empowering the healthcare consumer with information

Empowering the Healthcare Consumer with Information

Can we Learn from eCommerce and Financial Services?

Razoron Health Innovations - www.razoron.com

A look at the payment card industry:


• And:– We have easy online access to every one of these

transactions in a matter of days or hours– Not a single merchant has to know where we bank

or what online financial services we use– Any brick-and-mortar or online merchant can

connect to the payment card networks in a matter of days for under $1000


• Payment card industry: key characteristics– Consumer is at the center of every transaction– Focus is on discreet transactions– Consumer is the integrator of their financial record– No tethering of merchants together into

exchanges that share consumer financial records


eCommerce• Payment card network model

$1000s to implement with consumer integral to the process

Healthcare• Credit bureau model

$millions or billions to implement with consumer on the outside

Merchant Gateway Payment CardNetwork

BankConsumer

Provider Exchange Provider

Payer

Consumer


• A payment card approach for healthcare:

Patient Portal in Physician Office/Hospital, etc. Map Health Info Source toHealth Management Service

Analogy: Sign up for a credit cardRazoron Health Innovations -

www.razoron.com


Healthcare Encounter

Analogy: POS system or website connecting to payment card gateway

EMR

Gateway Transaction Code



RAZCODE: QBGM-RYGO

Analogy: Consumer swiping a credit card or entering a CC Number


• As easy as swiping a credit card


RAZCODE: GVKH-UX4Y


Analogy: Transaction information available onlineRazoron Health Innovations -

www.razoron.com

• Key characteristics of a payment card approach for healthcare information exchange:– Focus on discreet health care encounters as transactions

• Don’t focus on health records

– Get beyond tethering health information systems together into exchanges controlled by governments, providers, and payers• Consumers choose where they store and how they use their own health

information

– Simplify connecting EMRs to PHRs or other health management services• Can be as easy as enabling an eCommerce website to accept credit cards

– Simplify consumer-controlled health information exchange• Can be as easy as swiping a credit card


• Unleash innovation

All trademarks used are the property of their respective ownersRazoron Health Innovations -

www.razoron.com

Net Worth =

Lets make the health effects of our everyday actions tangible in order to

improve our health and well-being and lower healthcare costs


empowering the healthcare consumer with information

Documents

health recordsget

health informationsimplify

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health management servicescan

payment card approach

payment card industry

payment card networks

healthcare consumer