which the

bank performed when banking originated.Banking in the most gener al sense, is meant the business of receiving,

conserving & utilizing the funds of community or of an special section of it. By H. Wills & J. Bogan

A banker of bank is a person, a firm, or a company having a place of businesswhere credits are opened by deposits or collection of money or currency or where moneyis advanced and waned.

A Bank: Accept deposits of money from public,

Pays interest on money deposited with it. Lends or invests money. Repays the amount on demand Allow the money deposited to be with drawn by cheque or draft.

ORIGIN OF WORD BANK :The origin of the word bank is shrouded in mystery. According to one view point

the Italian business house carrying on crude from of banking were called banchi bancheri. According to another viewpoint b anking is derived from German wordBranck which mean heap or mound. In England, the issue of paper money by thegovernment was referred to as a raising a bank.

ORIGIN OF BANKING:Its origin in the simplest form can be traced to the origin of authentic history.

After recognizing the benefit of money as a medium of exchange, the importance of banking was developed as it provides the safer place to store the money. This safe place


10/63

10

ultimately evolved in to financial institutions that accepts deposits and make loans i.e.,modern commercial banks.

BANKING SYSTEM IN INDIA

HISTORICAL PERSPECTIVE :We can identify there distinct phases in the history of Indian banking:

1. Early phase from 1786-1969.2. Nationalization of banks and up to 1991 prior to banking sector reforms.3. New phase of Indian banking with the advent of financial banking. Banking in

India has its origin as early as Vedic period. It is believed that the transitionsfrom man lending to banking must have occurred even before Manu, the greatHindu furriest, who has devoted a section of his work to deposit and advancesand laid down rules relating to the rate of interest. During the mogul period,the indigenious banker played a very important role in lending money andfinancing foreign trade and commerce.

During the days of the East India company it was the turn of agency house tocarry on the banking business. The General Bank of India was the first joint stock bank to

be established in the year 1786. The other which followed was the Bank of Hindustan andBengal Bank.

The Bank of Hindustan is reported to have continued till 1906. While other twofailed in the meantime. In the first half of the 19 th century the East India Companyestablished there banks. The band of Bombay in 1809, and the Bank Bombay in 1843.

These three banks were amalgamated in 1920 and new bank, the imperial Bank of Indiawas established on 27 th January, 1921.

With the passing of the State Bank of India Act in 1955 the undertaking of theImperial Bank of India was taken over by the newly constituted SBI. The Reserve Bankof India (RBI)which is the Central bank was established in April, 1935 by passingReserve Bank of India Act 1935. The Central office of RBI is in Mumbai and it controlsall the other banks in the country.

In the wake of Swadeshi Movement, number of banks with the Indianmanagement were establishment in the country, namely, Punjab National Bank Ltd.,Bank of India Ltd., Bank of Baroda Ltd., Canara Bank Ltd. On 19 th Jul 1969, 14 major

banks of the country were nationalized and on 15 th April 1980, 6 more commercial private sector banks were taken over by the government.


11/63

11

CLASSIFICATION ON BASIS OF OWNERSHIP:On the basis of ownership banks are of the following types :

1. PUBLIC SECTOR BANK:Public sector banks are those banks that are owned by the Government. The Govt.runs these Banks. In India 14 banks were nationalized in 1969 & in 1980 another6 banks were also nationalized. Therefore in 1980 the number of nationalized

bank 20. But at present there are 9 banks are nationalized. All these banks are belonging to public sector category. Welfare is their principle objective.

2. PRIVATE SECTOR BANKS:These banks are owned and run by the private sector. Various banks in thecountry such as ICICI Bank, HDFC Bank etc. An individual has control overthere banks in preparation to the share of the banks held by him.

3. CO-OPERATIVE BANKS:Co-operative banks are those financial institutions. They provide short term &medium term' loans to there members. Co-operative banks are in every state inIndia -Its branches at district level are known as the central co-operative bank.The central co-operative bank in turn has its branches both in the urban & ruralareas. .Every state cooperative bank is an apex bank, which provides creditfacilities to the central co-operative bank. It mobilized financial resources fromricher section of urb3n population by accepting deposit and creating the credit likecommercial bank and borrowing from the money mkt. It also gets funds fromRBI.


12/63


13/63

13


14/63

14

HDFC Bank

The Housing Development Finance Corporation Limited (HDFC) was amongst the firstto receive an in principle approval from the Reserve Bank of India (RBI) to set up a

bank in the private sector, as part of the RBIs liberalization of the Indian BankingIndustry in 1994. The bank was incorporated in August 1994 in the name of HDFC BankLimited, with its registered office in Mumbai, India. HDFC Bank commenced operationsas a Scheduled Commercial Bank in January 1995.

HDFC Bank is headquarted in Mumbai. The Bank at present has network of over4531 branches spread over 228 cities across India. All branches are linked on an onlinereal time basis. Customers in over 120 locations are also serviced through TelephoneBanking.

Promoter Business Focus Capital Structure Time Bank Amalgamation Distribution Network Management Technology Businesses Ratings

PROMOTER

HDFC is India's premier housing finance company and enjoys an impeccabletrack record in India as well as in international markets. Since its inception in 1977, theCorporation has maintained a consistent and healthy growth in its operations to remain amarket leader in mortgages. HDFC currently has a client base of over 5,00,000

borrowers, 13,00,000 depositors, 1,00,000 shareholders and 52,000 deposit agents.HDFC raises funds from international agencies such as the World Bank, IFC

(Washington), USAID, CDC, ADB and KfW, domestic term loans from banks andinsurance companies, bonds and deposits. HDFC has received the highest rating for its

bonds and deposits program for the eighth year in succession.Its outstanding loan portfolio covers well over a million dwelling units. HDFC

has developed significant expertise in retail mortgage loans to different market segmentsand also has a large corporate client base for its housing related credit facilities. With itsexperience in the financial markets, a strong market reputation, large shareholder baseand unique consumer franchise, HDFC was ideally positioned to promote a bank in theIndian environment.


15/63

15

Over the years, HDFC has helped to promote institutions in the field of housingfinance, and in the financial sector in general.

Notable amongst these has been HDFC Bank. This was initially promoted in astrategic alliance with Nat west Markets-UK. HDFC

Bank commenced its operations in February 1995. HDFC Bank currently hasstrategic business collaboration with The Chase Manhattan Bank. HDFC Bank is

presently one of the largest private sector banks following the merger with Times BankLimited. The merger has provided HDFC Bank a strong presence in the retail-bankingsegment.

HDFC currently holds 24.4 % of equity in HDFC Bank. Stock also listed on NYSE in the form of American Depository Shares Network of over 1416 branches and 3382 ATMs in 550 cities

Phone banking, mobile and internet banking Customer base of over 3.1 million accounts Key business areas

Wholesale banking Retail banking Treasury operations

Financials (as per Indian GMP) for year ended Mar 31,2003 Total income: Rs 24.96 bn, increase of23% over previous year PAT: Rs 3.9 billion, increase of30% over previous year. Return on Equity -18.1 % -Market capitalization Rs. 66 billion (US$

1.39 billion).

BUSINESS FOCUS

HDFC Bank's mission is to be a World-Class Indian Bank. The Bank's aim is to build sound customer franchises across distinct businesses so as to be the preferred provider of banking services in the segments that the bank operates in and to achievehealthy growth in profitability, consistent with the bank's risk appetite. The bank is

committed to maintain the highest level of ethical standards, professional integrity andregulatory compliance. HDFC Bank's business philosophy is based on four core values:Operational Excellence, Customer Focus, Product Leadership and People.


16/63

16

TIMES BANK AMALGAMATION

In a milestone transaction in the In Indian banking industry, Times Bank Limited(another new private sector bank promoted by Bennett, Coleman & Co. /Times Group)was merged with HDFC Bank Ltd, effective February 26, 2000. As per the scheme ofamalgamation approved by the shareholders of both banks and the Reserve Bank of India,shareholders of Times Bank received share of HDFC Bank for every 5.75 shares ofTimes Bank. The amalgamation added significant value to HDFC Bank in terms ofincreased branch network, expanded geographic reach, enhanced customer base, skilledmanpower and the opportunity to crosssell and leverage alternative delivery channels.

