EnContext Advertising ™

Presented by EnContext Media -EnContext Advertising is Patent Pending-

EnContext Advertising ™

EnContext Advertising empowers video viewers to click on any

item they see on their screen and be connected to a web site

where they can get information on this item or make a purchase.

Our system links items seen on videos to a smart data base that

selects and shows viewer the best web-page based on product

selected, geo-location of the viewer as well as business rules.

EnContext empowers viewers to select the product they want and connect to an advertiser’s website via a simple click!

EnContext Advertising

Internet Connection

Viewers watching a video

program that has been encoded

with EnContext have the ability

to click on any item shown

within a scene and be instantly

linked to a website offering this

product.

* EnContext incorporates solutions for Internet enabled television, computers and video playback

devices with Internet access or even when Internet is not available

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Viewer clicks on an item

Viewer watches

a TV show

Website of advertisers opens in browser

EnContext Advertising

EnContext Advertising – How does it work?

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Database of

products and

offers

-EnContext Advertising is Patent Pending-

Viewers watch a program on Broadcast or Internet TV or Pre-recorded video

EnContext Advertising

EnContext Advertising – How does it work?

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-EnContext Advertising is Patent Pending-

Multiple items within the same image have embedded advertisements

Images captured from a demo for a fashion show

EnContext Advertising

EnContext is Local and Global

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New York viewer

clicks on item on the

screen Query is sent to data base

Result of query is

optimized

Geo-targeted offers

Global ad campaigns

Compatible with all

systems (PAL, SECAM,

NTSC)

Vast geo-targeting potential reaching local and global

audiences, delivering optimized buying opportunities!

NEW YORK – Macy’s PARIS – Gallery Lafayette

Paris viewer clicks on

item on the screen

-EnContext Advertising is Patent Pending-

EnContext Advertising ™

Viewers can select the way they want to see advertising

opportunities within a broadcast

Simple Click on what they see

Tags showing encoded items

Caption inviting viewers to click

List at end of program

Viewer is shown how to use the system before any broadcast

via a fun and entertaining examples

EnContext is Flexible for Viewers

EnContext Advertising ™

• Pay per View

• Pay per Click

• Pay per Action

• Pay per Lead

Flexible payout model that attracts advertisers

cpv

cpc

cpa

cpl

Generates revenues via multiple media platforms including

desktop and laptop computers, tablets, smart phones.

Applications for feature films and TV series, video catalogs,

music videos, games, infomercials, training and educational,

or any video that can featuring items that can be enriched with

the resources of the Web.

EnContext is Flexible for Content Owner

EnContext Advertising ™

Advertiser selects advertising opportunities that best match

their products and image

Select advertising opportunities based on genre, rating, stars, get

location of targeted audience

Select specific advertising opportunities to match their products

Bids on advertising opportunities or request exclusivity or alternate

payout options

Advertiser tracks campaign performance with great accuracy

thanks to reporting by click and action taken by viewers

EnContext is Flexible for Advertisers

EnContext Advertising

EnContext is a Timely and Unique

* Source: TNS Media

** Source: ABI Research

Disruptive technology empowering viewers to select

and click on what they want

A single encoded video can be used globally

Flexible technology that adapt to any video players

Intuitive solution that allows viewer to act on impulse

Patent pending solution

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EnContext Advertising

EnContext’s Revenue Sources

Encoding of video programs

Servicing the clicks

Hosting of video programs

Ad management for advertisers

Immediate

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Future

Licensing or technology

Social Networking solution

EnContext Advertising

EnContext’s Revenues Projections - Budgeted

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0

2

4

6

8

10

12

14

16

18

17 millions

EnContext Advertising

Thank you

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Redefining Advertising for Broadcast

and Internet TV

EnContext Media LLC

For additional information contact Jean Maurice Touboul at +1 415-670-9397

or via email at jeantouboul@encontextmedia.com

-EnContext Advertising is Patent Pending-