enabeling consumer behaviour transformation through serious games – the save energy case study
TRANSCRIPT
Enabeling consumer behaviour transformation through Serious Games – The SAVE ENERGY case study –The Second International Conference on Serious Games Development & ApplicationsLisbon 19 – 20 September 2011
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Overview
• SAVE ENERGY Project• High level decision model• Behavlet concept• SAVE ENERGY serious game architecture• Introducing: Green My Place• User Behaviour Transformation• Green My Place achievements and
recommendations
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SAVE ENERGY Project
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Goals:• 20% of Energy Savings• Smart ICT Energy
Efficiency model and platform
• Serious Game focused on Energy Efficiency at Public Spaces
• User behavior transformation
• Living Lab methodology
• Pilots committed to extend results beyond project completion
• European wide dissemination of results
• Policy Recommendations at Regional, National and European levels
5 Energy Efficiency Pilots located at public buildings
SAVE ENERGY Pilots Framework
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SAVE ENERGY High Level Decision Model
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Behavlets Architecture
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Unplug when not in
use
Mobile Charger
15-20% Energy Savings
Resources Actions
Outcomes
Pilots Virtual Environment
Energy Consumption
Data
BehaviourTransformation
Behaviour Patterns
SAVE ENERGY Simulation Model
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Serious game general architectureclient-server / mini-games
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Serious game: Online solution
• Closer integration with online services – social networks
• The user does not need to have administrator rights to the machine
• Scalability and dissemination possibilities are greater
• Up-to-date product at every log-on
• Format more familiar to users
• Security, privacy and code bugs are dealt in real-time
• Target range of machines is almost universal
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SAVE ENERGY Social ArchitectureObjectives of the Serious Game development
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Social Networking
Social Bookmarking
Microblogging
Presentations
Professional Networking
Photo Sharing
Content Aggregator
Social Publishing
Video Sharing
SAVE ENERGY Platform
Mini Games
Learn More & Quiz
Real-Time Information
Users / Citizens / Consumers
SAVE ENERGYCommunities
SAVE ENERGYCentral Services
SAVE ENERGYPortal
Syndication
Communication schematic
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Green My Place
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Client side architecture
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Green My Place: mini-games
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User Behaviour Transformation
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User Behaviour Transformation
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User Behaviour Transformation
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Prompt
Informal MeetingFormal MeetingEnergy AuditActions ChecklistEnergy HelpdeskCorporate PolicyMetered BillingPersonal ObjectivesSet ExamplesSuggestions Box
web / tv / radioSerious Game (with real data)Serious Game (no real data)Social Network - share experienceSocial Network with data
Leaflet (information)Poster / SignageNewsletter (stories)Report (with real data)
Real Time Energy / CostPerformance vs BaselineHistoric Information (graphical)Energy Saving TipsCompetition / Incentives
BehaviourChangeTool
User Behaviour Transformation
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Prompt
Informal MeetingFormal MeetingEnergy AuditActions ChecklistEnergy HelpdeskCorporate PolicyMetered BillingPersonal ObjectivesSet ExamplesSuggestions Box
web / tv / radioSerious Game (with real data)Serious Game (no real data)Social Network - share experienceSocial Network with data
Leaflet (information)Poster / SignageNewsletter (stories)Report (with real data)
Real Time Energy / CostPerformance vs BaselineHistoric Information (graphical)Energy Saving TipsCompetition / Incentives
BehaviourChangeTool
SAVE ENERGY results
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Pilot Full execution & evaluation Savings achieved (UBT-based)
Luleå8% Restaurant7% Music>30% Office
Helsinki 84% Gym (non-UBT)25-41% Ala-Malmi
Leiden3.4% Lights5.4 % Desk6.3% Other
Lisbon 16.5% Block B2
Manchester 15%
Green My PlaceEuropean Best Learning Game Competition
1st place – Non-professional best functional learning game – 2010
5th place – Best professional learning game – high budget – 2011
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SAVE ENERGY Conference
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Parliament meeting
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Mini-games as a successful way of maximizing user interest in SAVE ENERGY
In the Helsinki Pilot (schools), in which children had been included in the Living Lab methodology, had materially increased their understanding of energy efficiency issues through the mini-games. Children used this increased awareness to also change behaviour in their own homes, involving their parents in the process, including the games.
Green Paper
• Results from testing of the ICT-based games developed and implemented in the SAVE ENERGY project point towards a positive impact of targeted game-playing on understanding and awareness of energy saving methods.
• The SAVE ENERGY project has demonstrated that such open source platform (middleware data gathering platform) does increase innovation rate through advanced research-based applications such as the serious games.
• Serious games can be an effective way to address energy related thematic in the students curriculum.
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Thank you!
João RaposoAlfamicro – [email protected]
Álvaro de Oliveira – Ben Cowley
http://www.ict4saveenergy.euhttp://http://www.greenmyplace.net/