DISTRIBUTION NETWORK

HDFC Bank is headquartered in Mumbai. The Bank at present has an enviablenetwork of over 684 branches spread over 315 cities across the country. All branches arelinked on an online real-time basis. Customers in 80 locations are also serviced throughPhone Banking. The Bank's expansion plans take into account the need to have a

presence in all major industrial and commercial centres where its corporate customers arelocated as well as the need to build a strong retail customer base for both deposits andloan products. Being a clearing/settlement bank to various leading stock exchanges, theBank has branches in the centers where the NSE/BSE have a strong and active member

base.The bank also has a network of over 1605 networked ATM's across these cities.

Moreover, all domestic and international Visa/MasterCard, Visa Electron/Maestro,Plus/Cirrus and American Express Credit/Charge cardholders can access HDFC Bank'sATM network.

MANAGEMENTMr. Jagdish Capoor took over as the bank's Chairman in July 2001. Prior to this,

Mr. Capoor was a Deputy Governor of the Reserve Bank of India. The ManagingDirector, Mr. Aditya Puri, has been a professional banker for over 25 years, and before

joining HOFC Bank in 1994 was heading Citibank's operations in Malaysia.

The Bank's Board of Directors is composed of eminent individuals with a wealthof experience in public policy, administration, industry and commercial banking.Senior executives representing HOFC are also on the Board.

Senior banking professionals with substantial experience in India and abroad headvarious businesses and functions and report to the Managing Director. Given the

professional expertise of the management team and the overall focus on recruiting and


17/63

17

retaining the best talent in the industry, the bank believes that its people are a significantcompetitive strength.

HDFC PROFILE

Board of Directors :Mr. Jagdish Capoor Chairman/Chair PersonMr. Aditya Puri Managing DirectorMr. Keki M. Mistry DirectorMr. Arvind Pande DirectorMr.Ashim Samanta DirectorMr gautam divan DirectorMs Renu Karnad Director

Mr. C.M. Vasudev DirectorDr. Pandit Palande DirectorMr. Harish Engineer Exec. DirectorMr. Paresh Sukhtankar Ex. Divn.

ExeIcutive Vice-President (Legal) & Co. SecretaryMr. Sanjay B.DongreAuditorsM/s Haribhakti & Co.Chartered AccountantRegistered OfficeHDFC Bank HouseSenapati Bapat MargLower ParelMumbai 400 013Tel.:56521000, 66521000Fax: 24960737Website:www.hdfcbank.comEmail:[email protected]


18/63

18

HDFC Product Profile

HDFC Bank India provides the following range of products:

Savings Account HDFC Bank Preferred Sweep-In Account Super Saver Account HDFC Bank Plus Demat Account HDFC Mutual Fund HDFC Standard Life Insurance

HDFC India innovative services

HDFC Phone Banking HDFC ATM HDFC Inter-city/Inter-branch Banking HDFC Net Banking HDFC International Debit Card

HDFC Mobile Banking HDFC Bill Pay

HDFC Bank Loans

HDFC Personal Loan

HDFC New Car Loan and Used Car Loan

HDFC Loan Against Shares

HDFC Two Wheeler & Consumer Loan

HDFC Home Loan
http://finance.indiamart.com/investment_in_india/hdfc_bank.htmlhttp://finance.indiamart.com/investment_in_india/hdfc_bank.htmlhttp://finance.indiamart.com/investment_in_india/hdfc_bank.htmlhttp://finance.indiamart.com/investment_in_india/hdfc_bank.html


19/63

19

TECHNOLOGY

HDFC Bank operates in a highly automated environment in terms of informationtechnology and communication systems. All the bank's branches have connectivity,which enables the bank to offer speedy funds transfer facilities to its customers. Multi-

branch access is also provided to retail customers through the branch network andAutomated Teller Machines (ATMs).

The Bank has made substantial efforts and investments in acquiring the besttechnology available internationally to build the infrastructure for a world-class bank. Interms of software, the Corporate Banking business is supported by Flexcube, while theRetail Banking business by Finware, both from i-flex Solutions Ltd. The systems areopen, scaleable and web-enabled.

The Bank has prioritized its engagement in technology and the Internet as one ofits key goals and has already made significant progress in web-enabling its core

businesses. In 'each of its businesses, the Bank has succeeded in leveraging- its market position, expertise and technology to create a competitive advantage and build marketshare.

BUSINESS PROFILE

HDFC Bank caters to a wide range of banking services covering both commercial andinvestment banking on the wholesale side and transactional/branch banking on the retailside. The bank has three key business areas:(a) Wholesale Banking Services

The Bank's target market is primarily large, blue chip manufacturing companiesin the Indian corporate sector and to a lesser extent, emerging midsizedcorporates. For these corporate, the Bank provides a wide range of commercialand transactional banking services, including working capital finance, tradeservices, transactional services, cash management, etc. The bank is also a leading

provider of structured solutions that combine cash' management services withvendor and distributor finance for facilitating superior supply chain managementfor its corporate customer

(b) Retail Banking Services

The objective of the Retail Bank is to provide its target market customers a fullrange of financial products and banking services, giving the customer a one stopwindow for all his/her banking requirements. The products are backed by world-class service and delivered to the customers through the growing branch network,as well as through alternative delivery channels like ATMs, Phone Banking, NetBanking and Mobile Banking.


20/63

20

The HDFC Bank Preferred program for high net worth individuals, the HDFCBank Plus and the Investment Advisory Services programs have been designedkeeping in mind needs of customers who seek distinct financial solutions,information and advice on various investment avenues. The Bank also has a widearray of retail loan products including Auto Loans, Loans against marketablesecurities, Personal Loans and Loans for Two-wheelers. Its also a leading

provider of Depository Services to retail customers, offering customers thefacility to hold their investments in electronic form.

HDFC Bank was the first bank in India to launch an International Debit Card inassociation with VISA (VISA Electron) and issues the MasterCard Maestro debitcard as well. The debit card allows the user to directly debit his account at the

point of purchase at a merchant establishment, in India and overseas. The Banklaunched its credit card in association with VISA in November 2001. The Bank is

also one of the leading players in the "merchant acquiring" business with over25,000 Point-of-sale (POS) terminals for debit / credit cards acceptance atmerchant establishments. The Bank is well positioned as a leader in various net-

based B2C opportunities including a wide range of Internet banking services forFixed Deposits, Loans, Bill Payments., etc.

(c) Treasury OperationsWithin this business, the bank has three main product areas-Foreign Exchangeand Derivatives, Local Currency Money Market & Debt Securities, and EquitiesWith the liberalization of the financial markets in India, corporate need moresophisticated risk management information, advice and product structures, Theseand fine pricing on various treasury products are provided through the bank'sTreasury team. To comply with statutory reserve requirements, the bank isrequired to hold 25% of its deposits in government securities. The Treasury

business is responsible for managing the returns and market risk on thisinvestment portfolio.


21/63

21

Types Of Accounts

1)Savings Accounts

a) SavingsMax Account Make your account work harder

MoneyMaximiser: Earn higher interest on money lying idle with our automaticsweep out facility. Available on request.

Sweep-in: If your savings account is short of funds, your Fixed Deposit will beautomatically dissolved to meet the short fall.

It pays to bank with us (Online Trading Account Offer) 50% discount on Account opening (Rs 499 vis-a-vis regular price of Rs 999)

Rs 1 lakh worth of trade volumes free Various discount on Auto, Personal and Business loans

Make every swipe countLifetime free Titanium Royale Debit Card

Daily cash withdrawal limit of Rs. 75,000 Daily shopping limit of Rs. 1.75 lakh 1% CashBack on every transaction

We have got you covered Get Accidental Hospitalisation Cover of Rs. 1 lakh per annum

Accidental Death Insurance of Rs. 10 lacs p.a on account

b) Regular Savings Account

Features Wide network of branches and ATMs to meet all your banking needs, no matter

where you are located Select from our range of International Debit cards as per your needs and avail a

range of benefits Take advantage of exclusive discounts & offers through our online shopping

portal www.smartbuy.hdfcbank.com

Benefits Use NetBanking, BillPay ,PhoneBanking and MobileBankingf or all your banking

needs Annual Maintenance Charge (AMC) waived off for the first year for the first new

Demat account
http://www.smartbuy.hdfcbank.com/http://www.hdfcbank.com/personal/ways-to-bank/bank-online/netbankinghttp://www.hdfcbank.com/personal/making-payments/pay-bills-and-shop-online/billpay-plusnetbankinghttp://www.hdfcbank.com/personal/ways-to-bank/bank-with-your-phone/phonebankinghttp://www.hdfcbank.com/mobilebanking/mobilebanking.htmhttp://www.hdfcbank.com/mobilebanking/mobilebanking.htmhttp://www.hdfcbank.com/personal/ways-to-bank/bank-with-your-phone/phonebankinghttp://www.hdfcbank.com/personal/making-payments/pay-bills-and-shop-online/billpay-plusnetbankinghttp://www.hdfcbank.com/personal/ways-to-bank/bank-online/netbankinghttp://www.smartbuy.hdfcbank.com/


22/63

22

Avail of facilities like Safe Deposit Lockers, Sweep-In and Super Saver facilitieson your Regular Savings Account

c) Women's Savings Account

Special benefits Money Maximiser: Earn higher interest on money lying idle with our automatic

sweep out facility. Available on request. Personal Accident Death Cover of Rs 10 lac* Accidental Hospitalisation cover of Rs 1 lac per annum as a reimbursement

cover*

Account benefits

Enjoy a host of features on your EasyShop Womans Advantage D ebit Card: CashBack offer of Re 1 for every Rs. 200 spent Daily cash withdrawal limit: Rs. 25,000 and daily shopping limit: Rs. 1.25 lakh

d) Kids Advantage Account

Banking advantagesKids

ATM/International Debit Card issued to children between 7-18 years of age, inthe childs name, with your permission.

o ATM withdrawal limit: Rs. 2,500o Daily shopping limit: Rs. 10,000

Parents Free Education Insurance cover of Rs. 1,00,000* Monitor your childs account with free quarterly statements and free Email alerts

on account transactions Investment advantages Build an investment pool by transferring Rs 1000 every month for a minimum

of 1 year (mandatory) to the Kids Advantage Account.

e)Senior Citizens Account

Take Care Accidental Hospitalisation Cover of Rs 50,000* per annum

Special Benefits Preferential rates on Fixed Deposits Special concessions on the first new Demat Account opened:


23/63

23

Special concessions on new Online Trading Accounts

Account Services Free passbook facility for all account holders (individuals) Free PhoneBanking, NetBanking and InstaAlert

Free e-statment facility

Debit Card EasyShop International Debit Card free for life (for the first applicant)

o Cash withdrawal limit of Rs 25,000 per dayo Shopping limit of Rs 1.25 lakh per day

f)Family Savings Group Account

Features and Benefits Free EasyShop International Debit Card for all account holders for lifetime of the

group Savings account to Savings account sweep-in to a nominated account Free DD/MC on HDFC Bank locations up to Rs.50,000 per account per month

(Request at branch)

Combo OffersSpecial offer on your account:

50% off on the Locker rental calculated on a pro-rata basis and applicable only forthe year of allotment.

Online Trading Accounts - One free add-on Trading Account for Spouse

g) Basic Savings Bank Deposit Account

Features Free ATM card to access your account Free IVR based Phone Banking Four Free Cash withdrawal per month International Debit Card available on request Use NEFT funds transfer Safe Deposit Locker, Sweep-In and Super Saver

h) Institutional Savings Account

Features and Benefits Zero balance account Free & unlimited Demand Drafts at HDFC Bank locations Payable at Par cheque book with no usage charge
http://www.hdfcbank.com/personal/products/accounts-and-deposits/savings-accounts/basic-savings-bank-deposit-accounthttp://www.hdfcbank.com/personal/products/accounts-and-deposits/savings-accounts/basic-savings-bank-deposit-accounthttp://www.hdfcbank.com/personal/products/accounts-and-deposits/savings-accounts/basic-savings-bank-deposit-accounthttp://www.hdfcbank.com/personal/products/accounts-and-deposits/savings-accounts/basic-savings-bank-deposit-account


24/63

24

Free Outstation Cheque Collection at HDFC Bank locations across the country We shall ease out collections of fees, donations etc through various online modes

by linking this account with our Payment Gateway, POS terminals, PaymentKiosk etc.

Eligibility If you are a Trust, Association, Society, Club, NGO, Charitable Hospital,

Educational Institute, Section 25 companies that is eligible to open a savingsaccount as per RBI guidelines, then; you can open an Institutional SavingsAccount.

Compare AccountsCompare

Benefits /Product

SavingsMaxAccount (Our

Premium Product)

Senior CitizensAccount

Women's SavingsAccount

Why choosethisproduct?

Open aSavingsMaxAccount andsave up to Rs

4,270

Your priorities areours too!Take

advantage of benefitsdesignedspecially tomeet yourneeds- fromday to day

banking,

health andinvestments

Everything awoman wants! Acompletesolution catering

to her bankinginvesting andlifestyle needs

Insurance
http://www.hdfcbank.com/personal/products/accounts-and-deposits/savings-accounts/institutional-savings-accounthttp://www.hdfcbank.com/personal/products/accounts-and-deposits/savings-accounts/institutional-savings-account


25/63

25

Benefit

We havegot youcovered

AccidentalHospitalizationCover of Rs 1lakh per annum& AccidentalDeath Cover ofRs 10 lakh perannum *

AccidentalHospitalization Cover of Rs50,000 perannum *

AccidentalHospitalizationCover of Rs 1lakh per annum& AccidentalDeath Cover ofRs 10 lakh perannum *

Debit Card

Benefit

Makeeveryswipecount

Lifetime freeTitanium RoyaleDebit Card1. Daily cashwithdrawal limitof Rs. 75,0002. Dailyshopping limit ofRs. 1.75 lakh3. 1%CashBack* onevery transaction

EasyShopInternationalDebit Cardfree for life(for the firstapplicant)1. Cashwithdrawallimit of Rs25,000 perday2. Shoppinglimit of Rs1.25 lakh perday

Enjoy a host offeatures on yourEasyShopWoman'sAdvantage DebitCard:1. CashBackoffer of Re 1 forevery Rs. 200spent2. Daily cashwithdrawal limit:Rs. 25,000 anddaily shoppinglimit: Rs. 1.25

lakh

SpecialBenefits

Making the MoneyMaximise MoneyMaximise


26/63

26

most ofyourmoney

r: Earn higherinterest onmoney lying idlewith ourautomatic sweepout facility.Available onrequest.

r: Earn higherinterest onmoney lying idlewith ourautomatic sweepout facility.Available onrequest.

Sweep-In**

Yes Yes

Investments

OnlinetradingAccountoffers

50% discount onaccount opening( Rs 499 vis-avis regular of Rs999)

Accountopeningcharges foronly Rs. 599

Account openingcharges for oneaccount at Rs999 and 2accounts fromfamily at Rs1399

ExclusiveOffers

ForexPlusCard

50% discount onissuance ofForexPlus Cardthrough branch

X X

GiftPlusCard

50% discount onissuance ofGiftPlus Card

X X

LoanOffers

Special discounton interest rates

X Special discounton interest rates


27/63

27

and processingfees on Business/ Auto / PersonalLoan

and processingfees on Twowheeler / Auto /Gold / PersonalLoan

Accounts &Services

ATMtransactionat other

BankATMs

Unlimited freetransactions

5 freetransaction

per month

Unlimited freetransactions

EmailAlerts

Yes (OnRegistration)



E-Statement




Payable-at- parChequebook

Yes Yes Yes

AverageMonthlyBalance(AMB)

Rs 25,000 Rs 5,000 Rs 10,000 (Urban/Metro)and Rs 5,000 (Semi-

urban/Rural branches)


28/63

28

Non-maintenance charges

Rs 350 if AMBis between Rs10,000- Rs25,000/Rs 500 ifAMB is < Rs10,000

Rs 100 permonth.

Rs 250 ( Rs 5K-Rs 10K)(Urban/Metro)and (Rs 2.5k -Rs 5K) ( Semi-urban/Rural

branches)

Rs 350 (Lessthan Rs 5 K)(Urban/Metro)

and (Less thanRs 2.5K) (Semi-urban/Rural

branches)

2)Salary Account

a)Premium Salary AccountA customised salary account for select corporates, backed by priority service. Specialoffers and benefits such as a free zero balance account for you and your family. Thisaccount comes with free Personal Accidental Death Cover of Rs 5 lac.

Features Free Personal Accidental Death Cover of Rs. 5 lakhs Free Personal Air Accidental Death Cover of Rs. 25 lakhs Free zero balance Salary Family Account for your family members Free access to other bank ATMs in India Free Titanium Debit Card with higher limits

Benefits Open a salary account online. Get your account number, chequebook and debit card instantly. Access your bank

account at your convenience.
http://www.hdfcbank.com/personal/products/accounts-and-deposits/salary-accounts/premium-salary-accounthttp://www.hdfcbank.com/personal/products/accounts-and-deposits/salary-accounts/premium-salary-account


29/63

29

b) Regular Salary AccountA comprehensive salary account tailored for you; with special offers including freePersonal Accidental Death Cover of Rs. 1 lac.

Features Free Personal Accidental Death Cover of Rs. 1 lakh Free Personal Air Accidental Death Cover of Rs. 5 lakhs Free access to other bank ATMs in India Free International Debit Card with higher limits

Benefits Get your account number, chequebook and debit card instantly. Access your bank account at your convenience.

c) Defence Salary AccountYou are our priority! A comprehensive salary account designed to cater to DefencePersonnel. This account comes with free Personal Accidental Death Cover of Rs 5 lac

Features Free Personal Accidental Death Cover of Rs. 5 lakhs Free Personal Air Accidental Death Cover of Rs. 25 lakhs Free zero balance Salary Family Account for your family members Free access to other bank ATMs in India Free customised Defence Titanium Debit Card Free additional ATM Card for PBORs (Below Officer Rank)

Benefits Get your account number, chequebook and debit card instantly. Access your bank

account at your convenience Save on charges when you apply for loans, credit cards and more.

e) Classic Salary AccountThis salary account offers you a complete range of services to meet your bankingrequirements. It comes with an International Debit Card and access to one of the mostadvanced and secure NetBanking and MobileBanking services - all free of charge.

Features Free International Debit Card Free BillPay facility Free Demand Drafts

Benefits Get your Account number, chequebook and Debit Card instantly Access your bank

account at your convenience
http://www.hdfcbank.com/personal/making-payments/pay-bills-and-shop-online/billpay-plusnetbankinghttp://www.hdfcbank.com/personal/making-payments/pay-bills-and-shop-online/billpay-plusnetbanking


30/63

30

f) Reimbursement Account Keep track of your expenses by receiving your reimbursements in a separate account.

Features and Benefits Easily distinguish between reimbursements and monthly salary amounts Choose from Salary or Reimbursement account when withdrawing cash

from ATMs

Eligibility An employee will need to have a salary account with HDFC Bank to apply for a

Reimbursement Account

g) Basic Savings Bank Deposit Account - SalaryA zero balance salary account with access to one of the widest ATM networks across thecountry.

Features & Benefits Access your bank account at your convenience International Debit Card available on request

Eligibility Criteria Customer should not have any other bank account with HDFC Bank Employed with a corporate that has a salary account relationship with HDFC

Bank

h) Salary Family AccountFree Zero Balance Savings Account for your family members with similar benefits asyour salary account

Features Free Personal Accidental Death Cover of Rs. 1 lakh Free Personal Air Accidental Death Cover of Rs. 5 lakhs Free Titanium Debit Card with higher limits Free access to other bank ATMs in India

Benefits Open a salary account online. Get your account number, chequebook and debit card instantly. Access your bank

account at your convenience Save on charges when you apply for loans, credit cards and more Same benefits as salary account


31/63

31

3)Current Account

a)ULTIMA Current AccountThe ultimate current account for businesses whose needs go beyond even the mostfeature-rich current account.

Features Simple and Fast Mobility of Funds through Real Time Gross

Settlements (RTGS)/ National Electronic Fund Transfer (NEFT) which isfree for unlimited amount.

Demand Drafts (DD) and Pay Orders (PO) are free for Unlimited Amountissued from Branch Locations and have a cap of Rs.30 Lac at Non-BankLocations.

Unlimited free cheque collection and payments as well as Account toaccount Fund transfer from any location pan India.

Benefits Faster Outstation Cheque Clearing Facility through Speed Clearing, free

for any amount Doorstep Banking Up to 1500 free payable-at-par( PAP) Cheque Leaves per month

b) Supreme Current Account

For large traders operating across the country, this current account can helpreduce transaction cost. Plus free access to one of the most advanced and secure NetBanking and MobileBanking services .

Features Pan India Free Cash Deposit Limit (Home and Non-Home Branches) suited to

traders needs. Lower AQB requirements for Semi-Urban and Rural Locations 200 free at-par cheque leaves per month Free local and anywhere funds transfers within HDFC Bank

Benefits Free Cash Deposits up to Rs.10 lakhs per month or 10 times Average MonthlyBalance (whichever is higher ), across all HDFC Bank Branches in India

Free local and anywhere cheque collections and payments at HDFC Banklocations

Unlimited free at-par cheque issuance at HDFC Bank locations Free issuance of 30 Pay Orders/Demand Drafts per month of any value at any

HDFC Bank locations
http://www.hdfcbank.com/personal/making-payments/fund-transfer/rtgs-funds-transferhttp://www.hdfcbank.com/personal/making-payments/fund-transfer/rtgs-funds-transferhttp://www.hdfcbank.com/personal/making-payments/fund-transfer/emonies-national-electronic-funds-transferhttp://www.hdfcbank.com/personal/products/accounts-and-deposits/current-accounts/ultima-current-accounthttp://www.hdfcbank.com/sme/accounts-and-deposits/current-accounts/supreme-current-accounthttp://www.hdfcbank.com/sme/accounts-and-deposits/current-accounts/supreme-current-accounthttp://www.hdfcbank.com/personal/products/accounts-and-deposits/current-accounts/ultima-current-accounthttp://www.hdfcbank.com/personal/making-payments/fund-transfer/emonies-national-electronic-funds-transferhttp://www.hdfcbank.com/personal/making-payments/fund-transfer/rtgs-funds-transferhttp://www.hdfcbank.com/personal/making-payments/fund-transfer/rtgs-funds-transfer


32/63

32

c) Apex Current AccountA high end current account that caters to fast growing, large businesses who can derivemaximum advantage from the host of benefits offered.

Features Maximum transactional benefits with faster mobilisation of funds Maintain an Average Quarterly Balance of Rs. 10,00,000 Access to more than 3000 branches Faster collection of outstation cheques through Speed Clearing. Speed clearing is

absolutely free with your Apex Current Account

Benefits Faster collection of outstation cheques through Speed Clearing Huge cost saving in inter-city Clearing & Funds transfer transactions Doorstep Banking

d) EZEE Current AccountFor savvy traders operating across multiple cities, this current account can help reducetransaction cost. Plus free access to one of the most advanced and secure Net Bankingand Mobile Banking services.

Features Pan India Free Cash Deposit Limit (Home and Non-Home Branches) suited to

traders' needs Lower AQB requirements Semi-Urban and Rural Locations 100 free "at par" cheque leaves per month Free local and anywhere funds transfers within HDFC Bank

Benefits Free cash deposits of up to Rs. 4 lakh per month or 6 times Average Monthly

Balance (whichever is higher), across all HDFC Bank branches across India Free local and anywhere cheque collections and payments at HDFC Bank

locations Unlimited free at par cheque issuance at HDFC Bank locations Free issuance of 20 Pay Orders/Demand Drafts per month of any value at any

HDFC Bank location

e) Max Current Account
http://www.hdfcbank.com/sme/accounts-and-deposits/current-accounts/ezee-current-accounthttp://www.hdfcbank.com/sme/accounts-and-deposits/current-accounts/ezee-current-account


33/63

33

High, dynamic cash deposit limit at any location makes this current account ideal forlarge businesses operating across the country

Features Maximum transactional benefits with faster mobilisation of funds

Average Quarterly Balance of Rs. 5,00,000 Access to more than 3000 branches Faster collection of outstation cheques. No charges for outstation cheque

collection at HDFC Bank Locations

Benefits Faster collection of outstation cheques Huge cost saving in inter-city transactions Free NEFT and RTGS

f) Agri Current AccountA current account ideally suited for those in Agriculture related industries where thenature of business is seasonal.

Features Half Yearly Average Balance Requirement of Rs. 10000/- Free unlimited cash withdrawals from home branch 50 free payable-at-par cheque leaves per month

Benefits Free cash deposits up to Rs. 10 Lakhs per month across all Branches in your

Home City Free issuance of Pay Orders(PO) and Demand Drafts(DD) for instruments abovethe value of Rs 50,000/- on any HDFC Bank Locations

Doorstep Banking

g) Plus Current AccountAn account with higher limits for a wide range of transactions resulting in cost saving.Ideal for businesses which have suppliers and customers across the country.

Features 300 free at-par cheque leaves per month

Free payment and collection through RTGS and NEFT Free 24-hour PhoneBanking ,NetBanking and InstaQuery Free account to account funds transfers between HDFC Bank accounts.

Benefits Transfer funds online to third parties up to Rs. 10 lakhs per day (per Customer ID) Doorstep Banking
http://www.hdfcbank.com/personal/making-payments/fund-transfer/emonies-national-electronic-funds-transferhttp://www.hdfcbank.com/personal/making-payments/fund-transfer/rtgs-funds-transferhttp://www.hdfcbank.com/sme/accounts-and-deposits/current-accounts/agri-current-accounthttp://www.hdfcbank.com/personal/making-payments/fund-transfer/rtgs-funds-transferhttp://www.hdfcbank.com/personal/making-payments/fund-transfer/emonies-national-electronic-funds-transferhttp://www.hdfcbank.com/sme/ways-to-bank/bank-with-your-phone/phonebankinghttp://www.hdfcbank.com/sme/ways-to-bank/bank-online/netbankinghttp://www.hdfcbank.com/sme/ways-to-bank/bank-online/netbankinghttp://www.hdfcbank.com/sme/ways-to-bank/bank-with-your-phone/phonebankinghttp://www.hdfcbank.com/personal/making-payments/fund-transfer/emonies-national-electronic-funds-transferhttp://www.hdfcbank.com/personal/making-payments/fund-transfer/rtgs-funds-transferhttp://www.hdfcbank.com/sme/accounts-and-deposits/current-accounts/agri-current-accounthttp://www.hdfcbank.com/personal/making-payments/fund-transfer/rtgs-funds-transferhttp://www.hdfcbank.com/personal/making-payments/fund-transfer/emonies-national-electronic-funds-transfer


34/63

34

Up to 50 Free Pay Orders and Demand Drafts per month issued from any HDFCBank Branch

h) Trade Current AccountFor traders, this account can actually help reduce transaction cost. Plus free access to one

of the most advanced and secure NetBanking and MobileBanking services.

Features Free Account to Account Fund transfer between HDFC Bank Accounts Free RTGS and NEFT Collections and Payments 200 Free Payable at par cheque leaves per month Free 30 Demand Drafts and Pay Orders free per month for any amount

Benefits Free Cash Deposits up to Rs. 5 lakhs per month* across all HDFC Bank Branches

in your city. Doorstep Banking

Free issuance of 30 Pay Orders and Demand Drafts per month of any value fromany HDFC Bank Branch

i) Current Account for ProfessionalsDoctors, Architects, Chartered Accountants and Company Secretaries can derivemaximum value from this current account.

Features Free NEFT and RTGS payments and collections Free local and anywhere cheque payments and collection at HDFC Bank locations Free InstaAlerts to get regular updates on your account Free 24-hour PhoneBanking ,NetBanking and MobileBanking.

Benefits Doorstep Banking 30 Free Pay Orders and Demand Drafts per month Free Cash Deposits up to Rs. 10 Lakhs per month across all Branches at Home

City

j) Regular Current AccountIdeal low cost account for businesses that operate in one city. With free access to one ofthe most advanced and secure NetBanking and MobileBanking services.

Features Free local collections through cheque and Fund transfer Free local and anywhere cheque payments and collection at HDFC Bank locations Convenient Inter-city Banking. Free collections through RTGS and NEFT

Eligibility
http://www.hdfcbank.com/personal/making-payments/fund-transfer/rtgs-funds-transferhttp://www.hdfcbank.com/personal/making-payments/fund-transfer/emonies-national-electronic-funds-transferhttp://www.hdfcbank.com/personal/making-payments/fund-transfer/emonies-national-electronic-funds-transferhttp://www.hdfcbank.com/personal/making-payments/fund-transfer/rtgs-funds-transferhttp://www.hdfcbank.com/personal/ways-to-bank/bank-with-your-phone/instaalerts-sms-and-emailhttp://www.hdfcbank.com/sme/ways-to-bank/bank-with-your-phone/phonebankinghttp://www.hdfcbank.com/sme/ways-to-bank/bank-online/netbankinghttp://www.hdfcbank.com/sme/ways-to-bank/bank-with-your-phone/smsbankinghttp://www.hdfcbank.com/personal/making-payments/fund-transfer/rtgs-funds-transferhttp://www.hdfcbank.com/personal/making-payments/fund-transfer/emonies-national-electronic-funds-transferhttp://www.hdfcbank.com/personal/making-payments/fund-transfer/emonies-national-electronic-funds-transferhttp://www.hdfcbank.com/personal/making-payments/fund-transfer/rtgs-funds-transferhttp://www.hdfcbank.com/sme/ways-to-bank/bank-with-your-phone/smsbankinghttp://www.hdfcbank.com/sme/ways-to-bank/bank-online/netbankinghttp://www.hdfcbank.com/sme/ways-to-bank/bank-with-your-phone/phonebankinghttp://www.hdfcbank.com/personal/ways-to-bank/bank-with-your-phone/instaalerts-sms-and-emailhttp://www.hdfcbank.com/personal/making-payments/fund-transfer/rtgs-funds-transferhttp://www.hdfcbank.com/personal/making-payments/fund-transfer/emonies-national-electronic-funds-transferhttp://www.hdfcbank.com/personal/making-payments/fund-transfer/emonies-national-electronic-funds-transferhttp://www.hdfcbank.com/personal/making-payments/fund-transfer/rtgs-funds-transfer


35/63

35

You are eligible to operate a Regular Current account if you fall under any of thefollowing categories:

Resident Individual Hindu Undivided Family Sole Proprietorship Firms

Partnership Firms Private and Public Limited Companies

k) Flexi Current AccountIdeal for businesses with high seasonal requirement. This current account offers dynamiccash deposit limits to match business seasonality thereby reducing cost.

Features Dynamic cash deposit limits linked to your account balance. Unlimited free local and payable at par cheque payments

Free RTGS and NEFTt ransactions

Benefits Get higher limits during season and save charges Make free payments to vendors outside your city Faster and cheaper remittances to your suppliers and from your customers

4) Rural Accounts

a) Basic Savings Bank Deposit Account Farmers

Why choose this account? Exclusive "Basic Savings Bank Deposit Account" for farmers with

Zero Initial Pay-in & NIL Average Monthly Balance requirement. Free IVR based PhoneBanking International Debit Card

How to operate this account? Visit a branch NetBanking MobileBanking PhoneBanking

b) Kisan Club Savings account

Why choose this Account? Exclusive Saving Account for Farmers
http://www.hdfcbank.com/personal/making-payments/fund-transfer/rtgs-funds-transferhttp://www.hdfcbank.com/personal/making-payments/fund-transfer/emonies-national-electronic-funds-transferhttp://www.hdfcbank.com/personal/products/accounts-and-deposits/rural-accounts/basic-savings-bank-deposit-account-farmershttp://www.hdfcbank.com/personal/products/accounts-and-deposits/rural-accounts/basic-savings-bank-deposit-account-farmershttp://www.hdfcbank.com/personal/find-your-nearest/find-nearest-branchhttp://www.hdfcbank.com/personal/ways-to-bank/bank-online/netbankinghttp://www.hdfcbank.com/personal/ways-to-bank/bank-with-your-phone/smsbankinghttp://www.hdfcbank.com/personal/ways-to-bank/bank-with-your-phone/phonebankinghttp://www.hdfcbank.com/personal/ways-to-bank/bank-with-your-phone/phonebankinghttp://www.hdfcbank.com/personal/ways-to-bank/bank-with-your-phone/smsbankinghttp://www.hdfcbank.com/personal/ways-to-bank/bank-online/netbankinghttp://www.hdfcbank.com/personal/find-your-nearest/find-nearest-branchhttp://www.hdfcbank.com/personal/products/accounts-and-deposits/rural-accounts/basic-savings-bank-deposit-account-farmershttp://www.hdfcbank.com/personal/products/accounts-and-deposits/rural-accounts/basic-savings-bank-deposit-account-farmershttp://www.hdfcbank.com/personal/making-payments/fund-transfer/emonies-national-electronic-funds-transferhttp://www.hdfcbank.com/personal/making-payments/fund-transfer/rtgs-funds-transfer


36/63

36

Inter Branch Banking Free Personalized Cheque Book

How to operate this Account? Visiting the branch

NetBanking PhoneBanking MobileBanking

5) Safe Deposit LockerKeep your valuables safe!

What are the Features? Wide availability of lockers in various sizes and at various locations Option to avail lockers at the branch of your choice Nomination facility available

Who is eligible? Lockers can be hired by individuals, limited companies, associations and trusts.

6)Deposits

a) Regular Fixed DepositYou no longer need to choose between great rates and safety for your FixedDeposit

How does it work? Easy investment with High Returns Great rates, flexibility and security - in one offering Higher rate of interest on Fixed Deposit for Senior Citizen Convenience of booking deposit through NetBanking

What can you do online? Book Fixed Deposits Appoint nominees Avail Sweep-in & Super Saver Facility on deposits held in a single name View Fixed Deposit advice Liquidate deposits
http://www.hdfcbank.com/personal/find-your-nearest/find-nearest-branchhttp://www.hdfcbank.com/personal/ways-to-bank/bank-online/netbankinghttp://www.hdfcbank.com/personal/find-your-nearest/find-phone-banking?ifn=nohttp://www.hdfcbank.com/personal/ways-to-bank/bank-with-your-phone/smsbankinghttp://www.hdfcbank.com/personal/products/accounts-and-deposits/deposits/regular-fixed-deposithttp://www.hdfcbank.com/personal/products/accounts-and-deposits/deposits/regular-fixed-deposithttp://www.hdfcbank.com/personal/ways-to-bank/bank-with-your-phone/smsbankinghttp://www.hdfcbank.com/personal/find-your-nearest/find-phone-banking?ifn=nohttp://www.hdfcbank.com/personal/ways-to-bank/bank-online/netbankinghttp://www.hdfcbank.com/personal/find-your-nearest/find-nearest-branch


37/63

37

b) 5 Year Tax Saving Fixed Deposit

Features and Benefits Minimum Amount Rs. 100 & in Multiples of Rs. 100 Maximum amount Rs. 1 Lakh (in a FY)

Who is eligible? Resident individuals Hindu Undivided Families

c) Super Saver Facility

What are the benefits? Take advantage of an overdraft facility to supplement your household or business Overdraft facility against Fixed Deposit can be availed in a saving or current

account

Who is eligible? Resident Individuals Hindu Undivided families

Private & Public limited companies

d) Sweep-in Facility

What is the Sweep-in Facility? Any deficit in your Savings or Current Account is taken care of the exact value

comes from your Fixed Deposit Deposits are broken down in units of Rs 1/-thereby minimising Interest Loss Effective 22nd Feb 2014, Sweep in of funds from your Fixed Deposit (FD) to

Saving/ Current account will trigger on Last in First out basis (LIFO)

What are the benefits? Earn higher interest on your money until it is swept-in, while the remaining Fixed

Deposit continues to earn you interest Link multiple deposits to your Savings Account Enjoy flexibility in altering the period of deposit, maturity and payment

instruction, principal amount and roll over period


38/63

38

e) Recurring DepositInvest small amounts in Recurring Deposit and get Fixed Deposit interest rates!Maximise its benefits to suit your needs.

What are the benefits?

For a much smaller investment per month, get interest rates equal to that ofregular Fixed Deposits. An investment as small as Rs. 1000 (and in multiples of Rs. 100 thereafter) or as

large as Rs. 14,99,900 per month A minimum tenure of 6 months (and in multiples of 3 months thereafter) up to a

maximum tenure of 10 years.

Who is eligible? Resident individuals Hindu Undivided Families Private & Public Limited Companies

Trust & Societies


39/63


40/63


41/63

41

Data Collection :

The data for the study is comprised both primary as well as secondary.Primary data has been collected from executives of HDFC Bank, other banks andcustomers, through the questionnaire comprising the various questions related to thestudy, by discussions, meeting with the executives at different levels, copy ofquestionnaire is enclosed in the annexure. Secondary data has been collected through theannual reports, data from magazines, journals, newspapers and online information.

The primary data are those which are collected a fresh and for the first time andthus happen to be original in character.

The secondary data are those which have already been collected by someone elseand which have already been passed through the statistical process.

Primary Data: Questionnaire, data from bank staff members andLoan department.

Secondary Data: Data from magazines, journals, newspapers,Online information etc.

OBJECTIVES OF THE STUDY To know the concept of Banking sector. To explore various schemes like saving account, current account, fixed deposits,

demat account offered by HDFC Bank. To know which is the most popular scheme of the bank. To know promotional efforts made by the bank to attract customers. To know problems faced by the customers in the bank. To find out awareness level & reaction of customers towards direct banking

channels providing by bank. To find causes of dissatisfaction, if any, about Direct Baking Channels. To provide suggestions for improvement in different schemes provided by HDFC

bank.


42/63

42

LIMITATIONS OF THE STUDY Due to constraints of time & resources the present study is likely to suffer fromcertain limitations some of these are mentioned below, so that study can beunderstood in a proper way :

Area covered under the report as sample size was very small. The research was carried out in a short period of 6-7 weeks as a part of summer

training. The project was completed within the given time frame. Some of the respondents of the survey were unwilling to give information. Sometimes wrong respondents provided information, which needed to be,

crosschecked & verified. Chances of biasness are there because of the use of convenient sampling. Some respondents were not available and thus needed data could not be found. Availability of data was a constraint due to only on those schemes are considered,

which is available. Though every Precaution has taken due to large data & complex calculation

there may be chance of errors.


43/63

43

SWOT ANALYSIS

Strengths HDFC bank is the second largest private banking sector in India having 2,201 branches

and 7,110 ATMs

HDFC bank is located in 1,174 cities in India and has more than 800 locations to servecustomers through Telephone banking

The banks ATM card is compatible with all domestic and international Visa/Mastercard, Visa Electron/ Maestro, Plus/cirus and American Express. This is one reason forHDFC cards to be the most preferred card for shopping and online transactions

HDFC bank has the high degree of customer satisfaction when compared to other private banks

The attrition rate in HDFC is low and it is one of the best places to work in private banking sector

HDFC has lots of awards and recognition, it has received Best Bank award from

various financial rating institutions like Dun and Bradstreet, Financial express,Euromoney awards for excellence, Finance Asia country awards etc

HDFC has good financial advisors in terms of guiding customers towards rightinvestments

Weakness HDFC bank doesnt have strong presence in Rural areas, where as ICICI bank its direct

competitor is expanding in rural market

HDFC cannot enjoy first mover advantage in rural areas. Rural people are hard coreloyals in terms of banking services.

HDFC lacks in aggressive marketing strategies like ICICI

The bank focuses mostly on high end clients

Some of the banks product categories lack in performance and doesnt have reach in themarket


44/63

44

The share prices of HDFC are often fluctuating causing uncertainty for the investors

Opportunities HDFC bank has better asset quality parameters over government banks, hence the profit

growth is likely to increase

The companies in large and SME are growing at very fast pace. HDFC has goodreputation in terms of maintaining corporate salary accounts

HDFC bank has improved its bad debts portfolio and the recovery of bad debts are highwhen compared to government banks

HDFC has very good opportunities in abroad

Greater scope for acquisitions and strategic alliances due to strong financial position

Threats HDFCs nonperforming assets (NPA) increased from 0.18 % to 0.20%. Though it is a

slight variation its not a good sign for the financial health of the bank

The non banking financial companies and new age banks are increasing in India

The HDFC is not able to expand its market share as ICICI imposes major threat

The government banks are trying to modernize to compete with private banks

RBI has opened up to 74% for foreign banks to invest in Indian market

PESTLE ANALYSIS


45/63

45

1. Indian banking sector is least affected as compared to other developed countries- thanksto robust policy framework of RBI. Government affects the performance of bankingsector most by legislature and framing policy government through its budget affects the

banking activities securitization act has given more power to banking sector againstdefaulting borrowers. Stricter prudential regulations with respect to capital and liquidity

gives India an advantage in terms of credibility over other countries. To supportcapitalisation, the government has infused Rs 23,200 crore (US$ 5.2 billion) into state-owned banks during the last three fiscals

2. The move to increase Foreign Direct Investment FDI limits to 49 percent from 20 percent during the first quarter of this fiscal came as a welcome announcement to foreign players wanting to get a foot hold in the Indian Markets by investing in willing Indian partners who are starved of net worth to meet CAR norms. Ceiling for FII investment incompanies was also increased from 24.0 percent to 49.0 percent and have been includedwithin the ambit of FDI investment Increase Farm Credit Subvention of 1% to be paidas incentive to farmers Debt Waiver for Farmers Setting up of separate task force forthose not covered under the debt waiver scheme

3. Agriculture has been the mainstay of our economy with 60% of our populationderivingtheir sustenance from it.In the recent past, the sector has recorded a growth of about 4%

per annum withsubstantial increase in plan allocations and capital formation in the sectorwith help ofbanking assistance.The one -time bank loan waiver of nearly Rs 71,000 croreto cover an estimated 40 million farmers was one of the major highlights

4. Every year RBI declares its 6 monthly policies and accordingly the variousmeasures andrates are implemented which has an impact on the bankingsector.The Economicmeasures affects the banking sector to boost the economy by giving certain concessionsor facilities. If in the savings are encouraged, thenmore deposits will be attracted towards

the banks and inturn they can lendmore money to the agricultural sector andindustrialsector, therefore, booming the economy.If the FDI limits are relaxed, thenmore FDI are brought in India through banking channels

5. Key July Sept OctEvery year RBI declares its 6 monthly Rate 26th 16th 25thpolicies andaccordingly the various smeasures and rates are implemented whichhas an impact on the

banking CRR 6.oo 6.00 6.00sector.In past 24 months RBI has changed its Repo 8.00 8.258.50key monetary rates 13 times to curb rateinflation and other economic risks. Rever7.00 7.25 7.50 se repo rate SLR 24 24 24

6. Indian economy has registered robust growth in past years and Banking sector isdirectlyrelated to the growth of the economy.GOI is trying to push the economy by framingfavorable FDI policies , NRIInvestment plans which directly affect the GDP.These plansdirectly affect banking industry as money comes through banks andbank earns interest onthat.

7. Interest Rates:RBI controls interest rates, which RBI monitors regularlyRecently RBIreduced bank rate to stimulate growth of banking industryInflation Rate:India is facinghuge troubles due to inflation as it is 10% now.To curb the inflation and slowdown ofeconomy RBI has taken varioussteps like lowering interest rates to increase the demand


46/63

46

in banking sectorSavings and Investments: Gross domestic saving is 28% of total incomein IndiaLatest step taken by RBI to deregulate savings rates is a step to increaseBanksavings

8. It includes cultural aspects and health consciousness, population growth rate,agedistribution, career attitudes and emphasis on safety. This could beclassifiedinto:Before the birth of the banks, people of India were used to borrow moneylocalmoneylenders, shahukars, shroffs. They were used to charge higher interest andalsomortgage land and house. But after emergence of banks attitude of people waschangedand they have started lending from the banks Life style of India is changing rapidly. Theyare demanding high class products. They have become more advanced. People needs andwants are increasing day by day. And this has this has opened opportunities for bankingsector to tap this change. This has made things available easily to everyone.

9. Increase in population is one of he important factor, which affect theprivate sector banks.Banks would open their branches after looking into thepopulation demographics of thearea.Newer branches are coming to serve the increasing population. This incentive to

bankscomes on the back of the continuing need to open more branches in these Statesinorder to ensure more uniform spatial distributionLiteracy rate in India is very lowcompared to developed countries.Illiterate people hesitate to transact with banks. So, thisimpacts negatively onbanks. But there is positive side of this as well i.e. illiterate peopletrust more onbanks to deposit their money, they do not have marketinformation.Opportunities in stocks or mutual funds

10. Technology plays a very important role in banks internal control mec hanisms as wellasservices offered by them. Through the use of technology new products and serviceareintroduced. It include technological aspects suchas R&D activity, automation, technologyincentives and the rate of technologicalchange. Some of the technological changes which

brought radical changes in bankingindustry are described below : The latestdevelopments in terms of technology in computer and telecommunication haveencouraged the bankers to change the concept of branch banking to anywhere banking.The use of ATM and Internet banking has allowed anytime, anywhere banking facilitiesAutomatic voice recorders now answer simple queries, currency accounting machinesmakes the job easier and self-service counters are now encouraged.

11. Credit card facility has encouraged an era of cashless society. The banks have nowstarted issuing smartcards or debit cards to be used for making payments. These are alsocalled as electronic purse. Some of the banks have also started home banking throughtelecommunicationfacilities and computer technology by using terminals installed at

customers homeand they can make the balance inquiry, get the statement of accounts,giveinstructions for fund transfers, etc. Today banks are also using SMS and Internet asmajor tool of promotions and giving great utility to its customers. For example SMSfunctions through simple text messages sent from your mobile Technology advancementhas changed the face of traditional banking systems. Technology advancement has offer24X7 banking even giving faster and securedservice


47/63

47

12. Indian economy has registered a high growth for last three years and is expectedtomaintain robust growth rate as compare to other developed and developingcountries.Banking Industry is directly related to the growth of the economy.The growth rate ofdifferent industries were:Agriculture : 18.5%Industry : 26.3%Services : 55.2% It is greatnews that today the service sector is contributing more than half of the Indian GDP. It

takes India one step closer to the developed economies of the world. Earlier it wasagriculture which mainly contributed to the Indian GDP. This increases the avenues ofinvestment by the industrial sector . This wouldfurther increase the borrowings by theindustries leading to the banking Industry In regards with the service sector , as theincome of the people will increase, lending and savings will increase leading to increased

business for the banks .

13. There are two major factors determining the legal aspects of the Banking Industry :In1949, the Banking Regulation Act was enacted which empowered the Reserve BankofIndia (RBI) "to regulate, control, and inspect the banks in India.The BankingRegulation Act also provided that no new bank or branch of an existingbank could beopened without a license from the RBI, and no two banks could havecommon directorsThe Reserve Bank of India (RBI) will intervene to smooth sharp movements in the rupeeand prevent a downward spiral in its value, but will balance this with the need to retainreserves in the event of prolonged turbulence

14. The impressive performance of Indian banks as compared to other large economiesonalmost all parameters - profitability, cost to income ratio, non-performing asset(NPA)levels, valuations, net interest margins, fee income - the industry is on the rightside ofaverage among comparable economies. Transition from class banking to mass

banking and increased customer focus isdrastically changing the landscape of Indian banking. Expansion of retail banking has alot of potential as reta il assets New channels(like ATM and mobile phones) allow transactions at a fractional cost.The study exposes a

possibility for the next decade. Investment in technology in theIndian banking industry isabout half of international average Consolidation i n the banking industry has remainedcrucial to ensuring technologicalprogress, excess retention capacity, emergingopportunities and deregulation of variousfunctional and product

Q1. What factor plays an important role while opening an account?


48/63

48

TABLE -4.1FACTORS %AGE OF RESPONDENTS

Advertisement 20Special Offer 30

Operational Staff 15

Convincing Power of Executive 20

Credibility of Bank 15

% of Respondents

(PRIMARY SOURCE-SURVEY)

INTERPRETATION :- 30%, after conducting the survey advertisement plays 20%,Special Offer plays Operational Staff plays 15%, Convincing Power of Executives plays20% and Credibility of Bank Plays 15% role while opening an account in HDFC Bank.Thus study shows that special offer plays the most important role while opening anaccount according to the respondents.

Q2. Which product does you use the most?

TABLE-4.2

20%

,30%

15%20% 15%

0%

5%

10%

15%

20%

25%

30%

35%

ADS Special Offer Operational

Staff

Convincing

Power

Credibility of

Bank


49/63

49

PRODUCT NAME %AGE OF RESPONDENTSSaving A/c 44Current A/c 22Fixed Deposit 26Demat A/c 8

% of Respondents


INTERPRETATION :I this table shows that the people who are using Saving A/c are 44%, Current A/c are22%, Fixed Deposit are 26% and Other are 8%.

Thus the study shows that Saving A/c is the most preferred product of HDFCBank by respondents.

Q3. Which type of FDR is most popular?

TABLE-4.3

44%

22%26%

8%

0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

50%

Saving A/c Current A/c Fixed Deposit Demat Account


50/63


51/63

51

Q4. Are you able to maintain AQB of Rs. 10000 in saving account?

TABLE-4.4

PERCENTAGE OF THE RESPONDENTS

Yes No

85 15

This can be shown by this graph

% of Respondents

(PRIMARY SOURCE- SURVEY)

INTERPRETATION :Most of the customers were able to maintain average Quarterly Balance.

85

15

0

10

20

30

40

50

60

70

80

90

Yes No


52/63

52

Q5 . Which of the following Direct Banking Channels (DBC) you availthe most?

TABLE-4.5

DBC FACILITIES %AGE OF THE RESPONDENTS

ATM 45

Phone Banking 10

Net Banking 25

Mobile Banking 20

PERCENTAGE OF RESPONDENTS


INTERPRETATION :Thus study shows that ATM is the most preferred Direct Banking Channel by the

respondents .

45

10

35

20

0

5

10

15

20

25

30

35

40

45

50

ATM Phone Net Banking Mobile Banking


53/63

53

Q6 .What are the causes for not using any of the Direct BankingChannels?

TABLE-4.6

CAUSES %AGE OF THE RESPONDENTS

Unawareness 32

Lack of Knowledge 42

Feel more secure while banking personally 15

Unsatisfied 5

PERCENTAGE OF RESPONDENTS


INTERPRETATION :

This graph shows that the main cause for not using DBC by respondents is lack of

knowledge.

32%

42%

21%

5%

0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

Feel more secure banking personally

Unsatisfied Unawareness Lack of Knowledge


54/63

54

Q7 . How will you rate performance of director banking channels youare using?

TABLE-4.7

PERFORMANCE OF OBC %AGE OF THE RESPONDENTS

Best 40

Good 30

Fair 20

Poor 7

Very Poor 3


INTERPRETATION :

The graph shows that 40% people says DBC Best, 30% says DBC is good, 20%says DBC Fair, 7% says DBC is poor and 3% says DBC is very poor in its performance.

40

30

20

7

3

0

5

10

15

20

25

30

35

40

45

Best Good Fair Poor Very Poor


55/63


56/63

56

Q9. Did you face any problems while maintaining your account inbank?

Table no.- 4.9Option %

Yes 26No 74

% OF RESPONDENTS


INTERPRETATION :

This Graph shows that 26% people says they are facing the problem while maintainingthe Account and 74% people says they are not facing any of the problem whilemaintaining the Account in HDFC Bank.

26

74

0

10

20

30

40

50

60

70

80

Yes No


57/63

57

Q10. Why do you prefer HDFC Bank?

TABLE-4.10

FACTORS PERCENTAGE

Better Facilities 20Plan 30

Selusen 30

Agents 15

Others 5


INTERPRETATION :

The graph shows that 20% respondents preferred HDFC Bank because of BetterFacilities, 30% because of Better plan, 30% because of Selusen, 15% because of agentsand 5% because of other facilities.

0

5

10

15

20

25

30

35

Better Facilities Plan Selusen Agents Others


58/63


59/63

59

SUGGESTIONS

Promotional efforts like advertisement canopies increase in number of MarketingExecutive, distribution of brochures, sponsoring various shows & functionsshould be increased to increase awareness about HDFC Bank and its products andattract customers.

On line trading of shares should be started for Demat A/c holders.

Service charges for non maintenance of AQB in saving account should bedecreased.

Demonstrate the use of Direct Banking Channels (DBC) like ATM, phone banking, net banking, For account opening and delivery of welcome kit, time

should be reduced.

The bank should provide regular and frequent calls to their profitable customers toretain clientele & to make them feel more comfortable and attached to the bank(CRM).

HDFC Bank should also bring a new feature of CC (Cash Credit) limit.


60/63

60

BIBLIOGRAPHY

Web sites :

www.hdfcbank.com www.pnb.com www.statebankofindia.com finance.indiamart.com rupya.com tribuneindia.com ingvsjabank.com kotakmahindra.com Annual reports or annual statement of HDFC bank

Brouchers of HDFC Bank

Journal : International journal of marketing research International journal of research in marketing Journal of business research Journal of business Consumer research Journal of finance Journal of financial economics Journal of financial management & analysis Journal of general management Business India Business week Business today Business world

Treasury Mgt. challenges for India Banking Industry, ICFAI university 536-38.
http://www.hdfcbank.com/http://www.pnb.com/http://www.statebankofindia.com/http://www.statebankofindia.com/http://www.pnb.com/http://www.hdfcbank.com/


61/63


62/63

62

6. What are the causes for non using any of the Direct Banking Channels?

Unawareness Unsatisfied

Lack of knowledge about use Other

7. How will you rate performance of direct banking channels you are using?

Best Good Fair

Poor Very Poor

8. How would you rate performance of HDFC Bank?

Best Good Fair Poor Very Poor

9. Did you face any problems while maintaining your account at bank? If yesplease mention what problems you faced.

Yes __________________________________________________

No __________________________________________________

10. Why do you prefer HDFC Bank?

Better Services Attractive Plans

Other Better Returns Agent Known

11. Suggestions :

________________________________________________________

________________________________________________________

Place : _________________

Date : __________________


63/63

CONCLUSION

35% of respondents carne to know about bank through friends while 40%

through marketing executive 10% through ads and exhibition each.

Special offer with the products played an important role while opening an

account as suggested by 30% respondents are credibility of bank plays important

role as suggested by another 15% of respondents agreed while 15% of

respondents agreed operational staff and convincing power of executives play

important role as 20%.

Saving account is the most important product, next come FD, then current andlastly Demat.

Super saver scheme is the most popular scheme in FD.

Around 85% of respondents are able to maintain their AQB of Rs. 5000 in saving

account.

ATM facility is mostly used among all direct banking channels as 45%

respondents agreed to this.

Lack of knowledge about DBC is the most important reason for not using DBC.

Also awareness about them is the reason DBC performance is rated as

satisfactory.

HDFC Banks performance is rated as satisfactory.

Executives have satisfactory knowledge about products.

74% of respondents faced no problem while maintaining their account.

ending final

Documents